{"id":141292,"date":"2020-06-12T07:45:39","date_gmt":"2020-06-12T07:45:39","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141292"},"modified":"2020-07-20T08:56:35","modified_gmt":"2020-07-20T08:56:35","slug":"how-to-win-at-seo-with-faq-schema-markup","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/06\/12\/how-to-win-at-seo-with-faq-schema-markup\/","title":{"rendered":"How to win at SEO with FAQ schema markup"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><span class=\"TextRun BCX0 SCXW76170127\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW76170127\">According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.<\/span><\/span><span class=\"EOP BCX0 SCXW76170127\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span> <\/span><\/li>\n<li><span class=\"TextRun SCXW222136543 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW222136543 BCX0\">There are several benefits schema markups provide to your overall SEO rankings.<\/span><\/span><span class=\"EOP SCXW222136543 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW50595613 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW50595613 BCX0\">Implemented correctly, the\u00a0<\/span><span class=\"NormalTextRun SCXW50595613 BCX0\">FAQ schema markup\u00a0<\/span><span class=\"NormalTextRun SCXW50595613 BCX0\">can get your site into the featured snippets section of Google\u2019s first page.<\/span><\/span><span class=\"EOP SCXW50595613 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW9129949 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9129949 BCX0\">Google has outlined which pages are eligible and which are prohibited from showing up as featured snippets in Google.<\/span><\/span><span class=\"EOP SCXW9129949 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun BCX0 SCXW35193286\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW35193286\">FAQ schema markup\u00a0<\/span><span class=\"NormalTextRun BCX0 SCXW35193286\">added to quality, in-depth content can help to quickly improve your SEO score.<\/span><\/span><span class=\"EOP BCX0 SCXW35193286\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW183247764 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183247764 BCX0\">Co-founder of Ally digital media, Abhishek Shah guides you through the process of setting up and implementing the\u00a0<\/span><span class=\"NormalTextRun SCXW183247764 BCX0\">FAQ schema markup\u00a0<\/span><span class=\"NormalTextRun SCXW183247764 BCX0\">to help improve your SEO.<\/span><\/span><span class=\"EOP SCXW183247764 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span data-contrast=\"auto\">By implementing schema markup for your FAQ page, you can improve your website\u2019s visibility as well as increase your website\u2019s authority.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Very few websites seem to be taking advantage of this easy, yet incredibly, effective SEO hack. According to\u00a0<\/span><a href=\"https:\/\/neilpatel.com\/blog\/faq-schema\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Neil Patel<\/span><\/a><span data-contrast=\"auto\">, less than 1% of businesses online seem to be implementing this. So, now\u2019s the time to get on board and ensure the schema markup is set up on your FAQ page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But first, let\u2019s look at exactly what it is, and why it will improve your SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">What is FAQ schema markup?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Schema markup is a powerful yet underused piece of code for SEO to help increase your website\u2019s presence in the SERPs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This piece of code is placed on your website to help Google, and other search engines, to return better results for consumers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Search engines crawl your site, it gets indexed, and then when someone makes a relevant search your content may show up. What schema markup does is provides context to the content. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essentially, it removes some of the guessing search engines do when they crawl your site. A markup\u00a0is able to\u00a0provide context by telling the search engines what the content means.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Schema.org explains it this way<\/span><\/b><\/h3>\n<blockquote><p><span data-contrast=\"auto\">\u201cMost webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, &lt;h1&gt;Avatar&lt;\/h1&gt; tells the browser to display the text string \u201cAvatar\u201d in a heading 1 format. However, the HTML tag doesn\u2019t give any information about what that text string means \u2014 \u201cAvatar\u201d could refer to the hugely successful 3D movie, or it could refer to a type of profile picture\u2014and this can make it more difficult for search engines to intelligently display relevant content to a user.\u201d<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">This is why\u00a0the context provided by adding schema markup to your FAQ page, can help increase your presence in the search results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">How an FAQ schema markup can help you win at SEO?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Having your FAQs in the featured snippets on Google can generate a huge lift in organic traffic. By adding the schema markup, you improve your chances of this happening.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An important metric in SEO is CTR (click-through-rate). This is measured by the number of clicks divided by the number of impressions a result gets. For example, if you had 50 clicks and 800 impressions, your CTR would be 6.25%.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you can increase your CTR, it shows search engines that the page is relevant for that search term and it can help your website\u2019s overall search ranking.