{"id":142697,"date":"2021-01-04T14:38:21","date_gmt":"2021-01-04T14:38:21","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142697"},"modified":"2021-01-04T14:38:21","modified_gmt":"2021-01-04T14:38:21","slug":"google-page-experience-update-is-all-set-to-launch-in-may-2021-webmasters-hang-in-there","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/01\/04\/google-page-experience-update-is-all-set-to-launch-in-may-2021-webmasters-hang-in-there\/","title":{"rendered":"Google Page Experience update is all set to launch in May 2021 &#8211; Webmasters, hang in there!"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Google plans to update its algorithm in 2021 to include a factor called Page Experience.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It also includes metrics in Google\u2019s Web Vitals to do with a site\u2019s loading speed, interactivity, and visual stability.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">For site owners and others, understanding these signals and making the necessary changes should be a priority.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Among the steps to take are optimizing for mobile, improving page speeds, CTAs, and alt text for images.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">We\u2019re sure you\u2019ve heard about<\/span> <a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u2019s announcement<\/span><\/a><span style=\"font-weight: 400;\"> this summer. Yes, they\u2019ve made another one. <\/span><span style=\"font-weight: 400;\">In brief, they said that they\u2019re going to update their algorithm in 2021 to include a factor called Page Experience. This is going to be an important element that has an impact on rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of this initiative, they&#8217;ve launched<\/span> <a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Web Vitals<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a series of benchmarks essential to measuring and enhancing the user experience on the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hold on. What is Page Experience, anyway? And do you really need to add to your overflowing to-do list? Let\u2019s take a closer look.<\/span><\/p>\n<h2><b>The page experience in a nutshell<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Page experience includes all aspects of how users interact with a web page and how good or painful it is for them. (<\/span><i><span style=\"font-weight: 400;\">In your case, we hope it isn&#8217;t the latter!<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes existing Google Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also includes metrics in Google\u2019s Web Vitals. Currently, the focus is on three facets: loading, interactivity, and visual stability.\u00a0<\/span><\/p>\n<ol>\n<li><b>Loading<\/b><span style=\"font-weight: 400;\">, in this context, measures perceived load speed. That&#8217;s the point in the page load timeline when the main content is likely to have loaded.<\/span><\/li>\n<li><b>Interactivity<\/b><span style=\"font-weight: 400;\"> is the time from when a user first interacts with a page \u2013 a click or a tap, for example &#8212; to the time when the browser begins processing that interaction.<\/span><\/li>\n<li><b>Visual stability<\/b><span style=\"font-weight: 400;\"> has to do with preventing annoying and unexpected movement of page content.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142698\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-1.png\" alt=\"Google's Page Experience update explained\" width=\"823\" height=\"276\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-1.png 823w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-1-300x101.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-1-768x258.png 768w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/span><\/p>\n<p><a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Source<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You may already have optimized for some of these factors. According to<\/span> <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u2019s own earlier research<\/span><\/a><span style=\"font-weight: 400;\">, as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases by 123%. Ouch!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142699\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-2.png\" alt=\"Google's Page Experience update explained - page speed stat\" width=\"517\" height=\"413\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-2.png 517w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-2-300x240.png 300w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, as the number of elements on a page goes from 400 to 6,000, the probability of conversion drops by as much as 95%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, Google is bringing these and other aspects together under one umbrella that is going to have even more of an impact on organic search results.<\/span><\/p>\n<h2><b>Visual indicators of page experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google has also stated that by next year, they will introduce a visual indicator to designate those search results that meet all of their page experience specifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve done something like this in the past, too. You must have observed, for example, AMP icons as well as slow and mobile-friendly labels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this indicator is displayed prominently in search results, there are good chances that users will prefer these sites over others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Google is yet to announce the shape, size, and position of such indicators, it\u2019s a mark of how seriously they\u2019re taking their forthcoming page experience guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that all of us should start planning from now itself.<\/span><\/p>\n<p><b>Hold on. Page experience isn\u2019t everything.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now, you may have read this far and decided that the most important thing is to fix all of the above parameters. And you\u2019ll see your traffic zoom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That won\u2019t necessarily be the case. (Although we hope it is!) You see, content is still king. Everything starts with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Google themselves point out in <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/page-experience\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">their blog<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cGreat page experience doesn\u2019t override having great page content.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">However, you can rest assured that when there are many pages that are similar in relevance, your improved page experience will make all the difference in search results.<\/span><\/p>\n<h2><b>Why you should pay attention to this algorithm update\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The fact remains that the new page experience metrics should be taken seriously by developers and all those involved in optimization strategies to improve search rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin with, if your user experience is seen as being in the top bracket, visual cues will guide consumers and browsers to your page over the others.