{"id":141298,"date":"2020-06-12T09:50:28","date_gmt":"2020-06-12T09:50:28","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141298"},"modified":"2020-06-12T09:50:28","modified_gmt":"2020-06-12T09:50:28","slug":"hottest-user-centric-video-advertising-trends-of-2020-ctv-vertical-and-social-formats","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/06\/12\/hottest-user-centric-video-advertising-trends-of-2020-ctv-vertical-and-social-formats\/","title":{"rendered":"Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Since the lockdown <\/span><span style=\"font-weight: 400;\">online video <\/span><span style=\"font-weight: 400;\">content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Advertisers are redistributing their ad budgets making stakes on CTV\/ OTT and social media.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to launch something new.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In-stream, shoppable, vertical, and short video formats are gaining momentum as social media traffic volumes are peaking.<\/span><\/li>\n<li>CEO of SmartyAds, Ivan Guzenko shares his thoughts on video advertising trends as he highlights the hottest video ad formats and resolutions.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Digital video advertising trends are booming <\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> when <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/video-trends-where-audience-watching\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">six out of 10 people<\/span><\/a><span style=\"font-weight: 400;\"> prefer <\/span><span style=\"font-weight: 400;\">watching videos <\/span><span style=\"font-weight: 400;\">online instead of watching TV, it is safe to say that <\/span><span style=\"font-weight: 400;\">online video <\/span><span style=\"font-weight: 400;\">content has replaced traditional television. More than<\/span><a href=\"https:\/\/socialmediaweek.org\/blog\/2019\/10\/2020-video-marketing-and-statistics-what-brands-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">78% of people<\/span><\/a><span style=\"font-weight: 400;\"> watch <\/span><span style=\"font-weight: 400;\">digital videos <\/span><span style=\"font-weight: 400;\">every week and 55% watch them every day.<\/span><span style=\"font-weight: 400;\"> The penetration of over-the-top video streaming in the U.S. <\/span><span style=\"font-weight: 400;\">reached<\/span><a href=\"https:\/\/www.emarketer.com\/content\/more-than-half-of-us-consumers-watch-subscription-ott-video-2018\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">57,3% of the population<\/span><\/a><span style=\"font-weight: 400;\"> in 2019, and by the end of 2022, it will rise to 58,2%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like Bill Gates once predicted <\/span><span style=\"font-weight: 400;\">oblivion to companies that ignored the Internet space, in 2020, something similar can be said about <\/span><span style=\"font-weight: 400;\">video marketing<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> In my last article, I mentioned how brands can apply <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/searchenginewatch.com\/2016\/05\/23\/state-of-video-advertising-report-what-are-the-most-tolerable-ad-formats\/\" target=\"_blank\" rel=\"noopener noreferrer\">video marketing strategies<\/a>. Now, it\u2019s time to discuss <\/span><span style=\"font-weight: 400;\">video advertising<\/span><span style=\"font-weight: 400;\"> trends and explore new formats so that your brand can grasp new opportunities and establish a stronger connection with customers.<\/span><\/p>\n<h2><b>OTT and CTV ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this time of the coronavirus, TV experiences a dramatic surge in viewing <\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> TV video content consumption has<\/span> <a href=\"https:\/\/www.v-net.tv\/2020\/03\/23\/the-impact-of-coronavirus-on-the-television-and-wider-media-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">climbed 60% higher<\/span><\/a><span style=\"font-weight: 400;\"> on all devices for streaming Smart TVs, and mobiles including. The most significant rise was noticed in categories like entertainment, news, and children\u2019s content. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141302\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-stats.png\" alt=\"Video advertising trends 2020 stats\" width=\"512\" height=\"319\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-stats.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-stats-300x187.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>A record number of visitors on<\/span> <a href=\"https:\/\/steamdb.info\/graph\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Steam<\/span><\/a><span style=\"font-weight: 400;\"> was detected in May.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform gathered the largest number of visitors over the past 16 years: 21,998 players per 24 hours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, even though now many advertisers are forced to close their brick-and-mortar stores and postpone their ad budgets, more than a quarter of them plan to launch new campaigns as traffic across CTV medium peaks.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141305\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-comparative-stats.png\" alt=\"Video advertising trends 2020 comparative stats\" width=\"512\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-comparative-stats.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-comparative-stats-300x300.