{"id":141082,"date":"2020-05-14T14:49:57","date_gmt":"2020-05-14T14:49:57","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141082"},"modified":"2020-05-15T10:56:33","modified_gmt":"2020-05-15T10:56:33","slug":"how-search-giants-are-helping-spread-covid-19-awareness","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/05\/14\/how-search-giants-are-helping-spread-covid-19-awareness\/","title":{"rendered":"How search giants are helping spread COVID-19 awareness"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span data-contrast=\"none\">Misinformation can be even more harmful than the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness.<\/span><\/li>\n<li>Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need.<\/li>\n<li><span data-contrast=\"auto\">Google also made changes to Google My Business to <\/span><span data-contrast=\"auto\">help companies navigate through this difficult time. <\/span><\/li>\n<li><span data-contrast=\"auto\">Facebook created a <\/span><span data-contrast=\"none\">coronavirus information centre <\/span><span data-contrast=\"auto\">that has been added to the top of everyone\u2019s Facebook feed.<\/span><\/li>\n<li>Bing has <span data-contrast=\"auto\">added a quick link below the search bar on the homepage which on clicking opens the COVID-19 tracker\u00a0page that has all the information you could ask for about the Coronavirus.\u00a0\u00a0<\/span><\/li>\n<li>Pinterest is making sure they display pins with the right information from internationally-recognized health organizations.<\/li>\n<li>More details on the initiatives Snapchat, Twitter, and Instagram have taken.<\/li>\n<\/ul>\n<\/div>\n<p><span data-contrast=\"auto\">There\u2019s no doubt that the Coronavirus (COVID-19) has affected everyone in one way or another and that we all know that this virus that has shut down most of the world at one point or another isn\u2019t going to go away anytime soon.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As you can imagine, with such a huge worldwide pandemic happening, there\u2019s a large number of people that are searching for different kinds of information related to the coronavirus.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141090 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/coronavirus-search-trends.png\" alt=\"coronavirus search trends\" width=\"1168\" height=\"485\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/coronavirus-search-trends.png 1168w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/coronavirus-search-trends-300x124.png 300w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">For all the searches that are being done on a daily basis and all the news and people talking about the virus, there\u2019s the potential for lots of misinformation about COVID-19 to appear in SERPs and across social media.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To help combat the sharing of misinformation, some of the major players in both search and social have been able to provide us with the right information at the right time, so that we are not being led to believe the wrong information, that can cause us to panic and worry even more than we already are.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Search giants and COVID-19 awareness<\/span><\/b><\/h2>\n<h3><b><span data-contrast=\"auto\">1. Google<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Google has made lots of changes to both their search results and their tools to help with getting people the right information about the coronavirus as well as to help make things easy for people working from home and for businesses to be able to update their clients on a company&#8217;s status during this unprecedented time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the biggest changes that Google has made to help spread awareness about the <a href=\"https:\/\/searchenginewatch.com\/2020\/05\/04\/why-these-three-content-types-are-winning-quarantine-season\/\" target=\"_blank\" rel=\"noopener noreferrer\">COVID-19 situation<\/a> is how they have changed the SERPS when you do a search related to the coronavirus, Google will display all the information you need about the virus, from the number of cases for your given country and the world as well maps, headlines and a very well labelled \u201c COVID-19 alert\u201d in red on the left-hand side that has links that open up a \u201czero-click\u201d search box with the relevant information from the CDC. This also changes the SERP to correspond with the link that was clicked.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141094\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/google-covid-19-awareness.png\" alt=\"Google COVID-19 awareness\" width=\"1353\" height=\"1258\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/google-covid-19-awareness.png 1353w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/google-covid-19-awareness-300x279.png 300w\" sizes=\"auto, (max-width: 1353px) 100vw, 1353px\" \/><\/p>\n<p><span data-contrast=\"auto\">Google also made changes to Google My Business to <\/span><span data-contrast=\"auto\">help companies navigate through this difficult time. You are now able to set your business to \u201ctemporarily closed\u201d without it having an effect on your site\u2019s local rankings. Google is also letting businesses know that they should update their business hours as well as to post your COVID-19 updates.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-141082 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/searchenginewatch.com\/2020\/05\/14\/how-search-giants-are-helping-spread-covid-19-awareness\/gmb-covid-updates\/'><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"508\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/gmb-covid-updates.png\" class=\"attachment-full size-full\" alt=\"GMB COVID-19 updates\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/gmb-covid-updates.png 846w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/gmb-covid-updates-300x180.