{"id":139404,"date":"2020-01-02T14:26:14","date_gmt":"2020-01-02T14:26:14","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=139404"},"modified":"2020-02-25T09:02:56","modified_gmt":"2020-02-25T09:02:56","slug":"quantum-supremacy-and-eight-seo-trends-2020","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/","title":{"rendered":"Quantum supremacy and nine SEO trends that&#8217;ll flip 2020 on its head"},"content":{"rendered":"<p><strong>Get ready because SEO trends will undergo revolutionary changes in 2020. Make sure you are on the side that embraces this revolution, rather than the one that resists it.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Google has achieved &#8220;<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/ai.googleblog.com\/2019\/10\/quantum-supremacy-using-programmable.html\" target=\"_blank\" rel=\"noopener noreferrer\">Quantum Supremacy&#8221;<\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0this means that they have built a quantum computer capable of performing tasks that would take modern-day supercomputers 10\u2019s of thousands of years to accomplish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/03\/voice-search-impact-seo-in-2020\/\">2020<\/a> Google will start using these new breakthroughs for commercial purposes. This will make Google\u2019s search algorithm exponentially more powerful since the quantum processor is fully programmable and can run general-purpose quantum algorithms and machine learning applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know, scary, right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">Quantum Supremacy<\/a> might affect <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/03\/voice-search-impact-seo-in-2020\/\">SEO<\/a> in several ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making search more relevant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New tactics to overcome black hat <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/07\/five-simple-content-marketing-trends-for-2020\/\">SEO<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lightning fast and reactive algorithmic updates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rankings that are truly based on relevancy and merit of website <a href=\"https:\/\/searchenginewatch.com\/2019\/08\/28\/guide-to-keyword-research-content-strategy\/\">content<\/a> (instead of backlinks)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dramatically change Google Image search results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is just one aspect of the future of <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">SEO<\/a>, let\u2019s talk about the rest.<\/span><\/p>\n<h2><b>1. NLP oriented content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google just released a new update in October of 2019 called <\/span><a href=\"https:\/\/www.seroundtable.com\/google-bert-update-28427.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BERT<\/span><\/a><span style=\"font-weight: 400;\"> (which is based on NLP), which has impacted the ranking of more than 10% of queries in Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">NLP<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In computer science, natural language processing (NLP) is a field in machine learning which focuses on the ability of a computer to understand, analyze, manipulate, and potentially generate human language.<\/span><\/p>\n<h3><b>Bonus<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do you want to<\/span><span style=\"font-weight: 400;\"> le<\/span><span style=\"font-weight: 400;\">arn<\/span><span style=\"font-weight: 400;\"> about the basics of NLP? This <a href=\"https:\/\/cs224d.stanford.edu\/lectures\/CS224d-Lecture1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">paper from Stanford University<\/a> can surely help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore<\/span><span style=\"font-weight: 400;\">, NLP is changing the landscape of businesses since it has the ability to extract critical information from unstructured data (mainly in the form of invoices, online customer chats, <a href=\"https:\/\/searchenginewatch.com\/2019\/08\/26\/pitch-to-top-online-publishers-survey\/\">emails<\/a>, or any plain text).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BERT is a deep learning model in NLP used to analyze large bodies of text to provide interesting results and insights to users. The best part is that it\u2019s <\/span><a href=\"https:\/\/github.com\/google-research\/bert\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">open-source<\/span><\/a><span style=\"font-weight: 400;\">, which means anyone with Python experience can train the model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in learning more BERT then check out this official <\/span><a href=\"https:\/\/www.blog.google\/products\/search\/search-language-understanding-bert\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">explanation of BERT from Google<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This breakthrough has the capability to understand a sentence based on concepts, intent, and context (not solely on <a href=\"https:\/\/searchenginewatch.com\/2019\/08\/30\/marketing-feedback-loop-for-seo\/\">keywords<\/a>). Moreover, It looks at words that come before and after a sentence when understanding context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a nutshell, what makes BERT different is its bi-directional approach that wasn\u2019t implemented in the preceding algorithms of Google, like <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Word2vec\"><span style=\"font-weight: 400;\">Word2Vec<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/nlp.stanford.edu\/projects\/glove\/\"><span style=\"font-weight: 400;\">GloVe<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Let\u2019s understand it with an example<\/h3>\n<p><i><span style=\"font-weight: 400;\">Sentence-A: The man went to the shop.