{"id":142469,"date":"2020-11-30T15:41:17","date_gmt":"2020-11-30T15:41:17","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142469"},"modified":"2020-11-30T15:41:17","modified_gmt":"2020-11-30T15:41:17","slug":"seven-most-popular-types-of-blog-posts-guaranteed-to-boost-traffic","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2020\/11\/30\/seven-most-popular-types-of-blog-posts-guaranteed-to-boost-traffic\/","title":{"rendered":"Seven most popular types of blog posts guaranteed to boost traffic"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Optimizing your content for search results requires search intent.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Understanding search intent will help you generate effective content.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Target search intent by examining high ranking search results.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How-to and listicles are the most shared blog post ideas.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Focusing on key on-page SEO elements drives higher search visibility.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">When it comes to blog posts, not all content formats are created equal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, with <\/span><a href=\"https:\/\/hostingtribunal.com\/blog\/how-many-blogs\/\"><span style=\"font-weight: 400;\">more than 500 million blogs<\/span><\/a><span style=\"font-weight: 400;\"> out there all vying for attention, it\u2019s getting harder and harder to stand out amidst the noise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a blog to be successful these days, it takes more than just shareable images or enticing headlines. While these elements are undoubtedly important, writing blog posts that attract the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> kind of reader requires careful ideation, optimization, and outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, <\/span><a href=\"https:\/\/seosherpa.com\/seo-content\/\"><span style=\"font-weight: 400;\">SEO content<\/span><\/a><span style=\"font-weight: 400;\"> is not rocket science. Whether you\u2019re struggling with content ideas or looking to monetize your ideas better, below are the seven most popular types of posts that will help your blog gain better traction and drive traffic to your site.<\/span><\/p>\n<h2>Why understanding search intent matters<\/h2>\n<p><span style=\"font-weight: 400;\">Before I identify the blog post types already proven to deliver results, we must first talk about search intent. If you don\u2019t know what search intent is, search intent is the why behind a specific search.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each type of search falls into one (or several) intention types:<\/span><\/p>\n<h3>1. Informational intent<\/h3>\n<p><span style=\"font-weight: 400;\">The search user wants to learn something. While this type of search typically includes words like \u201chow-to,\u201d \u201cwhat is,\u201d or \u201cwho,\u201d not all informational searches are posed as questions (for example, JFK International Airport directions).<\/span><\/p>\n<h3>2. Navigational intent<\/h3>\n<p><span style=\"font-weight: 400;\">The search user wants to visit a specific site. People would rather ask a search engine than type the full web address in the URL bar because they may be unsure of the exact website. Examples include \u201cFacebook\u201d or \u201cWestIn contact number.\u201d<\/span><\/p>\n<h3>3. Transactional intent<\/h3>\n<p><span style=\"font-weight: 400;\">The search user wants to purchase something. A transactional intent typically means the search user is wallet-ready. They\u2019re merely looking for a website to make a purchase. Typical search queries include \u201cbuy iPhone 12,\u201d \u201cspa package,\u201d and \u201cMacBook air cheap.\u201d<\/span><\/p>\n<h3>4. Commercial investigation<\/h3>\n<p><span style=\"font-weight: 400;\">The search user has the intention to buy but is still at the research stage. People performing these types of searches require more information about the product or service that they have an interest in buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They search for terms like \u201ctop restaurant in New York\u201d or \u201cbest android phone\u201d to compare a specific product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By understanding the specific intent behind a search, you can optimize your blog post for the right search terms. And when the correct type of searcher finds your content, your blog can generate relevant and targeted traffic.<\/span><\/p>\n<h2>How to target search intent with your blog<span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With Google\u2019s perpetual goal focused on providing the most <\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/mission\/users\/\"><span style=\"font-weight: 400;\">relevant information for a search query<\/span><\/a><span style=\"font-weight: 400;\">, aligning your content with your audience\u2019s search intent allows your blog to rank high for relevant search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For SEO success, relevance is a core tenet not to be overlooked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you infer search intent and create content that drives significant traffic potential?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer lies in the search query itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the search term \u201chow to bake a cake,\u201d for example. For those keywords alone, it may appear like the search has informational intent. But, don&#8217;t just guess search intent. A quick way to confirm the specific intent of a search is by performing a Google search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By inputting your keywords into Google&#8217;s search, which in this case is &#8220;how to bake a cake,&#8221; it&#8217;s clear from the results that users are looking for cake recipe ideas and baking guides. To rank competitively high for this type of search intent, you should focus your content around a how-to post or a list article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we have a better grasp of search intent and its role in content creation, let\u2019s look at the most popular blog post ideas that you can use today to start producing high-quality content.