{"id":141231,"date":"2020-06-08T15:30:25","date_gmt":"2020-06-08T15:30:25","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141231"},"modified":"2020-06-08T15:38:42","modified_gmt":"2020-06-08T15:38:42","slug":"10-advanced-seo-tactics-to-drive-more-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/06\/08\/10-advanced-seo-tactics-to-drive-more-traffic-to-your-website\/","title":{"rendered":"10 Advanced SEO tactics to drive more traffic to your website"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span data-contrast=\"auto\">SEO has evolved to cover a wide range of efforts that contribute to traffic generation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The easiest way to improve search visibility is to have an arsenal of tactics at your disposal for creating a top-ranking page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Improving the quality of content and backlinks are prime ranking factors that influence the placement of a page in a search result and can be done in a variety of ways.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><span class=\"TextRun BCX0 SCXW159943595\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW159943595\">Founder of <\/span><\/span><span class=\"TextRun Underlined BCX0 SCXW159943595\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW159943595\">Digital Ducats Inc, shares in <\/span><\/span>detail 10 different advanced SEO tactics to drive traffic by improving the quality of the content you\u2019re publishing for users.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span data-contrast=\"auto\">Learn how to drive more traffic to your website and you will have learned how to ensure the\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/05\/20\/free-resources-to-grow-your-business-during-lockdown\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">growth of your business<\/span><\/a><span data-contrast=\"auto\">. Driving more relevant traffic is the overarching goal of every website owner that wants to increase revenue.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The success of your website relies on the volume of relevant traffic that you\u2019re able to generate on a regular basis. Here are 10 advanced SEO tactics to increase the traffic to your website on a regular basis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">1. Increase content production<\/span><\/h2>\n<p><span data-contrast=\"auto\">Did you know websites that publish\u00a0<\/span><a href=\"https:\/\/digitalducats.com\/write-seo-optimized-blog-posts\/\"><span data-contrast=\"none\">SEO optimized blog posts<\/span><\/a><span data-contrast=\"auto\"> two-to-four times a week produce the <\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-often-should-you-blog-blog-post-frequency-research\/\"><span data-contrast=\"none\">highest number of leads<\/span><\/a><span data-contrast=\"auto\">\u00a0and conversions? Increasing your content production allows your website to expand the range of keywords it targets and provides more answers to the questions people are searching for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The frequency of the content you create should align with the goal you\u2019ve created in your overall content strategy. Neil Patel had the goal of increasing his page views to hit 100k.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When he was publishing once a week his views were at 46k page views. After increasing his content production to twice a week he was able to hit 100k page views in under a year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Don\u2019t mistake frequency as the only factor that will improve your website traffic. Learn\u00a0<\/span><a href=\"https:\/\/bid4papers.com\/blog\/educational-content-for-marketing\/\"><span data-contrast=\"none\">how to write articles for marketing<\/span><\/a><span data-contrast=\"auto\">\u00a0to build trust and accumulate backlinks.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aim to publish informative articles and provide value to your audience. According to Conductor, even a week after reading educational content, people are\u00a0<\/span><a href=\"https:\/\/www.conductor.com\/blog\/2017\/07\/winning-customers-educational-content\/\"><span data-contrast=\"none\">48% more likely<\/span><\/a><span data-contrast=\"auto\">\u00a0to buy from the company that educated them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pumping out low-quality blog posts that lack quality will eventually hurt your website. Publish content with the intention of providing solutions to problems and relevant questions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">2. Cluster your content to drive more traffic<\/span><\/h2>\n<p><span data-contrast=\"auto\">A web page ranking is highly influenced by the topical relevance of the page to a search query. Google\u00a0favours\u00a0sites that demonstrate Expertise, Authority &amp; Trust (E.A.T.). This makes establishing topic clusters using\u00a0<\/span><a href=\"https:\/\/digitalducats.com\/pillar-page-best-practices\/\"><span data-contrast=\"none\">pillar page best practices<\/span><\/a><span data-contrast=\"auto\">\u00a0ideal for driving more traffic.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A topic cluster consists of pillared content (central keyword theme) and clustered content (articles with a narrow focus).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pillar pages are typically long-form and cover a broad keyword topic. Pillar pages link to clustered content to go deeper into detail about more specific topics that share the central keyword theme.