{"id":142373,"date":"2020-11-17T17:42:56","date_gmt":"2020-11-17T17:42:56","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142373"},"modified":"2020-11-17T17:42:56","modified_gmt":"2020-11-17T17:42:56","slug":"harness-the-power-of-integrated-cro-and-social-media","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/11\/17\/harness-the-power-of-integrated-cro-and-social-media\/","title":{"rendered":"Harness the power of integrated CRO and social media"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote brand awareness if you want customers to know you exist.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collect social reviews and testimonials like you\u2019re collecting candy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User-generated content builds authenticity which means higher conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay up to date on customer support so your leads are happy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the FOMO (fear of missing out) concept to your advantage.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Do you have a new content marketing agency or <\/span><span style=\"font-weight: 400;\">ecommerce business<\/span><span style=\"font-weight: 400;\">? Or are you getting irrelevant traffic that doesn\u2019t convert from your marketing campaigns? Is your <\/span><a href=\"https:\/\/rickywang.com\/side-hustle-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">business model<\/span><\/a><span style=\"font-weight: 400;\"> just not resonating with your audience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps, it is time to shift your focus on Conversion Rate Optimization (CRO) and social media marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is where your audience lives these days. According to Oberlo, about 45% of the world population is on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142378\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-1.png\" alt=\"stat - CRO \" width=\"728\" height=\"461\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-1.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-1-300x190.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-1-768x487.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Oberlo<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But note that getting traffic from social media is only winning half the battle of scaling your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of whether you\u2019ve got a SaaS startup, a cute pet toy company, or even if you\u2019re just a <\/span><a href=\"https:\/\/rickywang.com\/dropshipping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">drop shipper<\/span><\/a><span style=\"font-weight: 400;\">, you need to convert that traffic to <\/span><a href=\"https:\/\/betterproposals.io\/blog\/how-to-write-a-sales-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">drive sales.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And it will happen only when your audience takes the desired action like buying a product or signing up to your newsletter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, your business should focus on increasing the number of visitors who complete a conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process is known as Conversion Rate Optimization (CRO).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what Skylar Reeves, founder of Ardent Growth, has to say about the benefits of CRO<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cOne of the biggest benefits of conversion rate optimization is the sheer ROI it can deliver without a linear increase in budget. There are often many small changes you can make to your marketing or advertising strategy that can increase your conversion rate dramatically &#8211; and that can make a huge difference to your annual revenue.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">By integrating CRO and social media, your business not only <\/span><a href=\"https:\/\/searchenginewatch.com\/2018\/03\/22\/how-to-drive-more-traffic-to-your-wordpress-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">gets good traffic<\/span><\/a><span style=\"font-weight: 400;\"> but increases sales as well.\u00a0<\/span><\/p>\n<p>Let\u2019s have a look at how you can leverage integrated CRO and social media for your business:<\/p>\n<h2>1. Create brand awareness<\/h2>\n<p><span style=\"font-weight: 400;\">Online awareness about your brand will be created when people find you on search engines, via paid advertising, earned media, social media, link building, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can use social channels like <\/span><a href=\"https:\/\/automate.io\/integration\/facebook-lead-ads\/facebook-offline-conversions\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Facebook to create brand awareness<\/span><\/a><span style=\"font-weight: 400;\"> since it\u2019s the most widely used social channel with <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> monthly active users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flipping the script, you can earn great brand mentions on popular blogs in your space, increasing brand awareness to <\/span><a href=\"https:\/\/userp.io\/link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">relevant audiences<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142379\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-2-1024x421.png\" alt=\"CRO - create brand awareness\" width=\"640\" height=\"263\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-2-1024x421.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-2-300x123.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-2-768x316.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-2.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/userp.io\/link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">uSERP<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">If your company primarily caters B2B, an awesome tactic would be utilizing LinkedIn automation tools to <\/span><a href=\"https:\/\/expandi.io\/blog\/linkedin-lead-generation-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">generate leads<\/span><\/a><span style=\"font-weight: 400;\"> from the popular social networking service. If you\u2019re struggling to plan out your brand-building strategy, then try using product roadmap software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platonik\u2019s Fraser McCulloch says, <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cThere are an estimated 7.5 billion searches a day on Google, the world&#8217;s biggest buyer research tool, figure out what problems prospects are searching for and give them solutions; that&#8217;s a better way to build a brand that people want.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">When you set up a social media account, you can optimize your account descriptions and keep it active and interactive with relevant <\/span><a href=\"https:\/\/www.marketingwriteup.com\/content-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">content that converts<\/span><\/a><span style=\"font-weight: 400;\">. It will help you to get more traffic to your landing pages and, more than likely, conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile Marketer found out that 90% of people purchase from brands they follow on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And of course, by connecting with your audience in real-time via social channels, you will be building a good relationship with them.<\/span><\/p>\n<h2>2. Get social reviews<\/h2>\n<p><span style=\"font-weight: 400;\">CEO of Transcription Outsourcing LLC Ben Walker backs the importance of social reviews quite bluntly<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cWhat I do \u2014 and what you should do \u2014 is use social proof to help convince new clients that your service is up to par.