{"id":116427,"date":"2018-12-24T14:30:27","date_gmt":"2018-12-24T14:30:27","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=116427"},"modified":"2020-03-02T17:04:23","modified_gmt":"2020-03-02T17:04:23","slug":"seo-2019-nine-tips-beginners","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2018\/12\/24\/seo-2019-nine-tips-beginners\/","title":{"rendered":"SEO 2019: Nine tips for beginners"},"content":{"rendered":"

Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.<\/b><\/span><\/p>\n

It\u2019s easy to get confused by the information overload when you\u2019re just starting with SEO<\/a>. Too many tactics can discourage you from practicing your skills. However, it doesn\u2019t have to be scary to learn more about search engine optimization.<\/span><\/p>\n

That\u2019s why we\u2019ve analysed the key SEO<\/a> trends for 2019 and what they mean to someone who\u2019s just getting started with search engine optimization.<\/span><\/p>\n

1. Start with optimizing your site for mobile devices <\/span><\/h2>\n

Mobile optimization<\/a> is critical when you\u2019re getting started with SEO<\/a>. Start by testing your site\u2019s performance and load speed across all devices.<\/span><\/p>\n

Every delay in browsing may be a missed opportunity to engage a new visitor.<\/span><\/p>\n

People are spending more time on their phones every year, which means that a new SEO<\/a> strategy cannot ignore mobile optimization. Moreover, it goes beyond improving e.g. the site speed on your site. SEO<\/a> in 2019 is about understanding the \u2018mobile consumers\u2019 and how their searching habits differ when they are on the go comparing to a desktop user.<\/span><\/p>\n

Think of your own searching habits when you\u2019re in a rush and you\u2019re looking for a fast answer. Or think of the search result that grabs your attention. Chances are, it\u2019s mobile optimized and it takes into consideration that you\u2019re looking for a clear and quick answer without further delays.<\/span><\/p>\n

2. Understand how users<\/a> search\u00a0<\/span><\/h2>\n

We tend to assume which keywords<\/a> will perform better over others. Keyword testing is always a good idea but SEO<\/a> nowadays is focusing more on understanding the search intent<\/a>. It\u2019s not enough to find an effective keyword that leads traffic to your site.<\/span><\/p>\n

A long-term SEO strategy<\/a> relies on search intent and the reasoning behind every search. Once you start understanding how your target audience is using search engines, then you\u2019re able to optimize your site more successfully.<\/span><\/p>\n

Searches are becoming more dynamic and it\u2019s not enough to rely on assumptions. Start testing how your optimization can affect your search traffic and start applying more conversational queries to your keyword mix. <\/span><\/p>\n

3. Write for humans, optimize for search engines<\/span><\/h2>\n

A successful SEO<\/a> strategy does not ignore the human element when optimizing a site. We are not just picking good keywords to improve our site\u2019s rankings. The goal is to pick the right keywords<\/a> that your audience would use in a way that the content remains relevant and engaging.<\/span><\/p>\n

Always start by thinking of your audience when creating your content. Your content should be both interesting and relevant to them so that they want to read more about it. Once you start understanding the content that your readers want from you, it\u2019s time to focus more on its optimization.<\/span><\/p>\n

It\u2019s not enough to create good content<\/a> if you don\u2019t get people to read it. That\u2019s why you want to optimize your content to reach higher in the SERPs.<\/span><\/p>\n

There\u2019s no need to start adding keywords in your content simply to appeal to search engines. Google and the rest have become way too sophisticated to reward such techniques.<\/span><\/p>\n

On the contrary, the quality of your content and its relevance, for example, can help you increase your search traffic. Find the right balance between quality content and search optimization for the best results.<\/span><\/p>\n

4. Analyse your existing search traffic<\/span><\/h2>\n

If you\u2019re not sure how to get started and what to test then start by having a closer look at your current search traffic.<\/span><\/p>\n

What are the best-performing pages? Which keywords is your audience using to access your content? <\/span><\/p>\n

Analyse your top 10 posts and what they all have in common. Is it the quality of your content? The length of each post? Did you follow the best practices of on-site optimization?<\/span><\/p>\n

Find the posts that work well as evergreen content and think of new ways to update them. A closer look at your search traffic and current SEO<\/a> performance can even help you update your content calendar with topics that your audience would appreciate.<\/span><\/p>\n

5. Stay up-to-date with the latest changes in SEO<\/span><\/h2>\n

If you want to master SEO, you need to follow the latest trends<\/a> and the algorithm updates that might affect your tactics. As with every new skill, it\u2019s useful to keep reading about it to stay informed about any recent changes.<\/span><\/p>\n

