{"id":129874,"date":"2019-05-30T13:56:20","date_gmt":"2019-05-30T13:56:20","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=129874"},"modified":"2020-02-24T06:35:29","modified_gmt":"2020-02-24T06:35:29","slug":"implement-googles-how-to-schema","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/05\/30\/implement-googles-how-to-schema\/","title":{"rendered":"A guide to implementing Google\u2019s \u201cHow-to\u201d schema"},"content":{"rendered":"<p><strong><a href=\"https:\/\/searchenginewatch.com\/2019\/06\/03\/podcast-seo-tips-101\/\">Google<\/a> is always looking for the best ways to provide the most useful results to users. It\u2019s what has allowed <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/17\/local-seo-guide\/\">Google<\/a> to dominate the search engine market for so long and, it has kept the SEO industry evolving.<\/strong><\/p>\n<p>In the beginning, there were quick answer boxes (remember those?) and, most recently, the <u><a href=\"https:\/\/searchengineland.com\/google-search-adds-support-for-faq-and-how-to-structured-data-316541\" target=\"_blank\" rel=\"noopener noreferrer\">introduction of \u201cHow-to\u201d snippets<\/a><\/u>.<\/p>\n<p>&#8220;How-to&#8221; snippets aim to provide step-by-step instructions directly in the SERPs for instruction-based queries. There are two types of &#8220;How-to&#8221; snippets that you can find in the wild.<\/p>\n<ul>\n<li>A standard, accordion list view of instructions.<\/li>\n<li>A carousel of images showing each individual step.<\/li>\n<\/ul>\n<p>This type of <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/12\/how-to-get-featured-snippets-no-link-building\/\">schema<\/a> is mobile specific. And that\u2019s important because it means absorbing huge amounts of <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/17\/local-seo-guide\/\">SERP<\/a> real estate. It has also been confirmed by Glenn Gabe, that you can capture both a featured snippet and the &#8220;How-to&#8221; carousel\/list view.<\/p>\n<p>This left very little space for your competitors but also, forced websites to now think more logically about how they <a href=\"https:\/\/searchenginewatch.com\/2019\/02\/20\/four-tools-structure-article-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">structure their content<\/a>.<\/p>\n<h2>Accordion vs carousel<\/h2>\n<p>The immediate question is &#8220;which type of How-to snippet is best for my audience?&#8221; You guessed right, it depends.<\/p>\n<p>Take, for example, a crafting site audience. <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/16\/new-visual-search-innovations-tap-human-emotions-and-biological-buying-triggers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visual<\/a> and creative people. In this instance, you may consider using image <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/12\/how-to-get-featured-snippets-no-link-building\/\">rich snippets<\/a>.<\/p>\n<p>It\u2019s like anything else in SEO, test it and tweak based on your results.<\/p>\n<h3>Here\u2019s how it looks<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129893\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/carousel-how-to-snippet-example.png\" alt=\"carousel how to snippet example\" width=\"595\" height=\"699\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/carousel-how-to-snippet-example.png 595w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/carousel-how-to-snippet-example-255x300.png 255w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/16\/delete-your-pages-and-rank-higher-in-search-index-bloat-and-technical-optimization-2019\/\">Google<\/a> Search developer <a href=\"https:\/\/sewprod.wpenginepowered.com\/2019\/07\/15\/keyword-research-tools-free\/\">tools<\/a><\/p>\n<p>Pretty eye-catching, isn\u2019t it?<\/p>\n<p>And then the accordion view (the standard &#8220;How-to&#8221; rich result).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129892\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/accordion-how-to-snippet-example.png\" alt=\"accordion how to snippet example\" width=\"601\" height=\"844\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/accordion-how-to-snippet-example.png 601w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/accordion-how-to-snippet-example-214x300.png 214w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/10\/online-reviews-powerful-seo-weapons\/\">Google<\/a> Search developer tools<\/p>\n<p>My immediate preferred option is the accordion. For a number of reasons:<\/p>\n<ul>\n<li>It\u2019s easier to markup.<\/li>\n<li>Each list item can have a few lines of text to explain the step.<\/li>\n<li>It\u2019s familiar. People recognize featured snippets and the standard &#8220;How-to&#8221; result, isn\u2019t disruptive to that experience.<\/li>\n<\/ul>\n<p>The only major difference which may influence user behavior after the click is the ability to anchor link to each step. The standard markup doesn\u2019t allow for this to happen, however, the image carousel does.