{"id":141144,"date":"2020-05-20T15:49:22","date_gmt":"2020-05-20T15:49:22","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141144"},"modified":"2020-05-21T06:09:47","modified_gmt":"2020-05-21T06:09:47","slug":"free-resources-to-grow-your-business-during-lockdown","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/05\/20\/free-resources-to-grow-your-business-during-lockdown\/","title":{"rendered":"Free resources to grow your business during lockdown"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span class=\"TextRun SCXW145995856 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145995856 BCX0\">Lockdown and self-quarantine are causing consumers to spend more time online.<\/span><\/span><span class=\"EOP SCXW145995856 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:360,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW117692448 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117692448 BCX0\">To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.<\/span><\/span><span class=\"EOP SCXW117692448 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:360,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW51011268 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW51011268 BCX0\">Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors.<\/span><\/span><span class=\"EOP SCXW51011268 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:360,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW4849500 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW4849500 BCX0\">Several free resources are available to analyze SEO and websites. You can use them to make changes and improvements so that during lockdown your business continues to grow.<\/span><\/span><span class=\"EOP SCXW4849500 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:360,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span data-contrast=\"auto\">The Coronavirus outbreak is changing life as we know it. As billions of people shelter in place, they\u2019re spending even more time online. This is good\u00a0<\/span><i><span data-contrast=\"auto\">and<\/span><\/i><span data-contrast=\"auto\">\u00a0bad news for businesses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The good news is that there are more consumers online, more of the time. The bad news is that they have time to be more discerning in their choices and that your rivals are looking to capitalize on this and grow their companies just as much as you are\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Getting ahead without crunching your pocket<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">To ensure your business stays relevant in this strange new world, you\u2019ll need to up your game. This involves interacting with customers in novel ways, creating attractive campaigns and special offers, and possibly pivoting the goods and services you offer to meet new consumer demands.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Digital marketing and SEO have always been cutthroat, and they\u2019re even more so in the face of the COVID-19 lockdown. The changes that you make to your company &#8211; to ensure it survives and even thrives during this time &#8211;\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/04\/29\/google-trends-in-covid-19-times-and-how-to-use-them-in-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">may mean that your current marketing strategies are no longer optimal<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With all that in mind, updating your organization\u2019s website and general online presence is crucial. Reviewing and refreshing these should always be a regular habit, but as the world\u2019s economy and demands are changing so much, it\u2019s especially important\u00a0<\/span>right now.<\/p>\n<p><span data-contrast=\"auto\">Luckily, there are several resources to help you with such updates. A lot of them cost money, but there are some excellent free options if you\u2019re looking to cut back on expenses. Some of the top free tools that can perform tasks like\u00a0<\/span><span data-contrast=\"auto\">checking if your pages are indexed by Google, analyzing onsite SEO efficiency, and evaluating content are listed below.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">1. GTmetrix<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Search engines (Google included) are increasingly giving preferential treatment to sites that load content quickly and putting them higher in their search results.\u00a0<\/span><span data-contrast=\"none\">GTmetrix<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">analyzes sites\u2019 load speeds, identifying the specific features that make a site too big, too slow, and satisfactorily fast<\/span><span data-contrast=\"auto\">. It also supplies a list of practical suggestions for you to speed up your load times.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Enter a URL into the tool, and you\u2019ll get a thorough report highlighting the areas that need improvement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141148\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/free-resources-gtmetrix.png\" alt=\"Free resources GTmetrix\" width=\"512\" height=\"230\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/free-resources-gtmetrix.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/free-resources-gtmetrix-300x135.