{"id":141955,"date":"2020-09-11T10:56:51","date_gmt":"2020-09-11T10:56:51","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141955"},"modified":"2020-09-11T10:56:51","modified_gmt":"2020-09-11T10:56:51","slug":"inbound-marketing-for-brand-awareness-four-up-to-date-ways-to-do-it","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/09\/11\/inbound-marketing-for-brand-awareness-four-up-to-date-ways-to-do-it\/","title":{"rendered":"Inbound marketing for brand awareness: Four up-to-date ways to do it"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li>You probably can\u2019t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns.<\/li>\n<li>How do you crack the code using the right method and what&#8217;s the most effective for you? Inbound marketing or outbound marketing?<\/li>\n<li>Ali Faagba discusses the challenges of inbound marketing and the how-to solve them<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">The first rule in the 22 Immutable Laws of Marketing is to be the first. But what do you do when you are not?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You probably can\u2019t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inbound marketing or outbound marketing: Which one will work for you best? How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This piece discusses the challenges and the how-to of solving them.<\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Generic_trademark\" target=\"_blank\" rel=\"noopener noreferrer\">Proprietary eponym<\/a>! You may never have heard of it, but it is the bane of new brands trying to create brand awareness or make headways into industries dominated by big guns.<\/p>\n<p><span style=\"font-weight: 400;\">Imagine someone in the soft drink industry. The competition is with Coca-Cola, yet, most consumers will ask for a coke when hanging out in a cafe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In industries where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big names use their longevity, time-tested popularity, and a fat purse to create a monopoly and call the market shot &#8212; and having earned proprietary eponyms, they push low-budget upcoming competitors into the abyss.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are not paranoid. They are really out to get you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this is an internet marketing world, and you are willing to try against all the odds, knowing fully well that creating a proprietary eponym of your own is, in all likelihood, impossible. Yet, you want your brand to gain traction and make a dent, in spite of the dominant brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where do you start? Do you pay social media companies to disrupt the attention of an innocent user who is already loyal to one brand or, do you try creating content that brings your prospects to you through an organic search?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you already make an offer that surpasses your big competitors &#8211; beating them to solve a problem your prospects would like solved or building into your product a new experience you know they will want to have, let\u2019s look into what you should do.<\/span><\/p>\n<h2>Inbound marketing or outbound marketing: Which one is better in creating brand awareness?<\/h2>\n<p><span style=\"font-weight: 400;\">First, let\u2019s deal with this question with some data. Numbers don\u2019t lie, they say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/ppcprotect.com\/how-many-ads-do-we-see-a-day\/#:~:text=Fast%20forward%20to%202020%2C%20and,exactly%20did%20we%20get%20here%3F\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PPC Protect<\/span><\/a><span style=\"font-weight: 400;\">, the average person sees between 6000-7000 ads a day. From TV ads to outdoor signage to social media ads, ads are paralyzing us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar research from<\/span> <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/#gref\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Small Biz Genius<\/span><\/a><span style=\"font-weight: 400;\"> shows that the average person is targeted with over 1,700 ads per day but only gets to see half of them.<\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/454473\/ad-blocking-cost-usa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Statista forecasted<\/span><\/a><span style=\"font-weight: 400;\"> that revenue loss due to ad-blockers would increase to 12.2 billion US dollars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can go on, but even the first two stats suffice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what kind of response do you expect to get from an ad-addled brain that\u2019s already loyal to a specific brand when a gazillion of you are vying for his attention?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to creating awareness for your business, let the need to solve a problem spur research in your prospect, get your inbound marketing arsenal ready to be the magnet of those prospects, and make your brand message lure them into a relationship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, you won\u2019t be spending your top dollars on indifferent audiences. How much further do you need to know to be sure inbound marketing can do a better job of brand awareness for you than outbound marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the top inbound marketing strategies you can use to build brand awareness?<\/span><\/p>\n<h2>1. Start with a scalable guest post strategy<\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019m not trying to put the cart before the horse here. And if it appears that way, hear me out first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For every serious entrepreneur, there is a fountain of energy that never runs dry in doing things. Still, this fountain runs low whenever something depends on the third party.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be surprised I mentioned guest post as the first thing you should pay attention to; after all, for guest post campaigns to truly succeed, you need a landing page people can refer to or a blog post that is rewarded with backlinks from your guest post efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem, though, is that despite doing your due diligence in keyword research, putting content on your blog site, and optimizing them for search engines, one problem you will encounter is that no one may ever get to see them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you have a large follower base on social media, organic reach on social platforms is in a steady decline. You can\u2019t blame the social media companies for this, they are entrepreneurs too, and their profit depends on the money you take away from them when your post reaches too far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, my choice of guest post strategy as a starting point in using inbound marketing to build brand awareness and visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t take my word for it. Ample examples exist to prove the effectiveness of guest posting in gaining brand visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you have been in the content marketing space for a while. In that case, you might have heard of Aaron Orendorf, a philosophy teacher, who used guest posting to catapult himself into prominence in the marketing world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through guest posting, he rose from an obscure online writer to become the editor-in-chief at Shopify Plus and became one of the most sought after content marketers in the world.