<\/p>\n<p>Interesting to see how that changes <a href=\"https:\/\/searchenginewatch.com\/sew\/opinion\/2422545\/user-engagement-metrics-aren-t-a-ranking-signal-but-you-should-treat-them-like-one\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a> in the future.<\/p>\n<h2>Understanding &#8220;How-to&#8221; schema objects<\/h2>\n<p>Your best source of information is Google\u2019s <u><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/how-to\" target=\"_blank\" rel=\"noopener noreferrer\">search developer tools.<\/a><\/u><\/p>\n<p>However, we often find that it can become complicated for those less-techy SEOs, which could dissuade implementation and testing.<\/p>\n<p>We don\u2019t want that. Which is why we\u2019ve broken down each element of the <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/12\/how-to-get-featured-snippets-no-link-building\/\">schema<\/a> and explained what it means.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-129899 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-objects-example.jpg\" alt=\"how to schema objects example\" width=\"1280\" height=\"720\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-objects-example.jpg 1280w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-objects-example-300x169.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-objects-example-768x432.jpg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-objects-example-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h3>Type<\/h3>\n<p>This solely defines which type of <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">schema<\/a> you\u2019re using on the page. In this instance, we\u2019re going to use the type &#8220;HowTo&#8221;.<\/p>\n<h3>Name<\/h3>\n<p>You can think of this as the title of your snippet. In basic SEO terms, it\u2019s the equivalent to the page title attribute of a normal webpage.<\/p>\n<h3>Description<\/h3>\n<p>Here is your chance to describe what you\u2019re breaking down into steps. Keep this short, precise, and interesting enough to still encourage the click.<\/p>\n<h3>HowToStep<\/h3>\n<p>The &#8220;HowToStep&#8221; is where we tell <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/11\/seo-lead-site-migration\/\">Google<\/a> we\u2019re about to outline a numbered step to appear in the SERPs. <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/25\/google-ads-hacks\/\">Google<\/a> counts the instances of the &#8220;HowToStep&#8221; to understand how many steps are there in total.<\/p>\n<h3>Text<\/h3>\n<p>This sits underneath the &#8220;HowToStep&#8221;, &#8220;HowToDirection&#8221;, or &#8220;HowToTip&#8221;. This is your basic explanation of one of the three aforementioned &#8220;HowTo&#8221; elements.<\/p>\n<h3>HowToDirection<\/h3>\n<p>This is where it can get tricky. Using the &#8220;HowToDirection&#8221; allows you to bullet point your text, rather than use a single paragraph. In our view, &#8220;HowToStep&#8221; is the easiest element to implement.<\/p>\n<h3>URL<\/h3>\n<p>The best approach here is to add anchored links to each step of your &#8220;How-to&#8221; snippets. It\u2019s only used for image-rich results. So, if you\u2019re using the accordion, just add the main page URL to this element.<\/p>\n<h3>Image Object<\/h3>\n<p>This can be used to define the main image of your snippet. It can also be used to populate the carousel steps found in image-rich &#8220;How-to&#8221; schema.<\/p>\n<h3>Total Time (ISO 8601 format)<\/h3>\n<p>This is a critical element. The time defines, to your user in the SERPs, how long something will take to complete. If you\u2019re not familiar with the ISO 8601 format, it\u2019s worth visiting <u><a href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_8601\" target=\"_blank\" rel=\"noopener noreferrer\">this Wiki page.<\/a><\/u><\/p>\n<h2>Creating your own &#8220;How-to&#8221; schema<\/h2>\n<p>We, as SEOs, are always looking for simple ways to complete complex tasks. Adding this markup to your pages should be no different.<\/p>\n<p>We recommend letting <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/12\/how-to-get-featured-snippets-no-link-building\/\">Google<\/a> do the hard work for you. You shouldn\u2019t have to be a full-fledged web developer to start working with Schema markup.<\/p>\n<p>Use the code generated in Google\u2019s example to then tweak as you see fit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129897\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/creating-how-to-schema-using-google-generated-code.png\" alt=\"creating-how-to-schema using Google generated code\" width=\"840\" height=\"410\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/creating-how-to-schema-using-google-generated-code.png 840w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/creating-how-to-schema-using-google-generated-code-300x146.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/creating-how-to-schema-using-google-generated-code-768x375.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>Example image used for educational purposes, Ryan Roberts, Zazzle Media<\/p>\n<p>You can easily change all elements of valid How-to Schema, generated by <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">Google<\/a> itself.