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sentence-B: He bought a PlayStation 5.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Label: IsNextSentence<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">BERT can perceive the relationship between Sentence-A and Sentence-B based on the word \u2018<\/span>the man<span style=\"font-weight: 400;\">\u2019 and \u2018<\/span>He<span style=\"font-weight: 400;\">\u2019 and \u2018<\/span>the shop<span style=\"font-weight: 400;\">\u2019 and \u2018<\/span>PlayStation 5<span style=\"font-weight: 400;\">\u2019. Previous algorithms couldn\u2019t understand the left and right context in sentences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to BERT, Google can now understand longer queries better than before. Moreover, it can detect the opposite as well. Have a look at the below example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Sentence-A: The man went to the shop.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sentence-B: Google is changing the gaming industry.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Label: IsNotNextSentence<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Sentence-A and Sentence-B have no relationship, and they are entirely dissimilar.<\/span><\/p>\n<h3>But what is BERT\u2019s takeaway?<\/h3>\n<p><span style=\"font-weight: 400;\">There is no official explanation from Google, but according to the real SEO experts like Bill Slawski and Ryan Jones, who have been in the SEO industry for more than ten years, you should ignore advice from so-called SEO experts.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139405\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/bill-slawskis-tweet-about-bert-being-one-of-the-big-seo-trends-in-2020.png\" alt=\"Bill Slawskis tweet about BERT being one of the big SEO trends in 2020\" width=\"512\" height=\"288\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/bill-slawskis-tweet-about-bert-being-one-of-the-big-seo-trends-in-2020.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/bill-slawskis-tweet-about-bert-being-one-of-the-big-seo-trends-in-2020-300x169.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139422\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-17.png\" alt=\"Bill Slawski's tweet about BERT being one of the big SEO trends in 2020\" width=\"512\" height=\"306\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-17.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-17-300x179.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Are you thinking BERT can\u2019t be implemented practically until you are a Python geek?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boy, do I have some news for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me show you the Google NLP API tool that you can use to optimize your <a href=\"https:\/\/searchenginewatch.com\/2019\/09\/04\/improve-seo-using-data-science\/\">content<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool helps businesses identify unique entities from invoices, live chats, emails, or any plain text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The part I love about this tool is that it can recognize your content against your competitors\u2019 content and Google is using the same technology in ranking websites.<\/span><\/p>\n<h3>Follow the steps<\/h3>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/cloud.google.com\/natural-language\/\"><span style=\"font-weight: 400;\">Google NLP Tool<\/span><\/a><span style=\"font-weight: 400;\"> that looks like this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139416\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-10.png\" alt=\"Google's NLP API tool\" width=\"512\" height=\"397\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-10.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-10-300x233.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Type anything that comes to mind. I\u2019ve input my author bio and clicked <\/span>Analyze.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139420\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-14.png\" alt=\"\" width=\"512\" height=\"380\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-14.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-14-120x90.png 120w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-14-300x223.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This powerful tool shows four critical sections: Entities, sentiments, syntax, and categories &#8211; each section has significance for understanding content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As it\u2019s evident, in the &#8216;<\/span>entities&#8217;<span style=\"font-weight: 400;\">section, Google can understand &#8216;<\/span>Ata Khan&#8217;<span style=\"font-weight: 400;\"> is the name of a person. Entities can be the name of any person, a place, an organization, a number, and so on. Google is rapidly growing its entity library.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In &#8216;<\/span>sentiment&#8217;<span style=\"font-weight: 400;\">, Google can understand the context of any sentence from being positive to negative.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139419\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-13.png\" alt=\"\" width=\"512\" height=\"268\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-13.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-13-300x157.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&#8216;Syntax&#8217;\u00a0<span style=\"font-weight: 400;\">is the technical part of language forms the grammatical structure of sentences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The &#8216;<\/span>categories&#8217;<span style=\"font-weight: 400;\">section is my favorite part which lets you know if your content is written for the right industry or not.