{"id":116123,"date":"2018-11-20T14:30:05","date_gmt":"2018-11-20T14:30:05","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=116123"},"modified":"2020-03-16T17:32:02","modified_gmt":"2020-03-16T17:32:02","slug":"optimize-local-business-voice-search","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2018\/11\/20\/optimize-local-business-voice-search\/","title":{"rendered":"How to optimize your local business for voice search"},"content":{"rendered":"<p>Voice <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/04\/google-ads-conversion-rates-industry-compare\/\">search<\/a> is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it\u2019s here to stay.<\/p>\n<p>With a simple command, <a href=\"https:\/\/searchenginewatch.com\/2018\/12\/21\/guide-google-analytics-confusing-terms\/\">users<\/a> can conduct searches for information, products, services and local businesses.<\/p>\n<p>It\u2019s such a hot topic that our Head of Search and Strategy Stuart Shaw spoke at one of the UK\u2019s largest SEO conferences a few weeks ago to talk about <u><a href=\"https:\/\/www.zazzlemedia.co.uk\/blog\/voice-search-talk-brightonseo\/\" target=\"_blank\" rel=\"noopener noreferrer\">the details of voice search<\/a><\/u> and why it\u2019s important for brands.<\/p>\n<p>While <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\">voice<\/a> isn\u2019t likely to surpass traditional search any time soon, it has spurred us to explore how local businesses can optimize, adjust their marketing strategies and understand the potential<a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\"> voice search<\/a> could have on their bottom lines.<\/p>\n<h3><strong>The opportunity for local businesses<\/strong><\/h3>\n<p>To get information about a local service near to us, we pull out our phones and we search for it:<\/p>\n<ul>\n<li>\u2018Plumbing services near me\u2019<\/li>\n<li>\u2018Local pizza delivery\u2019<\/li>\n<li>\u2018What are the opening times for\u2026\u2019<\/li>\n<li>\u2018Is so and so open today?\u2019 etc.<\/li>\n<\/ul>\n<p>In fact, a recent study by Brightlocal highlighted that 53% of people owning smart speakers such as <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/31\/image-optimization-for-seo\/\">Amazon\u2019s<\/a> Alexa &amp; Google Home are performing searches like these for local businesses <strong>every day <\/strong>in the US:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116125 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z1.png\" alt=\"\" width=\"800\" height=\"405\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z1.png 800w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z1-300x152.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z1-768x389.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><strong>Putting that in context for the UK<\/strong><\/h3>\n<p>A recent <u><a href=\"https:\/\/yougov.co.uk\/news\/2018\/04\/19\/smart-speaker-ownership-doubles-six-months\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouGov study<\/a><\/u> showed that people in the UK owning a smart speaker had doubled between Q3 2017 and Q1 2018 to <strong>10% of the total population<\/strong>.<\/p>\n<p>A <u><a href=\"https:\/\/www.radiocentre.org\/getting-vocal\/\" target=\"_blank\" rel=\"noopener noreferrer\">study by radiocentre<\/a><\/u> predicted that this growth could reach as high as 40% by the end of 2018.<\/p>\n<p>Looking a little deeper, we could say that per household there is more than one occupant. In fact on average there\u2019s actually 2.3 people per household, according to the most recent UK gov statistics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116126 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z2.png\" alt=\"\" width=\"534\" height=\"379\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z2.png 534w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z2-300x213.png 300w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<p><em>Source: Office of national statistics<\/em><\/p>\n<p>So, if the 40% of UK households prediction is correct, that is potentially 11 million households exposing <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/03\/voice-search-impact-seo-in-2020\/\">voice search<\/a> <a href=\"https:\/\/searchenginewatch.com\/2019\/09\/04\/improve-seo-using-data-science\/\">content<\/a> to <strong>25 million people in the UK<\/strong>.<\/p>\n<h3><strong>Who\u2019s leading the smart speaker market?<\/strong><\/h3>\n<p>Three-quarters of the market share in the UK in Q1 2018 was taken up by Amazon\u2019s Alexa. This, of course, will change but right now this is where the biggest opportunity lies for local businesses optimizing for smart speakers in the UK:<\/p>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116127 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z3.png\" alt=\"\" width=\"600\" height=\"371\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z3.png 600w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z3-300x186.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/strong><\/p>\n<p><em>Source: Office of national statistics<\/em><\/p>\n<p>Although <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">voice search<\/a> is still in a stage of infancy, and we have only talked about smart speakers, it\u2019s clear to see just how relevant this technology is to brick and mortar businesses.