<\/span><\/p>\n<h2>Seven blog post ideas that deliver valuable, engaging content<\/h2>\n<p><span style=\"font-weight: 400;\">Ready to put virtual pen to paper? Take the guesswork out of content ideation with these top-ranked content ideas.<\/span><\/p>\n<h3>1. How-tos and tutorials<\/h3>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.researchgate.net\/publication\/221023370_Determining_the_user_intent_of_web_search_engine_queries\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">80% of all Google searches<\/span><\/a><span style=\"font-weight: 400;\"> being informational, how-to and tutorial posts are a staple for any blog, no matter your niche or industry. Since the goal of a how-to guide or tutorial is to solve a problem, readers of your article will be more inclined to invest in your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as you\u2019re an authority in your business, how-to type articles are simple ways to connect with your audience and establish credibility while showcasing your expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To maximize the effectiveness of these types of post ideas, be sure to include visuals like images and videos in your articles. Not only do visuals enrich the content, but they also help readers comprehend the information provided better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Readers are also more willing to take action when content is easy to process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of how-to content is Ann Smarty\u2019s blog post, \u201c<\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/10\/28\/googles-featured-snippets-how-to-get-your-youtube-video-featured-in-google\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u2019s featured snippets: How to get your YouTube video featured in Google<\/span><\/a><span style=\"font-weight: 400;\">.\u201d\u00a0<\/span><\/p>\n<h3>2. Listicles<\/h3>\n<p><span style=\"font-weight: 400;\">Another content powerhouse, list articles (listicles) help to streamline information. Just how powerful are list articles?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a comparison between list-based articles and non-list articles, SEMrush found that the presence of lists resulted in <\/span><a href=\"https:\/\/www.semrush.com\/blog\/anatomy-of-top-performing-articles\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">4x more traffic and 2x more social shares<\/span><\/a><span style=\"font-weight: 400;\">. What&#8217;s more, <\/span><a href=\"https:\/\/moz.com\/blog\/5-data-insights-into-the-headlines-readers-click\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">36% of readers<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to click on an article with list headlines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With content typically formatted as a numbered list, readers can quickly consume the content of your list posts. It being easily digestible also helps readers better share the post and act on the information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like how-to guides, list-style articles can be a useful tool for informational intent, as well as transactional intent and commercial investigation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, here\u2019s an excellent list-based post on <\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/09\/25\/top-10-tools-to-facilitate-web-development\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">web development tools<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3>3. Case studies<\/h3>\n<p><span style=\"font-weight: 400;\">A case study post is a highly valuable marketing and brand promotional tool. In B2B marketing, case studies can provide the following five benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcase the tangible value of your product and capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlights how your product resolves customer pain points<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish credibility with real customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide social proof for prospective customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uncover your brand evangelists\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In several content marketing surveys, <\/span><a href=\"https:\/\/www.pardot.com\/content-marketing\/13-must-know-content-marketing-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">B2B marketers<\/span><\/a><span style=\"font-weight: 400;\"> identified customer testimonials (89%) and case studies (88%) as being the most effective content marketing tools for lead generation. And <\/span><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/lead-generation-and-management-82291\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">three-quarters of B2B marketers<\/span><\/a><span style=\"font-weight: 400;\"> found case studies accelerated leads through latter stages of the funnel quicker than any other content marketing format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To realize the power of case studies, structure your process from challenge or problem to potential solutions and, finally, the results and conclusion. Here\u2019s a great <\/span><a href=\"https:\/\/seosherpa.com\/toni-malt-academy-seo-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO case study example<\/span><\/a><span style=\"font-weight: 400;\"> showing off this structure without being dull or boring.