{"id":138528,"date":"2019-10-31T13:33:35","date_gmt":"2019-10-31T13:33:35","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=138528"},"modified":"2020-02-11T08:54:58","modified_gmt":"2020-02-11T08:54:58","slug":"holiday-plan-calendar-content","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2019\/10\/31\/holiday-plan-calendar-content\/","title":{"rendered":"Pre-made calendar with over 300 holidays to help plan editorial content"},"content":{"rendered":"<p><strong>A carefully planned content marketing strategy contains several key ingredients including an understanding of who you\u2019re creating content for (e.g., your persona or personas), how your content will help them, and some key performance indicators to measure success.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">However, even the most thoughtful and well-planned <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/07\/five-simple-content-marketing-trends-for-2020\/\">content<\/a> strategy can run into roadblocks without a detailed editorial plan. The editorial plan should include what categories and topics you plan to write about, how you intend to amplify your content (e.g., <a href=\"https:\/\/searchenginewatch.com\/?s=social+media\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>, <a href=\"https:\/\/searchenginewatch.com\/2019\/08\/26\/pitch-to-top-online-publishers-survey\/\">email<\/a>, etc.) and\u2014the most important bit of all\u2014a list of relevant, highly engaging ideas that incorporates a balance of evergreen and time-sensitive content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Event-specific content can be challenging to create with any consistency, but with some planning and foresight, it is possible to plan out your editorial calendar in advance. One way to do this is to align some of your topics with seasonal holidays, observance days, and themes.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-138530 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030a.jpg\" alt=\"holiday planner social media\" width=\"728\" height=\"485\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030a.jpg 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030a-300x200.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030a-768x512.jpg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030a-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/BRBjShcA8D4\" target=\"_blank\" rel=\"noopener noreferrer\">[Image source]<\/a><\/p>\n<h2><b>A holiday for every week, month and season\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At CommonMind, we\u2019ve compiled <\/span><a href=\"https:\/\/www.commonmind.com\/blog\/content-marketing\/social-media-holiday-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a holiday planner<\/span><\/a><span style=\"font-weight: 400;\"> specifically aimed at social media content planning. It contains more than 300 holidays bucketed in three categories as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2019\/2020 U.S. National Holidays: This calendar contains all the top favorites like Christmas, New Year\u2019s Day and Tax Day (that last one is somebody\u2019s favorite, I\u2019m sure).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educational Calendar\/Events: This includes key dates such as Global Family Day and National Science Fiction Day which are observed globally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A Food-themed Calendar: Technically, these aren\u2019t holidays, but they&#8217;re fun to observe and perfect for helping fill your editorial calendar, particularly if you are in the food and beverage industry (though this isn\u2019t a requirement).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since a long list of every conceivable holiday can seem a bit daunting to wrap your brain around, we\u2019ve also created an embedded Google calendar that can be viewed in weekly or monthly increments or printed.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-138529 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030b.jpg\" alt=\"holiday planner for social media example calendar\" width=\"728\" height=\"541\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030b.jpg 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030b-120x90.jpg 120w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030b-300x223.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/1030b-768x571.jpg 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">November 2019 Holiday Calendar &#8211; Source: CommonMind<\/span><\/p>\n<h2><b>Holiday planning isn\u2019t just for retailers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When people think of the holiday season, it tends to mean the period of time between Thanksgiving and New Year\u2019s (although it\u2019s been creeping up in the calendar to incorporate Halloween as well). But holiday content planning isn\u2019t just for retailers or companies whose business ebbs and flows depending on the season. Here are a few examples of how some lesser-known holidays and observed days can inspire great content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">World Vegan Day (November 2, 2019): This is relevant to a variety of businesses in the health and wellness industry. Here are a few examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A nutritionist could write a piece about how to create a nutrient-rich vegan diet.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A healthcare provider could create a list of physical signs for vegans to be aware of that indicate they\u2019re not getting enough of a specific vitamin or mineral.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A fitness expert (or gym) could write about how to ensure vegans have enough energy for various types of workouts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">World Kindness Day (November 13, 2019)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A marketing agency could write about an ad campaign or case study which features kindness as the main theme.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A veterinary clinic could write about how kindness helps both pets and their owners live happy, more fulfilling lives.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any\u00a0 number of businesses can write about kindness as their approach to doing business such as through employee wellness and medical programs, community service and involvement, or promoting an internal culture of kindness.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">National Hot Cocoa Day (December 13, 2019)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is a cocoa-manufacturer\u2019s dream holiday and the perfect day to promote their cocoa products with a blog post as well as via social media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Food-related organizations (coffee shops, restaurants, caterers, grocery stores, etc.) could create an event around this day (e.g., drop in for a free cup of cocoa!) and promote it via their blog and social media accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retailers can cash in on the height of shopping season by offering free cocoa in stores, coupons that fall on this day, and stories that humanize the company which can be featured on the blog (e.g., feature an employee cocoa-related story).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, becoming familiar with nonstandard holidays as well as observance days can help spur creative ideas for content that\u2019s relevant to a variety of businesses and industries (you don\u2019t have to sell cocoa to take advantage of National Hot Cocoa Day).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/www.commonmind.com\/blog\/content-marketing\/social-media-holiday-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Holiday Calendar<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to familiarize yourself with upcoming holidays and can be imported into your own calendar for easy reference. Since this may be overwhelming, you can also peruse the long list of holidays to begin brainstorming and filling out your editorial calendar for the rest of 2019 and into 2020. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy content planning!<\/span><\/p>\n<p><em> Jacqueline Dooley is Director of Digital Strategy for CommonMind.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for a holiday calendar to help plan editorial or social media content? Here&#8217;s a calendar with more than 300 holidays to give you ideas and inspo.<\/p>\n","protected":false},"author":1092,"featured_media":138543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6,9],"tags":[26625,96],"content_type":[],"class_list":["post-138528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-events","category-social","tag-holidays","tag-social-media"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/10\/shutterstock_224123638-120x90.png","category":"Content","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/138528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=138528"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/138528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/138543"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=138528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=138528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=138528"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=138528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}