<\/p>\n<p>And, it\u2019s constantly evolving\u2026<\/p>\n<p>Here\u2019s a timeline from Stuart\u2019s presentation, highlighting significant changes in voice search, and it\u2019s becoming increasingly accessible for more and more people to conduct a voice search every day:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116128 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z4.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z4.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z4-300x169.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z4-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><strong>3 Biggest steps to optimize your local business for voice search<\/strong><\/h2>\n<h3><strong>1. Take ownership of your digital footprint<\/strong><\/h3>\n<p>Although<a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\"> voice assistants<\/a> seem all-knowing, they rely heavily on information they can find around the web about your business.<\/p>\n<p>A big part of <u><a href=\"https:\/\/www.zazzlemedia.co.uk\/blog\/local-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimizing for local SEO<\/a><\/u> is \u2018citations\u2019 which are online references to your business name, address and phone number (NAP).<\/p>\n<p>Voice assistants use these citations from trusted sources to provide information to users that are conducting local search queries.<\/p>\n<p><strong>So, where should I cite my business?<\/strong><\/p>\n<p>Each voice assistant relies on different and sometimes multiple data aggregators for answers to local search queries:<\/p>\n<ul>\n<li><strong>Siri <\/strong>\n<ul>\n<li>Search: Google<\/li>\n<li>Business listings: Apple maps<\/li>\n<li>Reviews: Yelp<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Alexa<\/strong>\n<ul>\n<li>Search: Bing<\/li>\n<li>Business listings: Yelp and more recently Yext<\/li>\n<li>Reviews: Yelp<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Google Assistant <\/strong>\n<ul>\n<li>Search: Google<\/li>\n<li>Business listings: <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\">Google my Business<\/a><\/li>\n<li>Reviews: <a href=\"https:\/\/searchenginewatch.com\/2018\/08\/13\/how-to-optimize-your-google-my-business-listing\/\">Google my Business<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Cortana<\/strong>\n<ul>\n<li>Search: Bing<\/li>\n<li>Business listings: Bing<\/li>\n<li>Reviews: Yelp<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>So, these data sources are the most important places to make sure your business is correctly cited, up-to-date and optimised:<\/p>\n<ul>\n<li><a href=\"https:\/\/searchenginewatch.com\/2019\/06\/17\/local-seo-guide\/\">Google My Business<\/a> &#8211; <u><a href=\"https:\/\/www.google.co.uk\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Create a listing<\/a><\/u><\/li>\n<li>Apple Maps &#8211; <u><a href=\"https:\/\/mapsconnect.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Create a listing<\/a><\/u><\/li>\n<li>Bing &#8211; <u><a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Create a listing<\/a><\/u><\/li>\n<li>Yelp &#8211; <u><a href=\"https:\/\/biz.yelp.co.uk\/signup_business\/new\" target=\"_blank\" rel=\"noopener noreferrer\">Create a listing<\/a><\/u><\/li>\n<\/ul>\n<h3><strong>2. Utilize schema markup<\/strong><\/h3>\n<p><u><a href=\"https:\/\/schema.org\/docs\/faq.html\" target=\"_blank\" rel=\"noopener noreferrer\">Schema<\/a><\/u> is a type of on-page data markup that allows webmasters to provide search engines with data about their business in a more structured way.<\/p>\n<p>The structured format allows search engines to understand the contents and context of web pages much easier (less algorithmic interpretation) and, subsequently, the engines can better understand the relevance of pages to particular search queries and present richer results.<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">Schema<\/a> is only going to play a bigger part in ranking for rich results and <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\">featured snippets<\/a> which are heavily used in for voice search content.<\/p>\n<p><strong>What does schema markup do?<\/strong><\/p>\n<p>Search engines experiment with how they display rich results all the time and by having your site marked up, you have the opportunity to be featured in new rich results.<\/p>\n<p>For example, Google experimented with a \u2018prominent knowledge panel card\u2019 shown on mobile devices which displays when users conduct a branded search for the business. In the knowledge card you can see \u2018place actions\u2019 such as \u2018find a table\u2019 or \u2018book an appointment\u2019 which would direct searchers into an appropriate webpage to conduct the action.<\/p>\n<p>These rich results went on to influence the structure of <a href=\"https:\/\/www.google.co.uk\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a> which is now heavily used by local businesses. The point here is that the business websites shown in the example image below were \u2018future proofed\u2019 and optimal which qualified them for this rich result.