<\/p>\n<p>Some of the HowTo markups may not be relevant for what you\u2019re trying to do, so, just begin removing sections which are relevant.<\/p>\n<h3>&#8220;How-to&#8221; schema example<\/h3>\n<p>Let\u2019s say I own athomefitness.com and I have an article about how to do crunches.<\/p>\n<p>I\u2019d take the code generated above, and tweak where I see necessary. Here\u2019s how that might look:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129898\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-code-example.png\" alt=\"how to schema code example\" width=\"952\" height=\"517\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-code-example.png 952w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-code-example-300x163.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-code-example-768x417.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/p>\n<p>Example image used for educational purposes, Ryan Roberts, Zazzle Media<\/p>\n<p>And, to preview how this looks in the SERPs, you just select \u2018preview search result\u2019 in your code generator and it\u2019ll give you two options to choose from.<\/p>\n<ul>\n<li>Result type one (image carousel)<\/li>\n<li>Result type two (standard list application)<\/li>\n<\/ul>\n<p>In this instance, I\u2019ve marked up my page to display a standard list.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129900\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-preview-search-result-example.png\" alt=\"how to schema preview search result example\" width=\"330\" height=\"511\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-preview-search-result-example.png 330w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/how-to-schema-preview-search-result-example-194x300.png 194w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/p>\n<p>Example image used for educational purposes, Ryan Roberts, Zazzle Media<\/p>\n<h2>Common markup errors<\/h2>\n<p>Unfortunately, Schema is a fickle character and will very quickly point out mistakes that you\u2019ve made.<\/p>\n<p>The most common errors normally come from missing required properties (known as class type) or syntax errors (uncategorized errors).<\/p>\n<h3>1. Parsing error: Missing &#8220;,&#8221; or &#8220;]&#8221; in an array declaration<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129894\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-example-missing-or-in-array-declaration.png\" alt=\"common markup errors example missing , or ] in array declaration\" width=\"728\" height=\"137\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-example-missing-or-in-array-declaration.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-example-missing-or-in-array-declaration-300x56.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>Source: Schemaapp.com<\/p>\n<p>This usually means you haven\u2019t closed an open bracket somewhere in your code. Unfortunately, you have to dig into the code itself to find it. Thankfully, Google highlights the line in which the error appears on the Schema generator.<\/p>\n<h3>2. Parsing error: Missing &#8220;,&#8221; or &#8220;}&#8221;<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129895\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-example-missing-or-in-array-declaration-1.png\" alt=\"\" width=\"730\" height=\"137\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-example-missing-or-in-array-declaration-1.png 730w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-example-missing-or-in-array-declaration-1-300x56.png 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>Source: Schemaapp.com<u><\/u><\/p>\n<p>Very similar to the syntax error above, this error means you have not successfully closed your {, or you have forgotten to add a comma before the start of your next opening {.<\/p>\n<h3>3. Incorrect value type<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129896\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-incorrect-value-type.png\" alt=\"common markup errors incorrect value type\" width=\"729\" height=\"137\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-incorrect-value-type.png 729w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/common-markup-errors-incorrect-value-type-300x56.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>Source: Schemaapp.com<u><\/u><\/p>\n<p>This type of error means you\u2019ve omitted or mistyped the value of your &#8220;How-to&#8221; step. In this scenario, it could be:<\/p>\n<ul>\n<li>HowToStep<\/li>\n<li>HowToDirection<\/li>\n<li>HowToTip<\/li>\n<\/ul>\n<p><strong>Note: <\/strong>A simple spelling mistake could throw your whole script out of sync.<\/p>\n<h2>Make Google crawl your URL<\/h2>\n<p>You can jump the queue and request that Google crawls your URL sooner to make sure it gets around to your content and (hopefully) finds your new &#8220;How-to&#8221; markup.<\/p>\n<p>An easy way to do this is with the URL Inspection Tool (similar to &#8220;Fetch as Google&#8221;).