{"id":141862,"date":"2020-08-28T12:37:08","date_gmt":"2020-08-28T12:37:08","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141862"},"modified":"2020-08-28T12:37:08","modified_gmt":"2020-08-28T12:37:08","slug":"five-content-promotion-strategies-saas-marketers-should-implement-today","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/08\/28\/five-content-promotion-strategies-saas-marketers-should-implement-today\/","title":{"rendered":"Five content promotion strategies SaaS marketers should implement today"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Having a promotion plan is a key component of a successful content marketing strategy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">There\u2019s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The best way to maximize the number of people that see your content is to promote and distribute it across various channels.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Directive\u2019s Content Writer, Izabelle Hundrev, shares five creative content promotions strategies that SaaS marketers can use to cut through the noise in an overpopulated industry. <\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">What\u2019s the point of creating content if no one sees it? <\/span><span style=\"font-weight: 400;\">There isn\u2019t one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why promoting and distributing content is equally as important as writing it. Without a solid promotional strategy, even the most original and compelling piece of content has the potential to fall flat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking at the software-as-a-service (SaaS) industry specifically, space is becoming increasingly crowded. No matter what audience or niche your business serves, there\u2019s a good chance there\u2019s already content out there that\u2019s covering the topics you\u2019re trying to target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Software marketers must think outside-the-box if they want their content to stand out and connect with audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I\u2019ll share five simple and effective promotional strategies that are guaranteed to get more of the right eyes on your content.\u00a0<\/span><\/p>\n<h2>Five easy-to-implement content promotion strategies<\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, the goal of content marketing is to drive traffic, generate leads, and grow revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can spend countless hours crafting the \u201cbest\u201d, most comprehensive resource on the web. However, if that article just sits on your site with no traffic or engagement, then it\u2019s not really making much of an impact toward your bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To have a powerful content marketing strategy that meets your target audience, you must build out a robust promotion plan that extends across multiple channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.\u00a0<\/span><\/p>\n<h2>1. Social media<\/h2>\n<p><span style=\"font-weight: 400;\">Social media is likely the first place your mind goes when you think of promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that social networks are a simple way to get eyes on your content &#8211; and fast. The downside is that everybody knows this, and therefore, everyone\u2019s already doing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make your content stand out on social, you have to get creative.<\/span><\/p>\n<h3>The power of multimedia<\/h3>\n<p><span style=\"font-weight: 400;\">Social feeds are crowded.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about how quickly you scroll through your Twitter or Facebook feed. Brands have to go the extra mile to make their posts stand out and entice the right people to stop scrolling. One of the simplest ways to do this through multimedia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When building out a content promotion plan, strategize what graphics, GIFs, or videos could accompany your social post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be as simple as sharing a funny GIF that relates to the article or creating a video testimonial to share alongside a brand new case study. Users are much more likely to engage with your posts if you incorporate an element of entertainment or creativity to capture their attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a graphic that incorporates a quote:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141867\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-social-media.png\" alt=\"Five content promotion strategies Saas marketers: social media\" width=\"531\" height=\"756\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-social-media.png 531w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-social-media-211x300.png 211w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">Source: Gong<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This post is eye-catching and features a quote to further pique the viewers\u2019 interest. It also ties in a real person\u2019s photo, showing a personal touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a study done by <\/span><a href=\"https:\/\/buzzsumo.com\/blog\/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Buzzsumo<\/span><\/a><span style=\"font-weight: 400;\">, the data shows Facebook posts with images get 2.3x more engagement. This isn\u2019t just unique to Facebook either. According to <\/span><a href=\"https:\/\/www.brandwatch.com\/blog\/twitter-stats-and-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Brandwatch<\/span><\/a><span style=\"font-weight: 400;\">, tweets with images receive 18% more click-throughs and 89% more likes. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As a reader, you\u2019re naturally more inclined to stop scrolling and pay attention if there\u2019s a compelling piece of multimedia to draw you in.