<\/span><\/p>\n<h3>4. Predictions and trends<\/h3>\n<p><span style=\"font-weight: 400;\">The brilliance of writing posts on future trends is that you\u2019re able to display your expertise and industry knowledge. What\u2019s more, as people are always looking for advice or information about the next market trend (commercial investigation), prediction posts can generate great responses, and even spark debates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistics by Hubspot found that few people who regularly read blogs do so to learn about a brand&#8217;s products. Instead, people <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/why-do-people-read-blogs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">commonly read blogs for three reasons<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">To learn something new<\/span><\/li>\n<li><span style=\"font-weight: 400;\">To be entertained<\/span><\/li>\n<li><span style=\"font-weight: 400;\">To learn about news or trends in their industry<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And when it comes to content formats, <\/span><a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">47% of bloggers<\/span><\/a><span style=\"font-weight: 400;\"> have found trend pieces to be highly popular among their readers. Prediction and trend post ideas are only outpaced by lists (57%) and how-to articles (77%).\u00a0<\/span><\/p>\n<h3>5. Ultimate guides<span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ultimate guides are the most definitive blog posts you can write. These types of long-form post ideas typically exceed 3,000 words. Some guides can even take as many as <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-your-blog-posts-be-faq\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">10,000+ words<\/span><\/a><span style=\"font-weight: 400;\"> to write effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why would you want to commit to writing a detailed, comprehensive blog post? Here are a few benefits to ultimate guides:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produce evergreen content that produces traffic year-round<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Positions you and your brand as a subject matter expert<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Indicator of relevance, which is vital to search intent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides your brand with marketing campaign assets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receives more social shares, increasing content engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expands keyword opportunities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Regardless of the topic or niche, long-form content outperforms shorter blog posts. In a study done by Brian Dean, blog posts longer than 3,000 words had <\/span><a href=\"https:\/\/backlinko.com\/content-study\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">77.2% more referring domains<\/span><\/a><span style=\"font-weight: 400;\"> than short-form content. And thanks to <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/google-rankbrain\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google&#8217;s RankBrain<\/span><\/a><span style=\"font-weight: 400;\">, long-form content gets rewarded with higher-ranking positions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bloggers who work on long reads experience <\/span><a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">54% better results<\/span><\/a><span style=\"font-weight: 400;\"> and receive <\/span><a href=\"https:\/\/www.semrush.com\/ebooks\/state-of-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3x more traffic<\/span><\/a><span style=\"font-weight: 400;\"> than blogs who only write up short content.<\/span><\/p>\n<h3>6. Interviews<\/h3>\n<p><span style=\"font-weight: 400;\">Interview posts are a great addition to any blog as it diversifies your site\u2019s blog content and relieves some pressure to content creation. Interviews allow your brand to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expand its influence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Broaden its network<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate more quality backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase its authority<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diversify its blog content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As an influencer outreach tool, interviews are undeniably powerful. With 69% of consumers distrusting traditional advertising, collaborative content like interviews enables your brand to reach and connect with audiences in a more natural way.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First Round Capital, a seed-stage venture firm, knows all too well the transformative power of interviews. A single interview about Slack&#8217;s launch strategy earned First Round Capital a total of <\/span><a href=\"https:\/\/www.spyfu.com\/blog\/which-types-of-content-gain-the-most-backlinks-original-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2,243 backlinks<\/span><\/a><span style=\"font-weight: 400;\"> from major publication sites like<\/span><i><span style=\"font-weight: 400;\"> Fast Company<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Entrepreneur<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your blog is relatively new and you\u2019re unable to attract any influencers to interview, consider writing expert round-up posts. Influencers love participating in round-up posts as these provide them with opportunities to demonstrate their expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both post ideas can contribute to more significant blog traffic as influencers are more willing to share your content with their network.<\/span><\/p>\n<h3>7. Infographics<\/h3>\n<p><span style=\"font-weight: 400;\">As images are more attention-grabbing than text, consider adding infographics to your blog content calendar. Infographics are not just attractive or exciting to read; they are also shared <\/span><a href=\"https:\/\/venngage.com\/blog\/infographic-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3x more than any other type of content<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Admittedly, infographics work best when professionally designed. Fortunately, there are many online infographic tools like <\/span><span style=\"font-weight: 400;\">Canva<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Piktochart<\/span><span style=\"font-weight: 400;\"> that enable you to create beautiful infographics at a freemium price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have plenty of post ideas to keep your content calendar full, let\u2019s look at specific on-page SEO elements that will help attract the right visitors to your blog.