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">There is a good <\/span><a href=\"https:\/\/hostingtribunal.com\/blog\/online-review-statistics\/#gref\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">72% percent of people<\/span><\/a><span style=\"font-weight: 400;\"> who won\u2019t take any action until they read reviews. The same poll suggests that 5% of users say they don\u2019t trust businesses that don\u2019t have reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search Pros founder Isaac Hammelburger has utilized customer reviews on his site and has been met with what seems to be an obvious success<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;I\u2019ve been able to increase lead gen calls by more than 20% after I started including reviews and testimonials on my site. Most companies can also boost their bottom line by leveraging this aspect of credibility.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Clearly, social and client reviews can be a great tool to boost conversions. And it isn\u2019t just for leads.\u00a0 Reviews are especially important for online course creators as well to establish both trust and credibility of what they\u2019re trying to sell to their audience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142385\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/take-social-reviews.png\" alt=\"take social reviews to improve CRO\" width=\"744\" height=\"440\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/take-social-reviews.png 744w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/take-social-reviews-300x177.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.onehourprofessor.com\/best-online-course-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>OneHourProfessor.com<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, there are different ways to collect social reviews. First and foremost, use Google Analytics to check and focus on getting reviews on the platforms that are getting the most traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are using the Facebook channel, ensure to activate the Review Tab and make it visible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, go to \u2018<\/span><b>Page Settings\u2019 <\/b><span style=\"font-weight: 400;\">and scroll down to the <\/span><b>\u2018Templates and Tabs\u2019 <\/b><span style=\"font-weight: 400;\">option.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find the Reviews tab and turn it on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142380\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-3.png\" alt=\"\" width=\"728\" height=\"394\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-3.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-3-300x162.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-3-768x416.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><span style=\"font-weight: 400;\">Facebook<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Once you do that, whenever your customers review your product or service, the <\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/09\/02\/google-ratings-impact-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ratings will appear on Google<\/span><\/a><span style=\"font-weight: 400;\"> searches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, make sure to respond to all the reviews for better customer experience and to receive even more reviews.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, don\u2019t hesitate to ask for reviews one-on-one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other tactics you can try are using an email marketing service to ask newsletter subscribers for feedback, offering incentives, <\/span><a href=\"https:\/\/searchenginewatch.com\/2012\/08\/30\/how-to-make-call-to-actions-more-effective\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">placing CTAs on your site<\/span><\/a><span style=\"font-weight: 400;\"> asking for reviews, and promoting the reviews you already have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t delete the negative reviews. It shows that you are transparent. Instead, use negative reviews to your advantage by addressing the issues and apologizing for the poor user experience.<\/span><\/p>\n<h2>3. Create user-generated content<\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that the content that comes directly from users in your <\/span><a href=\"https:\/\/www.freedomtoascend.com\/entrepreneurship\/3-tips-to-find-your-online-niche-market\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">niche market<\/span><\/a><span style=\"font-weight: 400;\"> has immense ability to drive sales. In a Stackla study, 80% of people said that user-generated content has a huge impact on their purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, your consumers are 2.4 times more likely to see your content as authentic if it is user-generated as compared to content generated by your business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142381\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-4.jpg\" alt=\"user generated content (UGC) helps improve CRO \" width=\"439\" height=\"341\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-4.jpg 439w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-4-300x233.jpg 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><span style=\"font-weight: 400;\"><em>Stackla<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that user-generated content also succeeds in building customer trust and <\/span><a href=\"https:\/\/wesleycherisien.com\/how-to-build-a-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">establishing your brand<\/span><\/a><span style=\"font-weight: 400;\"> as a leader in the field.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Running a hashtag contest on Instagram, asking intriguing questions by creating polls and quizzes are also great ways to create user-generated content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, an animal pet supplies retailer in the USA generated over 1,500 entries in 25 days by holding a hashtag contest.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142383\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-6.png\" alt=\"Petco Instagram example\" width=\"473\" height=\"604\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-6.png 473w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-6-235x300.png 235w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.instagram.com\/petco\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Petco Instagram<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s quite apparent that user-generated content is an excellent way of generating traction and boosting conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, share your user-generated content on Instagram stories since they are designed to drive purchases. The combo of the immediacy of <\/span><b>Stories<\/b><span style=\"font-weight: 400;\"> and the staying power of <\/span><b>Highlights<\/b><span style=\"font-weight: 400;\"> will let you create a permanent album. This way, potential buyers can keep viewing the user-generated posts until they make a decision to head to your website to make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use Facebook to post engaging videos with the possibility of going viral.