{"id":142018,"date":"2020-09-17T15:24:40","date_gmt":"2020-09-17T15:24:40","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142018"},"modified":"2020-09-17T15:24:40","modified_gmt":"2020-09-17T15:24:40","slug":"what-you-must-know-about-tiktok-for-business","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/09\/17\/what-you-must-know-about-tiktok-for-business\/","title":{"rendered":"What you must know about TikTok for business"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">The majority of TikTok users<\/span><span style=\"font-weight: 400;\"> are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you want to promote your business, there are multiple paid advertising options. You can run branded hashtag challenges, brand takeovers, and infeed content ads.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Influencers are a big deal on TikTok. By partnering with influencers, you can expand your reach and grow your TikTok audience.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Countries across the world are raising concerns over TikTok\u2019s data and security policies. Therefore, before you start creating a marketing strategy for TikTok, it\u2019s worth checking the local regulations.<\/span><\/li>\n<li>Find out how you can take advantage of TikTok for business.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Early adopters of Instagram demonstrated that if you can find the right strategy to leverage the platform during its initial days, you can easily become the top influencer and monetize your success. So, if you\u2019re looking to stay ahead of the competition, the game of signing up for new social media platforms is worth the candle. Are you thinking of TikTok for business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, now is the best time to create a TikTok account for your business. Being the fastest growing social media of the decade, TikTok has around <\/span><a href=\"https:\/\/datareportal.com\/social-media-users?rq=tiktok\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">800 million active monthly users<\/span><\/a><span style=\"font-weight: 400;\"> globally. This makes TikTok the <\/span><a href=\"https:\/\/www.oberlo.com\/statistics\/most-popular-social-media-platforms\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">seventh most popular social media platform<\/span><\/a><span style=\"font-weight: 400;\"> in the world. Given the numbers, it should not come as a surprise that so many businesses are moving their marketing efforts to TikTok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, where do you start your business\u2019 journey on TikTok? This article is a great start! We\u2019ve gathered all the important aspects your business should know about this trendy platform.\u00a0<\/span><\/p>\n<h2><b>Audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The first important thing you should know about Tiktok is that it has a very specific audience. The platform is extremely popular among Gen Zers. In fact, <\/span><a href=\"https:\/\/blog.globalwebindex.com\/trends\/tiktok-music-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">41% of TikTok users<\/span><\/a><span style=\"font-weight: 400;\"> are aged between 16 and 24. When it comes to gender demographics, <\/span><a href=\"https:\/\/en.lab.appa.pe\/2018-07\/addicted-to-tiktok.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">55.4% of TikTok users<\/span><\/a><span style=\"font-weight: 400;\"> are male compared to 44.4% of female users. When asked why they like TikTok, platform users say they enjoy watching someone else\u2019s videos, liking content, and following other users.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142025\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/User-consumption-to-help-TikTok-for-business.png\" alt=\"User consumption to help TikTok for business\" width=\"460\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/User-consumption-to-help-TikTok-for-business.png 460w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/User-consumption-to-help-TikTok-for-business-270x300.png 270w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: <a href=\"https:\/\/blog.globalwebindex.com\/wp-content\/uploads\/2019\/01\/Blog-Behaviors-of-TikTok-Engagers-768x854.png\" target=\"_blank\" rel=\"noopener noreferrer\">Global Web Index<\/a>\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So, TikTok is a perfect platform for targeting Gen Zers. Keep in mind that Gen Z is a tech-savvy audience that\u2019s unlike other generations. They are not interested in hard sales and are immune to typical marketing campaigns. When marketing to Gen Zers, it\u2019s important to focus on the experiences rather than the benefits of the product. That\u2019s why if you\u2019re primarily targeting Gen Z, your business can\u2019t afford to ignore TikTok.\u00a0\u00a0<\/span><\/p>\n<h2><b>Content<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142022\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Content.png\" alt=\"TikTok for business - Content\" width=\"512\" height=\"291\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Content.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Content-300x171.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en\/apps\/tiktok?refer=tiktok_web\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok for business<\/a>\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Another important thing you should consider about TikTok is its unique content format. Often compared to Vine, TikTok is a short-form video platform. It\u2019s not the place for your traditional perfectly polished advertisement campaign. As stated on the official website, TikTok is made for real people to create real videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike other social media platforms, TikTok is a creative and entertainment space rather than a social space for communication. So, a smart way for brands to maximize their influence on TikTok is to understand the content popular within the platform and have their creative teams brainstorm content ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are the most popular content types on TikTok? <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1130988\/most-popular-categories-tiktok-worldwide-hashtag-views\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Studies show<\/span><\/a><span style=\"font-weight: 400;\"> that entertainment, dance, prank, and fitness videos are the most popular within the platform. DIY videos, skincare reviews, makeup tutorials, and fashion videos are beloved by TikTok users as well.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142021 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Content-types.png\" alt=\"TikTok for business - Content types\" width=\"512\" height=\"377\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Content-types.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Content-types-300x221.