{"id":140982,"date":"2020-05-05T14:29:59","date_gmt":"2020-05-05T14:29:59","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=140982"},"modified":"2020-05-05T16:05:38","modified_gmt":"2020-05-05T16:05:38","slug":"eight-html-elements-crucial-for-seo","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/05\/05\/eight-html-elements-crucial-for-seo\/","title":{"rendered":"Eight HTML elements crucial for SEO"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li>SEO\u2019s love to write about HTML elements as a vital ranking signal, and as a part of\u00a0any \u201cperfectly\u201d optimized page.<\/li>\n<li>To avoid possible confusion, this is not an HTML guide.<\/li>\n<li>Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, takes a detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings.<\/li>\n<li>Lots of pro tips to watch out for, read on!<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Using HTML for SEO benefits isn\u2019t new. SEO\u2019s love to write about HTML elements as a <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/google-ranking-signals.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">vital ranking signal<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">, and as a part of\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/perfectly-optimized-page.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">any \u201cperfectly\u201d optimized page<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Why do we love them so much? Because the essence of SEO is communicating to the search engine what a webpage\/website is all about, and using HTML tags and their attributes is one of the best ways to do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">To avoid possible confusion: this is not an HTML guide. Instead, I\u2019ll look at how you can use HTML tags to better communicate with the search engines to achieve better rankings.\u00a0<\/span><\/p>\n<h2>1. Title tag<\/h2>\n<p><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">Title\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">tag is your\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">main anchor<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">. Both on the SERP, as well as on social media like Facebook, &lt;title&gt; is used as an anchor to your page.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-140966 size-full\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587696984071-720-screen-01.png\" alt=\"HTML elements for SEO - Title tag\" width=\"724\" height=\"431\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587696984071-720-screen-01.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587696984071-720-screen-01-300x179.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">So writing it isn\u2019t only about SEO, it also needs to be laconic, informative, unique and eye-catching.<\/span><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">First<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">, don\u2019t make your title tags longer than 60-70 characters. Long titles are shortened to about 600-700px on the SERP, so your longer title simply ends looking incomplete in the SERPs. <\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">Second<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">, the keywords. A long time ago Google only understood exact keyword matches. Today,\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/rank-brain.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\"><span style=\"font-style: normal; text-decoration: underline; vertical-align: baseline;\">thanks to RankBrain<\/span><\/a><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">, among other things, Google\u00a0<\/span><span style=\"text-decoration: none; vertical-align: baseline;\">gets you<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">. Plus, you get penalized for overstuffing your titles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Conclusion: use your keywords in your &lt;title&gt; tag, but only to help search engines parse out the meaning of your page and to help your users.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">Structure of the &lt;title&gt; tag<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"220\" class=\"wp-image-140967\" style=\"width: 300px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587696995068-720-screen-02.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587696995068-720-screen-02.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587696995068-720-screen-02-300x91.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<h3><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">Pro tip<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">A page\u2019s title is not just visible on a SERP. It\u2019s also shown in the web browser as a tab title. Some webmasters use that title tag to attract a user\u2019s attention \u2014 if you switch tabs the text changes to something like \u201cCome back, we miss you!\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"499\" class=\"wp-image-140968\" style=\"width: 300px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697012362-720-screen-03.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697012362-720-screen-03.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697012362-720-screen-03-300x207.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">It\u2019s the exact approach used by Facebook\/LinkedIn to show you you have notifications and can be used to pretty good effect.<\/span><\/p>\n<h2>2. Meta description tag<\/h2>\n<p><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">The\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">meta<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">description tag<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\"> determines what\u2019s going to be written about your page on the SERP.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-140969 size-full\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697028273-720-screen-04.png\" alt=\"HTML elements for SEO - Meta description tag\" width=\"724\" height=\"444\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697028273-720-screen-04.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697028273-720-screen-04-300x184.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">First,\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">before writing a meta description, it\u2019s a great idea to check out the first SERP for your target keywords, get a feeling of how the top-ranking results compose their descriptions. Plus, avoid repeating other descriptions word for word\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">Second,<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0try and explain what your page is about in 70-200 characters, and be careful not to overoptimize. Instead, aim to\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/search-intent-seo.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">match the search intent<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0of a potential query.