<\/span><\/p>\n<h2>4. Offer superior customer support<\/h2>\n<p><span style=\"font-weight: 400;\">Companies are not only competing with prices and products but customer support and <\/span><a href=\"https:\/\/rickywang.com\/customer-acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">building relationships<\/span><\/a><span style=\"font-weight: 400;\"> as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could use communication platforms like Ringblaze and other <\/span><a href=\"https:\/\/www.ringblaze.com\/blog\/vonage-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Vonage alternatives<\/span><\/a><span style=\"font-weight: 400;\"> that can help with offering a competitive customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But these days, customers are not only willing to do business with companies that offer great customer support but are also willing to pay more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.candybar.co\/blog\/customer-loyalty-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">69% of American customers<\/span><\/a><span style=\"font-weight: 400;\"> claim they would spend more money with companies that provide better customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the presence of social media, offering great customer support has never been easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you offer customer support on social channels, you can be present wherever your customers are. You just have to make it a point to answer all the queries that your customers post on social media as quickly as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And trust me, your customers do want a quick response.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look. <\/span><a href=\"https:\/\/www.convinceandconvert.com\/social-media-research\/42-percent-of-consumers-complaining-in-social-media-expect-60-minute-response-time\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">42% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> expect a reply from a brand on social media within 60 minutes, and well over half of consumers are less likely to buy from a brand that leaves questions on social media unanswered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want that to be the case with your brand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, whenever any issues crop up and users are dissatisfied with your service or product, they might leave negative feedback. Ensure to act on them and resolve the issue as fast as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you will have to know when to take an issue offline. There are instances when you might require personal data from the customer, or you will need to answer a series of questions. In such cases, it\u2019s a better idea to move the conversation offline.<\/span><\/p>\n<h2>5. Optimize the landing page experience<\/h2>\n<p><span style=\"font-weight: 400;\">It is known that mobile <\/span><a href=\"https:\/\/www.smartpassiveincome.com\/conversions-click-through-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">conversion rates<\/span><\/a><span style=\"font-weight: 400;\"> are lower than desktop. You get more traffic from mobile, but it lags behind the desktop when it comes to conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are different reasons for this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to having more options to design a more attractive <\/span><a href=\"https:\/\/www.ryrob.com\/blog-layout\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">page layout<\/span><\/a><span style=\"font-weight: 400;\"> on a desktop, it\u2019s easier to navigate a site and view images on a bigger screen. Also, consumers are more likely to purchase on the desktop when the process is less complicated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, you can use <\/span>CRO<span style=\"font-weight: 400;\"> to improve the landing page experience for the target audience coming from social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A company found out that their <\/span><a href=\"https:\/\/searchenginewatch.com\/2018\/04\/23\/how-to-use-cro-as-a-power-boost-for-paid-search-social-ads-and-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">lead rate started boosted by 19%<\/span><\/a><span style=\"font-weight: 400;\"> after they designed a site explicitly for mobile visitors coming from a social media site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So consider designing a landing page specifically for mobile visitors coming from social media sites. It will definitely help boost engagement.\u00a0<\/span><\/p>\n<h2>6. Create a FOMO<\/h2>\n<p><span style=\"font-weight: 400;\">If statistics are anything to go by, over half of social media users suffer from FOMO (Fear of Missing Out).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142376\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-8.png\" alt=\"create a FOMO to increase CRO\" width=\"690\" height=\"297\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-8.png 690w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-8-300x129.png 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.skyword.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Skyword<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can use this phenomenon to your advantage by deliberately creating FOMO and driving sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can add an element of social proof to your regular product image for a Facebook ad to drive common-phenomenon-versions. Even if your audiences don\u2019t know you, seeing a celebrity endorsement or a review from real users will pique their curiosity which may <\/span><a href=\"https:\/\/wholesomecommerce.com\/shareable-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">generate shares<\/span><\/a><span style=\"font-weight: 400;\"> and leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another trick to make your content go viral is to create a sense of urgency by putting a time limit on the product or service you\u2019re trying to sell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will make people excited to buy your product, and they wouldn\u2019t want to miss out on the opportunity. You can use terms like \u201cOnly 24 hours left!\u201d or \u201cOffer ends tonight!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example by an <\/span><a href=\"https:\/\/rickywang.com\/amazon-fba\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Amazon seller<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142377\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-9.png\" alt=\"Amazon example\" width=\"500\" height=\"445\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-9.png 500w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Image-9-300x267.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><span style=\"font-weight: 400;\"><em>Amazon<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce giant Amazon uses their Deal of the Day and countdown timer trick to influence customers to take action right away.<\/span><\/p>\n<h2>Wrapping up<\/h2>\n<p><span style=\"font-weight: 400;\">In this digital age, where people mostly spend their time online on social networking sites, it will benefit your business immensely to leverage the power of integrated CRO and social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As every marketing campaign starts by creating awareness, using social media channels to build brand awareness, and implementing social media strategies like getting social reviews, UGC, optimizing the landing page experience, improving customer support, and creating FOMO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If implemented correctly, CRO and social media integration will lead to better conversions and increased sales.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly half of your customers are on social media. The question is: how are you going to convince them to get to you and convert?<\/p>\n","protected":false},"author":1092,"featured_media":142386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27893,9],"tags":[27811,305,369,8985,96,27842,126],"content_type":[],"class_list":["post-142373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social","tag-conversion-rate-optimization-cro","tag-customer-reviews","tag-evergreen-content","tag-landing-page-optimization","tag-social-media","tag-social-media-marketing-smm","tag-user-generated-content"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Harness-the-power-of-integrated-CRO-and-social-media.png","category":"Digital Marketing","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142373"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142386"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142373"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}