{"id":141536,"date":"2020-07-13T16:06:45","date_gmt":"2020-07-13T16:06:45","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141536"},"modified":"2020-07-14T12:03:05","modified_gmt":"2020-07-14T12:03:05","slug":"marketing-strategies-during-covid-19-times","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/07\/13\/marketing-strategies-during-covid-19-times\/","title":{"rendered":"Marketing strategies during COVID-19 times"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span class=\"TextRun BCX0 SCXW215798369\" lang=\"RU\" xml:lang=\"RU\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">If<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">site<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">has<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">never<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">been<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">promoted<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">there<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">have<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">been<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">no<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0SEO\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">audits<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">and<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">there<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">are<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">lot<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">of<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">errors<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">in<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">code<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">then<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">link<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">building<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">will<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">not<\/span><span class=\"NormalTextRun BCX0 SCXW215798369\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW215798369\">help.<\/span><\/span><\/li>\n<li><span class=\"TextRun BCX0 SCXW220378235\" lang=\"RU\" xml:lang=\"RU\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">If<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">the<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">company<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">is<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">set<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">up<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">to<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">work<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">in<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">messengers<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">it<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">can<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">receive<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">subscribers<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0&#8211;\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">even<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">without<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">the<\/span><span class=\"NormalTextRun BCX0 SCXW220378235\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW220378235\">support.<\/span><\/span><\/li>\n<li><span class=\"TextRun BCX0 SCXW187089301\" lang=\"RU\" xml:lang=\"RU\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW187089301\">SMM\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">is<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">less<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">about<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">direct<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">sales<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">and<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">more<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">about<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">building<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">link<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">between<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">user<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">and<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">brand<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">and<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">content<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">plays<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">primary<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">role<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">in<\/span><span class=\"NormalTextRun BCX0 SCXW187089301\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW187089301\">this.