<\/span><\/p>\n<h4>Let me explain all this with an example<\/h4>\n<p><span style=\"font-weight: 400;\">Type your keyword that you want to rank for in Google. I\u2019ve used the keyword \u201cBest Smartphones 2019\u201d. I opened the site that was ranking for the number one position and copied the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I then pasted into Google NLP. Now comes the best part, you can check whether you\u2019re writing for the right industry or not.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139417\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-11.png\" alt=\"\" width=\"512\" height=\"263\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-11.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-11-300x154.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Paste your content into the box to compare the results with your competitors\u2019 content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should aim for a confidence score of 90% or higher in the industry you want to rank for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what happens when it doesn\u2019t show the right industry? Double-check to see if you are using industry buzzwords and words used y by experts in your field (by observing the content ranked by Google).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to see an example of why Google ranks the \u2018<\/span>Car Movie<span style=\"font-weight: 400;\">\u2019 Wikipedia page?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139415\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-9.png\" alt=\"The 'Cars Movie' Wiki page\" width=\"512\" height=\"252\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-9.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-9-300x148.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The reason is simple &#8211; the page contains words that are all related to movies, words like :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Director<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Producer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Screenplay<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Actor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The secret to a better ranking is to include as many entities as possible in your content, as per <\/span><a href=\"https:\/\/twitter.com\/bill_slawski\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Bill Slawski<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>2. SEO semantic HTML<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Semantic HTML is a crucial part of SEO which most marketers ignore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What saddens me is that most companies hire web developers that don\u2019t have any SEO experience. This, of course, presents huge problems down the road.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I believe every good developer should know SEO, primarily technical SEO (which helps earn better rankings in search engines).<\/span><\/p>\n<h3>Below is a developer\u2019s style of writing code that doesn&#8217;t possess SEO skills<\/h3>\n<p><span style=\"font-weight: 400;\">&lt;html&gt;\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;head&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;title&gt;Example&lt;\/title&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;\/head&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;body&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;div id=&#8221;header&#8221;&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Here goes logo, navigation, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;\/div&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;div id=&#8221;main-content&#8221;&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A place for website&#8217;s main content<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;\/div&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;div id=&#8221;footer&#8221;&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Footer information, links, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;\/div&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;\/body&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;\/html&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, look at the below code, which is perfectly written for SEO. It has &lt;title&gt;, &lt;main&gt;, &lt;p&gt;, and &lt;footer&gt; that aids Google in identifying important elements on the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;html&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;head&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;title&gt;Example&lt;\/title&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;\/head&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;body&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;header&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Here goes logo, navigation, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;\/header&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;main&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;p&gt;A place for website&#8217;s main content&lt;\/p&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;\/main&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;footer&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Footer information, links, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&lt;\/footer&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0&lt;\/body&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;\/html&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is the main advantage? Semantic HTML helps in getting a featured snippet of your website on search results pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to my research, most featured snippets are taken from the &lt;p&gt; element.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at this keyword \u201c<\/span>Why people fall in love<span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139406\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/example-of-semantic-search-seo-trends-2020.png\" alt=\"Example of semantic search SEO trends 2020\" width=\"512\" height=\"276\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/example-of-semantic-search-seo-trends-2020.