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">April\u2019s data, meanwhile, confirms the growing demand regarding CTV and OTT viewership that outstretches across all dayparts. As seen from the chart below, TV viewership has seen a giant climb across popular channels.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141304\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/3.png\" alt=\"Video advertising trends 2020 comparative stats in April\" width=\"850\" height=\"530\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/3.png 850w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/3-300x187.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/3-768x479.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><a href=\"https:\/\/smartyads.com\/blog\/connected-tv-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Connected TV makes<\/span><\/a><span style=\"font-weight: 400;\"> it easy for people to consume video content, how they like, and where they want, via Internet-connected gadgets. Thus, even after COVID-19 comes to an end, such TV consumption will only grow in comparison to a much less flexible linear experience. Currently, brands are massively redistributing their spending into CTV and OTT programmatic environments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those brands that embrace CTV and OTT programmatic platforms will be doubling their profits in the future, because only these technologies, so far, make TV ad campaign planning, attribution, and management as transparent as on the web. While planning an ad campaign on CTV pay attention to ad slots available at the beginning, in the middle, and at the end of streamed content. These ads are called pre-rolls, mid-rolls, and post-rolls, and they last for 15 to 30 seconds. In the same way, you can make use of in-stream ads that appear in the video content.<\/span><\/p>\n<h2>In-stream ads<\/h2>\n<p><span style=\"font-weight: 400;\">So, familiar YouTube in-stream ads are still leading <\/span><span style=\"font-weight: 400;\">video advertising industry trends and aren\u2019t going anywhere in the near future. After entering the mobile medium, they gained a new definition. These ads are built directly into the video stream, or on-demand videos, and they last for five to 15 seconds after initiation. <\/span><span style=\"font-weight: 400;\">In-stream ads usually perform very well and result in completion rates that reach<\/span><a href=\"https:\/\/vidooly.com\/blog\/video-advertising-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">70% on Facebook<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, any brand can create short mid-rolls that are optimized for a particular purpose: raising brand awareness, engaging users, generating installs, views, etc. Within the March-May period, in-stream units that smoothly transition in the live-stream grew in demand for at least eight to 13% according to customer data gathered by SmartyAds DSP.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141303\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-youtube-advertising.png\" alt=\"Video advertising trends 2020 - YouTube advertising\" width=\"1200\" height=\"798\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-youtube-advertising.png 1200w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-youtube-advertising-300x199.png 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Personalized and shoppable videos<\/h2>\n<p><span style=\"font-weight: 400;\">In 2020, about<\/span><a href=\"https:\/\/www.marketingdive.com\/news\/study-71-of-consumers-prefer-personalized-ads\/418831\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">71% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> prefer to receive personalized messages, which is why data-driven technologies are strategically important for every marketer. Platforms, like Facebook and YouTube, have already learned how to manipulate detailed video usage statistics to personalize ads. Additionally, last year, YouTube launched the<\/span> &#8220;<a href=\"https:\/\/www.tubefilter.com\/2018\/04\/02\/youtube-trueview-for-reach\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">TrueView for Reach&#8221;<\/span><\/a><span style=\"font-weight: 400;\"> option for short commercials, which analyzes the search queries to predict the relevance of advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram, meanwhile, has<\/span><a href=\"https:\/\/www.theverge.com\/2018\/11\/15\/18095679\/instagram-shopping-product-collection-video-posts\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">introduced a shop button<\/span><\/a><span style=\"font-weight: 400;\">, which redirects a customer to the landing directly from the promotional video (shoppable video). Tiktok is currently testing the same feature. Over<\/span><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/04\/IAB-Video-Advertising-Spend-Report-Final-2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">49% of advertisers<\/span><\/a><span style=\"font-weight: 400;\"> plan to extend their video strategies by investing in smart, shoppable ads in the future since after the COVID-19 period people will be <\/span><a href=\"https:\/\/www.thedrum.com\/news\/2020\/03\/24\/social-distancing-and-working-home-during-coronavirus-drives-shoppable-content-says\"><span style=\"font-weight: 400;\">more inclined<\/span><\/a><span style=\"font-weight: 400;\"> to online purchasing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141300 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-gif-format.gif\" alt=\"Video advertising trends 2020 - Gif formats shoppable ads\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you religiously keep up with 2020 video advertising trends, employ shoppable and personalized experiences in your video advertising strategy and forget about wasting money on irrelevant impressions.