{"id":141974,"date":"2020-09-11T15:13:25","date_gmt":"2020-09-11T15:13:25","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=141974"},"modified":"2020-09-11T15:21:24","modified_gmt":"2020-09-11T15:21:24","slug":"how-to-get-your-youtube-videos-appear-in-googles-video-carousel","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/09\/11\/how-to-get-your-youtube-videos-appear-in-googles-video-carousel\/","title":{"rendered":"How to get your YouTube videos appear in Google\u2019s video carousel"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Google is giving a lot of visibility to video content through its interactive SERP section called a \u201cvideo carousel\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Getting your video ranked in Google\u2019s \u201cvideo carousels\u201d can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ranking in Google\u2019s video carousel is quite doable and doesn\u2019t require months of work or waiting. All you need is keyword research and video page optimization.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">YouTube is one of the most popular social media networks out there allowing brands to get discovered by their customers. <\/span><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/04\/27\/ultimate-guide-to-video-marketing-on-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">creating a popular YouTube channel <\/span><\/a><span style=\"font-weight: 400;\">takes time and a lot of effort, it is well worth it. <\/span><span style=\"font-weight: 400;\">One piece of a puzzle many YouTube creators are missing is optimizing your videos for organic discoverability through Google\u2019s video carousel.<\/span><\/p>\n<p>Here&#8217;s a comprehensive guide that looks into all the elements that you can capture to win your spot in Google&#8217;s top SERP real estate.<\/p>\n<h2>What are YouTube video carousels?<\/h2>\n<p><span style=\"font-weight: 400;\">Google offers a huge deal of organic visibility to YouTube videos through so-called video carousels, that is, interactive boxes featuring videos relating to the target search query:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141980\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-google.png\" alt=\"What are Google's video carousels\" width=\"666\" height=\"662\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-google.png 666w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-google-300x298.png 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: Google as of August 2020<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s even more organic visibility for videos in mobile search results where videos carousels take almost the whole screen:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141983 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/videos-mobile-results-965x1024.png\" alt=\"Mobile search results for Google's video carousel\" width=\"640\" height=\"679\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/videos-mobile-results-965x1024.png 965w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/videos-mobile-results-283x300.png 283w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/videos-mobile-results-768x815.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/videos-mobile-results.png 686w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: Google as of August 2020<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Whenever my video starts ranking in Google organic, it brings in lots of well-engaged views, especially as compared to other videos, even for very new\/inactive channels:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141979\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-carousels-1024x969.png\" alt=\"video carousel\" width=\"640\" height=\"606\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-carousels-1024x969.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-carousels-300x284.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-carousels-768x727.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-carousels.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: YouTube as of August 2020<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">But this strategy is not only helpful for driving views to your own channel. It is also a good way to better control your target Google SERPs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no denying a fact that videos are highly engaging and <\/span><a href=\"https:\/\/www.nextiva.com\/blog\/how-a-20-second-video-led-to-10-more-conversions.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">convert well<\/span><\/a><span style=\"font-weight: 400;\">, and we are pretty sure that visuals (in this case video thumbnails) may be stealing a lot of attention from Google\u2019s organic results (in fact, <\/span><a href=\"https:\/\/megaphonemarketing.com.au\/6-scientific-reasons-visuals-increase-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">there\u2019s a real science behind the visual impact<\/span><\/a><span style=\"font-weight: 400;\"> on consumers\u2019 behavior), so ranking your video there will help you drive more exposure for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news, YouTube SEO takes less time than <\/span><a href=\"https:\/\/seranking.com\/blog\/how-long-does-seo-take\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">traditional SEO does<\/span><\/a><span style=\"font-weight: 400;\">. I have seen my videos ranking in Google within a week after I upload them to YouTube! So this is a pretty fast way to boost your channel views by ranking your videos in Google\u2019s video carousel.\u00a0<\/span><\/p>\n<h2>Craft a detailed and factual title<\/h2>\n<p><span style=\"font-weight: 400;\">Your video page title is what you type in the \u201ctitle\u201d field when uploading your video:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141985\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-title.png\" alt=\"Create a well informed title to rank your YouTube video in Google's video carousel\" width=\"728\" height=\"260\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-title.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-title-300x107.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-title-768x274.