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here&#8217;s one such example of Nested bean&#8217;s learn page that talks about\u00a0<\/span><a href=\"https:\/\/www.nestedbean.com\/blogs\/zen-blog\/4-month-sleep-regression\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">sleep regression<\/span><\/a><span data-contrast=\"auto\">, implementation of FAQ schema helped them in doubling the CTR from\u00a0<\/span>6.5% to 14%.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141295\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/stats-showing-success-of-faq-schema-markup-implementation.png\" alt=\"Stats showing success of FAQ schema markup implementation\" width=\"602\" height=\"276\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/stats-showing-success-of-faq-schema-markup-implementation.png 602w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/stats-showing-success-of-faq-schema-markup-implementation-300x138.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/span><i><span data-contrast=\"auto\">Source: Google Search Console<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">By using an FAQ schema markup, you are increasing your website\u2019s visibility by showing up for a wider variety of keywords. Which means more traffic to be potentially turned into paying customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">How to implement FAQ Schema?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">The FAQ schema can be implemented in one of two ways: Microdata or JSON-LD. Whichever one you choose we strongly recommend you stick to that one. It\u2019s not a good idea to mix them on a webpage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">1. Microdata<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">This is the more complex of the two options. To implement schema markup with Microdata involves coding elements into your website. If you don\u2019t have a web developer in your team this can be a rather tedious and challenging process where the code is added to the body section of your page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Here\u2019s a microdata example for the FAQ page schema<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">&lt;html\u00a0itemscope\u00a0itemtype=\u201dhttps:\/\/schema.org\/FAQPage\u201d&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;head&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;title&gt;Search Engine Marketing Frequently Asked Questions (FAQ) \u2013 Search Engine Watch&lt;\/title&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/head&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;body&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;div\u00a0itemscope\u00a0itemprop=\u201dmainEntity\u201d\u00a0itemtype=\u201dhttps:\/\/schema.org\/Question\u201d&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;h3 itemprop=\u201dname\u201d&gt;What is search engine\u00a0marketing?&lt;\/h3&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;div\u00a0itemscope\u00a0itemprop=\u201dacceptedAnswer\u201d\u00a0itemtype=\u201dhttps:\/\/schema.org\/Answer\u201d&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;div itemprop=\u201dtext\u201d&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;p&gt;Search Engine Marketing helps put get your website onto page one of search engines when someone searches for something related to your\u00a0industry.&lt;\/p&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/div&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/div&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/div&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/body&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/html&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">2. JSON-LD<\/span><\/b><\/h3>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data#markup-formats-and-placement\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Google recommends JSON-LD<\/span><\/a><span data-contrast=\"auto\">\u00a0as \u201cGoogle can read JSON-LD data when it\u2019s dynamically injected into the page&#8217;s contents, such as by JavaScript code or embedded widgets in your content management system.\u201d JSON-LD is certainly the easier of the two options, as this code is added to the header section of a page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Here\u2019s a JSON-LD example for the FAQ page schema<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">&lt;html&gt;<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;head&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;title&gt;Search Engine Marketing Frequently Asked Questions (FAQ) \u2013 Search Engine Watch&lt;\/title&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/head&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;body&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;script type=\u201dapplication\/ld+json\u201d&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">{<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201c@context\u201d: \u201chttps:\/\/schema.org\u201d,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201c@type\u201d: \u201cFAQPage\u201d,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cmainEntity\u201d: [<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">{<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201c@type\u201d: \u201cQuestion\u201d,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cname\u201d: \u201cWhat is Search Engine Marketing\u201d,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cacceptedAnswer\u201d: {<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201c@type\u201d: \u201cAnswer\u201d,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201ctext\u201d:\u201dSearch\u00a0Engine Marketing helps put get your website onto page one of search engines when someone searches for something related to your industry.\u201d}<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">}]<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">}<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/script&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/body&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;\/html&gt;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can either write the code out from scratch, or you can copy the above code and use it as a template. Just be sure to remember to change out the content for your own.