<\/span><\/p>\n<h3>\u201cOne more time for the people in the back\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no reason why you can\u2019t share content on social media more than once, as long as it\u2019s done correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing to keep in mind when re-distributing old content is to offer variety. Switch up the copy each time you re-post. One easy way to do this is by highlighting different pieces of the article in your posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say the first time you shared the article you included a quote from the piece in the social copy. Next time you share it, include a different quote, or maybe a compelling statistic or graphic instead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to experiment with different platforms either. If you primarily share content on Twitter and LinkedIn, try sharing the same piece of content on Facebook or Instagram with different visuals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m harping a lot on variety here, but there\u2019s a fine line between resharing content with added value, and just resharing for the sake of it. You don\u2019t want your social media feeds to be filled with stale, recycled material. Nowadays, social media users can easily spot a brand account that\u2019s lazy with their posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The primary focus of your social media accounts should be on highlighting new content pieces. However, it\u2019s generally OK to sprinkle a few old ones into the mix as long as there\u2019s something new and compelling being offered to the viewer.\u00a0<\/span><\/p>\n<h3><b>It takes a village to find the essential balance\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While we don\u2019t know for sure what factors trigger different social media posts to appear on users\u2019 feeds, we do know that engagement helps. This means every like, share, and comment can help to boost a post\u2019s reach and impressions.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no guarantee that other users will engage with your posts, but you <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> encourage your coworkers and other internal employees to help the posts\u2019 awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, your fellow employees are an extension of your brand. Each of them has their own unique social network of followers that could benefit from seeing your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want this to feel like just another work-related task. It can be easy to forget that <\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/04\/20\/seven-tips-to-sharpen-your-writing-skills-and-copywriting-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">not everyone is a naturally-gifted copywriter<\/span><\/a><span style=\"font-weight: 400;\"> that feels confident sharing and posting. Aim to make it simple for others in your organization to get active on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when you\u2019re gearing up for a big promotional launch, create a cheat sheet of pre-written social copy and send over several variations that fit different channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People have the option to use the copy you wrote or they can lean on it for inspiration. Doing small things like this can help to lessen some of the friction that comes along with asking others to engage with your posts.<\/span><\/p>\n<h2>2. Email marketing<\/h2>\n<p><span style=\"font-weight: 400;\">Email newsletters are a popular marketing tactic due to their many benefits and use cases. Content Marketing Institute reports that <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/09\/2017_B2B_Research_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">70% of B2B marketers use email to distribute content<\/span><\/a><span style=\"font-weight: 400;\"> and 40% cite newsletters as critical to marketing success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s clear there\u2019s inherent value in using email as a channel for content promotion. <\/span><span style=\"font-weight: 400;\">The people on your subscriber list are some of your most loyal brand advocates. Think about it \u2014 they &#8220;opted <\/span><span style=\"font-weight: 400;\">in<\/span><i><span style=\"font-weight: 400;\">&#8221; <\/span><\/i><span style=\"font-weight: 400;\">to receiving your emails. This makes your subscribers some of the best people to share your content with.<\/span><\/p>\n<h3>Personalization comes first<\/h3>\n<p><span style=\"font-weight: 400;\">Your newsletter isn\u2019t going to be very engaging if it\u2019s just a roundup of the last five articles you\u2019ve published.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A newsletter that\u2019s been hastily thrown together is a guaranteed one-way ticket to the unsubscribe button. When sharing content with your email subscribers, make the experience feel special and curated. Think carefully about what types of content matter most to your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example below, take note of how the tone is really conversational and makes the reader feel like it\u2019s a personal email from a friend or colleague, rather than a newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141866\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-personalized-emails.png\" alt=\"Five content promotion strategies Saas marketers: Personalized emails\" width=\"695\" height=\"740\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-personalized-emails.png 695w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-personalized-emails-282x300.png 282w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/span><span style=\"font-weight: 400;\">If you were a search marketing company and you know one-third of your audience cares about PPC, another one-third care about SEO, and one-third care about both &#8211; make sure you&#8217;re not sending the whole group PPC articles all the time. You\u2019ll lose SEO subscribers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be strategic here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take things a step further, segment your email list by more specific criteria. This could include location, age, or even by type of position (executive, manager, or individual contributor). Doing so allows you to serve your content to a more targeted subset of your audience.