{"id":1313,"date":"2016-11-07T14:31:02","date_gmt":"2016-11-07T14:31:02","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/11\/07\/10-useful-tools-for-writing-compelling-content-for-seo\/"},"modified":"2020-02-27T18:06:14","modified_gmt":"2020-02-27T18:06:14","slug":"10-useful-tools-for-writing-compelling-content-for-seo","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/11\/07\/10-useful-tools-for-writing-compelling-content-for-seo\/","title":{"rendered":"10 useful tools for writing compelling content for SEO"},"content":{"rendered":"

Almost 93% of all online experiences begin with a search engine<\/a> and 70% of the links that people click are organic.*<\/strong><\/p>\n

Do you need more evidence that SEO<\/a> is the way to go when it comes to boosting the popularity of your website and your brand? When it comes to inbound marketing, no other technique can deliver the same results.<\/p>\n

Writing SEO<\/a> content<\/a> is the heart and soul of effective optimization but it\u2019s far from an easy task. Various tools<\/a> can be used to simplify the process and make it more effective.<\/p>\n

If you\u2019re just getting started with SEO<\/a> content<\/a>, you\u2019ll find the following 10 tools<\/a> to be quite useful.<\/p>\n

1. Google\u00a0Search Console<\/a><\/strong><\/h2>\n

This one is an absolute essential for the execution of your SEO<\/a> campaign. Google Search Console<\/a>\u00a0gives you access to tons of information about the performance of your website, as well as to various tools.<\/p>\n

\"Search<\/p>\n

You can learn which pages are delivering the best performance, the keywords that people are using to reach your content<\/a> and the number of pages that have been indexed already. Based on this information, it will be a whole lot easier to modify the content strategy<\/a> and make it much more targeted.<\/p>\n

2. Google Keyword Planner<\/a><\/strong><\/h2>\n

Here\u2019s another free option developed by the world\u2019s most prominent search engine.<\/p>\n

Google Keyword Planner<\/a> lets you know which keywords in the respective niche are most popular. You\u2019ll also find out how competitive a particular phrase of interest is. Choosing high volume keywords that aren\u2019t too competitive will form the backbone of a solid SEO<\/a> strategy.<\/p>\n

\"keyword-planner\"<\/p>\n

3. SEMrush<\/strong><\/h2>\n

Doing competition analysis is just as important as understanding what optimized texts should feature. Luckily, there are tools you can use for the purpose.<\/p>\n

\"semrush\"<\/p>\n

When it comes to competition research,\u00a0SEMrush<\/a> is one of your safest bets. You\u2019ll get a detailed domain overview that features the keywords your competitor is ranking well for, whether they\u2019re carrying out a paid search<\/a> campaign, the number and types of backlinks<\/a> that they have and the main organic competitors of the respective domain.<\/p>\n

4. nTopic<\/strong><\/h2>\n

You know what your main topic is and you know what you want to accomplish with your content<\/a>. Have you managed to complete the task successfully, however? nTopic<\/a> will let you know.<\/p>\n

\"ntopic\"<\/p>\n

All that you have to do is enter your domain and a keyword of interest. The tool will run analysis and let you know whether your website\u2019s content is relevant<\/a>. You\u2019ll get a relevancy score that can be used to do an even better job in terms of focusing your content<\/a> in the future.<\/p>\n

5. Scoop.it<\/strong><\/h2>\n

Content curation is imperative for SEO copywriters. Through curation platforms, it becomes easier to go through relevant content, curate ideas and organize all of the data in an effective way.<\/p>\n

\"scoop-it\"<\/p>\n

Scoop.it<\/a> is currently one of the most popular content curation platforms. You can upload your own curated links or organize the relevant content that others are sharing. Scoop.it has both a free version and a paid plan, depending on how serious you are and what features you need.<\/p>\n

6. TopAussieWriters<\/strong><\/h2>\n

Feeling a bit insecure about your SEO content writing skills? Professional assistance will come in handy. Topaussiewriters.com<\/a> is a service that helps you get in touch with some of the best professionals in the field. You can provide information about the project\u2019s specifics and choose the writer that will do the best job.<\/p>\n

In this sense, this tool is the only one that doesn\u2019t offer a completely free version. Still, paying for professional content will be a smart idea. You\u2019ll get a high return on investment in the long run, especially if you choose the right person for the job.<\/p>\n

7. SpyFu<\/strong><\/h2>\n

SpyFu<\/a> is a smart little tool that can be used to do both competition and keyword research<\/a>. All that you have to do is enter a keyword or domain of preference.<\/p>\n

\"spyfu\"<\/p>\n

If you\u2019re doing competition research, SpyFu will let you know which organic keywords the website is ranking for, the estimated monthly SEO click value, the keywords for which the website has made it to the first page of the search engine results and its most prominent competition.<\/p>\n

SpyFu can also be used to rank keywords in terms of popularity and competitiveness.<\/p>\n

8. Word2Clean<\/strong><\/h2>\n

This is a rather basic tool but many SEO writers find it beneficial.<\/p>\n

Word2Clean<\/a> has one very simple purpose \u2013 it converts a text file to clean HTML. Whether you\u2019re writing ebooks or you\u2019re uploading blog posts online, having clean HTML to work with is one of the prerequisites for success.<\/p>\n

\"word2clean\"<\/p>\n

9. Infogr.am<\/strong><\/h2>\n

Creating content for SEO purposes isn\u2019t always about text. The best optimization experts know that multimedia and visual content are both incredibly important for the success of the campaign.<\/p>\n

\"infogram\"<\/p>\n

If you\u2019ve never made an infographic or a chart in the past, you may worry that it\u2019s too difficult. This is the main reason why you\u2019ll like Infogr.am<\/a>. The tool makes it easy for people who aren\u2019t graphic designers to put together professional infographics and charts.<\/p>\n

10. WooRank<\/strong><\/h2>\n

Keeping track of how you\u2019re doing is as important as starting out with a solid plan.<\/p>\n

WooRank<\/a> is one of the best SEO analysis<\/a> tools out there. Keep in mind, however, that you\u2019re entitled to just one free report per month. If you need to do additional analysis or if you\u2019re writing content for multiple websites, you\u2019ll have to pay for an upgraded plan.<\/p>\n

\"woorank\"<\/p>\n

WooRank identifies the strengths and the weaknesses of your SEO campaign. It lets you know whether you\u2019ve managed to rank for keywords of interest, how effective your social media marketing is and if your website has the type of online reputation that you\u2019re hoping for.<\/p>\n

Alice Clarke is a content strategist and a passionate writer. She loves hitchhiking and exploring new places for writing catching pieces.<\/em><\/p>\n

*Source: searchenginejournal.com\/24-eye-popping-seo-statistics<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*<\/p>\n","protected":false},"author":1092,"featured_media":1314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5],"tags":[118,215,291,1126],"content_type":[27095],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-seo","tag-content-marketing","tag-google-search-console","tag-keyword-research","tag-quality-content","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/ThinkstockPhotos-514102246-120x90.jpg","category":"Content","timeago":"9y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=1313"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/1314"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=1313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=1313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=1313"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}