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">Structure of the meta description tag<\/span><\/h2>\n<p><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"98\" class=\"wp-image-140970\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697056594-720-screen-05.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697056594-720-screen-05.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697056594-720-screen-05-300x41.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>Pro tip<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Don\u2019t use quotation marks in your description tag without using HTML entities \u201c&amp;quot;\u201d to encase the word you want to be in quotation marks. If you simply use \u201c quotation marks around your content, the search engine is likely to cut off your description immediately.<\/span><\/p>\n<h2>3. Meta Robots txt tag<\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Among meta tags, the\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">robots<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0one occupies a special place. It\u2019s used to instruct crawlers on how to crawl and index your page.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Now, it should be noted that meta robots tag might be ignored at any point, but mostly crawlers respect the wishes of the webmasters.<\/span><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">You can use one or a combination of the following attributes within this tag:<\/span><\/p>\n<ul>\n<li style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">noindex\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u2014 stop search engines from indexing the page entirely.<\/span><\/li>\n<li style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">nofollow\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u2014 tells search engines to not follow the outgoing links on the page, and to not take these links into account when creating SERPs.<\/span><\/li>\n<li style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">noimageindex \u2014\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">stop the image indexing on the page.<\/span><\/li>\n<li style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">noarchive\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u2014 SERP will present a cached version of this page.<\/span><\/li>\n<li style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">nosnippet\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u2014 don\u2019t show any meta description on the SERP.<\/span><\/li>\n<li style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">unavailable_after\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u2014 after a certain date, the page won\u2019t be indexed.<\/span><\/li>\n<\/ul>\n<h3>Structure of the meta robots tag<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"98\" class=\"wp-image-140971\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697088439-720-screen-06.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697088439-720-screen-06.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697088439-720-screen-06-300x41.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>Pro tip<\/h3>\n<p><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">Use the\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">nofollow<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0attribute to\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/crawl-budget-optimization.html#part-3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-style: normal; text-decoration: underline; vertical-align: baseline;\">optimize your crawl budget<\/span><\/a><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">. Remember to balance your meta robots values and your robots.txt parameters. If you block a page in robots, then obviously a crawler won\u2019t be able to access and heed its meta tags.\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">On the other hand, a crawler might\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">ignore the block in robots.txt<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">, and then if your meta tags don\u2019t specify that your page is noindex\/nofollow, the crawler might index it anyway.<\/span><\/p>\n<h2>4. Headings tags<\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Heading tags, from h1 to h6, are arranged hierarchically. Use them to break your text up into chapters and as convenient headings for your contents table.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"477\" class=\"wp-image-140972\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697104611-720-screen-07.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697104611-720-screen-07.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697104611-720-screen-07-300x198.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<p><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">&lt;h1&gt;\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">is the \u201cmain\u201d text heading, and by far the most important for our purposes.\u00a0<\/span><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">To answer this question, our colleagues\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/pageoptimizer.pro\/can-you-beat-h1-with-h2s\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">ran an experiment<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0not so long ago.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">I\u2019d recommend you check out the entire findings, but in summary:\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">&lt;h1&gt;<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0tags considerably influence your rankings. Definitely fill them out, and definitely use some of your target keywords.<\/span><\/p>\n<h3>Structure of headings tags<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"299\" class=\"wp-image-140973\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697119425-720-screen-08.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697119425-720-screen-08.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697119425-720-screen-08-300x124.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>Pro tip<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">While using keywords in your headings is important, overall your title tag is what the search engines will be looking at much more attentively. That said,\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607104?hl=en&amp;ref_topic=9606945\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">Google recommends<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0matching your title tag and h1 heading, so you can pretty much repeat the same thing, maybe a little more user-friendly.