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: <a href=\"https:\/\/www.statista.com\/statistics\/1130988\/most-popular-categories-tiktok-worldwide-hashtag-views\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a>\u00a0<\/span><\/i><\/p>\n<h2><b>Advertisement options<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are multiple ways you can use TikTok to promote your business. Firstly, you should create a channel to share relevant videos. Yet, if you want to maximize your reach, it\u2019s helpful to use in-app advertising. Let\u2019s take a look at three popular ad types, so you can better understand how to market on TikTok.\u00a0<\/span><\/p>\n<h3><b>1. Infeed content ads\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Similarly to Snapchat and Instagram story ads, infeed content ads are short videos displayed in the user\u2019s feed in between other content. Infeed ads take the full screen, but users have an option to skip them. So, if you choose to create native ads, they must be engaging enough to grab users\u2019 attention within the first two seconds of the video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an infeed ad on TikTok.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142023\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-In-feed-ads.gif\" alt=\"TikTok for business - In feed ads\" width=\"271\" height=\"512\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">GIF <a href=\"https:\/\/i.gyazo.com\/17c6f56191ee1d15ed0935cc811cf583.gif\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/i><\/p>\n<h3><b>2. Branded hashtag challenges<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Launching a branded hashtag challenge is another way to promote your business on TikTok. In fact, it\u2019s one of the most popular ways to advertise products and business on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what exactly is a branded hashtag challenge? A hashtag challenge is a unique TikTok\u2019s content format where brands ask users to post a certain task using a specific hashtag. When TikTok users see your hashtag challenge, they will be redirected to the main challenge page which includes instructions on how they can participate along with other important details. The most popular branded hashtag challenges make their way to TikTok\u2019s trending page where millions of users can see them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a branded hashtag challenge on TikTok.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142020\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Brand-hashtag-challenges.gif\" alt=\"TikTok for business - Brand hashtag challenges\" width=\"264\" height=\"512\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">GIF <a href=\"https:\/\/i.gyazo.com\/7fd7b57fcdb40c3fe69cac8378857a97.gif\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/i><\/p>\n<h3><b>3. Brand takeovers\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A brand takeover is a full-screen ad that appears on users\u2019 devices when they open TikTok for the first time a day. Brand takeovers typically run for three to five seconds and are either videos or images. One great thing about brand takeovers is that you can link them to your TikTok profile, website, or a hashtag challenge page. TikTok allows only one brand to take over a category each day, meaning that your ad will play on a single day only.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a brand takeover.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142024\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/TikTok-for-business-Vans-Brand-takeover.gif\" alt=\"TikTok for business - Vans - Brand takeover\" width=\"262\" height=\"512\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">GIF <a href=\"https:\/\/i.gyazo.com\/ac98d4fa21195a18e923160af50c027b.gif\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/i><\/p>\n<h3><b>4. Influencers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Partnering with influencers is another way to promote your business on the platform. Influencers are a big deal on TikTok and businesses are increasingly putting the pedal to the metal and invest in TikTok marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to use influencers to promote your business on <a href=\"https:\/\/searchenginewatch.com\/2020\/02\/11\/tiktok-the-next-marketing-platform-for-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok<\/a>, consider starting with micro-influencers. Unlike macro-influencer, micro-influencers have a smaller reach in the range of 1,000-10,000 followers. Even though they have a smaller audience, micro-influencers usually have higher engagement and are, therefore, more likely to help you with conversions.<\/span><\/p>\n<h2><b>Potential challenges<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though TikTok gained enormous popularity over the last few years, governments have raised security concerns about the app. India banned TikTok over security concerns despite the <\/span><a href=\"https:\/\/www.washingtonpost.com\/world\/2020\/08\/03\/its-not-just-united-states-these-governments-see-tiktok-growing-problem\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">200 million users<\/span><\/a><span style=\"font-weight: 400;\"> in the country.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The talks around the TikTok ban have escalated fast into reality as countries continue to investigate the potential security threat and the platform\u2019s data and security policies. In the meantime, Tiktok users found a way around the ban using <\/span><span style=\"font-weight: 400;\">NordVPN<\/span><span style=\"font-weight: 400;\"> and other virtual private networks. Even though the destiny of TikTok in the United States is still up in the air, companies nonetheless continue marketing within the platform.\u00a0<\/span><\/p>\n<h2><b>The bottom line<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok keeps millions of users glued to their screens, and offers unique opportunities for brands to promote their products and go viral by using TikTok for business. By understanding these aspects, you can create relevant marketing content that will resonate with your audience on the platform. Hopefully, now you have a better idea about the addictive scrolling app that Gen Zers are so obsessed with.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you monetize the enormous popularity of TikTok for business to your advantage? Let\u2019s find out.<\/p>\n","protected":false},"author":1092,"featured_media":142026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,15],"tags":[27942,75,96,27842,27760,27774,27941,1112],"content_type":[],"class_list":["post-142018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","category-video","tag-audience-engagement","tag-content-2","tag-social-media","tag-social-media-marketing-smm","tag-tiktok","tag-tiktok-advertising","tag-tiktok-marketing","tag-video-content"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/09\/What-you-must-know-about-TikTok-for-business.png","category":"Social","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142018"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142026"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142018"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}