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-116129 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z5.png\" alt=\"\" width=\"389\" height=\"583\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z5.png 389w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z5-200x300.png 200w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116130 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z6.png\" alt=\"\" width=\"542\" height=\"893\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z6.png 542w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z6-182x300.png 182w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/p>\n<p>In other words, as <u><a href=\"http:\/\/www.thesempost.com\/adding-structured-data-helps-google-understand-rank-webpages-better\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Illyes<\/a><\/u> &#8211; web trends analyst at Google puts it:<\/p>\n<p><em>\u201cIf you want your sites to appear in search features, implement structured data.\u201d<\/em><\/p>\n<p>The biggest benefit and \u2018thing it does\u2019 is help Google understand relevance much more fluently. Another few quotes from Gary Illyes helps explain this:<\/p>\n<p><em>\u201cAdd <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/30\/implement-googles-how-to-schema\/\">structured data<\/a> to your pages because, during <a href=\"https:\/\/searchenginewatch.com\/optimize-instagram-account-search-engines\">indexing<\/a>, we will be able to better understand what your site is about.\u201d<\/em><\/p>\n<p><em>\u201cAnd don\u2019t just think about the structured data that we documented on <u><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\" target=\"_blank\" rel=\"noopener noreferrer\">developers.google.com<\/a><\/u>. Think about any <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\">schema.org<\/a> schema that you could use on your pages. It will help us understand your pages better, and indirectly\u2026 it leads to better ranks.\u201d<\/em><\/p>\n<p><strong>Why it\u2019s important for local businesses<\/strong><\/p>\n<p>Schema is a tool which search engines and subsequently voice assistants are using to paint a clearer picture of a business website\u2019s central topic and the services the site can offer users.<\/p>\n<p>With structured data present, it is much more likely that your business (if relevant) will be identified as a good candidate for answering local voice search queries.<\/p>\n<p>Using local business schema will:<\/p>\n<ul>\n<li>Future-proof your website for richer search features (which voice search content is heavily influenced by)<\/li>\n<li>Reinforce your online digital footprint<\/li>\n<li>Bolster relevancy signals &amp; geographic accuracy<\/li>\n<li>Help drive more conversions both online <strong>and offline<\/strong><\/li>\n<li>Indirectly help your website rank better (important for voice)<\/li>\n<\/ul>\n<p><strong>So how do you take control?<\/strong><\/p>\n<p>There are hundreds of schema types which can be utilised for hundreds of business and content types.<\/p>\n<p>There are also multiple ways of marking up schema in your page source code. By far the easiest is using JSON-LD. Using the example from above the marked up code looks something like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116132 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z7.png\" alt=\"\" width=\"520\" height=\"523\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z7.png 520w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z7-298x300.png 298w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>The best way to get your code ready is to go to <u><a href=\"https:\/\/www.schemaapp.com\/tools\/jsonld-schema-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\">SchemaApp.com<\/a><\/u>, follow the instructions or use <u><a href=\"https:\/\/www.schemaapp.com\/tutorial\/how-to-do-schema-markup-for-local-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">this tutorial<\/a><\/u> and locate the schema types that are most relevant to you and your business.<\/p>\n<h3><strong>Types of local business data that can be marked up:<\/strong><\/h3>\n<ul>\n<li>Business name<\/li>\n<li>Address<\/li>\n<li>Phone number<\/li>\n<li>Main <a href=\"https:\/\/searchenginewatch.com\/2019\/08\/26\/pitch-to-top-online-publishers-survey\/\">email<\/a> address<\/li>\n<li>Business opening hours<\/li>\n<li>Geo-location information (latitude and longitude)<\/li>\n<li>Reviews<\/li>\n<li>Company logo<\/li>\n<li>Business description<\/li>\n<li>Social profile links<\/li>\n<li>Site name<\/li>\n<\/ul>\n<p><strong>Bear in mind there are guidelines for usage summarized below:<\/strong><\/p>\n<ul>\n<li><em>\u2018Data must not deceive or mislead experience for search users\u2019<\/em><\/li>\n<li><em>\u2018Use only the most specific types and property names defined by schema.org\u2019<\/em><\/li>\n<li><em>\u2018Marked-up content must be visible on the page where the script is added\u2019<\/em><\/li>\n<\/ul>\n<p>See <u><a href=\"https:\/\/www.magmodules.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s policies for structured data<\/a><\/u> for more information.<\/p>\n<p>Once you\u2019ve gone through SchemaApp, copy and paste the output code into relevant pages before your closing &lt;\/head&gt; tag or, if it\u2019s content specific schema (such as the review rating above), paste the code before the closing &lt;\/body&gt; tag in the HTML of your page.<\/p>\n<p>Finally, check your mark up with this <u><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"noopener noreferrer\">structured data testing tool<\/a><\/u> which will highlight any errors once implemented.