{"id":141839,"date":"2020-08-25T15:54:30","date_gmt":"2020-08-25T15:54:30","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141839"},"modified":"2020-08-25T15:54:30","modified_gmt":"2020-08-25T15:54:30","slug":"top-five-tips-to-use-twitters-new-voice-tweets-feature","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/08\/25\/top-five-tips-to-use-twitters-new-voice-tweets-feature\/","title":{"rendered":"Top five tips to use Twitter\u2019s new Voice Tweets feature"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li>Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice.<\/li>\n<li>Voice Tweets can add context and nuance that strictly visual language can\u2019t capture.<\/li>\n<li>Voices.com&#8217;s CEO David Ciccarelli shares five tips for building a strategy that caters to audiences\u2019 ears, not just their eyes, and creating successful Voice Tweets.<\/li>\n<\/ul>\n<\/div>\n<p>In a\u00a0<a href=\"http:\/\/latimesblogs.latimes.com\/technology\/2009\/02\/twitter-creator.html\" target=\"_blank\" rel=\"noopener noreferrer\">2009 interview<\/a> with the Los Angeles Times, Twitter co-founder Jack Dorsey recalled how the platform got its name. He said the definition for the word \u201cTwitter\u201d was perfect because it \u201cwas \u2018a short burst of inconsequential information,\u2019 and \u2018chirps from birds.\u2019 And that\u2019s exactly what the product was.\u201d<\/p>\n<p>This may have been true then, but Twitter evolved from a website full of inconsequential information to one of the world\u2019s largest news sources. Today, the social media platform broadcasts everyone\u2019s messages, including individuals, Fortune 500 companies, and even global superpowers.<\/p>\n<p>Just as the site itself has grown and changed, its content features have evolved as well. The <a href=\"https:\/\/searchenginewatch.com\/2020\/05\/22\/how-twitter-is-contributing-to-support-masses-during-the-coronavirus-outbreak\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> team added support for GIFs and videos along the way, and tweets are now 280 characters when they were originally confined to 140. Most recently, Twitter announced its\u00a0new Voice Tweet <a href=\"https:\/\/www.searchenginejournal.com\/twitter-voice-tweets\/372276\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature<\/a>. Voice Tweets represent the social media giant\u2019s first departure from the visual realm. It\u2019s an exciting opportunity for brands to connect with their fans and followers in a whole new way.<\/p>\n<h2><strong>The value of voice<\/strong><\/h2>\n<p>Communication that\u2019s strictly visual can leave out a lot of information. That missing context can often lead to separate interpretations by different readers or viewers, and occasionally those interpretations are decidedly at odds. <a href=\"https:\/\/searchenginewatch.com\/2019\/12\/02\/voice-search-ascending-three-areas-that-require-your-attention-right-now\/\" target=\"_blank\" rel=\"noopener noreferrer\">Voice<\/a>, on the other hand, allows users to utilize all the nuances and complexities of inflection and tone, letting them convey additional meaning and subtext that eliminates ambiguity and enables deeper connections with the audience.<\/p>\n<p>Twitter\u2019s new auditory feature ergo, Voice Tweets are <a href=\"https:\/\/www.voices.com\/blog\/tweet-your-voice\/\" target=\"_blank\" rel=\"noopener noreferrer\">an exciting opportunity<\/a>\u00a0for businesses to enhance their brand touchpoints with platform users by leveraging the power of the human voice. The key is putting in the effort and getting the rollout right the first time.<\/p>\n<p>To build a strategy that caters to your customers\u2019 ears instead of their eyes, follow these five steps when creating Voice Tweets:<\/p>\n<h3><strong>1. Appoint an audio ambassador<\/strong><\/h3>\n<p>In addition to the CEO, select or hire one or two people to represent your brand as audio ambassadors. These people (and their voices) will be synonymous with your company, so they should be adept at connecting with audiences. Your ambassadors will be responsible for all audio operations and can assist in accessibility usage for those who are deaf and hard of hearing. In the U.S.,\u00a0<a href=\"https:\/\/www.nidcd.nih.gov\/health\/statistics\/quick-statistics-hearing\" target=\"_blank\" rel=\"noopener noreferrer\">15% of adults 18 and over<\/a> have some trouble hearing, according to the National Institute on Deafness and Other Communication Disorders. Create threads under your original Voice Tweets with transcriptions to improve accessibility and utilize SEO keywords.