<\/span><\/span><\/li>\n<li><span class=\"TextRun BCX0 SCXW61394993\" lang=\"RU\" xml:lang=\"RU\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">The<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">main<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">task<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">now<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">is<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">to<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">build<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">an<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">approximate<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">plan<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">to<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">get<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">back<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">to<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">the<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">world<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">and<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">maintain<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">feedback<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">with<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">clients<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">and<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">the<\/span><span class=\"NormalTextRun BCX0 SCXW61394993\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW61394993\">team.<\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW156951 BCX0\" lang=\"RU\" xml:lang=\"RU\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">In<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">this<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">article,<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">we<\/span> <span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">discuss<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">marketing<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">strategies<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">during<\/span><span class=\"NormalTextRun SCXW156951 BCX0\"> COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<p><span class=\"TextRun SCXW156951 BCX0\" lang=\"RU\" xml:lang=\"RU\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">Not<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">everyone<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">was<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">as<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">lucky<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">in<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">the<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">pandemic<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">as<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">mask<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">manufacturers<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">food<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">delivery<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">companies<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">Zoom,<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">and<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">others<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">The<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">offline<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">business<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">had<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">to<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">decide<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">:\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">either<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">to<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">quickly<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">move<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">all<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">the<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">work<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">online<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">or<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">limit<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">the<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">business<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">in<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">all<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">directions<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">In<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">this<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">article,<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">we<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">will<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">discuss<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">marketing<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">strategies<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW156951 BCX0\">during<\/span><span class=\"NormalTextRun SCXW156951 BCX0\">\u00a0COVID-19.<\/span><\/span><span class=\"EOP SCXW156951 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain what happens with contextual advertising, SEO, messengers, email, and social networks.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>You&#8217;ll\u00a0find\u00a0out:<\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How\u00a0the\u00a0demand\u00a0structure\u00a0in\u00a0these\u00a0channels\u00a0is\u00a0changing,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">How\u00a0to\u00a0work\u00a0with\u00a0them\u00a0now,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Whether\u00a0marketing\u00a0can\u00a0be\u00a0paused\u00a0without\u00a0affecting\u00a0the\u00a0company,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Which\u00a0marketing\u00a0strategies\u00a0are\u00a0best\u00a0to\u00a0choose,\u00a0even\u00a0if\u00a0there&#8217;s\u00a0a\u00a0shortage\u00a0of\u00a0money.