\u00a0<\/span><\/p>\n<h3>Give the people what they want<\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing metrics matter, but those numbers don\u2019t always paint a full picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To better understand how your subscribers feel about your newsletter content, ask for feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do this by sending out a survey or investing in a widget that builds feedback into the newsletter interface. Some popular feedback platforms worth checking out include <\/span><span style=\"font-weight: 400;\">Mopinion<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Usabilla<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever you choose, try to make it as simple as possible for your subscribers to share how they feel about the content you\u2019re sending to them. They signed up to receive valuable content and relevant promo offers, not constant surveys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your subscribers opted in to receive your emails for a reason, so make it worth their time. The more unique, meaningful, and concise your newsletter is the more traffic that gets directed back to your website and content.\u00a0<\/span><\/p>\n<h2>3. Online communities<\/h2>\n<p><span style=\"font-weight: 400;\">There are a variety of online communities that center around creating and sharing content in a specific niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea here is to be an active member of a community that\u2019s relevant to your audience. For example, if your SaaS business sells marketing automation software, then you should aim to join communities that focus on related marketing disciplines such as email marketing or demand generation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141865\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-online-communities-1024x643.png\" alt=\"Five content promotion strategies Saas marketers: Online communities\" width=\"640\" height=\"402\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-online-communities-1024x643.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-online-communities-300x188.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-online-communities-768x482.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-online-communities.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Joining an online community allows you to directly interact with your audience while sharing your unique and relevant content with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be tricky because it takes time to build authority among members of these communities. You don\u2019t want to come across as overly promotional from the get-go. Instead, always make sure that your interactions are genuine and provide something of value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t throw out links to your articles without context. Aim to make every interaction meaningful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few suggestions for where to start:<\/span><\/p>\n<h3>Facebook groups<\/h3>\n<p><span style=\"font-weight: 400;\">Although it may have begun as a platform solely for personal interactions, Facebook has grown to be a popular online community for professionals, too. There are hundreds of thousands of Facebook groups dedicated to different industries and niches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These groups frequently have thousands of members, making them a practical channel for content promotion. One example is the SaaS Revolutionaries group, which currently has 4000+ members. This group, run by SaaStock, is specifically geared towards founders, executives, and investors in the software space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141864\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-facebook-groups-1024x782.png\" alt=\"Five content promotion strategies SaaS marketers: Facebook groups\" width=\"640\" height=\"489\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-facebook-groups-1024x782.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-facebook-groups-300x229.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-facebook-groups-768x587.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-facebook-groups.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><i><span style=\"font-weight: 400;\">Source: Facebook<\/span><\/i><\/p>\n<h3>GrowthHackers<\/h3>\n<p><span style=\"font-weight: 400;\">GrowthHackers is an online community dedicated to sharing content and information related to growth hacking, user acquisition, marketing, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Articles can be posted and shared by anyone to the GrowthHackers blog. Members of the community will then upvote or downvote the content based on whether they like it or not. The pieces with the most upvotes are displayed prominently at the top of the homepage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes GrowthHackers a powerful platform for getting more eyes on your content and highlighting your brand\u2019s industry expertise.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141868\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-growth-hackers-platform-1024x552.png\" alt=\"Five content promotion strategies SaaS marketers: GrowthHackers platform\" width=\"640\" height=\"345\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-growth-hackers-platform-1024x552.