<\/span> <span style=\"font-weight: 400;\">In order to personalize your ads, use the YouTube TrueView tool for short commercials, or choose<\/span> <a href=\"https:\/\/smartyads.com\/blog\/what-is-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">programmatic advertising<\/span><\/a><span style=\"font-weight: 400;\"> personalization. Programmatic technology determines the relevance of an impression based on arrays of collected user data sets that will fit not only video personalization, but also display, native, push, CTV, and other types of campaigns.<\/span><\/p>\n<h2>Social media video trends<\/h2>\n<p><span style=\"font-weight: 400;\">The competition among brands that are trying to win an audience\u2019s attention is difficult like never before. <\/span><a href=\"https:\/\/socialmediaweek.org\/blog\/2019\/10\/2020-video-marketing-and-statistics-what-brands-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">81% of businesses<\/span><\/a><span style=\"font-weight: 400;\"> regularly incorporate <\/span><span style=\"font-weight: 400;\">video advertising into their promotion strategies (with a 63% increase year-after-year). The freshest trends show that <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1106498\/home-media-consumption-coronavirus-worldwide-by-country\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">45% of people<\/span><\/a><span style=\"font-weight: 400;\"> spend time on social media (Facebook, Instagram, Twitter) more often so the trend is not random. At the same time, i<\/span><span style=\"font-weight: 400;\">t\u2019s no longer enough to reach existing and potential customers. The main objective now is involvement in brand experience by presenting information to the audience in the most convenient format and resolution. In the era of mobile-first experience, <\/span><span style=\"font-weight: 400;\">vertical videos, short formats, and stories<\/span><span style=\"font-weight: 400;\"> are the best way to do so.<\/span><\/p>\n<h3>1. Vertical video format<\/h3>\n<p><span style=\"font-weight: 400;\">Video advertising and social media trends reflect the most drastic changes in the mobile experience. That\u2019s why such platforms like Instagram prefer to lead the trend and base their strategies on vertical videos. Stats claim that <\/span><a href=\"https:\/\/searchenginewatch.com\/2013\/11\/20\/8-video-types-to-add-to-your-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">40% of the top 1,000<\/span><\/a><span style=\"font-weight: 400;\"> most popular Instagram videos are generated by brands. Vertical video trends imply that videos need to be optimized according to the most convenient way of watching <\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> vertical or horizontal (depending on the situation).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141301\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-instagram-shoppable-videos.png\" alt=\"Video advertising trends 2020 - Vertical videos\" width=\"512\" height=\"227\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-instagram-shoppable-videos.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/video-advertising-trends-2020-instagram-shoppable-videos-300x133.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">According to the stats,<\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/vertical-video-in-marketing-infographic\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">94% of people<\/span><\/a><span style=\"font-weight: 400;\"> usually hold their <\/span><span style=\"font-weight: 400;\">mobile phones <\/span><span style=\"font-weight: 400;\">in a vertical position.<\/span><\/li>\n<li><a href=\"https:\/\/socialmediaweek.org\/blog\/2019\/10\/2020-video-marketing-and-statistics-what-brands-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">82% of people<\/span><\/a><span style=\"font-weight: 400;\"> find it annoying watching a video that\u2019s not optimized for the orientation they choose.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ads that are watched vertically, on average, have<\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/vertical-video-in-marketing-infographic\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">90% higher completion<\/span><\/a><span style=\"font-weight: 400;\"> rates than those watched horizontally.<\/span><\/li>\n<li><a href=\"https:\/\/socialmediaweek.org\/blog\/2019\/10\/2020-video-marketing-and-statistics-what-brands-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">40% of people<\/span><\/a><span style=\"font-weight: 400;\"> who film videos with their own phones and produce user-generated content still prefer to keep their phones vertically and 60% horizontally.