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For SEO purposes (which implies organic search visibility), the title of the page is the most important on-page element, so treat it with care.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing a page title is always about maintaining a fine balance: You want it to be creative and original enough to get clicks while still being able to add some searchable keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can only make your title 100 characters long max which is not much!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few suggestions for you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always include a searchable keyword (here\u2019s a <\/span><a href=\"http:\/\/www.seosmarty.com\/how-to-find-most-valuable-keywords-to-create-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">quick guide<\/span><\/a><span style=\"font-weight: 400;\"> on identifying one)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your video includes entities (names, places, events, brands, products, etc), include those in the video title<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Titles that include numbers generally get more clicks, so experiment with adding numbers to your video title<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Titles that are worded as questions may spur curiosity and get more clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How-to titles always perform well for guides and instructions<\/span><\/li>\n<\/ul>\n<h3><b>Tip: Create videos around your target queries<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can go the other way around: Instead of trying to find a searchable keyword for your video idea, you can create videos around keywords you already know are popular with Google\u2019s users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily do that with tools like <\/span><span style=\"font-weight: 400;\">Placeit<\/span><span style=\"font-weight: 400;\"> that allows you to turn text content into the video format:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141989\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/placeit-1024x755.png\" alt=\"Placeit - using a tool to identify keywords for YouTube videos\" width=\"640\" height=\"472\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/placeit-1024x755.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/placeit-300x221.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/placeit-120x90.png 120w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/placeit-768x566.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/placeit.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Screenshot source: <\/span><span style=\"font-weight: 400;\">Placeit<\/span><\/em><span style=\"font-weight: 400;\"><em> as of August 2020<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Placeit doesn\u2019t require subscription payment, plus it offers free templates which makes it the most affordable video creation solution on the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way it could work:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grab any article from your site that received Google traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Google Search Console to find which search queries exactly drive clicks to your page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create videos around those queries (using your existing article)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another way to find opportunities to get your video visible on Google&#8217;s video carousel is by using <\/span><span style=\"font-weight: 400;\">Ahrefs<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run your domain in Ahrefs and click to \u201cOrganic keywords\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the filter called \u201cSERP features\u201d and check \u201cVideos\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here you go. There are all keywords your site is ranking for in Google and those are also search queries showing video carousels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141981\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-opportunities-1024x815.png\" alt=\"Ahrefs tool showing organic keywords for YouTube videos\" width=\"640\" height=\"509\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-opportunities-1024x815.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-opportunities-300x239.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-opportunities-768x611.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-opportunities-1536x1222.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-opportunities.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> as of August 2020<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs is my preferred SERP analytics tool due to its usability but of course, there are <\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/01\/02\/ahrefs-semrush-alternatives-competitive-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">many more cool tools<\/span><\/a><span style=\"font-weight: 400;\"> that can help you with this task.<\/span><\/p>\n<h2>Create a longer description<\/h2>\n<p><span style=\"font-weight: 400;\">While for the video titles, we don\u2019t have too many characters to work with, the video description field allows more characters than enough, so take the full advantage of those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video description field allows creators to put up to 5000 characters. It is important to create more detailed description for your video because search engines still rely on text content to index and rank your video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ideas on creating a more detailed and high-ranking video description:<\/span><\/p>\n<h3><b>1. Create your script<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are uploading a video interview, a webinar, or conference coverage, chances are you have more than enough text spoken to create a detailed description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiverr<\/span><span style=\"font-weight: 400;\"> is full of gigs offering you to transcribe a video and turn it into text, so it is a pretty easy way to create the text version of any video:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141986\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-transcribe-1024x860.png\" alt=\"Getting video transcribes with Fivver\" width=\"640\" height=\"538\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-transcribe-1024x860.