{"id":141549,"date":"2020-07-16T15:28:25","date_gmt":"2020-07-16T15:28:25","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141549"},"modified":"2020-07-16T15:28:25","modified_gmt":"2020-07-16T15:28:25","slug":"how-seo-friendly-cms-can-support-your-digital-goals-now-and-in-future","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/07\/16\/how-seo-friendly-cms-can-support-your-digital-goals-now-and-in-future\/","title":{"rendered":"How SEO Friendly CMS can support your digital goals now and in future"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span class=\"TextRun SCXW40393148 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40393148 BCX0\">Choosing the right <span class=\"TextRun BCX0 SCXW248162898\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW248162898\">content management system (<\/span><\/span>CMS) to support your content and marketing goals is a big undertaking.<\/span><\/span><\/li>\n<li><span class=\"TextRun SCXW13428039 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW13428039 BCX0\">A good CMS should be here to support your SEO objectives.<\/span><\/span><span class=\"EOP SCXW13428039 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"TextRun SCXW69875536 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW69875536 BCX0\">The selection includes looking at factors <\/span><\/span><span class=\"TextRun Highlight SCXW69875536 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW69875536 BCX0\">such as\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW69875536 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW69875536 BCX0\">budget, the purpose of your website, and the technological capabilities of\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW69875536 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW69875536 BCX0\">who will be using the CMS.<\/span><\/span><span class=\"EOP SCXW69875536 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun Highlight BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW39348022\">The biggest challenges with CMS often\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 BCX0 SCXW39348022\">relate<\/span><span class=\"NormalTextRun BCX0 SCXW39348022\">\u00a0<\/span><\/span><span class=\"TextRun Highlight BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW39348022\">to a lack of<\/span><\/span><span class=\"TextRun BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW39348022\">\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW39348022\">flexibility<\/span><\/span><span class=\"TextRun BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW39348022\"> to deal with dynamic changes in markets<\/span><\/span><span class=\"TextRun BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW39348022\">\u00a0and\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW39348022\">consumer demand<\/span><\/span><span class=\"TextRun BCX0 SCXW39348022\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW39348022\">.<\/span><\/span><span class=\"TextRun BCX0 SCXW39348022\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW39348022\">\u00a0This is an area where AI needs to help.<\/span><\/span><span class=\"EOP BCX0 SCXW39348022\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span data-contrast=\"auto\">Your CMS enables your team to create and edit content, set up workflows and collaborate with one another, and publish content directly to your website. Choosing the right content management system (CMS) to support your marketing goals is a critical decision. Having to migrate your site to another CMS later if you\u2019re unhappy with your choice is a major undertaking with serious SEO considerations, so you want to choose the best fit right out of the gate.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Of the top million sites on the web,\u00a0<\/span><a href=\"https:\/\/trends.builtwith.com\/cms\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">47% use WordPress.<\/span><\/a><span data-contrast=\"auto\"> Another 43% use unnamed \u201cother\u201d CMS solutions including Joomla!, Squarespace, Blogger, Wix, and more. WordPress\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">can be a good CMS choice<\/span><\/a><span data-contrast=\"auto\">\u00a0for SEO, but it is\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2017\/08\/30\/the-10-most-common-wordpress-seo-challenges-and-how-to-solve-them\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">not without its challenges<\/span><\/a><span data-contrast=\"auto\">. Enterprise brands, in particular, may need a more powerful, customizable CMS to suit their needs without introducing all of the vulnerabilities and integration foibles of a WP setup with third-party plugins.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What are we looking for in an SEO-friendly CMS?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">On-page SEO is still\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0top organic ranking facto<\/span><span data-contrast=\"auto\">r.\u00a0<\/span><span data-contrast=\"auto\">The ability to optimize specific elements of the page\u2014page title, URL, meta description, headings, and image alt text\u2014is key. You also want to ensure that code is as clean as possible.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What else should you be looking for in a CMS to support your search optimization strategy?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">1. WYSIWYG<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> &#8211; \u201cWhat You See Is What Get\u201d<\/span><\/h3>\n<p><span data-contrast=\"auto\">Make sure your CMS is manageable for all users. While many marketers know coding basics, you don\u2019t want to present obstacles for creative team members in your CMS.<\/span><span data-contrast=\"auto\">\u00a0You can read more about \u201cWhat You See Is What Get\u201d and more on the mechanics of CMS selection\u00a0<\/span><a href=\"https:\/\/www.brightedge.com\/content-management-system\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">here.