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The outcome will look like this:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141294\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/snippet-example-faq-schema-markup.png\" alt=\"Snippet example FAQ schema markup\" width=\"602\" height=\"207\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/snippet-example-faq-schema-markup.png 602w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/snippet-example-faq-schema-markup-300x103.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/span><i><span data-contrast=\"auto\">Source: Google<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">How to validate FAQ schema implementation?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Validating your FAQ schema implementation is a simple three-step process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">1. Test<\/span><\/h3>\n<p><span data-contrast=\"auto\">To ensure you have implemented the code correctly on your page, you should use Google\u2019s\u00a0<\/span><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Structured Data Testing Tool<\/span><\/a><span data-contrast=\"auto\">. You can add your code snippet here, or the page URL and the testing tool will let you know if you\u2019ve done it correctly or not. There is the added bonus that it will also provide any necessary feedback.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">2. Preview with Google\u2019s Rich Result Tester<\/span><\/h3>\n<p><span data-contrast=\"auto\">This\u00a0<\/span><a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">tester<\/span><\/a><span data-contrast=\"auto\"> will not only let you know if your page is eligible for rich results, but it will also show how the data will look in the SERPs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">3. Recrawl the page<\/span><\/h3>\n<p><span data-contrast=\"auto\">Once the code is added, and you have run the tests and the page is good to go there is one final step &#8211; requesting Google to re-index the page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To do this, you will need to log into Google Search Console and enter the modified URL in the top search bar and hit enter. Then you will want to select the option to request indexing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In some cases, you can see the effects kick in\u00a0pretty quickly. Well,\u00a0pretty quickly\u00a0for search engines. If you\u2019ve done this for a page that\u2019s already ranking on page one, you should see the results update on the SERPS inside of 20 minutes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Which pages can the schema markup be applied to?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">When considering adding the FAQ schema markup, it\u2019s important to understand Google\u2019s content guidelines. The first and most obvious guideline is that the page must have a list of questions with their answers attached.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If your page has questions that users can submit their answers to, you want to use a different type of markup. Instead of using\u00a0FAQPage, you would want to use\u00a0QAPage: which is a different type of schema markup.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Some valid uses of the\u00a0FAQ schema markup\u00a0are:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A page of FAQs written on the website. These pages have no way for users to submit alternative answers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Product support pages which list FAQs, that also have no way for users to submit different answers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0Some invalid uses of the\u00a0FAQ schema markup\u00a0are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Product support pages where users\u00a0are able to\u00a0submit their own answers to questions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Product pages that allow users to submit many questions and answers on a single page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Forum pages where users\u00a0are able to\u00a0answer questions themselves.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">You want to use the\u00a0FAQ Schema markup\u00a0for pages that are not\u00a0time-sensitive. Also, Google\u2019s guidelines strictly stipulate that you cannot use the\u00a0FAQPage\u00a0schema markup for advertising reasons.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Other times when question and answer content won\u2019t be displayed include if the following types of content are on the page:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Profane<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Graphically violent<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Obscene<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sexually explicit<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Hateful<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Saira\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Illegal activities<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And finally, it is necessary for the FAQ content to be visible to the user on the FAQ page. All this means is you don\u2019t want the content hidden from the user, or for the page to have a brief summary that links off to another page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">What to include in the FAQ content on your page?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">The\u00a0FAQ schema markup\u00a0code is quite easy to implement as we\u2019ve shown above. Keep in mind, your FAQ content needs to meet all the usual SEO factors to work in concert with the schema markup.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This includes aspects such as: <\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How relevant the content is to the topic<\/span><\/li>\n<li><span data-contrast=\"auto\">The page layout<\/span><\/li>\n<li><span data-contrast=\"auto\">How easy it is to read the content<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">When you hear the phrase &#8220;readability&#8221;, it\u2019s referring to a few things. The first is how easy is it to read? That is, are you varying your sentence lengths and using short paragraphs?