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-transcribe-300x252.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-transcribe-768x645.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-transcribe.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.fiverr.com\/search\/gigs?query=transcribe%20video&amp;source=main_banner&amp;search_in=everywhere&amp;search-autocomplete-original-term=transcribe%20video\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Fiverr<\/span><\/a><span style=\"font-weight: 400;\"> as of August 2020<\/span><\/em><\/p>\n<h3><b>2. Use semantic analysis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I turn to semantic analysis at any time I am writing content. It always helps me discover more topics to cover and identify more questions to answer.<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/textoptimizer\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Text Optimizer<\/span><\/a><span style=\"font-weight: 400;\"> is an easy and effective semantic research tool that analyzes Google\u2019s search snippets to identify underlying concepts which will make your content more relevant to your target topic:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141992\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/textoptimizer-branded-1024x1010.png\" alt=\"TextOptimizer branded\" width=\"640\" height=\"631\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/textoptimizer-branded-1024x1010.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/textoptimizer-branded-300x296.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/textoptimizer-branded-768x757.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/textoptimizer-branded.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/twitter.com\/textoptimizer\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Text Optimizer<\/span><\/a><span style=\"font-weight: 400;\"> as of August 2020<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">I don\u2019t think I know an alternative to Text Optimizer for creating an optimized context so easily, but here\u2019s <\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/12\/16\/the-beginners-guide-to-semantic-search\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">more on semantic analysis<\/span><\/a><span style=\"font-weight: 400;\"> and why it is useful.<\/span><\/p>\n<h3><b>3. Create a time-stamped video outline<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t miss this step! YouTube allows you to add clickable timestamps that take viewers deeper into your video to where you discuss that subtopic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a detailed <\/span><a href=\"https:\/\/howtonow.com\/how-to-timestamp-a-youtube-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tutorial on creating YouTube timestamps<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Play your video up to the point where it starts discussing a new topic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pause your video at the point you want to timestamp<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type the time exactly as you see in the video player into the video description field.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141988\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/copy-time-youtube-timestamp-1024x589.png\" alt=\"Copy time YouTube timestamp - Use it to get your video ranked in Google's video carousel\" width=\"640\" height=\"368\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/copy-time-youtube-timestamp-1024x589.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/copy-time-youtube-timestamp-300x173.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/copy-time-youtube-timestamp-768x442.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/copy-time-youtube-timestamp-1536x883.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/copy-time-youtube-timestamp.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=n1_5gGNjiVw\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> as of August 2020<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This clickable video outline in the video description will drive people deep into the video, so you will see more engagements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, your video may enjoy even more exposure in search, because Google sometimes grabs that outline to show right inside search results:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-141982\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-outline-in-search.png\" alt=\"Video outline in Google's video carousel search\" width=\"336\" height=\"728\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-outline-in-search.png 336w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-outline-in-search-138x300.png 138w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.google.com\/search?q=eyeglasses+how+to+wear\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> as of August 2020. (Google giving extra visibility to a video by showing its clickable outline right inside search results)<\/span><\/em><\/p>\n<h2>Add more tags and a few hashtags<\/h2>\n<p><span style=\"font-weight: 400;\">YouTube tagging is still a good way to categorize your video the right way. They help search engines to better understand what it is your video is about and rank it accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can up to 500-character worth of tags for each of your videos, and there\u2019s no reason saving on those characters. Feel free to use all of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hashtags were introduced not so long ago, and creators still confuse the two, so to help you out, here\u2019s a quick list of how they work and:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><b>YouTube tags<\/b><\/td>\n<td><b>YouTube hashtags<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Where to enter<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Separate the \u201cTags\u201d field on the video edit page<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Anywhere in the video description<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Has limits\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Max 500 characters<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Max 15 hashtags<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Have the hash\/pound <\/span><b>symbol #<\/b><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Is visible on the public video pages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Helps make the video more findable<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">While tags are mostly for YouTube search rankings, hashtags appear as a visible part of the page, so they send some relevancy signals to search engines:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141991\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/tags-hashtags-1020x1024.png\" alt=\"Tags and hashtags help find relevance\" width=\"640\" height=\"643\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/tags-hashtags-1020x1024.png 1020w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/tags-hashtags-300x300.