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">2. Loading speed<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Given\u00a0<\/span><span data-contrast=\"none\">Google\u2019s emphasis on page speed and\u00a0<\/span><span data-contrast=\"auto\">the fact that every single second of delay can cost you a\u00a0<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/page-load-time-conversion-rates?__hstc=243653722.8942e81d18ec26e5bfc5b800d536e4eb.1584450287059.1584450287059.1584450287059.1&amp;__hssc=243653722.1.1584450287060&amp;__hsfp=2870217423\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">seven percent reduction in conversions<\/span><\/a><span data-contrast=\"auto\">, you can\u2019t afford to get this one wrong. A quick-loading CMS is a foundation on which your <\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/11\/07\/page-speed-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">other page speed optimizations<\/span><\/a><span data-contrast=\"auto\">\u00a0can be more successful.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">3. Workflows and collaboration<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">How intuitive is your content workflow? If you\u2019re having to track revisions and control permissions in other software, you\u2019re wasting valuable time.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">4. Mobile optimization<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Today, over 40% of online transactions occur on mobile and\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/12\/12\/top-eight-seo-trends-for-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">87% of internet users are on mobile phones<\/span><\/a><span data-contrast=\"auto\">. Google recognizes the importance of mobile to user experience, so much that the search engine implemented mobile-first indexing as of July 1, 2019.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">5. Purpose-built features<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">These will vary on your type of business and unique needs. If you\u2019re selling online, for example, you\u2019ll want an\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/05\/19\/ecommerce-and-seo-past-present-and-post-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">ecommerce<\/span><\/a><span data-contrast=\"auto\">\u00a0CMS with the ability to add hundreds or thousands of products, define the attributes shoppers use to search your inventory, and edit product groups en masse.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">6. Crawlability<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Your CMS should include standard features to support\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/12\/17\/tools-to-check-website-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">crawlability and indexing<\/span><\/a><span data-contrast=\"auto\">\u00a0including canonical tags, meta robots control, automatic RSS generation, and security features.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">7. Content optimization<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Built-in content optimization capabilities enable your team to meet searcher demand in real-time with SEO recommendations based on search data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">How can you <\/span><\/b><b><span data-contrast=\"auto\">future proof<\/span><\/b><b><span data-contrast=\"auto\"> your CMS with AI?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As I mentioned above, you really don\u2019t want to have to migrate your site if your CMS can\u2019t keep pace with your business growth and the evolving search landscape.\u00a0<\/span><span data-contrast=\"auto\">There are other options if your\u00a0<\/span><span data-contrast=\"auto\">CMS meets your needs today but <\/span><span data-contrast=\"auto\">doesn&#8217;t <\/span><span data-contrast=\"auto\">have the capabilities to serve you in the years to come.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2020\/02\/13\/the-changing-face-of-search-dynamic-content-and-experiences-that-perform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Dynamic content is the future of SEO<\/span><\/a><span data-contrast=\"auto\">. Human marketers simply don\u2019t have the bandwidth to collect and analyze the massive amount of consumer data being generated across hundreds of touchpoints. Artificial intelligence (AI) is a game-changer in so many facets of marketing, and content management is no exception.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">1. Bridge the customer experience and optimization gaps<\/span><\/h3>\n<p><span data-contrast=\"auto\">AI is transforming the CMS market by helping marketers to bridge the customer experience and optimization gaps where traditional CMS options come up short. For example, AI\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/05\/06\/how-ai-is-powering-real-time-seo-research-insights-and-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">drives real-time SEO research and insights<\/span><\/a><span data-contrast=\"auto\">\u00a0which can then be used to make smart content optimization recommendations or even implement optimizations that personalize the reader\u2019s experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3>2. Expand image and voice search opportunities<\/h3>\n<p><span data-contrast=\"auto\">Inside a CMS, AI can enable automatic image tagging and\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/12\/24\/content-optimization-using-entities\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Natural Language Processing<\/span><\/a><span data-contrast=\"auto\"> (NLP) or even Generation to accelerate the process of content creation. AI can analyze text for linking and CTA opportunities, and optimize for voice control and voice search platforms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3>3. Free up more time for productive campaign management<\/h3>\n<p><span data-contrast=\"auto\">All of this intelligent automation enables marketers and SEOs to hand off the manual, labor-intensive aspects of their strategy and free up time for more creative campaign management tasks.