{"id":141924,"date":"2020-09-10T11:00:22","date_gmt":"2020-09-10T11:00:22","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141924"},"modified":"2020-09-10T11:30:14","modified_gmt":"2020-09-10T11:30:14","slug":"seo-proposals-particular-challenges-and-how-to-avoid-getting-a-silent-no","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/09\/10\/seo-proposals-particular-challenges-and-how-to-avoid-getting-a-silent-no\/","title":{"rendered":"SEO proposals: Particular challenges and how to avoid getting a silent no"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li>Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive.<\/li>\n<li>A quick look at the typical story of how the pitching process works and the top reasons that make customers indecisive about an SEO proposal.<\/li>\n<li><span style=\"font-weight: 400;\">SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. <\/span><span style=\"font-weight: 400;\">Let\u2019s take a typical story of how the SEO proposal and pitching process works. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful ecommerce company through a common friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The day of the presentation comes, and the ecommerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She does this daily for almost two weeks and, with each day, her confidence drops. There is no answer from the potential customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She feels awkward* to follow-up. What could she ask? Why don\u2019t they at least say if they want to pursue the SEO campaign or not? What is with this \u201csilent no\u201d?<\/span><\/p>\n<p><i>Content created in partnership with <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.seomonitor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEOmonitor<\/a>.<\/span><\/i><\/p>\n<h2>What could be the reason that makes customers get indecisive?<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve pitched a few clients already, you\u2019ve probably experienced a similar situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It feels like a win, but then communication gets postponed. It\u2019s not clear if you should follow-up or not. And even if you were to follow-up, what would you ask?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They haven\u2019t raised any particular concerns or downright rejected the SEO proposal. There has to be something that brought them to your agency in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve invested the time for the meetings and maybe even shared their analytics account. So there\u2019s a hint of trust-building up so far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if the dilemma stems from them forming trust based on \u201cgut feeling\u201d in the meetings, but lacking enough knowledge to judge whether the projected results will, in the end, be achieved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They want to make sure they make the best rational decision \u2013 but they can\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explaining the reasoning behind each data point and action in your SEO proposal, and arguing from first principles, should leave less room for doubt and more for critical thinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look through the steps that can go into an SEO proposal and how to bring clarity and convey trust using granular data along the way.<\/span><\/p>\n<h2>What goes into an SEO proposal?<\/h2>\n<h3><b>1. Show a deep understanding of the industry<\/b><\/h3>\n<h4>Keyword research<\/h4>\n<p><a href=\"https:\/\/seoai.net\/sew-01-kws\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Keyword research<\/span><\/a><span style=\"font-weight: 400;\"> is the first step into better getting to know your customer and their industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The entire quality of the pitch depends on choosing the right keywords and being able to explain the principles behind your decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coupled with your expertise of choosing precisely the ones that you know are valuable for optimizing, you\u2019re building the <a href=\"https:\/\/library.seomonitor.com\/post\/managing-100-000-keywords-with-one-hand?utm_source=sewprod.wpenginepowered.com&amp;utm_medium=native-article&amp;utm_campaign=09.2020%20Silent%20No%20SEW\" target=\"_blank\" rel=\"dofollow noopener noreferrer\">keyword portfolio<\/a>. But this may prove challenging for your customer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141934\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/1-1024x598.png\" alt=\"SEO proposals: Metrics\" width=\"640\" height=\"374\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/1-1024x598.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/1-300x175.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/1-768x449.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/1.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, business owners would have a different way of describing their business. So they could mistake queries for whichever words they would want their brand to be associated with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can help your customers focus on the end-users\u2019 search habits in your SEO proposal by describing why it doesn\u2019t make sense to improve visibility for queries that are navigational keywords and trigger site links. Then, follow-up with why you grouped the ones that set off the same search results and are part of the same topic, for more understanding.<\/span><\/p>\n<h4>Competitor overview<\/h4>\n<p><span style=\"font-weight: 400;\">Customers might think of their competitors as being other companies selling similar services and products, regardless of their organic visibility. They might even disagree that a particular website or company is in their industry, but you have data on your side. You\u2019ve selected only the companies that get the most impressions for the selected group of keywords \u2013 and it\u2019s all easily verifiable by searching on Google.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141935 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/2-1024x583.png\" alt=\"SEO proposals: Competitor overview visibility scores\" width=\"640\" height=\"364\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/2-1024x583.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/2-300x171.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/2-768x437.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/2.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The different <\/span><a href=\"https:\/\/seoai.net\/sew-01-visibility\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">visibility scores<\/span><\/a><span style=\"font-weight: 400;\"> set the stage for what the opportunity will be. While it\u2019s impossible to predict what the future will hold, the present results are precise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a competitor has already achieved success, it shows there\u2019s a substantial opportunity.