{"id":1328,"date":"2016-10-27T14:05:58","date_gmt":"2016-10-27T14:05:58","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/10\/27\/paid-search-click-through-rates-have-risen-38\/"},"modified":"2019-06-26T10:26:38","modified_gmt":"2019-06-26T10:26:38","slug":"paid-search-click-through-rates-have-risen-38","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/10\/27\/paid-search-click-through-rates-have-risen-38\/","title":{"rendered":"Paid search click-through rates have risen 38%"},"content":{"rendered":"<p><strong>According to data collected in Q3 2016, <a href=\"https:\/\/searchenginewatch.com\/category\/ppc\/\">paid search<\/a> CTRs have risen 38%, mainly in thanks to <a href=\"https:\/\/searchenginewatch.com\/2016\/02\/21\/google-is-removing-all-right-hand-side-ads-on-serps-worldwide\/\">Google killing off its right-hand-side ads<\/a> back in February.<\/strong><\/p>\n<p>More advertisers have also started to use Google\u2019s new extended text ads, accounting for 29% of search spend in September.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65576\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/10\/Screen-Shot-2016-10-27-at-15.02.14.png\" alt=\"q3 2016 search spend\" width=\"800\" height=\"367\" \/><\/p>\n<p>These stats are taken from Kenshoo\u2019s latest analysis of more than 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend.<\/p>\n<p>One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google.<\/p>\n<p>Video advertising on social media has also increased dramatically and mobile continues to be a key driver of growth.<\/p>\n<p>Here are some more stats from the research:<\/p>\n<ul>\n<li>Spend on Dynamic Product Ads on Facebook and Instagram, introduced in 2015 to help online retailers promote multiple products through social, has nearly doubled (up 95%) since Q4 2015. DPA now makes up more than four out of every ten clicks (42%) and 21% of spend on online retailers\u2019 social ads.<\/li>\n<li>Search advertising spend on retailers\u2019 Product Listing Ads (PLAs), which include product images and information appearing in the \u201cShop for\u201d boxes in Google search results, has shot up 87% in a year.<\/li>\n<\/ul>\n<ul>\n<li>PLAs now account for 37% of online retail search clicks and 22% of spend, with 59% of clicks coming from smartphones.<\/li>\n<li>Spend on social video ads, available on both Facebook and Instagram, has increased 155% in a year and video now accounts for 22% of social ad spend<\/li>\n<li>CTR on social ads is up 21% since last year.<\/li>\n<\/ul>\n<ul>\n<li>Social ad spend directed at mobile has increased by 61% YoY with mobile devices now accounting for 70% of all <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/13\/small-digital-marketing-budget-tips\/\">paid social<\/a> clicks.<\/li>\n<\/ul>\n<ul>\n<li>In search, mobile spend and clicks are up 39% and 48% respectively since last year. Mobile now accounts for 35% of all search spend and 43% of all clicks.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65577\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/10\/Screen-Shot-2016-10-27-at-15.02.49.png\" alt=\"search stats from q3 2016\" width=\"800\" height=\"603\" \/><\/p>\n<p>For more information, check our\u00a0<a href=\"http:\/\/www.kenshoo.co.uk\/Digital-Marketing-Snapshot\/\">Kenshoo\u2019s latest infographic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.<\/p>\n","protected":false},"author":136,"featured_media":1329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,10],"tags":[37,129,1139,58,1140,504],"content_type":[27095],"class_list":["post-1328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-more-news","category-ppc","tag-google","tag-paid-search","tag-plas","tag-ppc","tag-right-hand-side-ads","tag-social-advertising","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Christopher Ratcliff","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/Q3-2016-Snapshot-e1477413505881-120x90.jpg","category":"News","timeago":"9y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/1329"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=1328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=1328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=1328"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}