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/example-of-semantic-search-seo-trends-2020-300x162.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now take a look at the HTML version of the answer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139413\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-7.png\" alt=\"\" width=\"512\" height=\"66\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-7.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-7-300x39.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What do you find? The featured snippet is taken from within a &lt;p&gt; tag element.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, I&#8217;ve seen businesses hiring writers who don&#8217;t have any basic knowledge of HTML and end up publishing content that doesn\u2019t rank well.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139412\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-5.png\" alt=\"\" width=\"512\" height=\"321\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-5.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-5-300x188.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They write on Microsoft Word or Google Doc, and they use different features to make an article look better, but at the cost of poor HTML structure.<\/span><\/p>\n<h3>Need a real example?<\/h3>\n<p><span style=\"font-weight: 400;\">Take an article written in MS Word and I paste it into the <\/span>visual editor <span style=\"font-weight: 400;\">of WordPress. It looks something like this:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such a messy code isn\u2019t likely to be featured as a snippet by Google.<\/span><\/p>\n<h2><b>3. Schema implementation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As of November, <\/span><a href=\"https:\/\/w3techs.com\/technologies\/overview\/structured_data\/all\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">45% of websites on the internet don\u2019t use Schema<\/span><\/a><span style=\"font-weight: 400;\"> at all.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139408\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/stat-showing-schema-implementation-as-one-of-the-big-seo-trends-in-2020.png\" alt=\"Stat showing schema implementation as one of the big SEO trends in 2020\" width=\"512\" height=\"290\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/stat-showing-schema-implementation-as-one-of-the-big-seo-trends-in-2020.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/stat-showing-schema-implementation-as-one-of-the-big-seo-trends-in-2020-300x170.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is a great opportunity to increase your organic traffic as few businesses are utilizing this great traffic source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s what a search listing with featured snippets look like:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can mark up any information with schema tags that are relevant to your business, such as reviews, ratings, and prices as compared to normal snippets which only contain a title, URL, and meta description. The greatest benefit of utilizing rich snippets is that they attract more clicks because of the larger real estate they take when displayed on SERPs (as well as providing additional useful information for searchers).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some people, the implementation of <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">schema<\/a> tags appears to be a daunting task\u2026But it\u2019s not! Google tag manager makes this process very easy. Check out this <\/span><a href=\"https:\/\/xoobo.com\/blog\/implement-schema-tags-boost-rankings-with-google-tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tutorial<\/span><\/a><span style=\"font-weight: 400;\"> which breaks down schema tag implementation step by step.<\/span><\/p>\n<h2><b>4. Voice search<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Voice search is becoming more useful to users because it\u2019s more personalized. Now, you can talk to your personal assistance as if it were a real human.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEOs have been talking about voice search for a decade, but they still don\u2019t know how to optimize their content for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to be picked up by Google Assistant, you need to optimize for featured snippets because more than 40.7% of the voice searches are taken from featured snippets, according to <\/span><a href=\"https:\/\/backlinko.com\/optimize-for-voice-search\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Why is voice search the future?<\/h3>\n<p><span style=\"font-weight: 400;\">The reason is simple&#8230;people have become lazy. People love to shop online. And people love to chat with friends instead of meeting at a physical location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you optimize your featured snippets to be presented in Google Voice Search? Simply write the answer to the question but be sure that specific words from the questions are mentioned.<\/span><\/p>\n<h3>Need an example?<\/h3>\n<p><span style=\"font-weight: 400;\">Look at the keyword below. The words in the question are included in the answer. This has helped to get the snippet featured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Featured snippets may contain:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paragraphs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Numbered lists<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bullet lists<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Table featured snippets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">Youtube<\/a> snippets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should try to use as many of these formatting types when writing your answers. Check out this detailed guide on getting <\/span><a href=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">featured snippets<\/span><\/a><span style=\"font-weight: 400;\"> picked up by voice search.