<\/span><\/p>\n<h3><b>2. Establish the truth on the current SEO performance by splitting the organic traffic in brand and non-brand<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The outcome of SEO is the increase in organic traffic. This makes many people turn towards the organic traffic figure whenever they want to measure SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The total number of organic traffic is composed of both brand and non-brand organic visits. Still, it is only the <\/span><a href=\"https:\/\/seoai.net\/sew-01-non-brand\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">non-brand traffic<\/span><\/a><span style=\"font-weight: 400;\"> that connects to and is dependent on, search engine optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customer might intuitively realize this, but they didn\u2019t have the tools to be able to study the data. If you split the two, you focus the evaluation process on SEO. It, also, shows that you would not take credit for marketing activities that were already going on, and so removes another fear that could make the customer doubtful.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141936\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/3-1024x578.png\" alt=\"SEO proposal component: Current organic traffic\" width=\"640\" height=\"361\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/3-1024x578.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/3-300x169.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/3-768x434.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/3.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Plus, it might be the first time the customer can put their finger on how much their branding drives their income, a question they have probably struggled with for a long time.<\/span><\/p>\n<h3><b>3. Present a realistic forecast that can be understood and verified<\/b><\/h3>\n<h4>Estimating impact in terms of clicks and conversions instead of rankings<\/h4>\n<p><span style=\"font-weight: 400;\">From a customer perspective, all of the improvements in visibility have just one final goal \u2013 an increase in their business performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clicks, ecommerce transactions, or goals are the way businesses keep track of them. By transposing better rankings to clicks and conversions, you tie the SEO campaign to the reality of running a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decoding the impact of rank changes into clicks and conversions can look like a simple formula for a customer at first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, when taking into account search volumes, <a href=\"https:\/\/trends.seomonitor.com\/topics\/uk\" target=\"_blank\" rel=\"dofollow noopener noreferrer\">year over year trends<\/a> that influence the past data, and dynamic changing CTRs, you show much work and thought goes into the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to do that, you need to get into an even lower layer \u2014 the way Google displays results for each keyword and how changes in search features influence click-through rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but the advent of mobile brings even more pieces to the puzzle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cten blue links\u201d have diminished in favor of a mix between<a href=\"https:\/\/searchenginewatch.com\/2019\/07\/10\/evolution-of-search-engine-result\/\" target=\"_blank\" rel=\"noopener noreferrer\"> search features<\/a> and organic results. For example, a search for \u201chotels in Paris\u201d would trigger Google\u2019s hotel widget and at least two ads. It takes more than three full scrolls to get to the first organic result.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141937 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/4.png\" alt=\"Presenting a realistic forecast and view for the client\" width=\"728\" height=\"601\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/4.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/4-300x248.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/4-768x635.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By using a variable CTR model for each SERP, you remove the possibility that the methodology could be considered oversimplified and expose the customer to the complexities of modern organic optimizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adding monthly swings in search volume and year-over-year trends, you set the building blocks for a data-driven, comprehensive forecast.<\/span><\/p>\n<h4><b>Highlight how their traffic would look like with and without the SEO campaign<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Unless your customers have just launched their website, they already rank in search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By going the extra mile and first creating and presenting a forecast based on their current traffic and the search trends that might influence them, you lay out a foundation of transparency and easily researchable assumptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlighting the difference between existing, projected, and additional traffic and conversions you remove one last piece of doubt \u2013 What might happen if I won\u2019t go through with the SEO campaign?<\/span><\/p>\n<h4><b>Setting expectations and aligning SEO with the customer\u2019s business projection<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">While some customers know that SEO is more of a marathon than a sprint, for others, it can be their first foray in attempting to improve visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By acknowledging that the first months would bring less impact, but it picks up as the campaign progresses, you are transparent from the start.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141938 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/5-1024x577.png\" alt=\"Clearly give a separate view of brand and non-brand search\" width=\"640\" height=\"361\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/5-1024x577.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/5-300x169.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/5-768x433.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/5.