{"id":1211,"date":"2016-11-22T14:42:45","date_gmt":"2016-11-22T14:42:45","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/11\/22\/google-releases-new-adwords-improvements-and-stats-ahead-of-black-friday\/"},"modified":"2019-07-24T08:51:18","modified_gmt":"2019-07-24T08:51:18","slug":"google-releases-new-adwords-improvements-and-stats-ahead-of-black-friday","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/11\/22\/google-releases-new-adwords-improvements-and-stats-ahead-of-black-friday\/","title":{"rendered":"Google releases new AdWords improvements and stats ahead of Black Friday"},"content":{"rendered":"

Google is adding more store visits data to AdWords<\/a> distance reporting, available when measuring geographic performance of your ads.<\/strong><\/p>\n

At the moment you\u2019re able to view your ads\u2019 performance based on different locations, revealing the places your customers are located and the locations they\u2019re most interested in visiting.<\/p>\n

But now if you use the location extension you can see a distance report that will show store visits based on how far away people are from your store when they search.<\/p>\n

To use an example from Google<\/a>, if your store visit rate is highest within one mile of a store, you could apply targeting around that specific radius.<\/p>\n

Store visits distance reporting is available for Search campaigns right now and will roll out to Shopping campaigns soon.<\/p>\n

Google<\/a> also stated that store visits performance is also coming soon to geographic and user locations reports too. This will show you which geographic areas are driving the most ad clicks resulting in a store visit.<\/p>\n

Google data on Black Friday Shoppers<\/h2>\n

Ahead of Black Friday<\/a> madness, Google<\/a> has also released a bumper crop of data<\/a> revealing shopping searches and store-foot-traffic trends for 2016.<\/p>\n

Let\u2019s take a quick look at the stats:<\/p>\n