<\/p>\n<h3><strong>2. Be clear on key messaging<\/strong><\/h3>\n<p>To create coherent messaging, you need to clarify both the broad themes and specific details. Being clear on messaging can determine what keywords people associate with your brand and what future searches they\u2019ll make. What words or phrases do you want to be associated with your company? What would you and company leadership consider off-brand? Make a list and distribute it to all parties involved to ensure that the right messaging is top of mind. Then, plan to update your individual messages with audio cues that are specific to each campaign.<\/p>\n<h3><strong>3. Define your style<\/strong><\/h3>\n<p>Kantar TNS reports that almost 80% of Twitter users\u00a0<a href=\"https:\/\/adage.com\/article\/twitter\/how-make-your-brand-worth-talking-about\/2206936\" target=\"_blank\" rel=\"noopener noreferrer\">follow one or more brands<\/a>. That\u2019s a sizable audience that represents a major opportunity, but it also means you\u2019ll need to find a way to stand out from the crowd. Your Voice Tweets should establish an auditory identity while staying consistent with your brand\u2019s style and personality. Define your style by determining your tone (for example, conversational or professional) and preferred word choice.<\/p>\n<h3><strong>4. Create high-quality recordings<\/strong><\/h3>\n<p>It may come as a shock, but most voice-over recordings happen in home studios. That\u2019s not just a recent symptom of the COVID-19 pandemic \u2014 it\u2019s a trend that\u2019s been happening for the past decade. You don\u2019t need to rent out an expensive recording studio to start publishing your brand\u2019s first Voice Tweets, but you also don\u2019t want to record in a busy home with lots of noise and distractions. Find a quiet space to record \u2014 whether it\u2019s a closet or a spare bedroom \u2014 in order to improve the audio quality.<\/p>\n<h3><strong>5. Listen to audio clips before publication<\/strong><\/h3>\n<p>Have you ever recorded a voicemail greeting and then played it back? If you\u2019re like most people, you probably thought you nailed it on the first take only to listen in horror as you \u201cumm\u201d and \u201cahh\u201d your way to the end. Voice Tweets should be no different, and your audio ambassador should always listen carefully to ensure that each tweet conveys a simple and coherent message that exemplifies your brand. Before anyone presses publish, verify that the recording is something you\u2019d be comfortable or even proud to hear over and over.<\/p>\n<p>As a nod to the original character limit, Voice Tweets give your brand 140 seconds to get your message across. Before you wax poetics about whatever strikes your fancy, focus on crafting each tweet in a way that builds and supports your brand\u2019s overall auditory identity. Capitalizing on a new feature is a large undertaking, but these five steps should give you a good place to start.<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/author\/davidciccarelli\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>David Ciccarelli<\/em><\/a><em>\u00a0is the\u00a0founder and CEO of\u00a0<\/em><em>Voices.com<\/em><em>, the largest marketplace for audio and voice-over products and services in the world with over one million business and voice actor registered users.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform\u2019s new voice feature.<\/p>\n","protected":false},"author":1092,"featured_media":141840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9,27279],"tags":[2636,75,96,27842,1119,163,64,27918],"content_type":[],"class_list":["post-141839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-social","category-voice","tag-best-practices","tag-content-2","tag-social-media","tag-social-media-marketing-smm","tag-strategy","tag-twitter","tag-voice-technology","tag-voice-tweets"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/Top-five-tips-to-use-Twitter\u2019s-new-Voice-Tweet-feature.png","category":"Industry","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141839"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141840"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141839"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}