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/gmb-covid-updates-768x461.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/searchenginewatch.com\/2020\/05\/14\/how-search-giants-are-helping-spread-covid-19-awareness\/gmb-coivd-19-update\/'><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1224\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/gmb-coivd-19-update.png\" class=\"attachment-full size-full\" alt=\"GMB COVID-19 updates\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/gmb-coivd-19-update.png 960w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/gmb-coivd-19-update-235x300.png 235w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span data-contrast=\"auto\">Just keep in mind that your Google My Business account may not be functioning as expected under the COVID-19 strain and that many of your updates might take considerably longer than normal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google has been working really hard at making sure that the right COVID-19 information is being found and to help with this, the Google Search team is helping official health organizations get more visibility in search with a\u00a0<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9781983\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">new best practices guide<\/span><\/a><span data-contrast=\"auto\">\u00a0as well as through a private support group.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As if that wasn\u2019t enough, Google is also publishing\u00a0<\/span><a href=\"https:\/\/www.google.com\/covid19\/mobility\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">coronavirus mobility reports<\/span><\/a><span data-contrast=\"auto\">\u00a0that allow you to see how your community is moving around differently due to COVID-19 and how the pandemic has affected your area. These reports get their data from Google\u2019s different products, such as\u00a0Youtube, as well as from users\u2019 location history.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google mentions the following &#8211; <\/span>\u201cThese Community Mobility Reports aim to provide insights into what has changed in response to policies aimed at combating COVID-19. The reports chart movement trends over time by geography, across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.\u201d<\/p>\n<p><span data-contrast=\"auto\">So head on over to the site and download the\u00a0<\/span><a href=\"https:\/\/www.google.com\/covid19\/mobility\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">coronavirus mobility reports<\/span><\/a><span data-contrast=\"auto\">\u00a0to see insights on your city.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">2. Facebook<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Facebook is doing its part to help with providing COVID-19 information and awareness by launching its\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/coronavirus_info\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">coronavirus information centre<\/span><\/a><span data-contrast=\"auto\">. The new information centre has been added to the top of everyone\u2019s Facebook feed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141091\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/facebook-covid-19-awareness-hub.png\" alt=\"Facebook COVID-19 awareness hub\" width=\"1890\" height=\"1298\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/facebook-covid-19-awareness-hub.png 1890w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/facebook-covid-19-awareness-hub-300x206.png 300w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\" \/><\/p>\n<p><span data-contrast=\"auto\">Along with the Coronavirus (COVID-19) information centre, Facebook has also created a <\/span><a href=\"https:\/\/www.facebook.com\/facebookmedia\/solutions\/coronavirus-resources\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Coronavirus (COVID-19) information hub\u00a0<\/span><\/a><span data-contrast=\"auto\">for media that has a wealth of information.<\/span><\/p>\n<h4><span data-contrast=\"auto\">Other initiatives that Facebook have done and are doing to help spread COVID-19 awareness:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Announced the ability to publish hours updates and service changes on\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/making-it-easier-to-display-temporary-service-changes-on-facebook-pages\/\"><span data-contrast=\"none\">Facebook pages<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Launched a\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/fmp\/agencies\/resources\/covid-19\"><span data-contrast=\"none\">Covid-19 resource hub<\/span><\/a><span data-contrast=\"auto\">\u00a0specifically for advertisers.<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">3. Bing<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">With almost seven percent of the search engine market share, Bing has a big platform to help spread COVID-19 awareness and they have done exactly that. They have added a quick link below the search bar on the homepage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141089\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/bing-home-page.png\" alt=\"Bing home page\" width=\"1666\" height=\"320\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/bing-home-page.png 1666w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/bing-home-page-300x58.png 300w\" sizes=\"auto, (max-width: 1666px) 100vw, 1666px\" \/><\/p>\n<p><span data-contrast=\"auto\">When clicked, you are taken to their newly created\u00a0<\/span><a href=\"https:\/\/www.bing.com\/covid\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">COVID-19 tracker<\/span><\/a><span data-contrast=\"auto\">\u00a0page that has all the information you could ask for about the Coronavirus.