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><b><span data-contrast=\"auto\">2. Linkody\u2019s Free Google Index Checker<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">As a big part of your site\u2019s health and growth is impacted by Google crawling it, you need to stay on top of indexing. With this\u00a0<\/span><span data-contrast=\"none\">free index checker,<\/span><span data-contrast=\"auto\"> you can determine whether a specific page or an entire domain is indexed. All you need to do is enter your URL and\u00a0Linkody\u00a0alerts you about the current index status. Not indexed can indicate that Google hasn\u2019t crawled a page or site yet, or that a page is considered low-quality or even worse, a site\u00a0as a whole is\u00a0de-indexed. Indexing problems happen to the best of us (looking at you,\u00a0Linkedin) so a basic check should be part of your SEO routine.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141146\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/linkody-free-resources.png\" alt=\"Linkody's Google Index Checker free resources\" width=\"1600\" height=\"725\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/linkody-free-resources.png 1600w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/linkody-free-resources-300x136.png 300w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><b><span data-contrast=\"auto\">3. Ahrefs Academy\u2019s: Blogging for Business<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The video tutorials on\u00a0<\/span><span data-contrast=\"auto\">Ahrefs\u00a0Academy<\/span><span data-contrast=\"auto\"> are informative and easy to understand, making them great resources.<\/span> <span data-contrast=\"none\">Blogging for Business<\/span><span data-contrast=\"auto\">\u00a0is no\u00a0exception, and\u00a0includes sections on everything from basic principles of blogging to growing companies, to creating content that promotes itself. Scroll down the site and watch\u00a0all of\u00a0the short videos in order, or jump to the section you\u2019re interested in.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">4. Harmon Brothers University Script Challenge<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Marketing masterminds<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"none\">Harmon Brothers<\/span><span data-contrast=\"auto\"> are offering a free resource, a 14-day <\/span><span data-contrast=\"none\">Video Script Challenge<\/span><span data-contrast=\"auto\">, where they\u2019ll give you everything you need to write a video script that will successfully sell a product or service. The step-by-step instructions are scalable so they can be implemented no matter how big business grows.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">5. Shopify\u2019s 90-Day free trial<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">As part of<\/span><a href=\"https:\/\/www.shopify.com\/\"><span data-contrast=\"auto\">\u00a0<\/span><\/a><span data-contrast=\"none\">Shopify<\/span><span data-contrast=\"auto\">\u2019s COVID-19 response, the multinational ecommerce company is offering several informative free webinars and giving new clients a<\/span><a href=\"https:\/\/www.shopify.co.za\/free-trial?&amp;term=e%2Bcommerce%2Bstore&amp;Network=Search&amp;SiteTarget=&amp;mt=b&amp;adid=333187777653&amp;device=c&amp;test=&amp;adpos=&amp;CampaignId=1713051739&amp;gclid=CjwKCAjwkun1BRAIEiwA2mJRWShqjsrVsWb2711K9ZEgK0xOV8E7gXhEz20GIOxdcNv0WY6HPd811BoC0HAQAvD_BwE&amp;gclsrc=aw.ds\"><span data-contrast=\"auto\">\u00a0<\/span><\/a><span data-contrast=\"none\">free 90-day trial<\/span><span data-contrast=\"auto\">\u00a0of its services. Businesses can sign up and create their virtual stores in just a few minutes, complete with attractive themes and customizable responses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">6. Chrome\u2019s SEO Ruler<\/span><\/b><\/h3>\n<p><span data-contrast=\"none\">SEO Ruler<\/span><span data-contrast=\"auto\"> is a free Chrome extension that provides over 25 tools in a single package. Link Tools,\u00a0OnPage\u00a0Copy Tools and SERP Page Tools help to maximize your SEO, while\u00a0OnPage\u00a0Viewer, Schema Viewer, and Quick Google options enhance user experiences so that they search for \u2013 and find \u2013 much more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">7. SEOAURA\u2019s website responsive test<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Search engines have also started to\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2015\/04\/01\/mobile-optimization-and-the-google-algorithm-change-7-steps-to-stay-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">prioritize websites that look good across all platforms<\/span><\/a><span data-contrast=\"auto\">, regardless of their orientation or size. In other words, if your site is equally attractive on desktop, tablets and smartphones, you\u2019ll rank higher on the SERPs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141147\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/seoaura-free-resources.png\" alt=\"SEOAURA free resources\" width=\"1600\" height=\"474\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/seoaura-free-resources.png 1600w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/seoaura-free-resources-300x89.png 300w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span data-contrast=\"auto\">Make sure your website\u2019s looks and functionality are perfect on every device by putting it through the SEOAURA\u00a0<\/span><span data-contrast=\"none\">Website Responsive Test<\/span><span data-contrast=\"auto\">. If your site doesn\u2019t pass muster, consider updating it yourself or consulting a professional designer.