{"id":140289,"date":"2020-03-02T15:17:22","date_gmt":"2020-03-02T15:17:22","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=140289"},"modified":"2020-03-02T15:17:22","modified_gmt":"2020-03-02T15:17:22","slug":"six-great-for-more-out-of-digital-marketing-campaigns-2020","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/03\/02\/six-great-for-more-out-of-digital-marketing-campaigns-2020\/","title":{"rendered":"Six great ways to get more out of your digital marketing campaigns in 2020"},"content":{"rendered":"

As we enter 2020, it\u2019s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service to influencers taking over social media, a lot has changed in the last year. Digital marketing campaigns now sprawl across different channels, tools, and processes.<\/strong><\/p>\n

While some strategies might remain partially the same, they will get a facelift in 2020. If you are looking to take your marketing to the next level in 2020, we\u2019ve got some tips for you.<\/p>\n

Here are some of the best ways to get more out of your marketing<\/a> campaigns this year:<\/p>\n

1. Create more video content<\/h2>\n

Videos have transformed the content marketing landscape. They have changed the way brands promote their products and create content. And video content is also becoming more popular. Wondering why?<\/p>\n

Because people like watching videos.<\/p>\n

In fact, 72% of people<\/a>\u00a0said that they would like to watch videos to learn about a product or service.<\/p>\n

If you haven\u2019t been using video content, you\u2019re losing out on a lot of opportunities to grow your brand. With the evolution of social media platforms like Instagram, YouTube<\/a>, and Facebook, the video content game has changed dramatically. Video content is a versatile tool to increase brand awareness and drive engagement.<\/p>\n

So, what\u00a0kind of videos can brands create<\/a>\u00a0for promotion?<\/p>\n

There are many different options \u2014 educational videos, onboarding videos, meet-the-team videos, customer journey videos, event videos, and more.<\/p>\n

Looking for inspiration?<\/p>\n

Take a look at the Reebok video marketing campaign<\/h3>\n

They created a video for their #HonourYourDays campaign which shows a woman\u2019s relationship with running in reverse mentioning that the average human life is about 25,915 days.<\/p>\n

While it doesn\u2019t directly promote their products, it does highlight the importance of fitness. It\u2019s a great way to spread awareness without being too promotional.<\/p>\n