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The clustered content links back to the pillar page, lifting the authority of the pillar page which highlights its importance. Clustered content will also link to other clustered content on relevant topics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141239\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Pillar-page-topic-cluster.png\" alt=\"SEO advanced tactics: Pillar page topic cluster\" width=\"878\" height=\"544\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Pillar-page-topic-cluster.png 878w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Pillar-page-topic-cluster-300x186.png 300w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/p>\n<p><span data-contrast=\"auto\">This internal linking strategy strengthens the topical relevance of your pages and contributes to improved ranking, increased traffic and higher click-through rates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Tips for creating effective topic clusters<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/digitalducats.com\/selecting-the-best-keywords-for-your-website\/\"><span data-contrast=\"none\">Select well-researched keywords<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">to create the most effective topic clusters.\u00a0<\/span><span data-contrast=\"auto\">Target long-tail keywords in your clustered content to lower competition and drive traffic that is a better match to your website.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Publish 10X content that solves a specific problem to rank highly and be the best solution in a search result.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Perform a content audit to make sure you use existing content to target keywords in your cluster and avoid keyword cannibalization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">3. Optimize for featured snippets<\/span><\/h2>\n<p><span data-contrast=\"auto\">Featured snippets appear for just about every question that is searched on Google. Drive more traffic using pages on your site that already rank on the first page of Google.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to a study by\u00a0Ahrefs, if your site is featured in the snippet (also referred to as position zero) it adds an additional\u00a0<\/span><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\"><span data-contrast=\"none\">8.6% of the available traffic<\/span><\/a><span data-contrast=\"auto\">\u00a0to your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Identify every keyword that your site ranks for on the first page. You can use Moz, SEMRush, or Ahrefs or any keyword-tracking tool to get a list of your first page appearances.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Keep in mind that with the new format, if your site is in the number one position, there is some debate on which position is more valuable in terms of traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Tips to win position zero<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Duplicate the current snippet\u2019s optimization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">If there\u2019s a paragraph answer, provide a paragraph answer immediately after your featured snippet heading. The sweet spot is between 40-60 words.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">If there\u2019s a list featured, use the HTML for an ordered list<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use title tags for the question or title that represents the snippet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use title tags for subtitle headings that Google could possibly use as a list.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">4. Add FAQ structured data markup to performing pages<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Google introduced FAQ structured data markup that shows up as a rich result. You can use FAQ schema to increase the click-through rate that your page receives. The rich result displays each of the questions you have listed in an interactive drop-down styled format.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141237\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/FAQ-Schema.png\" alt=\"SEO advanced tactics: FAQ Schema\" width=\"639\" height=\"266\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/FAQ-Schema.png 639w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/FAQ-Schema-300x125.png 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p><span data-contrast=\"auto\">This can be useful to sites for increasing the click-through rate because of the extra space that is being taken up by the SERP result.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can use the following markup found on\u00a0<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/faqpage\"><span data-contrast=\"none\">Google\u2019s developer reference page<\/span><\/a><span data-contrast=\"auto\">\u00a0to make your FAQs eligible to show up as a rich result.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can also test the markup to make sure it works:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141236\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/FAQ-schema-code-test.png\" alt=\"FAQ schema code test\" width=\"1267\" height=\"451\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/FAQ-schema-code-test.png 1267w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/FAQ-schema-code-test-300x107.png 300w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Tip for adding FAQ schema<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">If you\u2019re using Yoast, it has a feature specifically for adding these to your content. It can save you the time of cutting and pasting code to your content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"2\"><strong>Target the PAA box by publishing a FAQ page:<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">The PAA box (People Also Ask) requires similar optimization to the featured snippet. The PAA box can drive additional traffic when users click through to your site. Increase the likelihood of being featured by publishing a Frequently Asked Questions page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li aria-level=\"3\"><strong>Research commonly asked questions:<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">Research the questions that are appearing in the top 3 or 4 spots in the PAA box. Click on any relevant questions that you will use on your FAQ page. Every time you click a question you should get another three or four questions that are added to the bottom of the box. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li aria-level=\"3\"><strong>Optimize your answers:<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">The first paragraph answer you provide should be roughly 50 words in length. Use the Inverted Pyramid style of writing to improve the likelihood of your answer being selected. Give people what they\u00a0<\/span>need to know in the first paragraph and what is nice to know afterwards<\/li>\n<\/ul>\n<h3 aria-level=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141238\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Inverted-pyramid.jpg\" alt=\"Advanced SEO tactics: Inverted pyramid\" width=\"700\" height=\"500\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Inverted-pyramid.jpg 700w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Inverted-pyramid-300x214.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/h3>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Tips for driving more traffic from the PAA box<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Never use one-sentence answers as responses. Make each response to a question detailed enough to be a complete answer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Provide links to relevant content within your site to promote a higher CTR.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Enhance optimization with jump links at the top of the page. Not only does this improve the UX (user experience) but it also helps search engines locate specific content on your page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"4\"><span data-contrast=\"none\">How to create a jump link<\/span><\/h3>\n<p><span data-contrast=\"auto\">The HTML of a jump link can be implemented using the following code:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Choose a name to use as the link ID. In this example, the link ID is \u201cjump\u201d. Use the following HTML code to add the link to your questions at the top of your page:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&lt;a id=&#8221;jump&#8221;&gt;<\/span><span data-contrast=\"none\">Question and answer you want to jump to<\/span><span data-contrast=\"none\">&lt;\/a&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Next, you will need to place the code for the linked target before the beginning of your answer in order to take users directly to that spot on your page:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The HTML code for the linked target is:<\/span><span data-contrast=\"none\">\u00a0&lt;a id=&#8221;jump&#8221;&gt;&lt;\/a&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Alternatively, you can insert the answer within the code as the linked target:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&lt;a id=&#8221;jump&#8221;&gt;ANSWER&lt;\/a&gt;<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">5. Repurpose top-performing content<\/span><\/h2>\n<p><span data-contrast=\"auto\">Use the top-performing pages on your site to create new variations of the same content. By creating a new version of popular content you\u2019re guaranteed to spark interest and encourage more traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Identify the pages that receive the most traffic on your site. You can do this by checking Google Analytics. On the left navigation panel, click on the following: Behaviour &gt; Site Content &gt; Pages.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141241\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Analytics-navigaton.png\" alt=\"Analytics navigation\" width=\"220\" height=\"160\" \/><\/p>\n<p><span data-contrast=\"auto\">The report will give you a\u00a0break down\u00a0of the volume of page views and the time spent on the most popular pages.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Select the period of time you want to compare pages (six months to a year). <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Make your decision based on the pages that attracted the most clicks and that people spent the most time on.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can take any blog article and create an infographic, video or slide presentation in order to mix things up.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Use your new multimedia such as a video or slide presentation to post to external sites and social media to generate new streams of traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">6. Guest post on healthy relevant websites<\/span><\/h2>\n<p><span data-contrast=\"auto\">Backlinks fuel the ranking ability of your content. Good content attracts backlinks, however, if you don\u2019t want to wait around for links to appear, you need to take action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Use\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/12\/30\/10-tips-for-improved-guest-blogging-in-2020\/\"><span data-contrast=\"none\">guest posting<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">as a strategy<\/span><span data-contrast=\"auto\">\u00a0to build links to internal pages on your site to create more entry points for visitors to find your content (referral traffic).