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">PPC marketing in <\/span><span data-contrast=\"none\">COVID-19 times<\/span><\/h2>\n<p><span data-contrast=\"auto\">The trend in the PPC is as follows due to the decline in demand in general, we can see a decrease in demand in search, and search advertising subsidies in particular. Previously, PPC search and product advertising was the main source of sales. People were looking for something in search, saw ads, and bought. Context has always been an auxiliary marketing tool &#8211; creating demand, brand, remarketing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But\u00a0nowadays,\u00a0the\u00a0trend\u00a0returns\u00a0a\u00a0little,\u00a0if\u00a0you\u00a0look\u00a0at\u00a0last\u00a0month&#8217;s\u00a0stats,\u00a0banner\u00a0ads\u00a0and\u00a0videos\u00a0have\u00a0become\u00a0the\u00a0main\u00a0source\u00a0of\u00a0traffic\u00a0from\u00a0advertising.\u00a0This\u00a0is\u00a0due\u00a0to\u00a0the\u00a0fact\u00a0that\u00a0people\u00a0are\u00a0using\u00a0streaming\u00a0services,\u00a0watching\u00a0movies, TV\u00a0series,\u00a0courses,\u00a0and\u00a0there\u00a0are\u00a0banner\u00a0ads\u00a0everywhere.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>If we talk about conversions, then again, in most cases there is a fell. I would even say that the conversion has not fallen, but lengthened. In the past, a person coming from an advertisement would buy a simple product at once, and a more complicated product in a few clicks.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now, this funnel has lengthened. It became even more important to work with email, chatbots, maintain communication with other advertising channels.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If in some areas the decision-making period was three-to-four days, it could grow to two-to-three weeks. I assume that this is due to the decrease in purchasing power because many people are on vacation or without work. Those who have money are not in a hurry to spend it, because it is not clear what will happen tomorrow. Even those who have an intention to buy something started to buy less.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Conclusion<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Advertising is greatly reduced, due to this decreases the advertising competition. The click is cheaper and you can get cheaper traffic. And if you are ready to work with these long conversion leads &#8211; you can get them cheaper than before.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">SEO in COVID-19 times<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In most cases, <a href=\"https:\/\/searchenginewatch.com\/2020\/07\/06\/how-to-increase-organic-traffic-14-practical-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">organic traffic<\/a> drops. And the positions of the site may be good, but the traffic is falling heavily. Demand has decreased in SEO, but again, it depends on the subject. In some niches demand has increased &#8211; someone was selling masks and antiseptics, and he had no demand but then suddenly got it. And there is, for example, tire fitting there is no change in demand because people need to retrain the car anyway. There&#8217;s no drop in demand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Traffic\u00a0is\u00a0falling\u00a0in\u00a0everything\u00a0that\u00a0concerns\u00a0business\u00a0services\u00a0&#8211;\u00a0if\u00a0you\u00a0take,\u00a0for\u00a0example,\u00a0furniture\u00a0for\u00a0private\u00a0use,\u00a0the\u00a0demand\u00a0has\u00a0not\u00a0fallen\u00a0much.\u00a0And\u00a0for\u00a0offices,\u00a0demand\u00a0has\u00a0fallen\u00a0to\u00a0almost\u00a0zero,\u00a0even\u00a0those\u00a0who\u00a0have\u00a0ordered\u00a0before,\u00a0stopped\u00a0doing\u00a0it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If\u00a0now\u00a0there\u00a0is\u00a0no\u00a0need\u00a0for\u00a0&#8220;burning&#8221;\u00a0clients,\u00a0business\u00a0is\u00a0on\u00a0pause,\u00a0it\u00a0is\u00a0better\u00a0to\u00a0invest\u00a0at\u00a0least\u00a0minimal\u00a0in\u00a0SEO,\u00a0in\u00a0social\u00a0networks,\u00a0in\u00a0maintenance,\u00a0and\u00a0stop\u00a0contextual\u00a0advertising.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">How can your business save money while working on SEO?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">There are free sites, directories, where you can go and place links for free. If there is no money, this way you can optimize a good part of the budget.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If\u00a0a\u00a0company\u00a0does\u00a0not\u00a0work\u00a0with\u00a0content,\u00a0you\u00a0can\u00a0follow\u00a0this\u00a0direction.\u00a0This\u00a0is\u00a0a\u00a0conditionally\u00a0free\u00a0tool\u00a0&#8211;\u00a0even\u00a0if\u00a0you\u00a0don&#8217;t\u00a0write\u00a0it\u00a0yourself,\u00a0you\u00a0can\u00a0hire\u00a0a\u00a0copywriter\u00a0at\u00a0<\/span><a href=\"https:\/\/www.growyourstaff.com\/advantages-disadvantages-outsourcing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">growyourstaff<\/span><\/a><span data-contrast=\"auto\">, conditionally it is not so expensive. Content can help SEO a lot, and it is much cheaper than buying links and working with technical optimization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>If\u00a0a\u00a0site\u00a0has\u00a0never\u00a0been\u00a0promoted,\u00a0there\u00a0have\u00a0been\u00a0no\u00a0SEO\u00a0audits\u00a0and\u00a0there\u00a0are\u00a0a\u00a0lot\u00a0of\u00a0errors\u00a0in\u00a0code,\u00a0then\u00a0link\u00a0building\u00a0will\u00a0not\u00a0help.