{"id":120780,"date":"2019-03-19T17:00:00","date_gmt":"2019-03-19T17:00:00","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=120780"},"modified":"2019-09-19T10:30:46","modified_gmt":"2019-09-19T10:30:46","slug":"content-formats-to-maximize-link-acquisition-with-digital-pr","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/03\/19\/content-formats-to-maximize-link-acquisition-with-digital-pr\/","title":{"rendered":"Five proven content formats to maximize link acquisition with digital PR"},"content":{"rendered":"

When it comes to link building<\/a> using digital PR, it’s important that you start with the story.<\/strong><\/p>\n

A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it or\u00a0a poor story regardless of what format you choose.<\/p>\n

That means, almost ignoring the end format of your asset (infographic, interactive, and the others) until you’ve got a solid concept with strong headlines.<\/p>\n

That said, there’s a lot to be said for spending the time to let yourself be inspired and to understand which formats are working for other brands.<\/p>\n

Here, I’ll showcase five proven formats which help maximize link acquisition in a digital PR campaign, placing a focus upon specific campaign types as opposed to simply the visual delivery.<\/p>\n

I’ll look at why each format is often successful at earning links and share campaign examples<\/a> (to note; these aren’t all campaigns which I’ve been involved in, but ones which I love and have been inspired myself by).<\/p>\n

(To note: All linking root domain statistics have been taken from ahrefs\u00a0using the “Historical” figure. Correct as of 13th February 2019.)<\/em><\/p>\n

1. Maps<\/h2>\n

Maps are a great format to use when running a digital PR campaign for two main reasons:<\/p>\n