{"id":142222,"date":"2020-11-16T12:41:30","date_gmt":"2020-11-16T12:41:30","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142222"},"modified":"2020-11-17T09:34:23","modified_gmt":"2020-11-17T09:34:23","slug":"top-strategies-behind-link-building-success","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/11\/16\/top-strategies-behind-link-building-success\/","title":{"rendered":"Top strategies behind link building success"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link building starts from on-page SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get your on-page SEO right by working on pillar and cluster pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blend your on-page success with off-page SEO strategies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link building is not about the quantity\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a 12-month plan to maximize your off-page SEO success<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">SEO is more important than ever. As online usage is increasing and consumers&#8217; heads are turning to online purchases, it\u2019s vital to have a strong search presence for your business. Your ranking and authority will determine whether you\u2019ll get more visits from prospective customers. Link building can help you build your ranking and authority by earning valuable links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quality is crucial that\u2019s why you need to aim for relevant content that will make your earned link more important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you get started with off-page SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NO-BS have earned more than 50,000 contextual links after working with 5,000 websites for link building so they launched a <\/span><a href=\"https:\/\/www.clickz.com\/resources\/how-to-design-execute-your-off-page-seo-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">helpful guide on how to build a strong off-page SEO strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the takeaways.<\/span><\/p>\n<p class=\"p1\"><i><span style=\"font-weight: 400;\">Content created in partnership with<\/span><\/i><a href=\"https:\/\/nobs.link\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <i><span style=\"font-weight: 400;\">NO-BS<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Start with your on-page strategy<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can\u2019t work on your off-page strategy without building your on-page SEO strategy first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your site should be optimized for the best results so that you make the most of the links that you\u2019ll learn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, you should prioritize working on quality content, target keywords, page speed, mobile optimization, and metadata among others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User experience is very important. You can\u2019t rank high on SERPs without providing the best experience to all users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ideas to get started with on-page SEO.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Create pillar and cluster pages<\/span><\/h3>\n<p><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.13.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142223 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.13.png\" alt=\"\" width=\"569\" height=\"385\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.13.png 569w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.13-300x203.png 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The pillar and cluster model was first introduced by HubSpot several years ago. It\u2019s an extremely helpful way to organize your content based on the main themes and topics to make your SEO strategy more structured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re working for a branding agency, a pillar page could be about \u2018brand building\u2019 and a cluster article could be \u20185 tips to be authentic when building your brand\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of the pillar pages that define your business and start organizing your current content based on clusters that fit in the pillar pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working on the pillar and cluster pages can help you both with on-page and off-page SEO as you are building your authority through relevant content.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Build themed link funnels <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you work on your pillars, it\u2019s time to build your themed link funnels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link funnels can help you build topical authority starting from your pillars and moving it up to your conversion pages. It\u2019s the best way to link your on-page and off-page strategy to get the best results out of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to build different tiers of your links that you can also use in your future content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, start by building your pillar pages. Think of the main themes that define your site\u2019s content. Your pillar pages should be the pages that you ultimately want to lead everyone to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the page that will bring everyone closer to any sort of conversion. You can include testimonials, social proof, details of your services, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step is to work on your content clusters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content clusters should be pages that are somehow relevant to your pillar page. They are not as broad as your pillar page but they still have a connection to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All your content clusters should link to your pillar page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your links should be in two to three tiers to help you organize your content and they should be somehow linked back to your cluster page.<\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.27.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142224\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.27.png\" alt=\"\" width=\"743\" height=\"297\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.27.png 683w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-15-at-19.38.27-300x120.png 300w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is a useful strategy to blend on-page and off-page optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your themed links ready, start exploring new ways to diversify your content and your links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Work on the anchors, experiment with different types of content and always make sure you create unique content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to improve your off-page SEO strategy.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Create a 12-month off-page strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to build your off-page strategy is to work on a 12-month plan. You have more chances to be successful once you document your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOBS have created a<\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/11wamRH8llj5humCPJuSWjz80Iw9_ke-jW2Nz1a6Hpz4\/edit#gid=2013030417\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">template<\/span><\/a><span style=\"font-weight: 400;\"> with some examples of content and ideas on how to use the spreadsheet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few of the ideas to consider.<\/span><\/p>\n<h3><b>Identify your top keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start by identifying your most important keywords. You should sort them out in clusters as part of your on-page strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add each keyword to a pillar and explore the keyword difficulty for each one of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Come up with blog ideas for your pillar pages<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Work on blog title ideas that could match your pillar pages. This way you are creating the URL for each page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add more topics to the relevant pillar to make it easier when creating new clusters.<\/span><\/p>\n<h3><b>Create a plan for your links<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Set up a plan for the content you\u2019ll create for the pillar pages. There\u2019s no need to create all your posts at once! Expand your plan to the tier 1 and tier 2 links for each of your clusters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t make your strategy too complicated, you can focus on one cluster at a time and less competitive keywords.<\/span><\/p>\n<h3><b>Pay attention to the anchor text<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Be careful with your anchor text. Make sure that the text you choose is relevant to the link you use on each cluster article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to aim for exact-match keywords, it\u2019s better for the link to be naturally placed in the text.<\/span><\/p>\n<h3><b>Track the links you\u2019ve earned<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep track of the number of links that you\u2019ve earned. It makes it easier for you and your team to keep track of your progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no need to aim for large volume links at once. It\u2019s better to start gradually with 1-2 links per month.<\/span><\/p>\n<h4><b>To find out more about the tactics to boost your off-page strategy, download the guide \u2018How to design a strong off-page SEO strategy\u2019 <\/b><a href=\"https:\/\/www.clickz.com\/resources\/how-to-design-execute-your-off-page-seo-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>here<\/b><\/a><b>.<\/b><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Need to improve your link building strategy? Here\u2019s how to get started with your on-page and off-page SEO.<\/p>\n","protected":false},"author":21,"featured_media":142227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1217,50,113,22,32,1119],"content_type":[],"class_list":["post-142222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-digital","tag-link-building","tag-marketing","tag-seo","tag-serps","tag-strategy"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Tereza Litsa","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/10\/link-building-for-seo.png","category":"SEO","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142222"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142227"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142222"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}