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So what should be considered before you fit videos to user experience? First of all, remember that most vertical videos can be found on social media and entertainment. Keep your audience in mind when optimizing the watching experience, and remember that, ideally, they should be pretty short approximately<\/span> <a href=\"https:\/\/medium.com\/@diegzis\/3-facts-to-consider-when-making-vertical-videos-672f3acfa32\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">15 seconds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>2. Short, yet memorable 15-second-long videos<\/h3>\n<p><span style=\"font-weight: 400;\">World video advertising trends tipped marketers off that people prefer brands that appreciate their time. Thus, <\/span><span style=\"font-weight: 400;\">video content should be crafted so that it easily <\/span><span style=\"font-weight: 400;\">grabs attention and lingers in the memory, despite the fact that the ad unit duration barely reaches 15 seconds. Sounds like mission impossible, but that\u2019s what the market demands now <\/span><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\"><a href=\"https:\/\/vidooly.com\/blog\/video-advertising-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">73%<\/a> of <\/span><span style=\"font-weight: 400;\">video advertising<\/span> <span style=\"font-weight: 400;\">commercials never exceed the two-minute \u2018boredom bar.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last year, brands started to actively transform their long videos into bumper ads <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> a<\/span> <a href=\"https:\/\/www.thinkwithgoogle.com\/products\/bumper-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">six-second long video<\/span><\/a><span style=\"font-weight: 400;\"> format that drives an enormous lift in memorability. For potential customers, six-second <\/span><span style=\"font-weight: 400;\">video views are perfect. From the customer\u2019s standpoint, such ads help to stay away from excessive details, yet it is enough to resurface the brand in the memory when a purchase is being planned.<\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/qeT9nw9dfi8\">https:\/\/youtu.be\/qeT9nw9dfi8<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Short videos can work wonders for both brand-awareness and performance <\/span><span style=\"font-weight: 400;\">ad campaigns alike. <\/span><span style=\"font-weight: 400;\">These ad units are much less annoying than other video types, but they\u2019re also cost-effective tools that drive upper-funnel and bottom-funnel goals for companies with humble ad budgets. At the same time, your ads don\u2019t always have to be 6-seconds long &#8211; create and test 6\/15\/30 second-long videos, include a<\/span> <a href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">call-to-action<\/span><\/a><span style=\"font-weight: 400;\"> and recognizable brand elements to see how your audience reacts. The shortest version can be set prior to a 30-second ad that runs at the smaller section of the screen and so forth.<\/span><\/p>\n<h3>3. Stories<\/h3>\n<p><span style=\"font-weight: 400;\">Ad formats, such as stories, have also been popular on social media (for a long time). If Instagram stories involuntarily pop into your mind, remember that now it is also used by Facebook and Snapchat, and even LinkedIn is currently<\/span> <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-has-confirmed-that-linkedin-stories-are-coming-soon\/573149\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">testing the waters<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, video narratives are gaining momentum. Create a story about your brand and pack it into stories format: intrigue first, give clues, and finally, craft a catchy ending. Finally, encourage your audience to create custom content &#8211; now they have the opportunity to easily do so on their phones. Good stories and user-generated content will always leave a pleasant aftertaste and increase interest in your brand. During the pandemic, you can also ask your customers to participate in a challenge by using interactive stickers or solicit feedback and opinion surveys.<\/span><\/p>\n<h2>In closing<\/h2>\n<p><span style=\"font-weight: 400;\">In 2020, using the latest trends in video advertising is a sure way to break through informational noise and win the hearts of your potential customers. <\/span><span style=\"font-weight: 400;\">User-generated content, vertical videos on social media, stories, and short creatives <\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> video marketing is steadily growing user-centric. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands need to understand that this is a new challenge. Instead of force-feeding your audience with irritating and irrelevant commercials, choose the right format and resolution. Finally, give preference to data-driven personalization to<\/span><span style=\"font-weight: 400;\"> amplify the effect of your message to let it reach the right audience at the right time.<\/span><\/p>\n<p><em>Ivan Guzenko is CEO of SmartyAds. He can be found on Twitter <a href=\"https:\/\/twitter.com\/ivanguzenko\" target=\"_blank\" rel=\"noopener noreferrer\">@ivanguzenko<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.<\/p>\n","protected":false},"author":1092,"featured_media":141308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,15],"tags":[27813,27865,53,369,993,27866,497,96,1551,27864,1112,186],"content_type":[],"class_list":["post-141298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-video","tag-covid-19","tag-ctv","tag-digital-marketing","tag-evergreen-content","tag-instagram","tag-ott","tag-programmatic-advertising","tag-social-media","tag-video-advertising","tag-video-advertising-trends","tag-video-content","tag-youtube"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/hottest-user-centric-video-advertising-trends-of-2020-ctv-vertical-and-social-formats.jpg","category":"Industry","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141298"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141308"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141298"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}