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A 12-month forecast allows customers to be able to take their sales projections and fit them on top of the SEO opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of treating SEO as an independent tactic, they can now imagine the campaign as an essential activity to their day-to-day business operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including seasonality allows for better inventory planning and proves, once more, that you\u2019re committed to their long term success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also get to learn about <a href=\"https:\/\/searchenginewatch.com\/2020\/04\/07\/research-dark-ux-patterns-ruining-brand-loyalty-uk-consumers\/\" target=\"_blank\" rel=\"noopener noreferrer\">consumers\u2019 habits<\/a> and maybe, in the future, rely even more on search data when making a business decision.<\/span><\/p>\n<h3><b>4. Compare the SEO budget to the equivalent in PPC<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Is the SEO campaign worth it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This question might go through someone\u2019s mind when having to make the final decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By bringing an external source of truth in the form of how much it would cost to run a paid search campaign on the exact keyword portfolio, you highlight how valuable it is for other companies to grab the first results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows the customer to perform their independent research and build more trust in the projected outcome. Not only that, but they now have a point of reference for your pricing as well.<\/span><\/p>\n<h3><b>5. Convey transparency by discussing performance tracking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As you have now navigated the ins and outs of the forecast, there\u2019s still one more thing that may get the customer stuck in a loop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can they trust your agency on delivery? Would they be able to check the progress by themselves?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can\u2019t just load up their analytics account and see the impact \u2013 the results are a mix between branded and non-branded keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could provide a detailed explanation of how reporting will run in a relationship with the set goal and what goes into the metrics that describe their visibility.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141939\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/6-1024x587.png\" alt=\"Reporting\" width=\"640\" height=\"367\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/6-1024x587.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/6-300x172.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/6-768x440.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/6.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Taking it a step further and including the objective in the contract can remove any fear they still have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s bold, but isn\u2019t it worth it to have your agency\u2019s day-to-day operations aligned with your customer\u2019s results?<\/span><\/p>\n<h2>How to help your customers say a loud yes instead of a silent no?<\/h2>\n<p><span style=\"font-weight: 400;\">Remove doubts that can form in their mind, by explaining each hypothesis and backing it up with evidence, going through the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show a deep understanding of the industry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish the truth on their current SEO performance by splitting brand and non-brand traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Present a realistic forecast that can be understood and verified<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compare the SEO budget to the equivalent in PPC<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convey transparency by discussing performance tracking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Meticulously going through all of these steps is hard. We get that. That\u2019s why we\u2019ve launched a new version of our \u201cSearch Awards\u201d winning SEO forecasting module.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you along each of these actions, except for one. The hangover you get after celebrating your 10th closed deal in a single month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our forecasting methodology has been successfully used for more than four years, by hundreds of clients, to set realistic objectives and improve their pitches. That\u2019s why we\u2019ve gone a step further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We created an <\/span><a href=\"https:\/\/seoai.net\/sew-01-proposal-builder\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO proposal builder<\/span><\/a><span style=\"font-weight: 400;\"> that leverages data from SEOmonitor, with the simplicity of Google Slides, and gives real-world examples from other SEO agencies around the world, in an intuitive drag-and-drop interface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s only a part of what we do. We\u2019ve designed SEOmonitor to help you acquire, manage, and retain more customers for your agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join us, and hundreds of SEO agencies clients, in the journey of bringing more transparency and measurability to the SEO industry. <\/span><a href=\"https:\/\/seoai.net\/sew-01-cta-footer\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Click here<\/span><\/a><span style=\"font-weight: 400;\"> for a trial that doesn\u2019t ask you for a credit card, but gives you full access to the platform.<\/span><\/p>\n<h2><b>Top tip: How to follow-up without the awkwardness<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instead of just asking busy customers if they had time to review your proposal, why not take a bit of time to go through their existing organic industry landscape and look for significant changes that they may not even know about \u2013 Yet!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/seoai.net\/sew-01-signals-pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Signals<\/span><\/a><span style=\"font-weight: 400;\">, you can easily spot those insights that can help you re-open the conversation with your indecisive customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no.<\/p>\n","protected":false},"author":1092,"featured_media":141940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5,27488],"tags":[27930,6142,22,676,614],"content_type":[],"class_list":["post-141924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-seo","category-sponsored","tag-customer-conversion","tag-industry","tag-seo","tag-seo-best-practices","tag-seo-proposals"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/featured-image.png","category":"Industry","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141924"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141940"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141924"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}