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141099\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/bing-covid-19-awareness.png\" alt=\"Bing COVID-19 awareness\" width=\"2836\" height=\"1412\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/bing-covid-19-awareness.png 2836w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/bing-covid-19-awareness-300x149.png 300w\" sizes=\"auto, (max-width: 2836px) 100vw, 2836px\" \/><\/p>\n<p><span data-contrast=\"auto\">This new page allows you to see the total confirmed cases globally and a breakdown of the active cases, recovered cases, and sadly fatal cases. You can then choose a country and you will be able to see how the virus is spreading in all the cities and or states of that respective country. You will also get up to date news related to that country as well.<\/span><\/p>\n<p><span data-contrast=\"auto\">The page is continuously being updated with data that is collected from CDC, WHO, ECDC, Wikipedia, 24\/7 Wall St., and BNO News.<\/span><\/p>\n<h4><span data-contrast=\"auto\">Other initiatives that Bing have done and are doing to help spread COVID-19 awareness include:<\/span><\/h4>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A\u00a0<\/span><a href=\"https:\/\/www.bingplaces.com\/Home\/MoreFAQ\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">hub dedicated<\/span><\/a><span data-contrast=\"auto\"> to explaining the Bing Places features and attributes businesses can use during COVID-19.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Partnered with GoFundMe to integrate it into Bing Places.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Added a CDC coronavirus self-checker chatbot to search results pages.<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">4. Snapchat<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Snapchat has worked with the World Health Organization to create filters that display facts on how to stay safe and social distance during the pandemic. Snapchat has also created new lenses in a bid to encourage social distancing during the coronavirus pandemic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">They have also created a\u00a0<\/span><a href=\"https:\/\/forbusiness.snapchat.com\/resources\/covid-19-support\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">COVID-19 business resource centre<\/span><\/a><span data-contrast=\"auto\"> to share resources to help their partners navigate this uncertain time in light of COVID-19.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">5. Twitter<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Twitter has also created a COVID-19 hub with the goal of helping people find reliable information, connect with others, and follow what\u2019s happening in real-time. You can head over to\u00a0to\u00a0the\u00a0<\/span><a href=\"http:\/\/covid19.twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">hub<\/span><\/a><span data-contrast=\"auto\"> to get comprehensive information on how Twitter is helping spread COVID-19 awareness and how they are providing guidance to help businesses. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Along with their COVID-19 hub, they&#8217;ve also created a great resource on <\/span><a href=\"https:\/\/business.twitter.com\/en\/resources\/crisis-communication-for-brands.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">crisis communication for brands<\/span><\/a><span data-contrast=\"auto\">\u00a0on Twitter.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">6. Instagram<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Instagram is doing its part to help spread COVID-19 awareness and have taken steps to help people access accurate information, stay safe, and stay connected. These new features were designed to help encourage users to stay home, stay connected, and for people to be able to access accurate information during the Coronavirus pandemic.\u00a0 These new features are the \u201cStay Home\u201d sticker to help promote social distancing and the new video feature \u201cCo-Watching\u201d that allows you to view Instagram posts together with your friends over video chat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141097\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/instagram-stay-home-covid-19-awareness.png\" alt=\"Instagram's &quot;Stay home&quot; for COVID-19 awareness\" width=\"1024\" height=\"498\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/instagram-stay-home-covid-19-awareness.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/instagram-stay-home-covid-19-awareness-300x146.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span data-contrast=\"auto\">To help people get relevant and up-to-date information and resources, Instagram intends to show more information from <a href=\"https:\/\/www.instagram.com\/who\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@WHO<\/a> and local health ministries at the top of Instagram\u2019s Feed. You may have already noticed the message that says, <\/span>\u201cHelp Prevent the Spread of Coronavirus: See the latest information from the World Health Organization so you can help prevent the spread of COVID-19. \u2014 Go to <a href=\"https:\/\/www.who.int\/\" target=\"_blank\" rel=\"noopener noreferrer\">who.int<\/a>\u201d<\/p>\n<h4><span data-contrast=\"auto\">Other initiatives that Instagram have done and are doing to help spread COVID-19 awareness:<\/span><\/h4>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">More educational resources in Instagram search results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Adding stickers to promote accurate information.