{"id":116029,"date":"2018-10-04T16:05:24","date_gmt":"2018-10-04T16:05:24","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2018\/10\/04\/4-specific-strategies-for-finding-lsi-keywords-thatll-boost-your-seo\/"},"modified":"2019-11-06T16:52:05","modified_gmt":"2019-11-06T16:52:05","slug":"4-specific-strategies-for-finding-lsi-keywords-thatll-boost-your-seo","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2018\/10\/04\/4-specific-strategies-for-finding-lsi-keywords-thatll-boost-your-seo\/","title":{"rendered":"4 specific strategies for finding LSI keywords\u00a0that\u2019ll\u00a0boost your SEO"},"content":{"rendered":"

Using latent semantic indexing<\/a> (LSI) keywords\u00a0<\/a>\u2013\u00a0terms and phrases\u00a0that are similar or related to\u00a0the target keyword\u00a0of\u00a0a\u00a0webpage\u00a0\u2013\u00a0in\u00a0that page\u2019s content\u00a0can be highly, highly\u00a0advantageous to\u00a0your SEO\u00a0<\/a>results.<\/p>\n

That is,\u00a0if you know how to find them.\u00a0The rise of semantic search, employed by search engines in their efforts\u00a0to achieve a\u00a0more accurate and contextual understanding of\u00a0an information\u00a0searcher\u2019s true intent<\/a>, has altered SEO<\/a> such that marketers\u00a0ought to now\u00a0optimize keywords<\/a> for a page\u2019s\u00a0topic<\/i>,\u00a0not just\u00a0its\u00a0target phrase<\/a>.\u00a0<\/span><\/p>\n

Here are\u00a0four\u00a0techniques that can help you discover\u00a0appropriate LSI keywords<\/a> for your website content\u00a0and how to\u00a0reap their benefits:\u00a0<\/span><\/p>\n

1)\u00a0LSI keywords are more than just synonyms<\/h3>\n

In determining your LSI keywords<\/a>,\u00a0you need to\u00a0maintain\u00a0an expansive view of\u00a0your target keyword\u2019s topic;\u00a0do\u00a0not\u00a0simply\u00a0plug in\u00a0other\u00a0words that mean more or less the same thing.\u00a0For instance, a page\u00a0targeting \u201cbest beaches in Florida\u201d shouldn\u2019t just utilize synonym-based LSI keywords<\/a> like \u201cbest coast in Florida\u201d and \u201cbest shore in Florida,\u201d\u00a0but should\u00a0also use terms that describe the subject\u00a0more\u00a0conceptually,\u00a0i.e.\u00a0\u201cFlorida beach vacations,\u201d\u00a0or\u00a0\u201cFlorida water getaways.\u201d\u00a0<\/span><\/p>\n

2)\u00a0Investigate other Google searches related to your topic<\/h3>\n

When\u00a0searching for LSI keywords<\/a> well-suited for a page\u2019s goal,\u00a0basic\u00a0Google\u00a0searches are\u00a0full of strong suggestions. Do a Google search for your target keyword<\/a> \u2013\u00a0the bottom of\u00a0the search results page will usually yield a slew\u00a0of related searches that effectively tell\u00a0you what Google considers to be relevant to the topic. This allows\u00a0you to crowdsource LSI keywords<\/a> to use,\u00a0based on real search phrases.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Image:\u00a0<\/i>Google and the Googl<\/i>e logo are registered trademarks of Google LLC, used with permission<\/i>.<\/i>\u00a0<\/span><\/p>\n

Another valuable keyword discovery strategy is to\u00a0view the other strings\u00a0that appear in Google\u2019s search bar as you type in your target.\u00a0<\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

Image:\u00a0<\/i>Google and the Google logo are registered trademarks of Google LLC, used with permission<\/i>.<\/i>\u00a0<\/span><\/p>\n

Much like a semantic keyword tool,\u00a0these\u00a0readily\u00a0available Google search results can yield\u00a0highly\u00a0useful suggestions\u00a0that\u00a0you may not come up with on your own.\u00a0And you can get them\u00a0for free\u00a0and within seconds.\u00a0\u00a0<\/span><\/p>\n

