{"id":125554,"date":"2019-04-23T14:45:27","date_gmt":"2019-04-23T14:45:27","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=125554"},"modified":"2020-02-11T08:56:17","modified_gmt":"2020-02-11T08:56:17","slug":"seo-writing-guide","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/04\/23\/seo-writing-guide\/","title":{"rendered":"SEO writing guide: From keyword to content brief"},"content":{"rendered":"

If content is queen, and the critical role SEO<\/a> plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. <\/strong><\/p>\n

However, connecting the dots to create content<\/a> that ranks well can be difficult. What makes it so difficult? How do you go from a target keyword<\/a> phrase and write an article that is unique, comprehensive, encompasses all the major on-page SEO<\/a> elements, touches the reader, and isn’t structured like the “oh-so-familiar” generic SEO<\/a> template?<\/p>\n

\"Example<\/p>\n

There’s no one size fits all approach! However, there is a simple way to support any member of your editorial, creative writing, or content<\/a> team in shaping up what they need in order to write SEO<\/a>-friendly content<\/a>, and that’s an SEO<\/a> content<\/a> brief.<\/p>\n

Key benefits of a content brief:<\/h2>\n