<\/span><\/p>\n<h2><b>5. The speed update<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is a pretty common trend, so why did it make this list? Because despite Google addressing its importance, corporations continue to ignore it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what has Google done so far?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Made <\/span><a href=\"https:\/\/developers.google.com\/web\/updates\/2018\/07\/search-ads-speed\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">speed a ranking factor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Investing time and money on AMP technology across Google.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Built the new speed feature in Google Search Console.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139411\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-3.png\" alt=\"\" width=\"512\" height=\"163\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-3.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-3-300x96.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The latest chrome version now labels slow websites with a\u00a0<\/span><a href=\"https:\/\/blog.chromium.org\/2019\/11\/moving-towards-faster-web.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u201cshame\u201d badge<\/span><\/a><span style=\"font-weight: 400;\">.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139410\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-2.png\" alt=\"The shame badge\" width=\"512\" height=\"419\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-2.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-2-300x246.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So why is Google coming down hard on page speed optimization? Does it really matter? Well, Amazon is a great example of the importance of page speed optimization. They found that <\/span><a href=\"https:\/\/www.gigaspaces.com\/blog\/amazon-found-every-100ms-of-latency-cost-them-1-in-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">every 100ms of latency cost them1% in profit<\/span><\/a> <span style=\"font-weight: 400;\">&#8211; that\u2019s a <\/span><span style=\"font-weight: 400;\">staggering $4 million dollars in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a tenth of one second! Imagine what Amazon could achieve if it increases its speed by 1 second!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ever wonder why this happens? It\u2019s because our brain makes decisions in milliseconds, not seconds.<\/span><\/p>\n<h2><b>6. Creating branded queries<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Branded queries are a direct sign of your business\u2019 credibility since users are searching for your brand name in Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ranking factors report by Brian Dean<\/span><\/a><span style=\"font-weight: 400;\">, branded search is a ranking factor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The founder of Backlinko has created an astounding SEO blog that has become a brand in the SEO industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These branded queries provide a hint to Google that users love their blog which has helped them gain higher positions in the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at the below Google Analytics report, 40% of monthly traffic is coming from returning visitors. It\u2019s become a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can also use <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> to see your branded search queries by clicking <\/span>New&gt;Query&gt;Type your website name&gt;Apply <span style=\"font-weight: 400;\">from the <\/span>Performance Report<span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>But the real question is how will you make your website a brand?<\/h3>\n<p><span style=\"font-weight: 400;\">There is no secret. You\u2019ll need to focus on providing excellent content to your audience that no one else can provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to my experience, blogs with their own unique voice and personality (that no other blog can replicate) have the highest chances of becoming a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to make your blog a brand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the website name easy to pronounce, easy to spell, and easy to speak.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The shorter the domain, the better (and .coms are best).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote your brand name on social media like Facebook, Twitter, and YouTube.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write your own unique content. Branded topics perform substantially better than non-branded ones (like the \u201c<\/span><a href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Skyscraper Technique<\/span><\/a><span style=\"font-weight: 400;\">\u201d by Backlinko).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Survey your visitors and customers to understand what they need from your industry.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>7. Cumulative optimization<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cumulative optimization is the process of continually optimizing your website and pages until you achieve your goals. The idea is that you never stop making improvements and analyzing your customers\u2019 needs and wants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about a case study by Ahrefs.