3)\u00a0Find LSI keywords with\u00a0Google\u2019s\u00a0Keyword Planner tool<\/h3>\n

Going a step deeper,\u00a0Google also\u00a0provides\u00a0the\u00a0Keyword Planner<\/a>\u00a0as a\u00a0free\u00a0tool\u00a0built\u00a0to help\u00a0web marketers\u00a0identify appropriate keywords\u00a0(that\u00a0can also assist\u00a0in optimizing ad spend). This tool\u00a0lends itself to determining LSI keywords:\u00a0it can suggest hundreds of keywords relevant to a\u00a0website, along with\u00a0commonly\u00a0related terms and phrases\u00a0that are being\u00a0actively\u00a0used in\u00a0Google queries.\u00a0<\/span><\/p>\n

Beyond finding LSI keywords, the fact that Keyword Planner identifies\u00a0SEO<\/a> keywords with high traffic and low competition enables web marketers\u00a0to\u00a0shape their LSI\u00a0strategies\u00a0wisely. In this way,\u00a0they\u00a0can target\u00a0content around\u00a0those\u00a0LSI keywords that will provide the most bang for their buck.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Image:\u00a0<\/i>Suggested keywords\u00a0<\/i>within Google\u2019s Keyword Planner<\/i>.\u00a0<\/i>Google and the Google logo are registered trademarks of Google LLC, used with permission<\/i>.<\/i>\u00a0<\/span><\/p>\n

4) Use the\u00a0LSIGraph\u00a0tool<\/h3>\n

Another free tool,\u00a0LSIGraph<\/a>\u00a0is specifically designed to\u00a0generate LSI keywords\u00a0that\u00a0complement your\u00a0existing\u00a0page content.\u00a0Web marketers and content producers\u00a0simply need to enter a target\u00a0keyword into the tool on the\u00a0LSIGraph\u00a0site to receive a\u00a0rather robust\u00a0list of\u00a0LSI keywords to potentially utilize, like so:\u00a0<\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

A word of warning: with so many\u00a0LSI keywords to choose from, it becomes important\u00a0to resist the urge to overdo it and use too many for a single piece of content.\u00a0Doing so\u00a0risks engaging in\u00a0keyword stuffing<\/a>\u00a0\u2013\u00a0the practice of\u00a0over using keywords\u00a0unnecessarily that can (and will)\u00a0result in stiff search engine penalties and effectively negate a page\u2019s positive SEO<\/a> efforts.\u00a0The better practice is to make use of select terms\u00a0that\u00a0are\u00a0the\u00a0most aligned with page content, while also maintaining a list of other promising keywords\u00a0and developing new content, pages, and marketing materials to utilize those terms appropriately.\u00a0<\/span><\/p>\n

Remember that\u00a0LSI keywords\u00a0should be inserted into page content where they are a natural fit, in order to maximize the SEO<\/a> benefits of your content strategy. By using these tools and techniques to\u00a0identify the right LSI keywords and putting them to work,\u00a0you can increase your content\u2019s topic relevance, ultimately earning more traffic and winning more customers.\u00a0<\/span><\/p>\n

Kim\u00a0<\/i>Kosaka<\/i>\u00a0is the Director of Marketing<\/i>\u00a0at\u00a0<\/i>Alexa.com<\/i><\/a>, whose tools<\/a> provide insight into digital behavior that marketers use to better understand and win over their audience.<\/i>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

LSI (latent semantic indexing) keywords can be highly advantageous for boosting SEO. Here are 4 tips for finding the best ones to use.<\/p>\n","protected":false},"author":1092,"featured_media":116030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[100,415,1006,22],"content_type":[27095],"class_list":["post-116029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-keywords","tag-latent-semantic-indexing","tag-lsi","tag-seo","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/shutterstock_1166284948-120x90.jpg","category":"SEO","timeago":"7y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=116029"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/116030"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=116029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=116029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=116029"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=116029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}