{"id":116083,"date":"2018-11-15T20:03:04","date_gmt":"2018-11-15T20:03:04","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=116083"},"modified":"2020-02-28T02:45:31","modified_gmt":"2020-02-28T02:45:31","slug":"voice-search-local-seo-guide","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2018\/11\/15\/voice-search-local-seo-guide\/","title":{"rendered":"Voice search and local SEO: How to get started?"},"content":{"rendered":"

There were over a billion<\/a><\/u> voice searches a month, as of January 2018 and 40% of those mobile searches<\/a><\/u> had local intent<\/a>. This strongly suggests that local SEO<\/a> now requires optimizing for voice<\/a>.<\/p>\n

The human brain is wired to love convenience. Voice search<\/a> is enabling people to search with the help of their voice and search engi<\/a>nes<\/a> have become accurate enough to provide direct answers to their voice commands.<\/p>\n

As an SEO<\/a>, how should you revamp your strategy in order to gain an edge over your competitors?<\/p>\n

In this guide, I\u2019ll tell you what you can do to make your clients\u2019 local business websites the superstars of voice search<\/a>.<\/p>\n

Focus On Long-Tail And Localized Keywords<\/strong><\/h3>\n

Purely voice focused SEO<\/a> requires you to research and find out long-tail keywords<\/a>. More than 70% global searches, in fact, are for long tail keywords<\/a>.<\/p>\n

\"\"<\/p>\n

Purely local SEO<\/a> requires, of course, the localization of keywords by adding geographic indicators<\/a><\/u> to them. Geo-local indicators include; Brooklyn espresso, 18th, and Broadway french fries.<\/p>\n

These two research strategies need to be integrated to get the best traction from voice and local SEO<\/a> as a single channel. Here\u2019s how you can do this:<\/p>\n