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Removing COVID-19 accounts from recommendations, unless posted by a credible health organization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Rolling out the donation sticker in more countries and helping people find relevant nonprofits to support.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">7. Pinterest<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Pinterest is also doing their part to help spread COIVD-19 awareness and making sure that they are displaying pins with the right information. In order to make sure that they are only showing pins with the right information, they are only displaying search results to Pins from internationally-recognized health organizations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141098 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/pinterest-covid-19-awareness.png\" alt=\"Pinterest COVID-19 awareness\" width=\"2606\" height=\"1000\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/pinterest-covid-19-awareness.png 2606w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/pinterest-covid-19-awareness-300x115.png 300w\" sizes=\"auto, (max-width: 2606px) 100vw, 2606px\" \/><\/p>\n<p><span data-contrast=\"auto\">They have also created a\u00a0<\/span><a href=\"https:\/\/business.pinterest.com\/sub\/business\/insights\/Pinterest_OneSheeter_March2020.pdf\"><span data-contrast=\"none\">one-pager guide for brands<\/span><\/a><span data-contrast=\"auto\"> with suggestions for creating content that helps Pinners cope with this extraordinary time.<\/span><\/p>\n<h4><span data-contrast=\"auto\">Other initiatives that Pinterest have done and are doing to help spread COVID-19 awareness:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h4>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A\u00a0<\/span><a href=\"https:\/\/www.pinterest.com\/search\/pins\/?q=coronavirus&amp;rs=typed&amp;term_meta%5B%5D=coronavirus%7Ctyped\"><span data-contrast=\"none\">custom search experience<\/span><\/a><span data-contrast=\"auto\">\u00a0featuring results from experts<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Prohibiting ads that claim to offer cures or treatments or that are looking to exploit the crisis<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A banner across the site that directs to WHO facts<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">An easy way to report health misinformation through the &#8220;health misinformation&#8221; option on Pins. We&#8217;re removing any misinformation we find about COVID-19 because it violates our health misinformation policy (which has been in place since 2017)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Stay safe,\u00a0<\/span><a href=\"https:\/\/www.pinterest.com\/pinterest\/stay-safe-stay-inspired\/\"><span data-contrast=\"none\">stay inspired board<\/span><\/a><span data-contrast=\"auto\">\u00a0for even more ideas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/wellbeing.pinterest.com\/\"><span data-contrast=\"none\">Collection of emotional wellbeing activities<\/span><\/a><span data-contrast=\"auto\">\u00a0to help relax and feel better with content from emotional health experts<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">Free tools<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">It\u2019s great to see companies big and small come through in a big way to help businesses out during this difficult time. There are lots of companies that are offering a wide range of services, products, consulting services, charitable donations, etc.. We have put together a small list of companies in the search and marketing industry who are\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Unbounce<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">When it comes to designing beautiful landing pages that convert more,\u00a0Unbounce\u00a0is the company to go to. Not only are they the giants in landing page conversions, but they have also really come through during this global pandemic, by offering their\u00a0<\/span><a href=\"https:\/\/unbounce.com\/news\/working-for-you-during-covid-19\/\"><span data-contrast=\"none\">essential plan<\/span><\/a><span data-contrast=\"auto\">\u00a0for free to anyone in healthcare, education, nonprofit, or government as well as offering free coaching and strategy sessions with their success managers and so much more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Google<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Along with all that they provide via GMB, Google is helping remote workers as well as students by providing their\u00a0<\/span><span data-contrast=\"none\">video conferencing service<\/span><span data-contrast=\"auto\">\u00a0for free. Google Meet, is Google\u2019s premium video conferencing product that you had access to if you had a paid G Suite account.<\/span><\/p>\n<p><span data-contrast=\"auto\">Google is opening up access to Meet to free users gradually, so keep on checking their site to see when it will be available in your area.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition to all the efforts, products, and services that Google\u2019s doing, they are also providing $340 million in Google Ads credits to all SMBs. You do not have to do anything to get the credits, you just simply have to have an active account over the past year. The credits will then appear in your Ads account.