<\/span><\/p>\n<h3>What you can do<\/h3>\n<p><span style=\"font-weight: 400;\">When you guest post to share a stand-out message and authenticity, you establish yourself as an industry leader and make people want to look more into what you do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take Neil Patel and the growth of Ubersuggest. While this is not a quintessential example of brand awareness through guest posting, it is a classical example of product growth tied with the popularity of the product owner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If guest posting can bring one popularity, then it can create brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the pain area remains, whether your guest post gets published or not, it is solely in the discretion of the publisher\/editor of your target publications which is why you should think deep and long about three things:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What publication do you want to get featured in?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they align with your brand identity?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do they want from you?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you want to achieve with your guest post campaign (thought leadership, backlinks, referral traffic, and other such parameters)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will you need help to achieve that?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Or, can you pay them for a brand mention, and is this best for you?<\/span><\/li>\n<\/ol>\n<h2>2. Content that solves a problem: Complete, lucid, and actionable<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s not forget: for all its buzz, content marketing works because of a single streak: it gives. It gives for free. It gives it all. Unsparingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big companies use content &#8212; in terms of blog posts, whitepapers, Infographics, ebooks, etc. &#8212; in a well-knitted series of strategies to attract prospects who are looking to solve a problem, and then hook them into a sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to content marketing, trust is the key. And how do you gain trust?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is by giving; by posting a problem-solving kind of content that leaves your visitor saying, \u201cThat\u2019s what I\u2019m looking for\u201d, then promising them more in exchange for their email address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This works like magic every time. Let\u2019s run a little exercise on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now I\u2019m searching on Google to look for how to create a logo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141966\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/create-a-logo-1024x73.png\" alt=\"Inbound marketing exercise - Google &quot;create a logo&quot;\" width=\"640\" height=\"46\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/create-a-logo-1024x73.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/create-a-logo-300x21.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/create-a-logo-768x54.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/create-a-logo.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some random SEO optimized website showed up, and I clicked on it, leading me here:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141967\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/creating-a-logo-1024x324.png\" alt=\"Landing on website for &quot;creating a logo&quot; keyword\" width=\"640\" height=\"203\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/creating-a-logo-1024x324.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/creating-a-logo-300x95.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/creating-a-logo-768x243.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/creating-a-logo.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And after inserting the name of my brand and clicking on the Get Started button, I found myself here:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141969\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-options-1024x479.png\" alt=\"After adding brand name\" width=\"640\" height=\"299\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-options-1024x479.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-options-300x140.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-options-768x359.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-options.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once I have chosen an option, I was led to another page where I can now save my new logo:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141970 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/Save-logo-1024x429.png\" alt=\"Inbound marketing through website: Save logo\" width=\"640\" height=\"268\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/Save-logo-1024x429.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/Save-logo-300x126.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/Save-logo-768x322.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/Save-logo.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As I attempted to save my logo, below is what I got:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141968\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-email-1024x432.png\" alt=\"Using website touch points to providing a free service and get first-party data like email ids\" width=\"640\" height=\"270\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-email-1024x432.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-email-300x127.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-email-768x324.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/logo-email.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it. Attracting leads with inbound marketing is not so complicated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the name of this logo design company is Free Logo Design, you may notice that I wasn\u2019t searching for a specific company in my Google search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was only looking for a generic term that helps me to solve my most immediate problem, which is to create a logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By searching, I found someone who has provided a solution for it, and now they are asking me for my contact should I want more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps I do, maybe I don\u2019t just have the money yet. Maybe soon. Or perhaps I just haven\u2019t decided to pay. Or maybe I don\u2019t know they have a feature that I\u2019m looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now they have an opportunity to show me all they\u2019ve got since they now have my contact, and I am now familiar with their brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget you don\u2019t have to give a freemium to get a lead; a problem-solving content will suffice in most cases, so long as your prospect is out to solve a problem. And I bet it\u2019s the one that wants to solve a problem you are looking for.