<\/span><\/p>\n<h2>Three on-page SEO factors for greater searchability<\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking to write a listicle, tutorial, or ultimate guide, include these three on-page SEO factors into your content before hitting publish.<\/span><\/p>\n<h3>1. Target one or two medium-tail keywords<\/h3>\n<p><span style=\"font-weight: 400;\">As the primary goal for any blog is to attract an audience, <\/span><a href=\"https:\/\/yoast.com\/keyword-research-ultimate-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\"> is vital. After all, no content can compete in search results without keyword research. If you don\u2019t know what your audience is searching for, how can you get your content in front of them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, though, don\u2019t try to rank for short-head search terms like \u201cchocolate cake.\u201d These search terms are highly competitive, making it difficult to rank high against already established blogs. Instead, focus on medium-tail keywords like \u201cchocolate pound cake recipe.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Medium-tail keywords, like the previous example, are more specific than short-head terms. People using medium-tail keywords are more likely to read your content. They are also more motivated to take action, resulting in a positive interaction with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve done your keyword research and compiled a list of medium-tail keywords, include them into these important places in your blog post:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Title tag<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meta description<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also add your keywords into the body but don\u2019t over-optimize your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over-optimization is a form of keyword stuffing, which goes against <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/irrelevant-keywords?hl=en&amp;visit_id=637407454470410519-136959272&amp;rd=1\"><span style=\"font-weight: 400;\">Google\u2019s guidelines<\/span><\/a><span style=\"font-weight: 400;\">. Just add your target keyword in the first 100 words of your article.<\/span><\/p>\n<h3>2. Link to important pages<\/h3>\n<p><span style=\"font-weight: 400;\">Internal links are hyperlinks that point to a different web page on the same domain. Internal links are an SEO best practice because it helps search engines find and index relevant content. Visitors also use internal links to check out high-value pages, increasing site dwell time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When linking internally, aim for two to three links. Use a descriptive anchor text with keywords that are relevant to the linked-to page. Another way to include more internal links to your blog post is by adding a related post section at the bottom of the page.<\/span><\/p>\n<h3>3. Optimize images for maximum shareability<\/h3>\n<p><span style=\"font-weight: 400;\">Blog posts that only contain text are flat-out dull. Adding quality images to your post better explains complex information and makes your content more visually appealing. Because visuals stand out, images can improve the scannability of your post significantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t just pop images into your post and hit publish. Images can also be optimized for SEO, allowing your visuals to rank for Google Images. When <\/span><a href=\"https:\/\/seosherpa.com\/image-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">optimizing images for search<\/span><\/a><span style=\"font-weight: 400;\">, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write a descriptive alt text with your keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep alt text under 125 characters.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include your target keyword in the filename.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compress the image for faster load times.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use unique images rather than stock imagery.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the proper file extension for your image.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resize your image to optimum proportions.<\/span><\/li>\n<\/ul>\n<h2>Putting it all together<\/h2>\n<p><span style=\"font-weight: 400;\">By writing for relevant search intent and incorporating these SEO best practices to your post ideas, your blog will gain more opportunities to appear high in search results. More visibility in search means increased organic traffic to your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve published your blog post, let the world know about it. Promoting your content via outreach can be done by sharing your post on social media, engaging in forums like Reddit, reaching out to influencers, and advertising through Facebook.<\/span><\/p>\n<p><em>Karl Tablante is Inbound Marketing Manager at <a href=\"https:\/\/www.google.com\/search?source=hp&amp;ei=CdHyWqeuL-qHgAaw052YDg&amp;q=seo+sherpa&amp;oq=seo+sherpa&amp;gs_l=psy-ab.1.0.0j0i22i10i30k1j0i22i30k1j38.501.32348.0.45275.57.35.20.0.0.0.358.5129.0j11j7j4.24.0....0...1c.1.64.psy-ab..16.39.5023.0..0i131k1j0i10k1.154.l5L8A_QXe2g\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\">SEO Sherpa.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solve your content creation struggles with these blog post ideas. Create traffic-driven content that has demonstrated success.<\/p>\n","protected":false},"author":1092,"featured_media":142472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5],"tags":[27977,75,27442,331,22,13581],"content_type":[],"class_list":["post-142469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-seo","tag-blog-content","tag-content-2","tag-meta-content","tag-on-page-seo","tag-seo","tag-seo-content"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2020\/11\/Seven-most-popular-types-of-blog-posts-guaranteed-to-boost-traffic.png","category":"Content","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142469"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142472"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142469"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}