{"id":116228,"date":"2018-11-30T15:22:30","date_gmt":"2018-11-30T15:22:30","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=116228"},"modified":"2020-02-24T06:43:16","modified_gmt":"2020-02-24T06:43:16","slug":"dragonfly-googlers-drop-chinese-search-engine","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2018\/11\/30\/dragonfly-googlers-drop-chinese-search-engine\/","title":{"rendered":"Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine"},"content":{"rendered":"<p class=\"p1\"><strong><span class=\"s1\">More than 500 engineers, designers, managers and other staff from across global Google offices have <a href=\"https:\/\/medium.com\/@googlersagainstdragonfly\/we-are-google-employees-google-must-drop-dragonfly-4c8a30c5e5eb\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">signed an open letter at Medium.com<\/span><\/a> calling on the search engine to stop their Dragonfly project and for company leaders to &#8220;commit to transparency, clear communication, and real accountability.&#8221;<\/span><\/strong><\/p>\n<h3 class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/searchenginewatch.com\/2018\/dragonfly-what-we-know-googles-plans-reenter-china\" target=\"_blank\" rel=\"noopener noreferrer\"><b>As we reported last month<\/b><\/a><\/span><span class=\"s4\">\u2026<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/searchenginewatch.com\/2019\/05\/31\/image-optimization-for-seo\/\">Google\u2019s<\/a> project Dragonfly first came to light in August via <i>The Intercept<\/i> and their <a href=\"https:\/\/theintercept.com\/2018\/08\/01\/google-china-search-engine-censorship\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">reports surrounding leaked documents containing details about the project<\/span><\/a>. In a nutshell, the project looked to be a fresh attempt by <a href=\"https:\/\/searchenginewatch.com\/2018\/12\/04\/techseo-boost-machine-learning-for-seos\/\">Google<\/a> to re-enter the Chinese <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/04\/google-ads-conversion-rates-industry-compare\/\">search<\/a> market since having been blocked by the state back in 2010. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dragonfly was speculated to be taking the shape of a mobile <a href=\"https:\/\/searchenginewatch.com\/optimize-instagram-account-search-engines\">search engine<\/a>. This is unsurprising, as more than 97% of internet <a href=\"https:\/\/searchenginewatch.com\/2018\/12\/21\/guide-google-analytics-confusing-terms\/\">users<\/a> in China go online via mobile devices (according to CNNIC) and it is in this vertical that the industry is seeing most disruption from companies such as Shenma, Sogou and Haosou. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">What <i>was<\/i> surprising were the subsequent leaked details from <i>The Intercept<\/i> and other sources hinting that Dragonfly users would be forced to sign-in to make searches, with IP addresses and phone numbers being linked to their activities too. It is also expected that the service would be censored in order to adhere to the country\u2019s \u2018cyber sovereignty\u2019 laws \u2013 and, an as yet unknown, domestic partner would also have access to this customer data.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Consequently, there was significant uproar among many <a href=\"https:\/\/searchenginewatch.com\/2019\/02\/18\/google-ads-2019-what-to-look-out-for\/\">Google<\/a> employees. On August 20<\/span><span class=\"s5\"><sup>th<\/sup><\/span><span class=\"s1\">, senior research scientist Jack Poulson left the company and published <a href=\"https:\/\/www.documentcloud.org\/documents\/4905801-Jack-Poulson-Google-resignation-letter-20-Aug-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">his lengthy resignation letter online<\/span><\/a>. \u2018I believe that <a href=\"https:\/\/searchenginewatch.com\/2018\/05\/21\/no-need-for-google-12-alternative-search-engines-in-2018\/\">Google<\/a> is largely composed of altruistic employees,\u2019 he wrote. \u2018But, due to my conviction that dissent is fundamental to functioning democracies, I am forced to resign in order to avoid contributing to, or profiting from, the erosion of protections for dissidents.\u2019<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>A dangerous precedent at a volatile political moment<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The latest open letter published on November 27<\/span><span class=\"s5\"><sup>th<\/sup><\/span><span class=\"s1\"> echoes much of the sentiment expressed by Poulson in his resignation document. \u2018We are <a href=\"https:\/\/searchenginewatch.com\/2019\/04\/25\/whats-it-like-using-duckduckgo-in-2019\/\">Google<\/a> employees and we join Amnesty International in calling on <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/03\/podcast-seo-tips-101\/\">Google<\/a> to cancel project Dragonfly, <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/17\/local-seo-guide\/\">Google\u2019s<\/a> effort to create a censored search engine for the Chinese market that enables state surveillance,\u2019 it says.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u2018Our opposition to Dragonfly is not about China: we object to technologies that aid the powerful in oppressing the vulnerable, wherever they may be. The Chinese government certainly isn\u2019t alone in its readiness to stifle freedom of expression, and to use surveillance to repress dissent. Dragonfly in China would establish a dangerous precedent at a volatile political moment, one that would make it harder for <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/20\/seven-reasons-why-your-rankings-dropped-and-how-to-fix-them\/\">Google<\/a> to deny other countries similar concessions.\u2019<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The post also describes 2018 as a year of disappointment for <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/30\/implement-googles-how-to-schema\/\">Google<\/a> employees. It references Project Maven (where <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/11\/seo-lead-site-migration\/\">Google<\/a> assisted with <a href=\"https:\/\/searchenginewatch.com\/2019\/02\/06\/using-python-to-recover-seo-site-traffic-part-one\/\">development<\/a> of AI in US military drones) which saw protests and resignations, as well as the <i>Rubingate <\/i>scandal which saw Android developer Andy Rubin given \u2018a hero\u2019s farewell\u2019 and a $90m exit package after claims of sexual misconduct were made against him \u2013 ultimately leading to a <a href=\"https:\/\/searchenginewatch.com\/2018\/11\/01\/google-walkout-five-demands\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">global synchronized walkout<\/span><\/a> on November 1<\/span><span class=\"s5\"><sup>st<\/sup><\/span><span class=\"s1\">.