{"id":1301,"date":"2016-11-03T09:54:28","date_gmt":"2016-11-03T09:54:28","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/11\/03\/10-most-shared-christmas-ads-of-all-time-shockingly-not-too-dominated-by-john-lewis\/"},"modified":"2018-11-15T17:07:28","modified_gmt":"2018-11-15T17:07:28","slug":"10-most-shared-christmas-ads-of-all-time-shockingly-not-too-dominated-by-john-lewis","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/11\/03\/10-most-shared-christmas-ads-of-all-time-shockingly-not-too-dominated-by-john-lewis\/","title":{"rendered":"10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis"},"content":{"rendered":"<p><strong>Look, it\u2019s November. There\u2019s no getting around the fact that for the next 52 days you\u2019re going to be pounded with Christmas stuff. This is your life now. But you\u2019re marketers, YOU CHOSE THIS.<\/strong><\/p>\n<p>It\u2019s an established fact that Christmas no longer begins when supermarkets start stocking up on Quality Street, it begins when John Lewis releases its Christmas advert. And here\u2019s something that may send a shiver down your cynical spine &#8211; it\u2019s happening next week.<\/p>\n<p>Can you bare the anticipation?<\/p>\n<p>There are so many questions to be answered\u2026 Which heartstring will John Lewis cruelly manipulate?<\/p>\n<p>Last year it was older people, the year before that, bears. This year I predict some kind of sentient tea towel. Full disclosure: I hear John Lewis accidentally bulk ordered a ton of tea towels and they need to get rid of them.<\/p>\n<p>Also, which terrible 90s Britpop song will be given a bloodless, pallid cover by an unknown Scandinavian artist? This year I predict something by Shed Seven.<\/p>\n<p>Or maybe John Lewis won\u2019t bother this year and merely show a creaking conveyor belt featuring some out of date chocolates from last Christmas &#8211; because THAT\u2019S all we should expect from 2016.<\/p>\n<p>Either way next week will be full of tears. So in anticipation of this, may I present the 10 most shared Christmas ads of all time, according to video ad tech company Unruly.<\/p>\n<p>And as I said in the headline, you may be surprised at the results\u2026<\/p>\n<h2>1) Edeka: \u201c#Heimkommen\u201d (2015) &#8211; 3,984,010 views<\/h2>\n<p>Yes, a German advert in which a grandfather fakes his own death to trick his family into visiting him is the most shared Christmas ad of all time. Take that Monty the Penguin!<\/p>\n<p><iframe loading=\"lazy\" title=\"EDEKA Weihnachtsclip - #heimkommen\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/V6-0kYhqoRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>2) Universal: Minions movie 2014 &#8211; Minions Go Caroling &#8211; 3,849,214 shares<\/h2>\n<p>More than 3.8 million people found this entertaining enough to share. I\u2019ll let you digest that for a minute or two.<\/p>\n<p><iframe loading=\"lazy\" title=\"MINIONS Go Caroling - Holiday Gift Card Offer - AMC Theatres\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wTGOK9VqOxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>3) WestJet: Real-time Giving 2013 &#8211; 2,221,976 shares<\/h2>\n<p>Santa Clause uses his special Christmas powers* to delight** airline passengers before they board their flights.<\/p>\n<p><iframe loading=\"lazy\" title=\"WestJet Christmas Miracle: Real-time Giving\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zIEIvi2MuEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>*a network of \u2018elves\u2019 rooting through your bins and drawers<\/p>\n<p>**buy the silence of<\/p>\n<h2>4) Kmart: Show Your Joe 2013 &#8211; 1,857,872 shares<\/h2>\n<p>It\u2019s no \u2018Ship My Pants\u2019 but so little is these days. Sigh.<\/p>\n<p><iframe loading=\"lazy\" title=\"`Show Your Joe\u00b4 Kmart Commercial Boxer Christmas `Jingle Bells\u00b4 || HD\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-RWzd3Q-Qtg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>5) John Lewis: \u201cMan On The Moon\u201d (2015) &#8211; 1,672,666 shares<\/h2>\n<p>The first of three John Lewis ads in this list, and also its most recent &#8211; last year\u2019s Man on the Moon. I <a href=\"https:\/\/www.clickz.com\/an-interview-with-my-mum-about-the-john-lewis-christmas-ad\/23028\/\">interviewed my mum<\/a> about this advert last year. She cried.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=wuz2ILq4UeA<\/p>\n<h2>6) John Lewis: The Bear and the Hare 2013 &#8211; 1,226,467 shares<\/h2>\n<p>Rabbit selfishly wakes bear up early from its hibernation, upsetting its natural sleep cycle. Bear miraculously doesn\u2019t rip its face off.<\/p>\n<p><iframe loading=\"lazy\" title=\"Christmas Advert, The Bear and the Hare- John Lewis 2013\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NW2EmATcb6o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>7) Sainsbury\u2019s: \u201cMog\u2019s Christmas Calamity\u201d (2015) &#8211; 1,072,251 shares<\/h2>\n<p>I hate to ruin your day but Mog the cat is technically an\u2026 uh\u2026 ex-cat in the children\u2019s picture books. So this advert is non-canonical.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mog\u2019s Christmas Calamity | Sainsbury\u2019s Ad | Christmas 2015\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kuRn2S7iPNU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>8) John Lewis: Monty the Penguin 2014 &#8211; 1,012,605 shares<\/h2>\n<p>After two years of writing about this advert, you\u2019d think I\u2019d have run out of jokes by now. And you\u2019re right. So here\u2019s the advert recut to The Babadook trailer.<\/p>\n<p><iframe loading=\"lazy\" title=\"The John Lewis Advert: Recut\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VJfuGsbK0Io?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>9) Sainsbury\u2019s: Christmas is for Sharing 2014 &#8211; 771,387 shares<\/h2>\n<p>2014 saw Sainsbury\u2019s manage to commercialise the horrors of war to sell a limited edition bar of chocolate. Good for them.<\/p>\n<p><iframe loading=\"lazy\" title=\"1914 | Sainsbury&#039;s Ad | Christmas 2014\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NWF2JBb1bvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>10) NBA: Jingle Hoops 2013 &#8211; 564,475 shares<\/h2>\n<p>\u201cOF COURSE THE CAMERA WAS ON, do you think we\u2019d have spent 25 million dollars on this advert only to NOT TURN THE CAMERA ON LEBRON!!! On a separate note, can we go for a second take? Please?\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Jingle Hoops\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EYEHUOpwNvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Look, it\u2019s November. There\u2019s no getting around the fact that for the next 52 days you\u2019re going to be pounded with Christmas stuff. This is your life now. But you\u2019re marketers, YOU CHOSE THIS.<\/p>\n","protected":false},"author":136,"featured_media":1302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[307,1025,1117,1061],"content_type":[27095],"class_list":["post-1301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-more-news","tag-advertising","tag-christmas","tag-holiday-advertising","tag-john-lewis","post_format-standard","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Christopher Ratcliff","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/JLcover-120x90.jpg","category":"Industry","timeago":"9y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/1302"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=1301"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}