Whether you\u2019re a beginner or an experienced professional, it\u2019s still important to keep reading about the latest SEO updates and what they mean to your strategy.<\/span><\/p>\n

6. Learn the most important ranking factors<\/span><\/h2>\n

As we\u2019ve just mentioned in the previous tip, it\u2019s useful to dedicate some time every month to catch up with the latest SEO updates.<\/span><\/p>\n

A great starting point is to read more about all the ranking factors that affect your position in the SERPs.<\/span><\/p>\n

From the relevance and the use of the right keywords to the page speed<\/a> and the use of backlinks<\/a>, it\u2019s good to learn how each ranking factor can affect your optimization tactics.<\/span><\/p>\n

The list may be long, but here are some important ranking factors<\/a> to help you optimize your page in 2019.<\/span><\/p>\n

7. Never underestimate UX<\/span><\/h2>\n

User experience is becoming more important for SEO<\/a> year over year. As Google is evolving, search results are becoming more personalized and the goal is to offer the best experience to the users.<\/span><\/p>\n

The quality and the relevance of your content are very significant, but you also need to ensure that your site\u2019s UX is appealing enough to encourage people to keep reading.<\/span><\/p>\n

A good post cannot be engaging if your page is not, for example, optimized for mobile or if it doesn\u2019t facilitate longer reads. <\/span><\/p>\n

What you need is the right balance between great content and even better user experience. None of the two alone can lead to great SEO success. <\/span><\/p>\n

Start analyzing your current bounce rate<\/a> and the time spent on site and see how these compare with your site\u2019s load speed.<\/span><\/p>\n

Test your site\u2019s performance across different browsers and devices and start improving all the issues that may risk you losing your readers.<\/span><\/p>\n

8. Discover the link between social media and SEO <\/span><\/h2>\n

Social signals may not be among the ranking factors, but it\u2019s still useful to understand how your social presence can affect your search results<\/a>.<\/span><\/p>\n

As social media becomes a bigger part of our lives, it can define a big part of our online presence and authority. The same occurs to all brands with an existing social presence. <\/span><\/p>\n

Google has started integrating social results to the search answers in an attempt to present a more holistic idea of an online presence. By indexing<\/a> more content to the search results, users are able to find the right answer to their questions as fast as possible. Thus, it\u2019s good to keep in mind that your online presence and authority are not limited to your search results.<\/span><\/p>\n

Similarly, social networks are turning into their own search engines where users are still looking for an answer to their questions. YouTube<\/a> and Pinterest<\/a> have become very popular visual search engines, while Twitter and Facebook can be helpful for finding more information about a person or a news event.<\/span><\/p>\n

This means that our searching habits are changing and it\u2019s useful to understand all the different ways someone can find your content on various channels.<\/span><\/p>\n

9. Understand how voice search works <\/span><\/h2>\n

Voice search<\/a> will be the biggest trend to shape SEO in 2019 and 2020. It is already seeing a growing adoption rate and more consumers are expected to use voice<\/a> commands in 2019.<\/span><\/p>\n

This means that search optimization should change to understand the new kind of search intent. People tend to use longer questions and more conversational queries in voice search. The challenge is to understand which keywords will be more relevant to your audience and how to measure the success of your strategy.<\/span><\/p>\n

Although the measurement is still at an early stage, it\u2019s still useful to understand the difference between text and voice commands.\u00a0<\/span><\/p>\n

The more we think as consumers, the higher the chances of answering their questions in the most relevant way.<\/span><\/p>\n

Overview<\/span><\/h2>\n

SEO doesn\u2019t have to be complicated. You can start the new year by boosting your skills to try out new ideas.<\/span><\/p>\n

One step at a time can help you improve your site\u2019s optimization. The best way to get started is to pay attention to your readers\u2019 online habits. <\/span><\/p>\n

    \n
  • How do they behave on your site?<\/span><\/li>\n
  • What are your best-performing pages?<\/span><\/li>\n
  • Which keywords do they use?<\/span><\/li>\n
  • What can you improve today to boost your SEO strategy?<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.<\/p>\n","protected":false},"author":21,"featured_media":116432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[27135,22,27181,680,386],"content_type":[],"class_list":["post-116427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-seo","tag-27135","tag-seo","tag-seo-2019","tag-seo-for-beginners","tag-seo-tips"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Tereza Litsa","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/12\/shutterstock_582101335-120x90.jpg","category":"Industry","timeago":"7y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=116427"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/116427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/116432"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=116427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=116427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=116427"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=116427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}