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The second is the font choice, as well as its color and size. When it comes to writing for an audience you want an easy font to read that\u2019s a good size and color that doesn\u2019t cause readers to strain their eyes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And finally, are you saying something? The best ranking FAQs are the ones that provide in-depth, useful answers. In-depth doesn\u2019t always mean lots of words. If you can successfully (and meaningfully) answer a question in 50 words, that\u2019s fine.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s not about how many words you can write, it\u2019s about how well you can answer a question and provide value.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">The advantage of good SEO-driven content with the right schema markup<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">By creating informative, well-written content that provides value to your website\u2019s users, and then adding the correct schema markup, you can get yourself on page one of Google. And the more content you get on page one, the more traffic you drive to your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The benefit of more traffic to your site is an increase in sales and subscriptions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Win at SEO with FAQ schema<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">If you want to give your website &#8220;the competitive advantage&#8221;, all you have to do is follow these simple steps. We recommend starting off with pages that are already ranking well to help get them either onto page one or to increase their real estate on page one.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How to validate FAQ schema implementation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Validating your FAQ schema implementation is a simple three-step process.\u00a0\\n\\n1. Test\\nTo ensure you have implemented the code correctly on your page, you should use Google\u2019s\u00a0Structured Data Testing Tool. You can add your code snippet here, or the page URL and the testing tool will let you know if you\u2019ve done it correctly or not. There is the added bonus that it will also provide any necessary feedback.\u00a0\\n\\n2. Preview with Google\u2019s Rich Result Tester\\nThis\u00a0tester will not only let you know if your page is eligible for rich results, but it will also show how the data will look in the SERPs.\u00a0\\n\\n3. Recrawl the page\\nOnce the code is added, and you have run the tests and the page is good to go there is one final step - requesting Google to re-index the page.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Which pages can the schema markup be applied to?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"When considering adding the FAQ schema markup, it\u2019s important to understand Google\u2019s content guidelines. The first and most obvious guideline is that the page must have a list of questions with their answers attached.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"What to include in the FAQ content on your page?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The\u00a0FAQ schema markup\u00a0code is quite easy to implement as we\u2019ve shown above. Keep in mind, your FAQ content needs to meet all the usual SEO factors to work in concert with the schema markup.\u00a0\\n\\nThis includes aspects such as:\\n- How relevant the content is to the topic\\n- The page layout\\n- How easy it is to read the content\u00a0\\n\\nWhen you hear the phrase \\\"readability\\\", it\u2019s referring to a few things. The first is how easy is it to read? That is, are you varying your sentence lengths and using short paragraphs?\u00a0\"}}]}<\/script><!--FAQPage Code--><\/p>\n<p><span data-contrast=\"auto\">Good SEO has a snowball effect. The more content that drives quality traffic to your site, the better your overall SEO score. That is why it\u2019s so important to boost your content efforts with schema markups.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you would like to know more about FAQ schema markup, just hit the comment button.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Abhishek Shah is the co-founder of\u00a0<\/span><\/i><a href=\"https:\/\/www.allydigitalmedia.com\"><i><span data-contrast=\"none\">Ally Digital Media<\/span><\/i><\/a><i><span data-contrast=\"none\">, a leading voice in digital media and marketing. He advocates for evidence-based marketing strategies to fuel the businesses. He can be found on Twitter\u00a0<\/span><\/i><a href=\"https:\/\/twitter.com\/Abiishek\/header_photo\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span data-contrast=\"none\">@abiishek.<\/span><\/i><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking for an easy method of improving your website\u2019s SEO, using the FAQ Schema Markup is a great place to start. FAQ pages, properly marked up, are usually eligible to become rich results in Google\u2019s search. <\/p>\n","protected":false},"author":1092,"featured_media":141296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,5],"tags":[99,1396,369,2376,27863,27857,27862,37,357,888,22,32],"content_type":[],"class_list":["post-141292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-seo","tag-ctr","tag-development","tag-evergreen-content","tag-faq","tag-faq-content","tag-faq-schema","tag-faq-schema-markup","tag-google","tag-json-ld","tag-schema-markup","tag-seo","tag-serps"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/how-to-win-at-seo-with-faq-schema-markup.jpg","category":"Development","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141292"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141296"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141292"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}