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Facebook<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Facebook has created a\u00a0<\/span><span data-contrast=\"none\">Small Business Grants program<\/span><span data-contrast=\"auto\">\u00a0that offers $100 million in cash grants and advertising credits for up to 30,000 small businesses in over 30 countries.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Hubspot<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">HubSpot is a great company that provides a wide range of marketing, sales, and customer service tools and software as well as completely free CRM. HubSpot is doing its part in\u00a0<\/span><span data-contrast=\"none\">responding to COVID-19\u00a0<\/span><span data-contrast=\"auto\">and its economic impact by reducing the cost of its Starter Growth Suite from $112 USD to $50 USD per month.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">They are also making their paid Meetings functionality, Quotes, E-Sign, and 1:1 Video tools available for free for 90 days from activation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Moz<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Moz\u00a0is a great site that offers lots of insights from industry experts as well as providing great SEO tools.\u00a0Moz\u00a0is providing its\u00a0<\/span><span data-contrast=\"none\">Academy Courses<\/span><span data-contrast=\"auto\">\u00a0for Free till May 31st. If you haven&#8217;t done so already, you should head over to\u00a0Moz\u00a0and sign up for their academy courses. There&#8217;s something there for everyone.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Mailchimp<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Mailchimp is another great example of a company stepping up to help businesses in a time of need, by offering up to three months free service for businesses with 25 employees or less in the restaurant, travel, brick-and-mortar retail, healthcare, and more industries.<\/span><\/p>\n<p><span data-contrast=\"auto\">Mailchimp is also generously giving away custom domains free for five years along with their free website builder. This will help small businesses by giving them two fewer things to worry about during the COVID-19 crisis and help them get up and running online quickly.<\/span><\/p>\n<p><span data-contrast=\"auto\">You can find out all about theses offers and more that Mailchimp is doing to help out by heading over to\u00a0<\/span><span data-contrast=\"none\">Mailchimp\u2019s Statement on COVID\u201119.<\/span><\/p>\n<p><span data-contrast=\"auto\">As if that wasn\u2019t enough, Mailchimp is also providing\u00a0<\/span><span data-contrast=\"none\">free standard Mailchimp accounts<\/span><span data-contrast=\"auto\">\u00a0for eligible public service organizations.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Hootsuite<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Hootsuite is another great example of a company stepping up to help businesses during the COVID-19 pandemic. They are giving away their Professional plan to small businesses and nonprofit organizations until July 1, 2020, to help them stay connected with their customers and communities.<\/span><\/p>\n<p><span data-contrast=\"auto\">Hootsuite is also launching a series of free online workshops designed to show how brands can build better processes for crisis management. They are also working on a brand new virtual conference.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Similarweb<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Similarweb is well known for all the data that they have across all markets and industries, that allow you to gather market intelligence to help you understand different trends, track and grow your digital market share. They have used their data and insights and have created a &#8216;<\/span><span data-contrast=\"none\">Coronavirus Data and Insights Hub&#8217;<\/span><span data-contrast=\"auto\">\u00a0that offers great insights on how COVID-19 is impacting business as well as to help you understand how customers&#8217; needs are changing due to the pandemic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Conclusion<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">It\u2019s great to see all these companies both big and small all come together during these unprecedented times, by creating COVID-19 awareness so that we can get the information that we are looking for right away and not have to search over and over only to give up and not find what we are looking for or to end up getting the wrong information, offering their services and their time for free to help those in need.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We are all in this together, stay healthy, and stay safe.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em>Michael McManus is CMO\/SEO Director for SignatureWEB.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SignatureWEB&#8217;s SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.<\/p>\n","protected":false},"author":1092,"featured_media":141100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[197,27809,27813,27843,37,123,162,22,32,935,27844],"content_type":[],"class_list":["post-141082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-seo","tag-bing","tag-coronavirus","tag-covid-19","tag-covid-19-and-search-giants","tag-google","tag-google-my-business","tag-pinterest","tag-seo","tag-serps","tag-snapchat","tag-who-world-health-organization"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/how-search-giants-are-helping-spread-covid-19-awareness.jpg","category":"Industry","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141082"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141100"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141082"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}