{"id":117752,"date":"2019-02-06T14:15:49","date_gmt":"2019-02-06T14:15:49","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=117752"},"modified":"2019-10-21T08:31:27","modified_gmt":"2019-10-21T08:31:27","slug":"technical-seo-2019-statelessness","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/02\/06\/technical-seo-2019-statelessness\/","title":{"rendered":"The state (or statelessness) of technical SEO in 2019"},"content":{"rendered":"

What do we need to know about technical SEO in 2019? Here\u2019s an overview to keep in mind.<\/span><\/strong><\/p>\n

Technical SEO<\/a> is different from what we know as standard SEO<\/a>. It dives deeper into the analysis of content and it can help you draw very interesting conclusions.<\/span><\/p>\n

Mike King from iPullRank<\/a> delivered a highly informative presentation in Catalyst\u2019s TechSEO Boost<\/a> and it can give us a better idea of the state, or actually, the statelessness of technical SEO<\/a>.<\/span><\/p>\n

Whether you\u2019re an SEO<\/a> expert or you\u2019re just getting started, here are some key points to consider from Mike\u2019s session.<\/span><\/p>\n

Defining technical SEO<\/span><\/h2>\n

The first challenge that comes with technical SEO<\/a> has to do with its actual definition. It\u2019s not always easy to explain it. <\/span><\/p>\n

In fact, it\u2019s even hard for SEO<\/a> professionals to define it. <\/span><\/p>\n

Mike King asked 300 people to provide their own definition to what technical SEO<\/a> really is. Unsurprisingly, there was no consistency in its definition. Many respondents indicated that web performance and information architecture are parts of what technical SEO<\/a> does. However, these are tasks that other roles typically perform.<\/span><\/p>\n

As Mike King said, \u201ceverything we do is someone else\u2019s job.\u201d<\/em><\/span><\/p>\n

The best way to define technical SEO<\/a> as a profession then is to think of it as the state of being curious. Technical SEO<\/a> experts are curious enough to play with things that they can change.<\/span><\/p>\n

What we need to remember is that there is no technical SEO<\/a> as a definitive discipline. It can be the job of putting things together to make things scale and solve problems that affect SEO. <\/span><\/p>\n

Thus, if we want to explain the difference between technical and standard SEO, we need to remember that technical SEO is about scalability, depth, detail, advanced cross-functional understanding, and also execution.<\/span><\/p>\n

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The challenge of metrics<\/span><\/h2>\n

Another challenge that we\u2019re seeing in technical SEO — and SEO in general sometimes — is that the metrics are too opaque. <\/span><\/p>\n

There are many tools to measure our own definition of success but we still don\u2019t have peer-reviewed and transparent definitions of any proprietary link metrics. <\/span><\/p>\n

How can we tell which metrics matter most of all? How do we define success and how can we all agree to it?<\/span><\/p>\n

These bring out the need to standardize SEO. <\/span><\/p>\n

We need to standardize three things:<\/span><\/p>\n