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=MckrBcxNIVE\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ahrefs attempted to rank number one<\/span><\/a><span style=\"font-weight: 400;\"> for the keyword \u201cfree backlink tool\u201d, but they failed. The webpage kept at the 8th position on the SERP despite them doing the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On-page SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page speed optimization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image optimization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Internal linking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest posting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The first rule of optimizing is to ask the question, why are you optimizing in the first place? Maybe you\u2019re not getting the rankings you deserve, maybe you\u2019re not generating sales, or maybe it\u2019s something else. Whatever it is, make a note of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified your issue, you need to type your keyword into Google and observe the top-ranking pages. Specifically, you should observe:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On-Page SEO with comprehensive content analysis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Off-Page SEO with no-follow and do-follow backlink breakdown<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ahrefs recognized that the top-ranked pages were providing backlink tools free of cost, but Ahrefs\u2019 cost seven dollars (as a trial demo).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A week within the day Ahrefs made their backlink tool-free (which allowed anyone to check the backlinks of any website &#8211; along with other useful information), Ahrefs gained the number one ranking. They didn\u2019t create a new page, they simply updated their existing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why if you\u2019re not getting the desired ranking for your page you\u2019ll need to audit the page and find out what you lack that could be holding you back.<\/span><\/p>\n<h2><b>8. Video SEO\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses that utilize the power of video marketing get <\/span><a href=\"https:\/\/www.vidyard.com\/blog\/benefits-of-video-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">49% more revenue<\/span><\/a> <span style=\"font-weight: 400;\">year-over-year than those that don\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason? People love watching videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leading blogs in the SEO industry like Ahrefs, SEMrush, and Backlinko focus on making videos to generate quality leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses don\u2019t focus on making video due to it being expensive But thanks to freelancing platforms it\u2019s become cheaper these days. Moreover, you can use video tools that can help you further to create engaging videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to understand that making videos on just any topic isn&#8217;t an effective way of video marketing (you must fuel it with keyword research).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword research is a crucial step in finding topics that can be picked by YouTube and Google.\u00a0<\/span><\/p>\n<p>You can also find great topics on YouTube. Go to any channel in your industry, click &#8220;Sort By&#8221;, and choose &#8220;Most Popular&#8221;<span style=\"font-weight: 400;\">. You\u2019ll end up with a list of topics that are popular &#8211; create videos for those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another fantastic way to find topics is by <\/span>YouTube Search Predictions<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139409\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-1.png\" alt=\"\" width=\"512\" height=\"226\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-1.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-1-300x132.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">*Note &#8211; Do you want to copy the keywords from the suggest list all at once without any tool? Click on \u201c<\/span>Report search predictions<span style=\"font-weight: 400;\">\u201d at the bottom of the suggestions list. It will pop up like this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139417\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-11.png\" alt=\"\" width=\"512\" height=\"263\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-11.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/unnamed-11-300x154.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you do that there will be an option to select all keywords and copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you eager to <\/span>make successful videos<span style=\"font-weight: 400;\">? Follow these tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have <\/span><a href=\"https:\/\/www.wyzowl.com\/first-5-seconds-of-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">five seconds to persuade users<\/span><\/a><span style=\"font-weight: 400;\"> to keep watching your video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Retention is a ranking factor<\/span><\/a><span style=\"font-weight: 400;\">. If you are getting more views, but only a few users are watching the entire video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most of the views on YouTube come from suggestions. It means you need to invest time to make a good thumbnail to attract users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invest in writing a script. Nothing can beat a good script. As an example to learn, watch the best videos in your niche and download subtitles.<\/span><\/li>\n<\/ul>\n<h2><b>9. E-A-T centric website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E-A-T stands for Expertise, Authoritativeness, and Trustworthiness <\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> three factors help Google whether to trust a site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent Google algorithms have penalized many health sites because misleading health information can lead to the death of a person. Many blogs hire cheap writers to write thin content and then rank those blogs with black hat techniques.