<\/p>\n<p><strong>Note:<\/strong> Avoid using Google Tag Manager for this markup, apply the code natively where possible.<\/p>\n<h3><strong>3. Produce content relevant to voice search needs<\/strong><\/h3>\n<p>There are great ways of optimizing specifically for voice search using your on-site content.<\/p>\n<p>The simplest is to explore the realm of user <a href=\"https:\/\/searchenginewatch.com\/2018\/12\/11\/related-keywords-tools-discover-optimize\/\">intent<\/a> and uncover the types of questions people may want answering, when it comes to your business.<\/p>\n<p>That doesn\u2019t mean you need to create 1000s of pages that are optimized specifically for voice search terms. Instead, search engines such as Google pulls answers to voice queries directly from page content, even if it is a snippet that makes up a small section of the content.<\/p>\n<p><strong>Work long tail queries into long-form content<\/strong><\/p>\n<p>Conduct some long tail keyword research and look for questions people ask about your local business and work them into your content, where it is relevant to do so. I highly recommend <u><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Answer the Public<\/a><\/u> to scale your efforts here.<\/p>\n<p>Here\u2019s an example of what I mean.<\/p>\n<p>This is a query I searched recently that could be relevant to any local business:<\/p>\n<p><em>\u2018Does tesco take american express?\u2019<\/em><\/p>\n<p>Here\u2019s what was shown at the top in a featured snippet (the content that will be read out if conducting a voice search with Google Home):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116133 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z8.png\" alt=\"\" width=\"650\" height=\"404\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z8.png 650w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z8-300x186.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>And here\u2019s the content that Google has pulled out from halfway down the page from choose.co.uk:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-116134 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z9.png\" alt=\"\" width=\"365\" height=\"656\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z9.png 365w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/z9-167x300.png 167w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/p>\n<h3><strong>FAQ pages can be perfect for voice search<\/strong><\/h3>\n<p>Written correctly, an FAQ page can serve voice search queries really effectively and if you struggle to work in your long tail optimisation into relevant pages, an FAQ page is a great way to get around it:<\/p>\n<ul>\n<li>People use voice search conversationally, which you can naturally replicate on an FAQ page without the content appearing out of place<\/li>\n<li>It appeals to long tail voice &amp; traditional searches which widen your reach<\/li>\n<li>Voice search often seeks concise information, under 30 words, which an FAQ page can clearly communicate<\/li>\n<li>Creating a dedicated page specifically with this key information in mind could help with higher placement in SERPs for voice searches, which is vital for capturing that first click\/interaction<\/li>\n<\/ul>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>However, you look at SEO, voice is the future and it\u2019s growing exponentially and it\u2019s being integrated into more and more of our everyday tech. Local business marketers should be making specific efforts to capitalize on voice search to maximize their online and offline conversion.<\/p>\n<p>The caveat here is not to let your standard SEO practice fall behind. Having a fully mobile responsive website, fast site speed and good quality local <a href=\"https:\/\/searchenginewatch.com\/2019\/03\/12\/social-media-how-does-it-affect-seo\/\">backlinks<\/a>, among many other optimizations, are still, and will remain, vital for ranking in local search and will greatly impact your voice search efforts.<\/p>\n<p>Get a <u><a href=\"https:\/\/www.zazzlemedia.co.uk\/blog\/voice-search-talk-brightonseo\/\" target=\"_blank\" rel=\"noopener noreferrer\">deeper dive to voice search<\/a><\/u> or <u><a href=\"https:\/\/www.zazzlemedia.co.uk\/services\/voice-search-marketing-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">get help with your voice search strategy<\/a><\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.<\/p>\n","protected":false},"author":1092,"featured_media":116124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,13,5],"tags":[123,499,124,137,62,63,27139],"content_type":[],"class_list":["post-116123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-local","category-seo","tag-google-my-business","tag-local-business","tag-local-search","tag-local-seo","tag-voice","tag-voice-search","tag-voice-seo"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/shutterstock_291421748-120x90.jpg","category":"Analytics","timeago":"7y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=116123"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/116124"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=116123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=116123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=116123"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=116123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}