<\/span><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the future, we may even see intelligent CMS solutions able to interface with other AI systems and devices. AI may be able to personalize not only the content but <\/span><span data-contrast=\"auto\">efficiently deal with thousands of landing pages that need to be optimized quickly and frequently.<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Building SEO into your content creation<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Optimizing for search today means not only optimizing for the customer experience but for the myriad search result types a well-optimized piece of content can trigger. Local\/MapPack results, zero-click search, answer boxes, video carousels, featured snippets, and more help searchers make better decisions and give brands opportunities to get in front of more relevant queries.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Choosing the right CMS<\/span><span data-contrast=\"auto\">, or if you need a CMS,\u00a0<\/span><span data-contrast=\"auto\">is far from the only consideration in your SEO strategy, but it should be a well-thought decision based on your company\u2019s unique needs and goals for your marketing program.\u00a0<\/span><span data-contrast=\"auto\">A good CMS gives\u00a0<\/span><span data-contrast=\"auto\">authors t<\/span><span data-contrast=\"auto\">he power to<\/span><span data-contrast=\"auto\">\u00a0optimize new content &#8216;out of the gate&#8217; as\u00a0<\/span><span data-contrast=\"auto\">it is<\/span><span data-contrast=\"auto\">\u00a0produced<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With your CMS and all tools, choose solutions that are\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/11\/01\/scaling-seo-five-levels-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">built to scale<\/span><\/a><span data-contrast=\"auto\">. Focus on\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/06\/17\/five-seo-content-types-to-power-and-grow-your-business-through-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">search-friendly content types<\/span><\/a><span data-contrast=\"auto\">\u00a0that enable you to target different search intents and types, and help you stand out in competitive SERPs\u2014for example,\u00a0<\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/07\/19\/power-of-video-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">video th<\/span><span data-contrast=\"none\">u<\/span><span data-contrast=\"none\">mbnails are now appearing<\/span><\/a><span data-contrast=\"auto\">\u00a0in 26% of search results.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">The role of AI and automation<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">AI is now beginning to play an important role in the development of content<\/span><span data-contrast=\"auto\">\u00a0and with integration in CMS systems<\/span><span data-contrast=\"auto\">. Sometimes<\/span><span data-contrast=\"auto\">\u00a0there are<\/span><span data-contrast=\"auto\">\u00a0areas where CMS\u00a0<\/span><span data-contrast=\"auto\">systems can be large and not sufficiently flexible to deal with dynamic changes of markets, consumer demand, and competitive movement. <\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">his\u00a0<\/span><span data-contrast=\"auto\">can\u00a0<\/span><span data-contrast=\"auto\">ma<\/span><span data-contrast=\"auto\">ke<\/span><span data-contrast=\"auto\">\u00a0it hard for\u00a0<\/span><span data-contrast=\"auto\">you\u00a0<\/span><span data-contrast=\"auto\">to make changes quickly, and when things break the amount of time and resources needed to fix them is huge. AI-powered automation <\/span><span data-contrast=\"auto\">can now<\/span><span data-contrast=\"auto\">\u00a0help relieve some of this bur<\/span><span data-contrast=\"auto\">den and\u00a0<\/span><span data-contrast=\"auto\">help\u00a0<\/span><span data-contrast=\"auto\">marketers\u00a0<\/span><span data-contrast=\"auto\">seize on immediate opportunities and act on them in as near to real-time as possible<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There is no one size fits all<\/span><span data-contrast=\"auto\">\u00a0CMS<\/span><span data-contrast=\"auto\">. However,\u00a0<\/span><span data-contrast=\"auto\">if you are challenged by slow and cumbersome changes then focusing on\u00a0<\/span><span data-contrast=\"auto\">how AI is used may help when evaluating how, if, and what is the best CMS option for your brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em>Jim Yu is the founder and CEO of BrightEdge, the leading enterprise SEO and content performance platform.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the right CMS solution is essential to SEO and content performance. Jim Yu, BrightEdge&#8217;s Founder and CEO walks you through the seven crucial factors and the AI scope involved.<\/p>\n","protected":false},"author":1092,"featured_media":141557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[151,27892,27452,11757,922,27762,601,391,22,1119,727],"content_type":[],"class_list":["post-141549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-ai","tag-ai-for-content-experience-optimization","tag-ai-for-seo","tag-content-management","tag-content-management-systems-cms","tag-content-optimization","tag-content-strategy","tag-mobile-optimization","tag-seo","tag-strategy","tag-user-experience-ux"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/07\/How-SEO-Friendly-CMS-can-support-your-digital-goals-now-and-in-future.png","category":"SEO","timeago":"6y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141549"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141557"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141549"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}