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129903\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example.png\" alt=\"url inspection tool example\" width=\"1380\" height=\"672\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example.png 1380w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example-300x146.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example-768x374.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example-1024x499.png 1024w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/16\/delete-your-pages-and-rank-higher-in-search-index-bloat-and-technical-optimization-2019\/\">Google Search Console<\/a> for zazzlemedia.co.uk<\/p>\n<p>From our initial testing, we\u2019ve found that indexing happens pretty much immediately; irrelevant of the size of your site.<\/p>\n<p>So, if you\u2019re impatient and eager to see if your hard work has paid off, this is a great way to validate that Google has identified the changes to your URL.<\/p>\n<h2>Track your performance in the Google Search Console<\/h2>\n<p>After successfully implementing your Howto markup, it\u2019s important that you track content performance.<\/p>\n<p>Are clicks increasing\/decreasing? Are impressions going up\/down?<\/p>\n<h3>You can assess this within the Search Console\u2019s performance report<\/h3>\n<div id='gallery-1' class='gallery galleryid-129874 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/searchenginewatch.com\/2019\/05\/30\/implement-googles-how-to-schema\/search-console-performance-report-screenshot\/'><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"417\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/search-console-performance-report-screenshot.png\" class=\"attachment-full size-full\" alt=\"search console performance report screenshot\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/search-console-performance-report-screenshot.png 1003w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/search-console-performance-report-screenshot-300x125.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/search-console-performance-report-screenshot-768x319.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/searchenginewatch.com\/2019\/05\/30\/implement-googles-how-to-schema\/url-inspection-tool-example\/'><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"672\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example.png\" class=\"attachment-full size-full\" alt=\"url inspection tool example\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example.png 1380w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example-300x146.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example-768x374.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/url-inspection-tool-example-1024x499.png 1024w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Source: Google Search Console for papanicksdriving.co.uk<\/p>\n<p>The likelihood is you\u2019ll be a very early adopter of this markup, which will make it a quick way to eat up large amounts of <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/24\/create-seo-friendly-faq-pages\/\">SERP<\/a> real estate.<\/p>\n<p>However, it\u2019s always important to monitor whether or not this markup is a real benefit to your site. This markup aims to enhance your content, not pay detriment to it.<\/p>\n<h2>In conclusion<\/h2>\n<p>&#8220;How-to&#8221; schema should begin making its way onto sites much more in the near future as clients (and SEOs) start to see the immense benefit of absorbing as much <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/28\/google-serp-average-position\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERP real estate<\/a> as possible. Despite the negative connotation of a zero-click search.<\/p>\n<p>We\u2019d love to hear about any tests and progress you\u2019ve made, please feel free to leave any comments below to let us know!<\/p>\n<p><em>Ryan Roberts is an SEO Lead at Zazzle Media.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;How-to&#8221; snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.<\/p>\n","protected":false},"author":1092,"featured_media":129942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,5],"tags":[27499,37,215,1411,1007,27500,22,109,277],"content_type":[],"class_list":["post-129874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-seo","tag-how-to-schema","tag-google","tag-google-search-console","tag-rich-snippets","tag-schema","tag-schema-implementation-guide","tag-seo","tag-serp","tag-structured-data"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/A-guide-to-implementing-Google\u2019s-\u201cHow-to\u201d-schema-120x90.png","category":"Development","timeago":"7y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/129874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=129874"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/129874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/129942"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=129874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=129874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=129874"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=129874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}