{"id":130084,"date":"2019-06-11T13:48:40","date_gmt":"2019-06-11T13:48:40","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=130084"},"modified":"2020-02-24T06:35:17","modified_gmt":"2020-02-24T06:35:17","slug":"google-how-news-works","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/06\/11\/google-how-news-works\/","title":{"rendered":"Google&#8217;s How News Works, aimed at clarifying news transparency"},"content":{"rendered":"<p><strong>In May, <a href=\"https:\/\/searchenginewatch.com\/?s=google\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.<\/strong><\/p>\n<p>The site, <a href=\"https:\/\/newsinitiative.withgoogle.com\/hownewsworks\/mission?_ga=2.83426512.713575023.1557322485-238113850.1555506621\" target=\"_blank\" rel=\"noopener noreferrer\">How News Works<\/a>, states <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/31\/image-optimization-for-seo\/\">Google\u2019s<\/a> mission as it relates to disseminating news in a non-biased manner. The site aggregates a variety of information about how <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/10\/online-reviews-powerful-seo-weapons\/\">Google<\/a> crawls, indexes, and ranks news stories as well as how news can be personalized for the end user.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-130087 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607c.jpg\" alt=\"\" width=\"1073\" height=\"654\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607c.jpg 1073w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607c-300x183.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607c-768x468.jpg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607c-1024x624.jpg 1024w\" sizes=\"auto, (max-width: 1073px) 100vw, 1073px\" \/><\/p>\n<p>How News Works provides links to various resources within the <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/03\/podcast-seo-tips-101\/\">Google<\/a> news ecosystem all in one place and is part of <a href=\"https:\/\/newsinitiative.withgoogle.com\/hownewsworks\/mission?_ga=2.83426512.713575023.1557322485-238113850.1555506621\">The Google News Initiative<\/a>.<\/p>\n<h2><strong>What is The Google News Initiative?<\/strong><\/h2>\n<p>The <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/17\/local-seo-guide\/\">Google<\/a> News Initiative (GNI) is Google\u2019s effort to work with news <a href=\"https:\/\/sewprod.wpenginepowered.com\/2019\/06\/06\/regulation-in-seo-industry\/\">industry<\/a> professionals to \u201chelp journalism thrive in the digital age.\u201d The GNI is driven and summarized by the GNI website which provides information about a variety of initiatives and approaches within <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/16\/delete-your-pages-and-rank-higher-in-search-index-bloat-and-technical-optimization-2019\/\">Google<\/a> including:<\/p>\n<ul>\n<li>How to work with <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/30\/implement-googles-how-to-schema\/\">Google<\/a> (e.g., partnership opportunities, training <a href=\"https:\/\/sewprod.wpenginepowered.com\/2019\/07\/15\/keyword-research-tools-free\/\">tools<\/a>, funding opportunities)<\/li>\n<li>A list of current partnerships and case studies<\/li>\n<li>A collection of programs and funding opportunities for journalists and news organizations<\/li>\n<li>A catalog of <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/11\/seo-lead-site-migration\/\">Google<\/a> products relevant to journalists<\/li>\n<\/ul>\n<p><a href=\"https:\/\/searchenginewatch.com\/2019\/06\/25\/google-ads-hacks\/\">Google<\/a> attempts to work with the news industry in a variety of ways. For example, it provides funding opportunities to help journalists from around the world.<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2019\/07\/12\/how-to-get-featured-snippets-no-link-building\/\">Google<\/a> is now accepting applications (through mid-July) from <a href=\"https:\/\/newsinitiative.withgoogle.com\/innovation-challenges\/how-to-apply\/NA\/\" target=\"_blank\" rel=\"noopener noreferrer\">North American<\/a> and <a href=\"https:\/\/newsinitiative.withgoogle.com\/innovation-challenges\/how-to-apply\/latam\/\" target=\"_blank\" rel=\"noopener noreferrer\">Latin American<\/a> applicants to help fund projects that \u201cdrive digital innovation and develop new business models.\u201d Applicants who meet Google\u2019s specified criteria (and are selected) will be awarded up to $300,000 in funding (for U.S. applicants) or $250,000 (for Latin American applicants) with an additional award of up to 70% of the total project cost.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-130086 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607b.jpg\" alt=\"\" width=\"1738\" height=\"880\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607b.jpg 1738w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607b-300x152.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607b-768x389.jpg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607b-1024x518.jpg 1024w\" sizes=\"auto, (max-width: 1738px) 100vw, 1738px\" \/><\/p>\n<p>The GNI website also provides users with a variety of training resources and tools. Journalists can learn how to partner with <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">Google<\/a> to test and deploy new technologies such as the Washington Post\u2019s participation in Google\u2019s AMP Program (accelerated mobile pages).<\/p>\n<p>AMP is an open source initiative that Google launched in February 2016 with the goal of making mobile web pages faster.<\/p>\n<p>AMP mirrors content on traditional web pages, but uses AMP HTML, an open source format architected in an ultra-light way to reduce latency for readers.<\/p>\n<h2><strong>News transparency and accountability<\/strong><\/h2>\n<p>The GNI\u2019s How It Works website reinforces Google\u2019s mission to \u201celevate trustworthy information.\u201d The site explains how the news algorithm works and links to Google\u2019s news <a href=\"https:\/\/support.google.com\/news\/producer\/answer\/6204050\" target=\"_blank\" rel=\"noopener noreferrer\">content policies<\/a>.<\/p>\n<p>The content policy covers Google\u2019s approach to accountability and transparency, its requirements for paid or promotional material, copyright, restricted content, privacy\/personalization and more.<\/p>\n<p>This new GNI resource, a subsection of the main GNI website, acts as a starting point for journalists and news organizations to delve into Google\u2019s vast news infrastructure including video news on <a href=\"https:\/\/searchenginewatch.com\/?s=youtube\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>.<\/p>\n<p>Since it can be difficult to ascertain if news is trustworthy and accurate, this latest initiative by Google is one way that journalists (and the general public) can gain an understanding of how news is elevated and indexed on Google properties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.<\/p>\n","protected":false},"author":1092,"featured_media":130087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[37,27515,257,1079],"content_type":[],"class_list":["post-130084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-more-news","tag-google","tag-how-news-works","tag-journalism","tag-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/0607c-120x90.jpg","category":"Industry","timeago":"7y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/130084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=130084"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/130084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/130087"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=130084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=130084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=130084"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=130084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}