{"id":141310,"date":"2020-06-15T11:45:54","date_gmt":"2020-06-15T11:45:54","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141310"},"modified":"2020-06-15T11:45:54","modified_gmt":"2020-06-15T11:45:54","slug":"clickz-ai-summit-2020-where-industry-experts-bridge-the-knowledge-gap","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/06\/15\/clickz-ai-summit-2020-where-industry-experts-bridge-the-knowledge-gap\/","title":{"rendered":"ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Knowledge gap stands as the biggest challenge for AI technology adoption and implementation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Our AI Summit 2020 is a cost-free event that aims to equip <\/span><span style=\"font-weight: 400;\">marketers with the much needed knowledge to adopt AI, realize AI\u2019s true power, and know how to create strategies that can create huge competitive advantages.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">More details on why marketers can\u2019t afford to miss this golden opportunity<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Artificial intelligence (AI) has long been looked at as an \u201cindustry game-changer\u201d but has merely become jargon than actual hands-on technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it continues to grow rapidly &#8211; the AI market <\/span><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5050683\/artificial-intelligence-global-market-report-2020?utm_source=dynamic&amp;utm_medium=GNOM&amp;utm_code=f2kzld&amp;utm_campaign=1397617+-+Global+Artificial+Intelligence+Market+Report+(2020+to+2030)+-+COVID-19+Growth+and+Change&amp;utm_exec=jamu273gnomd\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">is expected to grow<\/span><\/a><span style=\"font-weight: 400;\"> from $28.42 billion in 2019 to $40.74 billion in 2020 at a CAGR of 43.39% &#8212; we observed that the knowledge gap stands as one of the biggest challenges for AI technology adoption and implementation, and our <\/span><a href=\"https:\/\/virtual.clickz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">AI Summit 2020<\/span><\/a><span style=\"font-weight: 400;\"> aims to help businesses address exactly that continuum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a better idea, these quick facts perfectly display the AI-related challenges faced:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.gartner.com\/en\/podcasts\/thinkcast\/answers-to-your-artificial-intelligence-questions\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">, only one in 25 CIOs reported applying AI in their business verticals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retailers that implemented machine learning for personalization gained 2X as compared to retailers who did not<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/artificial-intelligence\/ai-adoption-advances-but-foundational-barriers-remain\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\">, only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/public-sector\/our-insights\/accelerating-ai-impact-by-taming-the-data-beast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3%<\/span><\/a><span style=\"font-weight: 400;\"> of an organization\u2019s data meet the quality standards needed for analytics<\/span><\/li>\n<\/ul>\n<h2>About the ClickZ AI Summit 2020<\/h2>\n<p><span style=\"font-weight: 400;\">Our AI Virtual Summit on June 25, is a half-day event that aims to equip <\/span><span style=\"font-weight: 400;\">marketers with the much-needed knowledge to adopt and realize <a href=\"https:\/\/searchenginewatch.com\/2020\/04\/15\/6-ways-how-ai-is-revolutionizing-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI\u2019s<\/a> true power and know how to create strategies that can create huge competitive advantages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is the next dream boat that marketers need to be on in order to stay ahead of the curve. Why?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better customer experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lower CPAs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More profitable and customer-focused business\u00a0<\/span><\/li>\n<\/ol>\n<h2>Our event headliners help you become AI confident and AI ready<\/h2>\n<p><span style=\"font-weight: 400;\">Leading experts along with cutting edge AI technology providers will enable you to discover the realistic power of AI, what you should be doing\/using right now, and explore what&#8217;s next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confirmed speakers:<\/span><\/p>\n<p><strong>Brian Solis<\/strong><\/p>\n<p><a href=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Brian-Solis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-261839 size-full\" src=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Brian-Solis.jpg\" alt=\"AI speaker: Brian Solis\" width=\"350\" height=\"350\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Brian Solis is a world-renowned digital anthropologist and futurist. He is also an award-winning author and global keynote speaker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian\u2019s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He not only helps audiences understand what\u2019s happening and why, he visualizes future trends and inspires people to take leading roles in defining the future they want to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian serves as Global Innovation Evangelist at Salesforce. His work focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise.<\/span><\/p>\n<p><strong>Dave Neway<\/strong><\/p>\n<p><a href=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Dave-Neway.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-261840 size-full\" src=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Dave-Neway.jpg\" alt=\"AI Speaker: Dave Neway\" width=\"350\" height=\"350\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Dave Neway is the head of product marketing at IBM Watson Advertising (formerly The Weather Company\u2019s ad sales business).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson Advertising offers marketers and agencies a suite of media, data, and AI technology solutions to help improve decision-making and reduce costs across key facets of the marketing lifecycle \u2013 from media planning through measurement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this role, Neway is responsible for ideating the go-to-market strategy for all Watson Advertising offerings. He works closely with the offering management team and key stakeholders to position, price, and present Watson Advertising\u2019s products across media, data and technology categories to the marketplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, Neway was director of sales strategy, where he created, developed, and executed plans to drive business across consumer packaged goods, pharmaceuticals, and financial services.<\/span><\/p>\n<p><strong>Tim Waddell<\/strong><\/p>\n<p><a href=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Tim-Waddell.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-261838 size-full\" src=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Tim-Waddell.jpeg\" alt=\"AI Speaker: Tim Waddell\" width=\"350\" height=\"350\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tim Waddell is Director of Product Marketing for Adobe Experience Platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles. Tim brings significant experience in the online and traditional marketing disciplines from both the customer and agency perspectives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prior to Adobe, Tim built and managed the Bing marketing analytics team at Microsoft. He also managed MSN\u2019s commerce team, driving the demand generation program and developed packaging solutions for partners. His online experience began with the launch of Travelocity, managing the advertising and sales efforts.<\/span><\/p>\n<p><strong>Robert Yocum<\/strong><\/p>\n<p><a href=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Robert-Yocum.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-261841\" src=\"https:\/\/www.clickz.com\/wp-content\/uploads\/2020\/06\/Robert-Yocum.jpg\" alt=\"\" width=\"350\" height=\"350\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Robert Yocum is Marketing Technologist at Esri, an international supplier of geographic information system software, web GIS and geodatabase management applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Robert functions across the Marketing Technology suite to integrate and use tools to advance the capabilities and maturation of the overall Marketing Department. He works with Change Enablement, Data and Analytics, IT, and marketing groups across the enterprise to create, prioritize, and implement new capabilities to advance digital marketing best practices.<\/span><\/p>\n<p><b>To book your seat for the AI Virtual Summit on June 25, <a href=\"https:\/\/virtual.clickz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">sign up <\/a><\/b><b>free of charge here<\/b><b>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for businesses.<\/p>\n","protected":false},"author":688,"featured_media":141312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[67,151,27867,1217,27868,6142,113,12356],"content_type":[],"class_list":["post-141310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-more-news","tag-adobe","tag-ai","tag-ai-summit","tag-digital","tag-ibm-watson","tag-industry","tag-marketing","tag-salesforce"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Kamaljeet Kalsi","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/06\/Untitled-design-16.png","category":"Industry","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/688"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141310"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141312"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141310"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}