\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Building links from high traffic websites earn streams of targeted traffic as well as a boost in authority and credibility by linking to your content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The links you receive from guest posting are contextual, which is considered the best type of link. Include links to relevant content on your site within the article to provide your reader with a reference that enhances their experience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Tips for guest posting<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The most ideal sites to guest post on are healthy, authoritative and have high subscribership for referral traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Topical relevance is key in providing the most impact on links you point to your site. Link to content that enhances the user experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Create alliances with authors or websites to scale up your efforts. If you include a link in your content to a partner\u2019s site, and they do the same for you-your efforts are doubled with every article you publish.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">7. Build your local presence<\/span><\/h2>\n<p><span data-contrast=\"auto\">Drive more<\/span><span data-contrast=\"auto\">\u00a0local traffic by brushing up on the\u00a0<\/span><a href=\"https:\/\/www.techprevue.com\/local-seo-guide\/\"><span data-contrast=\"none\">essentials of local SEO<\/span><\/a><span data-contrast=\"auto\">. Ask clients for reviews, keep your NAP details consistent and your GMB profile updated and accurate. One of the most powerful tactics that will help surface your website in localized searches is acquiring local backlinks.<\/span><\/p>\n<p><span data-contrast=\"auto\">Apart from the common places to link from, such as structured citations (directories, review sites, profile links, etc.) aim for unstructured citations on local business blogs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/digitalducats.com\/web-design-trends-2020\/\"><span data-contrast=\"none\">12 Web Design Trends by Toronto Experts<\/span><\/a><span data-contrast=\"auto\">\u00a0is an example of an infographic that was used in a local outreach campaign. This\u00a0<\/span><a href=\"https:\/\/venngage.com\/blog\/local-seo-strategy\/\"><span data-contrast=\"none\">local SEO strategy<\/span><\/a><span data-contrast=\"auto\">\u00a0combined an expert round-up with an infographic to result in a 63.64% increase in traffic to local landing pages.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Add the fact that infographics generate\u00a0<\/span><span data-contrast=\"auto\">172% more backlinks than your typical blog post, and there\u2019s a pretty convincing argument to incorporate them into your\u00a0<\/span><a href=\"https:\/\/digitalducats.com\/build-local-links-attract-clients\/\"><span data-contrast=\"none\">local link building strategy<\/span><\/a><span data-contrast=\"auto\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">8. Become an expert on Quora<\/span><\/h2>\n<p><span data-contrast=\"auto\">Quora is a site that gets over<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Quora\"><span data-contrast=\"auto\">\u00a0<\/span><\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Quora\"><span data-contrast=\"none\">300 million unique visitors<\/span><\/a><span data-contrast=\"auto\">\u00a0every single month. There are loads of questions that are asked on a daily basis that fall into your area of expertise. If you consistently answer a few questions a day, you can build a reputation that ultimately leads to referral traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All links on Quora are no-followed but you can still leverage the opportunity to send people to your site with high quality, in-depth answers. The idea is to go above and beyond the quality of a standard response to get your answer upvoted.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The answer with the most upvotes will float to the top of the answers. This means when other people search the question, your answer will be the first one they see.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If it\u2019s really good, it should also be the last one they see.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">9. Use the Barnacle SEO method<\/span><\/h2>\n<p><span data-contrast=\"auto\">Where you can take your traffic generation to another level is to combine Quora\u2019s traffic with the traffic from Google search. There are literally hundreds of thousands of questions that Quora ranks for on the first page of Google.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Not only can your answer receive thousands of views from Quora, but you\u2019ll also get users to find your answer on Google as well.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can use tools like SEMRush to get a list of the keywords Quora ranks for and filter the results to search for your keywords in the top ten organic results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141240\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/SEMRush-Quora-keywords.png\" alt=\"SEMRush Quora keywords\" width=\"813\" height=\"295\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/SEMRush-Quora-keywords.png 813w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/SEMRush-Quora-keywords-300x109.