{"id":136265,"date":"2019-08-08T18:54:38","date_gmt":"2019-08-08T18:54:38","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=136265"},"modified":"2020-02-05T18:36:28","modified_gmt":"2020-02-05T18:36:28","slug":"video-marketing-tips","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/08\/08\/video-marketing-tips\/","title":{"rendered":"Video marketing tips and tools to boost your traffic"},"content":{"rendered":"

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started.<\/strong><\/p>\n

YouTube<\/a> started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million<\/a> visitors and five billion videos watched every day. On top of that, the emergence of live streaming platforms like Instagram Story, Instagram TV, Facebook Live, Periscope, and Snapchat further prove the case.<\/p>\n

A survey conducted by HubSpot<\/a> in 2017 suggested that consumers prefer videos<\/a> over any other form of content<\/a> marketing. As a result of this, more and more brands are shifting their attention to video marketing<\/a>. In 2019<\/a>, the number of companies that use video as a marketing tool reached 87%, a significant increase from 63% in 2017, and 81% in 2018.<\/p>\n

\"what<\/p>\n

Source: HubSpot<\/a><\/em><\/p>\n

What makes video marketing effective?<\/h2>\n

So, what triggers this change? For starters, we\u2019re visual creatures. We naturally understand and connect faster while watching videos rather than reading posts. Our brains remember 95% of the information<\/a>\u00a0that we see in a video, while we only remember 10% of the information that we read.<\/p>\n

\"How<\/p>\n

Source: Wyzowl<\/a><\/em><\/p>\n

The second reason is the popularity of smartphones. Over the last decade, people have become inseparable from this electronic device. The thing is, 75% of all video viewers<\/a>\u00a0on the internet are on mobile devices. More importantly, 92% of those mobile video watchers<\/a>\u00a0are willing to share the video with their friends. That means, if you create the right content for the right audience, your videos have a chance to go viral!<\/p>\n

Video marketing tips to increase traffic<\/h2>\n

1.\u00a0\u00a0 Create an engaging thumbnail<\/h3>\n

A video\u2019s title and thumbnail are the first things the viewers see when browsing on Google, YouTube and other websites across the internet. It represents what your video is about and the content<\/a> inside it. The more interested the viewers are in your title and thumbnail, the more likely they\u2019ll click the video.<\/p>\n

Tips:<\/p>\n