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">8. SERPerator by MobileMoxie<\/span><\/b><\/h3>\n<p><span data-contrast=\"none\">MobileMoxie<\/span><span data-contrast=\"auto\">\u00a0offers a range of tools that enable companies to analyze their mobile websites and improve their traffic, which ultimately boosts revenue.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The tools can all be tried free for a period of seven days, and the<\/span><a href=\"https:\/\/mobilemoxie.com\/tools\/mobile-serp-test\/\"><span data-contrast=\"auto\">\u00a0<\/span><\/a><span data-contrast=\"none\">SERPerator<\/span><span data-contrast=\"auto\"> SERP test is available for five runs per day at no charge. Just enter the business details, the search term, the search engine and the phone language and run the SERP test for two mobile devices of your choice.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">9. Free courses from Moz Academy<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Software as a Service (SaaS) giant <\/span><span data-contrast=\"none\">Moz<\/span><span data-contrast=\"auto\">\u00a0offers exceptional software and educational materials on SEO. Now you can access a lot of\u00a0their<\/span><a href=\"https:\/\/academy.moz.com\/\"><span data-contrast=\"auto\">\u00a0<\/span><\/a><span data-contrast=\"none\">online courses for free<\/span><span data-contrast=\"auto\"> to help you take your marketing strategy to the next level. Until May 31, 2020, check out the full course content for Page Optimization, Backlink Basics, and all their other subjects, which usually retail for over $100 each.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">10. Moz Local<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">One of the top SEO products that\u00a0Moz\u00a0offers is its\u00a0Moz\u00a0Local, which helps companies check their local business listing, automate online deletions, and optimally manage their profiles in real time. Various plans are offered for different prices, but you can perform the simple task of checking business listings\u2019 online presence by heading to the<\/span><a href=\"https:\/\/moz.com\/products\/local\"><span data-contrast=\"auto\">\u00a0<\/span><\/a><a href=\"https:\/\/moz.com\/products\/local\"><span data-contrast=\"none\">Moz Local page<\/span><\/a><span data-contrast=\"auto\">, selecting the Check My Online Presence button, and entering the company\u2019s physical address.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">11. Scout Suggest<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">This\u00a0<\/span><span data-contrast=\"none\">keyword tool<\/span><span data-contrast=\"auto\">\u00a0allows online marketers to find phrases, synonyms and modifiers for your keywords to use for any subject. Simply enter a keyword, select the region that you\u2019re interested in, and run the tool to get a report with thousands of related terms, phrases and questions. You\u2019ll also get N-grams which groups related keywords into clusters that make it easier to plan for your next content piece.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">12. Calendly\u2019s Virtual Meetings Integration<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Finally, to keep companies and marketing campaigns on track all involved stakeholders have to meet regularly. But these meetings don\u2019t have to be physical, and at the moment they can\u2019t be. Calendly offers free <\/span><a href=\"https:\/\/blog.calendly.com\/meeting-integration-update\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">GoToMeeting and Zoom integrations<\/span><\/a><span data-contrast=\"auto\">\u00a0until the end of June 2020. Everyone who works remotely can stay on track with projects and, just as importantly, connect with co-workers and clients too.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Closing thoughts<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">As the COVID-19 pandemic continues, no one is sure what the final fallout will be. While waiting for the dust to settle, you might need to pivot your business several times if you want to continue its growth. Reviews of its SEO performance should be conducted whenever you make changes \u2013 and at regular intervals, as a matter of best practice.<\/span><\/p>\n<p><em><span class=\"markce2jm46ew\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Bibi<\/span> Raven is a procrastinating writer, builder of relationships and Cheerleader Extraordinaire over at Linkody.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adapting to change is the way forward. Free online resources add value, promote business growth and improve marketing strategies during and after the pandemic.<\/p>\n","protected":false},"author":1092,"featured_media":141145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[77,27813,53,27387,231,20679,665,265],"content_type":[],"class_list":["post-141144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-ahrefs","tag-covid-19","tag-digital-marketing","tag-gtmetrix","tag-moz","tag-resources","tag-seo-resources","tag-seo-tools"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/05\/free-resources-to-grow-your-business-during-lockdown.png","category":"Industry","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141144"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141145"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141144"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}