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Official responses from Google have not satisfied critics<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">Google<\/a> are yet to address the direct requests as detailed in this latest open letter. At a Q &amp; A session during the WIRED 25 Summit in October, <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/12\/how-to-get-featured-snippets-no-link-building\/\">Google<\/a> CEO Sundar Pichai sung the praises of the technical achievements of Dragonfly during recent tests. He also justified Google\u2019s position by saying: \u2018We are compelled by our mission [to] provide information to everyone, and [China is] 20 percent of the world&#8217;s population.\u2019<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pichai also made reference to Google\u2019s <a href=\"https:\/\/publicpolicy.googleblog.com\/2010\/03\/new-approach-to-china-update.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">stated position on China back in 2010<\/span><\/a>, when it decided it would no longer censor its SERPs at google.cn essentially putting an end to its operations in the country (this is regarded as the preferable position among employees signing the latest open letter). He stated it was time to \u2018re-evaluate that choice\u2019 and when asked about employees who were critical of such changes in company policy remarked, \u2018we don&#8217;t run the company by holding referendums.\u2019<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Wider responses<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">This letter arguably hasn\u2019t yet captured as many headlines as the walk-out earlier this month. There are a number of likely reasons for this \u2013 the biggest being that Dragonfly isn\u2019t at this point in time a tangible product which we can see. It is understandably hard to get the public and mainstream press behind a campaign criticising a product that doesn\u2019t even have a launch date.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The ethical issues with Dragonfly are also less black and white than those raised with Project Maven and <i>Rubingate <\/i>earlier in the year. As one user asks in the comments under the letter: \u2018If <a href=\"https:\/\/searchenginewatch.com\/2019\/08\/28\/guide-to-keyword-research-content-strategy\/\">Google<\/a> drops dragonfly, the Chinese netizens will end up using \u201cBaidu\u201d, is it better or worse for the netizens of China?\u2019 Another user argues: \u2018The debate here really is about sacrificing the western pride and values surrounding censorship in favour of enabling a billion people that are already censored to the freedoms of information the west has.\u2019<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">These positions might be surprising to some of the Google employees who have signed the letter or left the company, but it is in-keeping with data published at <i>The Drum<\/i> showing that more than 72% of Weibo users (one of the country\u2019s leading microblogging sites) would choose Google over Baidu et al. if it were to launch its new service. There is something to be said for the potential for Google to disrupt the monopoly Baidu has in the country, and to potentially deliver better quality results if not less censored ones.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The signees, of course are not alone either. They are <a href=\"https:\/\/www.amnesty.org\/en\/latest\/news\/2018\/08\/open-letter-to-google-on-reported-plans-to-launch-a-censored-search-engine-in-china\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">joined by Amnesty International<\/span><\/a> (and a number of other organisations) who are bolstering the argument that Dragonfly will endanger human rights defenders and journalists who might use it. The number of employees signing the letter is growing, and the number of organisations joining the opposition to Dragonfly looks to be growing too. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many are now looking to a Congress hearing on December 5<\/span><span class=\"s5\"><sup>th<\/sup><\/span><span class=\"s1\"> where Pichai is set to defend Google against accusations of bias in its algorithm. It is likely that the subject of China and Dragonfly will rear its head there, too, and that Pichai will likely face his toughest round of questioning yet. As things stand, Google re-entering the Chinese search market is looking more and more likely to happen. We can reasonably expect that the closer we get to that time, the more people we will see join the <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\">voices<\/a> of the signees of this latest letter and the more heated the debate will become.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for &#8220;transparency, communication, and real accountability.&#8221;<\/p>\n","protected":false},"author":1092,"featured_media":116230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[36,252,27145,27131,37,27142,27144,27143,93],"content_type":[],"class_list":["post-116228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-more-news","tag-china","tag-chinese-search-engines","tag-chinese-search-market","tag-dragonfly","tag-google","tag-googlers","tag-industry-news","tag-project-dragonfly","tag-search-engines"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/11\/shutterstock_488037835-120x90.jpg","category":"Industry","timeago":"7y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=116228"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/116230"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=116228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=116228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=116228"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=116228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}