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/tags-hashtags-768x771.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/tags-hashtags-1530x1536.png 1530w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/tags-hashtags.png 725w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><span style=\"font-weight: 400;\"><em>Source: YouTube as of August 2020. (Enter hashtags into the description area and tags in the separate \u201cTags\u201d field)<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help brainstorming more tags for your video, try <\/span><a href=\"https:\/\/rapidtags.io\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Rapidtags.io<\/span><\/a><span style=\"font-weight: 400;\"> which generates tags:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-141990 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/rapidtags-io-1024x893.png\" alt=\"Rapidtags.io\" width=\"640\" height=\"558\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/rapidtags-io-1024x893.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/rapidtags-io-300x262.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/rapidtags-io-768x670.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/rapidtags-io-1536x1340.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/rapidtags-io.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/rapidtags.io\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Rapidtags.io<\/span><\/a><span style=\"font-weight: 400;\"> as of August 2020<\/span><\/em><\/p>\n<h2>Create an eye-catching video thumbnail<\/h2>\n<p><span style=\"font-weight: 400;\">A video thumbnail is what shows up in Google\u2019s video carousel, so it will directly impact your click-through. This makes your video thumbnail one of the major assets for your video:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141984\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-thumbnails-click-579x1024.jpg\" alt=\"Create eye-catching video thumbnails to rank in Google's video carousel\" width=\"579\" height=\"1024\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-thumbnails-click-579x1024.jpg 579w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-thumbnails-click-170x300.jpg 170w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/video-thumbnails-click-scaled.jpg 412w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.youtube.com\/results?search_type=search_videos&amp;search_query=designer+glasses&amp;search_sort=relevance&amp;search_category=0&amp;page=\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> as of August 2020<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Luckily creating an eye-catching and, more importantly, click-inviting video thumbnail is not difficult. There are tools to create one for free, as well as cool <\/span><a href=\"https:\/\/colorlib.com\/wp\/youtube-mockup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">templates<\/span><\/a><span style=\"font-weight: 400;\"> to come up with your own unique recognizable style:<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">YouTube video optimization strategy is very much like any SEO strategy: You need to create a lot of relevant context for search engines to be able to understand and correctly classify your video. To optimize your YouTube video page:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft an attention-grabbing title which would include your target keyword<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write a detailed, semantically optimized video description (and include clickable video outline for viewers and search engines to easily access the part they are most interested in)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add tags and hashtags to make your video even more findable<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, links play a huge part in organic visibility, so make sure to link to your videos from your own site. This includes both embedding your videos and linking to them directly.<\/span><\/p>\n<p><em>Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com. She can be found on Twitter <a href=\"https:\/\/twitter.com\/seosmarty\" target=\"_blank\" rel=\"noopener noreferrer\">@seosmarty<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ranking in Google\u2019s video carousel is quite doable and doesn\u2019t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.<\/p>\n","protected":false},"author":1092,"featured_media":141994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,15],"tags":[369,37,154,22,32,1112,27935,186,27828],"content_type":[],"class_list":["post-141974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-video","tag-evergreen-content","tag-google","tag-google-serps","tag-seo","tag-serps","tag-video-content","tag-video-content-optimization","tag-youtube","tag-youtube-guide"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/How-to-get-your-YouTube-videos-appear-in-Google\u2019s-video-carousel.png","category":"SEO","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=141974"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/141974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/141994"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=141974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=141974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=141974"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=141974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}