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-growth-hackers-platform-300x162.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-growth-hackers-platform-768x414.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-growth-hackers-platform-1536x828.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/five-content-promotion-strategies-saas-marketers-growth-hackers-platform.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><i><\/i><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Source: GrowthHackers<\/span><\/i><\/p>\n<h3>Quora<\/h3>\n<p><span style=\"font-weight: 400;\">Quora is a question-and-answer website where users will go to ask and answer questions related to a variety of topics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a promotion channel, Quora can be especially useful because it allows you to answer questions that are directly related to your content.\u00a0<\/span><\/p>\n<p>This way, you build brand credibility, brand awareness, and are able to help out potential customers.<\/p>\n<h2>4. Paid advertising<\/h2>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that you don\u2019t need a massive budget to effectively promote your content, paying for content promotion does have its benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When promoting your content organically, you share a post and cross your fingers that it reaches your target audience. Through paid ads, you can pretty much guarantee it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of the big social media networks such as Facebook and LinkedIn have paid advertising offerings that come with advanced targeting features such as remarketing or <\/span><a href=\"https:\/\/directiveconsulting.com\/blog\/lookalike-audiences\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">lookalike audiences<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These features make it easy for advertisers to deliver content to people who are most likely to click and read on it. This is especially beneficial when you\u2019re promoting content with the purpose of generating leads, such as an e-book or whitepaper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When combined with an organic promotional strategy, paid ads can be a big added driver of traffic and clicks.<\/span><\/p>\n<h2>5. Measure, measure, measure<\/h2>\n<p><span style=\"font-weight: 400;\">Your content promotion strategy is only as powerful as the results it generates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why continuously tracking the performance of your efforts is critical to making it worth your time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When evaluating your promotional channels, here are some examples of key performance indicators (KPIs) you may want to take into account:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through rate (CTR)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pageviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These metrics are typically used because they\u2019re a direct reflection of how users are interacting and receiving your posts.\u00a0<\/span><\/p>\n<p>Yes, a big part of promotion is about getting views, but it\u2019s also about converting these views into something more valuable: clicks and leads.<span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It&#8217;s important to note that this list isn\u2019t exhaustive. The KPIs you assign to your promotion strategy will be a unique reflection of your business goals, so it\u2019s possible that your list ends up looking a bit different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main takeaway here is you have to keep a close eye on performance across channels. You need to have a clear understanding of these metrics and how they relate to your overarching marketing goals. Otherwise, you can easily get lost in vanity metrics that don\u2019t correlate to real business results.\u00a0<\/span><\/p>\n<h2>Concluding thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">An article isn\u2019t done just because you hit the \u201cpublish\u201d button. If you want your content to generate meaningful results, you must put in the effort to make it discoverable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next time you find yourself stuck on creating the right promotion plan, revisit these strategies for inspiration.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Izabelle Hundrev is a Chicago-based content writer at Directive. <\/span><\/i><i><span style=\"font-weight: 400;\">At Directive, Izabelle combines her sales hustle mentality and creative writing expertise to cover a wide variety of SaaS marketing topics and support long-term marketing strategy.\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">Outside of work, Izabelle is passionate about all things pop culture, food, and travel.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content the boost it deserves.<\/p>\n","protected":false},"author":1092,"featured_media":141871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7,27694],"tags":[1594,19585,75,118,27923,601,354,1010,27299,753,327,102,96,22777,1119],"content_type":[],"class_list":["post-141862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-industry","category-roi-marketing","tag-campaign-strategy","tag-community-engagement","tag-content-2","tag-content-marketing","tag-content-promotion","tag-content-strategy","tag-email-marketing","tag-facebook-lookalike-audiences","tag-paid-advertising","tag-personalization","tag-quora","tag-roi","tag-social-media","tag-software-as-a-service-saas","tag-strategy"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/08\/Five-content-promotion-strategies-SaaS-marketers-should-implement-today.png","category":"Content","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141862"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141871"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141862"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}