<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/library\/google\/google-search-quality-raters\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google hired more than 10,000 search quality raters<\/span><\/a><span style=\"font-weight: 400;\"> to discover thin websites, and they follow the instructions mentioned in the <\/span><a href=\"https:\/\/www.google.com\/insidesearch\/howsearchworks\/assets\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">official PDF<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every SEO should read this entire document to have a better understanding of the future of <a href=\"https:\/\/searchenginewatch.com\/category\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>.<\/span><\/p>\n<p>Healthline <span style=\"font-weight: 400;\">strictly follows the instructions in the document and gets traffic in millions.<\/span><\/p>\n<h3>But how?<\/h3>\n<p><span style=\"font-weight: 400;\">As we know, &#8220;<\/span>Expertise&#8221;\u00a0<span style=\"font-weight: 400;\">is the number one element. Healthline only hires professionals who are experts in their niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second element is &#8220;<\/span>Authoritativeness&#8221;<span style=\"font-weight: 400;\">. Healthline provides strong references to prove the authenticity of a topic.\u00a0<\/span><\/p>\n<p>&#8220;Trustworthiness&#8221;<span style=\"font-weight: 400;\"> is the third element and it looks at the website\u2019s UX and UI, age of the website, reputation on social media and online reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It indicates when you should focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hiring expert writers in your niche. Not all writers are equal. If you write yourself, make sure you follow the E-A-T rule with an impressive author bio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Must have an &#8220;<\/span>About Us&#8221;<span style=\"font-weight: 400;\"> page to show your <a href=\"https:\/\/searchenginewatch.com\/2019\/10\/23\/roi-of-improving-online-reviews-0-1-stars-can-boost-conversion-25\/\" target=\"_blank\" rel=\"noopener noreferrer\">testimonials<\/a> from clients, awards, and qualifications.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content should be written to help users, not Google. If you make your users happy, Google will reward your website with higher rankings.<\/span><\/li>\n<\/ul>\n<h2><b>Wrapping up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO trends keep changing with the advent of machine learning and artificial intelligence, but the <\/span><span style=\"font-weight: 400;\">main mission of Google<\/span><span style=\"font-weight: 400;\"> remains the same &#8211;\u00a0<\/span>to organize the world&#8217;s information and make it universally accessible and useful.<\/p>\n<p><span style=\"font-weight: 400;\">So don\u2019t let your competitors have all the fun. Execute these aforementioned SEO trends and watch your site climb the ranks.<\/span><\/p>\n<h3>Here is a short summary of what we just covered<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using Google\u2019s NLP tool to optimize your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementing Schema to cover more space and clicks from users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making use of featured snippets to get traffic from voice search<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Speeding up your site to avoid Chrome shame badge<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writing quality content to entice users to remember and search for your brand on Google<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focusing on improving a webpage that is not performing well until it achieves abetter ranking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making interesting and compelling videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making your website <a href=\"https:\/\/searchenginewatch.com\/2019\/10\/09\/interview-with-marie-haynes-e-a-t\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-A-T<\/a> Centric (that is, Expertise, Authoritativeness, and Trustworthiness)<\/span><\/li>\n<\/ul>\n<p>What do you think the future of SEO will look like in the year <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/02\/quantum-supremacy-and-eight-seo-trends-2020\/\">2020<\/a>? Give us your thoughts in the comments section below.<b><\/b><\/p>\n<p><em><span style=\"font-weight: 400;\">Ata Khan is Co-Founder of <\/span><span style=\"font-weight: 400;\">Xoobo<\/span><\/em><span style=\"font-weight: 400;\"><em>, a digital marketing agency that is on the bleeding edge of the industry.<\/em> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2020 Google will start using breakthroughs like the quantum processor for commercial purposes. Scary? Interesting? Eight SEO trends to watch out for.<\/p>\n","protected":false},"author":1092,"featured_media":139407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[27763,27759,27758,37,8002,23470,27764,1007,22,27744,109,63,186],"content_type":[],"class_list":["post-139404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-seo","tag-27763","tag-2020-trends","tag-bert","tag-google","tag-nlp","tag-quantum-computers","tag-quantum-supremacy","tag-schema","tag-seo","tag-seo-in-2020","tag-serp","tag-voice-search","tag-youtube"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/01\/quantum-supremacy-and-nine-SEO-trends-that-flip-2020-on-its-head-120x90.png","category":"Industry","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/139404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=139404"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/139404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/139407"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=139404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=139404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=139404"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=139404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}