<\/span><\/p>\n<h2>5. Canonical tag<\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">The rel=&#8221;canonical\u201d is an attribute within the &lt;link&gt; tag. Use it to point towards the \u201cmain\u201d version of the page among its duplicates. <\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">It\u2019s used because a certain amount of duplication is inevitable, and massive duplication will actually harm your rankings in the long run. It\u2019s generally a great idea to use an auditor tool to keep an eye on all of your duplicate pages and canonical tags in a single dashboard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"344\" class=\"wp-image-140974\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697138014-720-screen-09.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697138014-720-screen-09.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697138014-720-screen-09-300x143.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">It should be correctly implemented within the &lt;head&gt; section of the page and should\u00a0<\/span><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">point to the version that you want to be ranking<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Alternatively, if you can configure your server, you can indicate the canonical URL using rel=&#8221;canonical&#8221; HTTP headers.<\/span><\/p>\n<h3>Structure of the canonical tag<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"109\" class=\"wp-image-140975\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697153605-720-screen-10.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697153605-720-screen-10.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697153605-720-screen-10-300x45.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>Pro tip<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">rel=&#8221;canonical&#8221; tag may be used not just for duplicates, but also near-duplicates. Be careful though: if the two pages connected by a canonical tag differ too much in content, the search engine will simply disregard the tag. <\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Use it for two nearly identical product pages in two different categories, for example, or for two products differing in one small attribute.<\/span><\/p>\n<h2>6. Nofollow attribute<\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">We all know that\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/link-authority-guide.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">links are super important for ranking<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">. But a link\u2019s weight will significantly change depending on how that link is covered by the\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">rel<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0attribute in the\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">&lt;a&gt;\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">tag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"458\" class=\"wp-image-140976\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697172405-720-screen-11.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697172405-720-screen-11.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697172405-720-screen-11-300x190.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<p><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">The\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">rel=\u201dnofollow\u201d\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">element is used in order to point out that you don\u2019t want Google to associate this link with your webpage, and you don\u2019t want to pass your Link Authority to them.<\/span><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">The most obvious use for nofollow HTML element is to block out the spam and promotional links. Remember that by default all of the links on your pages are \u201cfollow\u201d, but be careful not to make Google associate you with the wrong pages.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">When doing link building, you want to avoid nofollow links, and as a webmaster, the situation is reversed, and you should tag any link you don\u2019t want the search engine to associate you with as nofollow.<\/span><\/p>\n<h3>Structure of the nofollow element<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"99\" class=\"wp-image-140977\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697184714-720-screen-12.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697184714-720-screen-12.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697184714-720-screen-12-300x41.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>Pro tip<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Please remember that internal PageRank sculpting using nofollow, which is sometimes promoted as solid advice, is\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1187647587425411072\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">actually useless<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">On the other hand, use the rel values such as\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">ugc<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0to tag your user-generated content, and\u00a0<\/span><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">sponsored\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">for the paid links \u2014 this will help <a href=\"https:\/\/searchenginewatch.com\/2020\/04\/10\/keyword-research-guide-using-google-keyword-planners-historical-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> make a sober assessment of your ranking.<\/span><\/p>\n<h2>7. Structured data markup<\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Data markup is an approach to the organization of the information on your page. It\u2019s a win-win decision for a webmaster. Structured data is both good for the UX, and also\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/structured-data-for-seo.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">carries huge SEO value<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"499\" class=\"wp-image-140978\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697196249-720-screen-13.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697196249-720-screen-13.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697196249-720-screen-13-300x207.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">You see, lists, along with data markup (schema.org in particular) are absolutely vital to get some additional SERP real estate in the form of rich snippets. From FAQ information, to your review ratings, and much more \u2014 to have that additional SERP space, you need to use data markup.<\/span><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">It\u2019s about much more than simply using &lt;ul&gt;\/&lt;ol&gt; tags, although it\u2019s still not very difficult. Simply go to schema.org, find the type of markup that suits your page, and implement it into your page\u2019s code.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Additionally, in terms of SEO, data markup is absolutely\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/how-to-get-a-featured-snippet.