\u00a0If\u00a0the\u00a0site\u00a0had\u00a0been\u00a0worked\u00a0with\u00a0before,\u00a0now\u00a0you\u00a0just\u00a0need\u00a0to\u00a0reduce\u00a0budgets,\u00a0you\u00a0can\u00a0buy\u00a0fewer\u00a0links\u00a0or\u00a0look\u00a0for\u00a0cheaper\u00a0and\u00a0free\u00a0sources.<\/p>\n<p><span data-contrast=\"auto\">Pay\u00a0more\u00a0attention\u00a0to\u00a0the\u00a0content\u00a0&#8211;\u00a0by\u00a0publishing\u00a0new\u00a0articles\u00a0you\u00a0cover\u00a0more\u00a0keywords,\u00a0more\u00a0search\u00a0queries.\u00a0For\u00a0example,\u00a0if\u00a0you\u00a0sell\u00a0laptops,\u00a0then\u00a0write\u00a0&#8220;how\u00a0to\u00a0clean\u00a0a\u00a0laptop&#8221;, &#8220;how\u00a0to\u00a0pick\u00a0up\u00a0a\u00a0laptop\u00a0for\u00a0games&#8221;\u00a0and\u00a0so\u00a0on. A\u00a0person\u00a0looking\u00a0for\u00a0information\u00a0&#8211;\u00a0gets\u00a0into\u00a0an\u00a0article,\u00a0read\u00a0advice,\u00a0can\u00a0subscribe\u00a0to\u00a0the\u00a0mailing\u00a0list,\u00a0social\u00a0networks,\u00a0become\u00a0your\u00a0regular\u00a0customer.\u00a0It\u00a0is\u00a0possible\u00a0in\u00a0this\u00a0way\u00a0to\u00a0reduce\u00a0the\u00a0budget\u00a0for\u00a0SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">Messenger marketing and COVID-19 times<\/span><\/h2>\n<p><span data-contrast=\"auto\">Being in a situation of forced closure, some businesses could not afford to keep their marketing budget at the same level. Accordingly, some suspended the work with messengers, as with any other channels generating leads. The reason was not even that the companies had no money left. But also the fact that there is nothing to sell and no one to sell due to quarantine if the business is related to offline services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>Is it worth stopping the activities in messengers at all, if the company is very tight with money? If not, then how to reduce budgets for this channel with minimal damage? <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The work with messengers is divided into several categories. In terms of <a href=\"https:\/\/searchenginewatch.com\/2020\/07\/07\/how-to-get-more-leads-on-instagram-10-highly-effective-tactics\/\" target=\"_blank\" rel=\"noopener noreferrer\">generating leads<\/a>, traffic, and conversion, it is the same as in targeted advertising and other lead gen channels. If the business closes, it makes no sense to generate hot leads.<\/span><\/p>\n<p><span data-contrast=\"auto\">But the messengers themselves can be used in many different ways. For example, the funnel does not have to sell quickly. It can be long and work for involvement, heating, work not only with potential clients but also with existing ones. It makes sense to maintain such a funnel whether the business is working now or not. When the company opens its doors again, it will be able to sell to the same people &#8211; no one has forgotten about them, they have been communicating and maintaining relationships throughout this period &#8211; it is important.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">If the company is set up to work in messengers<\/span><\/h3>\n<p><span data-contrast=\"auto\">The company may continue receiving subscribers &#8211; even without support, even in suspended advertising campaigns. However, as a budget cut, it is possible to suspend work with the contractor. In such a situation, this is a normal solution. In a few months, nothing should break. Thus, it is possible to cut the budget through new developments, testing, active generation of leads.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">SMM in COVID-19 times<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">It&#8217;s\u00a0bad\u00a0for\u00a0those\u00a0who\u00a0are\u00a0affected\u00a0by\u00a0an\u00a0offline\u00a0fall.\u00a0If\u00a0offline\u00a0is\u00a0closed,\u00a0the\u00a0whole\u00a0company\u00a0has\u00a0stopped\u00a0working,\u00a0and\u00a0SMM\u00a0too.\u00a0For\u00a0example,\u00a0they\u00a0somehow\u00a0manage\u00a0the\u00a0account\u00a0themselves,\u00a0they\u00a0only\u00a0have\u00a0enough\u00a0strength\u00a0for\u00a0some\u00a0content\u00a0activity.\u00a0And\u00a0advertising\u00a0&#8211;\u00a0nobody\u00a0simply\u00a0comes\u00a0to\u00a0them,\u00a0and\u00a0they\u00a0cannot\u00a0work,\u00a0and\u00a0they\u00a0do\u00a0not\u00a0maintain\u00a0advertising.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Those who are forbidden to work, and who can not accept clients in the office, reduced to almost zero advertising in social networks and other sources. And someone, on the contrary, increased, like VR clubs. They launched a new service &#8211; previously there was an offline point, which is now closed, and the equipment is idle. They&#8217;ve set up a rental service and are actively developing it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What are the changes in campaign <\/span><\/b><b><span data-contrast=\"auto\">traffic\u00a0<\/span><\/b><b><span data-contrast=\"auto\">that continue working during quarantine?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">In\u00a0some\u00a0campaigns,\u00a0traffic\u00a0has\u00a0increased,\u00a0but\u00a0this\u00a0is\u00a0due\u00a0to\u00a0the\u00a0fact\u00a0that\u00a0the\u00a0auction\u00a0has\u00a0been\u00a0released.\u00a0On\u00a0Facebook,\u00a0the\u00a0current\u00a0price\u00a0of\u00a0a\u00a0click\u00a0has\u00a0dropped\u00a0several\u00a0times\u00a0&#8211;\u00a0simply\u00a0because\u00a0many\u00a0competitors\u00a0have\u00a0left.