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/SEMRush-Quora-keywords-768x279.png 768w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Tips for getting more referral traffic from Quora<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">When choosing questions to answer, look for the ones that already have a high number of followers. The number of followers on each question will mean they will be notified every time the question receives a new response. Choose questions with a minimum of 15 followers to guarantee a decent-sized audience as a long-term strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimize your profile by including a detailed bio with a link to your website. When users read the answers you\u2019ve provided, they will want to know more about you. Don\u2019t disappoint them by leaving a blank bio with no way of getting to your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Cambria\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Too many self-promotional calls to action may put your account at risk. Users get suspended and even banned from Quora for leaving affiliate links or too many links that lead people off-site.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">10. Invite guest authors<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Inviting authors to write an article on your site is a great way to spice up your content with a fresh perspective. Publishing articles from guest authors contribute to increased content production, attract a new audience and backlinks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Increased focus on topic coverage<\/span><\/h3>\n<p><span data-contrast=\"auto\">Your content production increases with submissions from guest authors. This can allow you to focus more on the topics your blog is covering and the keywords you\u2019re targeting. The added depth to your content production will contribute to an increase in traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Attract a new audience<\/span><\/h3>\n<p><span data-contrast=\"auto\">Authors who are publishing regularly share their content with their network. This brings a whole new audience to your site.<\/span><\/p>\n<p><span data-contrast=\"auto\">Most authors share their published work with their social network or even on their own website. This can be worth a nice addition of new visitors if you have a contributing author with a large network.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Acquire more backlinks<\/span><\/h3>\n<p><span data-contrast=\"auto\">It\u2019s common practice for a<\/span><span data-contrast=\"auto\">\u00a0regular blogger to reference a previously published article with a link. If your contributors are publishing regularly on other sites you should inevitably acquire a few links you wouldn\u2019t have received otherwise.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Create a \u201cwrite for us\u201d page<\/span><\/h3>\n<p><span data-contrast=\"auto\">Create a page on your site that invites authors to contribute. Use \u201cwrite for us\u201d in the URL and title. Guest bloggers use that phrase to find sites to contribute articles.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Define your requirements for posting on your blog to give contributors an idea of what is expected to get an article approved.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Recruit your writers<\/span><\/h3>\n<p><span data-contrast=\"auto\">Reach out to writers that are regularly publishing content in your niche. Whenever you read a good article on a topic that\u2019s relevant to your site, make the connection and invite them to write for you. Most authors leave a link to their site or social media or website so it isn\u2019t too difficult to make contact.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Explore, experiment and do what works for you<\/span><\/h2>\n<p aria-level=\"2\"><span data-contrast=\"auto\">There are so many ways to drive traffic to a site that it\u2019s worth exploring new options and experimenting with new tactics to see what works for you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:200,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whichever advanced <\/span><a href=\"https:\/\/searchenginewatch.com\/2017\/10\/03\/the-5-best-tools-to-develop-a-mobile-first-seo-strategy\/\"><span data-contrast=\"none\">SEO strategy<\/span><\/a><span data-contrast=\"auto\">\u00a0you use, make sure you give it a fair shot by seeing the process the whole way through.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Thre\u2019s\u00a0a learning curve to every new tactic but you\u2019ll learn the most through personal, hands-on experience. Whenever something works, stick with it and scale-up.<\/span> <span data-contrast=\"auto\">You now possess the knowledge of using 10 different strategies to drive more traffic to your website.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Choose wisely and drive safely. \ud83d\ude42<\/span><\/p>\n<p><em>Christian\u00a0Carere\u00a0is an SEO consultant and the founder of\u00a0Digital Ducats Inc. He can be found on Twitter @DigitalDucats.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website.<\/p>\n","protected":false},"author":1092,"featured_media":141243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27855,75,27856,369,27857,716,355,137,22,386,32,277,27413],"content_type":[],"class_list":["post-141231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-advanced-seo","tag-content-2","tag-content-cluster","tag-evergreen-content","tag-faq-schema","tag-featured-snippets","tag-guest-blogging","tag-local-seo","tag-seo","tag-seo-tips","tag-serps","tag-structured-data","tag-website-optimization"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/10-advanced-seo-tactics-to-drive-more-traffic-to-your-website.jpg","category":"SEO","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141231"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141243"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141231"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}