{"id":137661,"date":"2019-09-13T15:04:20","date_gmt":"2019-09-13T15:04:20","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=137661"},"modified":"2020-02-07T07:11:49","modified_gmt":"2020-02-07T07:11:49","slug":"seo-team-management-expert-tips","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/09\/13\/seo-team-management-expert-tips\/","title":{"rendered":"How to lead SEO teams and track its performance effectively: Experts\u2019 tips"},"content":{"rendered":"

Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical part of any SEO<\/a> campaign. You need to make sure that your work provides the results.<\/strong><\/p>\n

In this article, you\u2019ll learn how to effectively guide your SEO<\/a> team and assess their performance from nine outstanding experts in this niche.<\/p>\n

People we\u2019ve asked<\/h2>\n

\"Julian<\/p>\n

1. Julian Redlich @JulianRedlich<\/h3>\n

Product Manager (SEO<\/a>) at\u00a0Booking.com<\/a>. Leading the product vision and development efforts for all of our over >100M landing pages<\/a> for all demand channels (paid\/organic) with a team of developers, designers, and copywriters.<\/p>\n

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\"Braden2. Braden Becker @BradenBecker<\/h3>\n

Senior SEO<\/a> Strategist at\u00a0HubSpot<\/a>. Writer, editor, marketer, photographer, athlete, environmentalist, and SEO<\/a> strategist.<\/p>\n

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\"Vytautas<\/p>\n

3. Vytautas Palovis @VytautasPalovis<\/h3>\n

SEO<\/a> & International Growth Lead |\u00a0Oberlo<\/a>\u00a0at\u00a0Shopify. An experienced ‘T-shaped’ digital marketer with strong skills across a broad range of Digital disciplines such as SEO<\/a>, Web Analytics<\/a>, A\/B & MVT testing, PPC campaigns, content<\/a> marketing, affiliate marketing, email<\/a> marketing.<\/p>\n

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\"Chris<\/p>\n

4. Chris Makara @ChrisMakara<\/h3>\n

Senior Digital Marketing Analyst at\u00a0Insperity<\/a>.\u00a0A self-taught SEO<\/a> expert with more than 15 years of digital marketing experience, who helps business owners reach their goals by building and implementing an effective digital strategy.<\/p>\n

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\"Marcus<\/p>\n

5. Marcus Miller @marcusbowlerhat<\/h3>\n

SEO<\/a>, PPC & Digital Marketing Consultant and Strategist at\u00a0Bowler Hat<\/a>.\u00a0SEO<\/a>, PPC & Digital Marketing consultant with over 18 years experience.<\/p>\n

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\"Rodrigo<\/p>\n

6. Rodrigo Stockebrand @spanglishseo<\/h3>\n

Vice President, Digital Analytics & SEO<\/a> at\u00a0Univision Communications Inc.<\/a>\u00a0\u00a0A professional search engine optimization and marketing (SEO\/SEM) and digital analytics practitioner, trainer, and consultant with over 15 years of experience in the industry.<\/p>\n

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\"Artem<\/p>\n

7. Artem Melikian<\/h3>\n

Team Lead of SEO<\/a> at\u00a0Netpeak Agency<\/a>. A professional SEO<\/a> specialist and digital marketer.<\/p>\n

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\"Sean<\/p>\n

8. Sean Si @SEO_Hacker<\/h3>\n

CEO and Founder at\u00a0SEO Hacker<\/a>.\u00a0An SEO specialist, Growth Hacker, internet marketer, Copywriter, and blogger.<\/p>\n

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\"Eren<\/p>\n

9. Eren Kozik @ErenKozik<\/h3>\n

Founder and Head of SEO at\u00a0SEOPT<\/a>. He has been in the online industry for over 15 years now. In digital marketing, especially in the field of search engine optimization, he feels particularly at home.<\/p>\n

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Questions we asked and they answered<\/h2>\n

1. How do you measure the results of your SEO team and individual members?<\/h3>\n

Julian Redlich<\/h4>\n

At\u00a0Booking.com, we do not have SEOs in the traditional sense; rather my team consists of Backend Developers, Frontend Developers, Designers, Analysts, and Copywriters. All of them contribute to a collectively designed vision in our agile environment but approach this from a different angle. As a Product Manager, I prioritize the tasks for the team in alignment with business priorities, although this isn’t without input from the team. At\u00a0Booking.com, we put the customer at the center of everything we do, and all of us are working together to leverage their own special skill sets to accomplish this collective goal.<\/p>\n

Braden Becker<\/h4>\n

We use organic traffic to measure our SEO team’s performance, and this extends to multiple properties belonging to our website. However, a variety of factors can drive the results we see, and we go through a process of elimination to diagnose issues and attribute successes. When analyzing a period of low performance, for example, things like seasonality, international traffic, and updates to Google’s ranking algorithm are often the first to be looked at.<\/p>\n

Individual employees are rather measured by where they’re spending their time, how they’re thinking about team challenges, and what they’re doing to address them. Everyone here has pretty specific focuses, and this makes it easy to hold ourselves accountable when things go particularly wrong or right.<\/p>\n

Vytautas Palovis<\/h4>\n

We have monthly goals, as well as projection for the rest of the year.\u00a0There are two main KPIs which we track as a team:<\/p>\n