\u00a0The\u00a0price\u00a0is\u00a0going\u00a0down,\u00a0the\u00a0number\u00a0of\u00a0clicks\u00a0is\u00a0going\u00a0up,\u00a0and\u00a0the\u00a0traffic\u00a0is\u00a0going\u00a0up\u00a0accordingly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In\u00a0general,\u00a0somewhere\u00a0it\u00a0has\u00a0increased,\u00a0somewhere\u00a0it\u00a0has\u00a0decreased.\u00a0Now\u00a0it\u00a0all\u00a0depends\u00a0on\u00a0the\u00a0area\u00a0in\u00a0which\u00a0you\u00a0work.\u00a0If\u00a0you\u00a0can\u00a0reformat\u00a0online\u00a0painlessly\u00a0enough,\u00a0you&#8217;ll\u00a0have\u00a0some\u00a0minimal\u00a0reductions,\u00a0there\u00a0will\u00a0be\u00a0growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Is\u00a0it\u00a0possible\u00a0to\u00a0save\u00a0money\u00a0on\u00a0social\u00a0networking?<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">In\u00a0general,\u00a0it\u00a0is\u00a0better\u00a0not\u00a0to\u00a0reduce\u00a0the\u00a0number\u00a0of\u00a0posts,\u00a0and\u00a0make\u00a0them\u00a0better\u00a0in\u00a0quality.\u00a0If\u00a0the\u00a0budget\u00a0for\u00a0advertising\u00a0has\u00a0decreased,\u00a0then\u00a0focus\u00a0on\u00a0the\u00a0content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2020\/06\/30\/four-strategies-to-maintain-your-social-media-activity-during-a-crisis\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMM<\/a>\u00a0is\u00a0less\u00a0about\u00a0direct\u00a0sales\u00a0and\u00a0more\u00a0about\u00a0building\u00a0a\u00a0link\u00a0between\u00a0user\u00a0and\u00a0brand,\u00a0and\u00a0content\u00a0plays\u00a0a\u00a0primary\u00a0role\u00a0in\u00a0this.\u00a0If\u00a0you\u00a0lose\u00a0content,\u00a0the\u00a0connection\u00a0is\u00a0broken.<\/p>\n<p><span data-contrast=\"auto\">In\u00a0paid\u00a0promotion\u00a0it\u00a0is\u00a0possible\u00a0to\u00a0save\u00a0on\u00a0what\u00a0does\u00a0not\u00a0bring\u00a0results\u00a0right\u00a0now\u00a0&#8211;\u00a0it\u00a0can\u00a0be\u00a0reduced.\u00a0In\u00a0terms\u00a0of\u00a0conversions\u00a0now\u00a0everything\u00a0should\u00a0be\u00a0actively\u00a0connected\u00a0to\u00a0analytics.\u00a0You\u00a0look\u00a0through\u00a0the\u00a0analytics\u00a0&#8211;\u00a0does\u00a0the\u00a0campaign\u00a0bring\u00a0you\u00a0additional\u00a0conversions\u00a0after\u00a0the\u00a0transition\u00a0and\u00a0application.\u00a0If\u00a0the\u00a0results\u00a0are\u00a0down\u00a0dramatically,\u00a0you\u00a0should\u00a0turn\u00a0it\u00a0off.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And the content takes a little time, especially if the company initially approached it correctly &#8211; there is a content strategy, a content plan, and so on. If it&#8217;s all there, there&#8217;s nothing stopping you from giving it all to one employee who&#8217;s sitting at home at a remote location to write according to a ready-made plan. If there is a strategy, there is nothing difficult about continuing to write, and it is not so expensive.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">Email marketing during COVID-19 times<\/span><\/h2>\n<p><span data-contrast=\"auto\">At the moment the main task of the channel is to keep in touch with the client and not to give false hopes. Therefore, the only dynamics that are important to us are the unsubscribe rate and the remaining amount of &#8220;live&#8221; users. For example, these are openings in the last 60 days.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>I\u00a0would\u00a0advise\u00a0not\u00a0to\u00a0stop\u00a0and\u00a0not\u00a0to\u00a0panic,\u00a0the\u00a0situation\u00a0will\u00a0somehow\u00a0be\u00a0solved\u00a0and\u00a0the\u00a0brand\u00a0will\u00a0either\u00a0resist\u00a0or\u00a0not.\u00a0The\u00a0main\u00a0task\u00a0now\u00a0is\u00a0to\u00a0build\u00a0an\u00a0approximate\u00a0plan\u00a0to\u00a0get\u00a0back\u00a0to\u00a0the\u00a0world\u00a0and\u00a0maintain\u00a0feedback\u00a0with\u00a0clients\u00a0and\u00a0the\u00a0team.<\/p>\n<p><span data-contrast=\"auto\">Stop everything &#8211; it&#8217;s like stopping a blast furnace, it&#8217;s easier to build a new one than the old one to run. So it is definitely worth reducing the volume, stopping the retention, and reviewing the basic onboard messages.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:260,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It is important that customers know that you are alive and in control of the situation on your side. Therefore, informational digests and regular alerts when you update the situation shouldn&#8217;t be stopped. We all have already learned how to wash our hands and listen to all the CEOs, so if you have something specific &#8211; then write about it necessarily.<\/span><\/p>\n<p><em>Evelina Brown is an internet marketing, trainer, and founder of marketing courses expert who has been involved in brand development and creation since 2012.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We discuss\u00a0marketing\u00a0strategies\u00a0during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.<\/p>\n","protected":false},"author":1092,"featured_media":141537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10,5,9],"tags":[118,354,27888,58,22,27842],"content_type":[],"class_list":["post-141536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-ppc","category-seo","category-social","tag-content-marketing","tag-email-marketing","tag-messenger-marketing","tag-ppc","tag-seo","tag-social-media-marketing-smm"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/07\/Marketing-strategies-during-COVID-19-times.jpg","category":"Industry","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141536"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141537"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141536"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}