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">necessary to get into a featured snippet<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">. While there is no guarantee that the Featured snippet will be yours thanks to structured data, the rich snippets alone make it a worthy investment of your time.<\/span><\/p>\n<h3>Structure of data markup<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"326\" class=\"wp-image-140979\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697214571-720-screen-14.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697214571-720-screen-14.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697214571-720-screen-14-300x135.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<h3>Pro tip<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Note that you can combine different markup schemas, and should do so when appropriate. When creating a page describing a person, a &#8220;<\/span><span style=\"font-weight: 400; text-decoration: none; vertical-align: baseline;\">person&#8221; <\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">schema is an obvious choice, but you can also easily add &#8220;<\/span><span style=\"font-weight: 400; text-decoration: none; vertical-align: baseline;\">address&#8221; <\/span><span style=\"font-weight: 400; text-decoration: none; vertical-align: baseline;\">and<\/span><span style=\"font-weight: 400; text-decoration: none; vertical-align: baseline;\"> &#8220;organization&#8221;<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0to the relevant page elements. That would net you the best SERP results.<\/span><\/p>\n<h2>8. Image alt text descriptions<\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Within the\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">&lt;img&gt;\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">tag, the key attribute for SEO is definitely\u00a0<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">alt<\/span><span style=\"font-style: normal; text-decoration: none; vertical-align: baseline;\">. The thing about this tag is it\u2019s indexed. Having your images show up for a certain search query is all about writing a good alt text.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"648\" class=\"wp-image-140980\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697227701-720-screen-15.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697227701-720-screen-15.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697227701-720-screen-15-300x269.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>How to use it for SEO<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Alt text gives your page a relevance boost. Plus, an additional opportunity to be displayed for relevant search queries.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">What you need to do is describe the image in about 125 characters or less. It\u2019s definitely the case that you shouldn\u2019t use the words \u201cpicture of\u201d or \u201cimage of\u201d \u2014 just jump straight to the point, and explain specifically and in some detail what\u2019s on the page.<\/span><\/p>\n<h3><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">Structure of image alt text description<\/span><\/h3>\n<p><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"85\" class=\"wp-image-140981\" style=\"width: 500px; position: relative; margin: 5px auto; display: block; float: none; vertical-align: top;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697247182-720-screen-16.png\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697247182-720-screen-16.png 724w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/04\/asg_Yt2TpXnUbO50BDFJ2Fart_4T32vI44PVcoshSP2F1587697247182-720-screen-16-300x35.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/p>\n<h3>Pro tip<\/h3>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">In a situation where you\u2019ve\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.link-assistant.com\/news\/keyword-map-guide.html?utm_source=searchenginewatch&amp;utm_medium=html-tags&amp;utm_campaign=searchenginewatch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">mapped certain keywords<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0to a page with multiple images, the overoptimization threshold is different. You might get penalized for using your target keywords too consistently over a number of alt tags.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">A good idea would be to choose an image that best reflects what you\u2019re trying to rank for, and put a keyword in its description. Describe the rest of the <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/31\/image-optimization-for-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">pictures as naturally and specifically as you can<\/a>.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">SEO is not an isolated practice, it influences every part of a website\u2019s life, webpage creation included.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Sure, there is no golden rule to writing HTML tags, no &#8220;trick&#8221; that would guarantee you a top ranking \u2014 what\u2019s important is the accumulation of the best SEO practices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">The next step after implementing the advice described here would be to switch to HTML5 semantic tags wholesale. These elements help the search engines sort through which element occupies which semantic place on the webpage<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">By carefully optimizing your tags you get an opportunity to communicate with browsers and search engines directly, and this is something you need to be proactive about.<\/span><\/p>\n<p><em>Aleh is the\u00a0Founder and CMO at\u00a0SEO PowerSuite and\u00a0Awario. He can be found on Twitter at\u00a0<a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/ab80\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"username u-dir\" dir=\"ltr\">@ab80<\/span><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings.<\/p>\n","protected":false},"author":1092,"featured_media":141064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,5],"tags":[1396,194,1466,22],"content_type":[],"class_list":["post-140982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-seo","tag-development","tag-html","tag-relnofollow","tag-seo"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/eight-html-elements-crucial-for-seo.png","category":"Development","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/140982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=140982"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/140982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141064"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=140982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=140982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=140982"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=140982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}