<\/span><\/p>\n<h2>3. Webinar and other education platforms<\/h2>\n<p><span style=\"font-weight: 400;\">In the peak period of the &#8220;shelter in place&#8221; in response to COVID-19, On24, a webinar hosting platform, saw an eight percent jump in the number of marketing-centric webinars hosted on its platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even more impressive is how educational webinars have exploded in comparison, <\/span><a href=\"https:\/\/www.on24.com\/blog\/webinar-benchmarks-report-covid-19-special-edition-how-businesses-drive-digital-engagement-in-a-wfh-world\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">On24 reports<\/span><\/a><span style=\"font-weight: 400;\">. It also reported that training and continuing education jumped by 11% and 22%, respectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, <\/span><a href=\"http:\/\/www.guide2research.com\/research\/online-education-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Massive Open Online Courses (MOOC) are rising<\/span><\/a><span style=\"font-weight: 400;\"> year on year. It is not just the stay at home order of the pandemic that brought about the upward trend in e-learning. The comfort and flexibility of learning online have always been of attraction to long-life learners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, smart corporate institutions and businesses use <\/span><a href=\"https:\/\/contentmarketingprofit.com\/best-online-course-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">online course platforms<\/span><\/a><span style=\"font-weight: 400;\"> to provide learning opportunities for willing learners and also turn them to leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020 alone, Neil Patel has launched no less than two online courses. If you had attended any of them, you would understand that they are a pure lead generation strategy tailor-made to boost visibility and adoption of his Ubersuggest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, as the marketing options are getting narrower based on the disproportionate number of ads run online, learning webinars and online classes are where people go out of their own volition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers, this means an opportunity to sell to a group of prospects who aren\u2019t just passive readers or random social media users but active listeners who are willing to end the day having learned and encountered something new.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are willing to use inbound marketing as your key awareness-building option, launching webinars and free online courses should be among your first-in-lines.<\/span><\/p>\n<h2>Podcasting should not be left out<\/h2>\n<p><span style=\"font-weight: 400;\">In all marketing kinds, attention matters a lot. In the past, passive awareness never sold things. Today, passive awareness never sells anything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And eBay knows this better than anyone else. Imagine the popularity of eBay. Still, the company launched a podcast show dubbed \u201cOpen for Business.\u201d Albeit frank about its aim to build more brand awareness, 85% of the show\u2019s time teaches, for free, how to build a business to success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFrom the hiring, to pricing, to financing and customer service, Open for Business is a must for anyone looking to succeed in business,\u201d an <\/span><a href=\"https:\/\/www.ebayinc.com\/stories\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">introduction <\/span><\/a><span style=\"font-weight: 400;\">on its podcast landing page reads.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/state-of-marketing?__hstc=20629287.a1ce386a30283b70c972ee6ab76c1151.1595757082572.1597570260948.1597572420852.4&amp;__hssc=20629287.1.1597572420852&amp;__hsfp=237474001\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">HubSpot <\/span><\/a><span style=\"font-weight: 400;\">says in 2018, 18% of marketers were looking to add podcasting to their strategy. If you checked now, the number must have gone above that.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">If you have been looking to Google for an answer about what\u2019s best for building brand awareness, and you have interest in inbound marketing, or it is your budget that confines you, you may have found, as I have found, that most articles are generic and state the obvious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most annoyingly, they state no reasons as to why their strategy works. They walk you through most of the inbound marketing strategies but take no cognizance of what stage you are and whether you have the capacity to implement them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine an article that wants you to gain awareness but tells you to use email marketing, not even minding whether you have an email list in the first place or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are just starting out, this article is, by no means, exhaustive, but consider it a nudge in the right direction and a playbook to help you set about building your brand recognition the right way.<\/span><\/p>\n<p><em>Ali Faagba is a copywriter, content marketer, and a tech freelance writer. He&#8217;s been featured in Entrepreneur, Thrive Global and others. He can be found on Twitter <a href=\"https:\/\/twitter.com\/contentmints\" target=\"_blank\" rel=\"noopener noreferrer\">@contentmints<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here&#8217;s how inbound marketing can help.<\/p>\n","protected":false},"author":1092,"featured_media":141973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27893,27694,5],"tags":[978,75,53,369,37,355,959,20,6478,22,32,1119],"content_type":[],"class_list":["post-141955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-roi-marketing","category-seo","tag-brand-awareness","tag-content-2","tag-digital-marketing","tag-evergreen-content","tag-google","tag-guest-blogging","tag-inbound-marketing","tag-organic-search","tag-podcasting","tag-seo","tag-serps","tag-strategy"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/Inbound-marketing-for-brand-awareness-Four-up-to-date-ways-to-do-it.png","category":"Digital Marketing","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141955"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141973"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141955"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}