<\/span><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google itself<\/span><\/a><span style=\"font-weight: 400;\"> is pretty clear about the increased weightage they\u2019re going to give to page experience. After all, a terrific page experience lets people get more done and increases engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It seems evident that those pages which fall below the new benchmarks are going to be left behind in the rankings. This means a significant drop in traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google already considers hundreds of aspects to determine rankings. The inclusion of page experience lets them guide people, so they can access information more easily and enjoyably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For site owners and others, understanding these signals and making the necessary changes should be a priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, you run the risk of your page being ignored. You wouldn\u2019t want that now, would you?<\/span><\/p>\n<h3><b>Let\u2019s start with a bad page experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before we get down to understanding how to improve page experience, let\u2019s understand what a bad page experience is.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Slow page speeds:<\/b><span style=\"font-weight: 400;\"> You know how frustrating it can be to click on a search result and then wait for a page to load. It may be a few seconds, but it feels like an eternity. Chances are, your consumers feel the same way and are put off.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bad structure and design:<\/b><span style=\"font-weight: 400;\"> Even if the page loads quickly, there are times when it can be confusing to navigate. This could be because the design is cliched or just puzzling. There could be too many pop-ups. There could be no proper content structure. Looking for information here could be like looking for a needle in a haystack.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lack of engagement<\/b><span style=\"font-weight: 400;\">. Unfortunately, too many websites simply assume that their only purpose is to sell. But today\u2019s consumer wants to be engaged with, wants to be entertained, and wants to be understood. That\u2019s why empathy and likeability are important factors.<\/span><\/li>\n<\/ul>\n<h3><b>The steps you can take<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are more than six months to go before these changes take effect. As a webmaster, you have more than enough time to prepare. And there are no excuses for not being ready.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a site owner or stakeholder, you can take the advice of Aja Frost, head of content SEO at HubSpot. This is what<\/span><a href=\"https:\/\/searchengineland.com\/live-with-search-engine-land-googles-page-experience-update-335684\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">he says<\/span><\/a><span style=\"font-weight: 400;\">: \u201c<\/span><i><span style=\"font-weight: 400;\">I think this gives you good ammunition to go to your web team or your performance team and say, \u2018Hey, you know, Google&#8230;[is] going to release this in six months, and so we need to focus on it.\u2019<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some things to consider.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can start by gaining an understanding of the metrics that Google is going to use. For now, these are LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and FID (First Input Delay). Google itself provides<\/span> <a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">explanations and standards of measurement<\/span><\/a><span style=\"font-weight: 400;\">, which are useful in gaining mastery of them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on this, you can then conduct a site audit. Optimize for these new ranking signals, especially factors such as page load speeds, responsiveness, UX, mobile usability, and security. There are a variety of tools that you can use for this. For example, Google\u2019s<\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">online mobile-friendly test<\/span><\/a><span style=\"font-weight: 400;\">, as well as<\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">Page Speed Insights<\/span><\/a><span style=\"font-weight: 400;\">, which play the role of performance checkers across all devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As you know, it takes several individuals working together to create a high-quality website. It\u2019s time to bring these stakeholders together and discuss how this algorithm update is going to be handled. The SEO, UX design, and IT teams should be in perfect alignment when it comes to future goals and actions. You could start by asking them if they\u2019d prefer coffee or tea, and then get the meeting started.<\/span><\/li>\n<\/ul>\n<h2><b>Expert tips to boost page experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Until now, you\u2019ve received a broad overview of Google\u2019s announcement, what it means for developers and other stakeholders, and some initial steps you can take to prepare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is all very informative, but is there anything you can do right away? Yes, there is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some granular details as to how you can enhance page experience like a boss.<\/span><\/p>\n<h3><b>1. Optimize for mobile search<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Q3 2020<\/span><\/a><span style=\"font-weight: 400;\">, mobile devices generated 50.81% of global website traffic, consistently hovering around the 50% mark since the beginning of 2017.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142700\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-3.png\" alt=\"Google's Page Experience update - How to continue to rank - Optimize for mobile\" width=\"627\" height=\"402\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-3.png 627w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-3-300x192.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Share%20of%20global%20mobile%20website%20traffic%202015%2D2020&amp;text=In%20the%20third%20quarter%20of,since%20the%20beginning%20of%202017.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Source<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, these numbers can\u2019t be ignored. Google\u2019s algorithms, too,<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/11\/mobile-first-indexing\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">primarily use the mobile version<\/span><\/a><span style=\"font-weight: 400;\"> of a site\u2019s content to rank pages from that site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, you should get your page mobile-ready by reducing code, leveraging browser caching, and reducing redirects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The webpage design should be simple and responsive so as to appear attractive on smaller screens. Site structure, too, should be optimized for mobile.<\/span><\/p>\n<h3><b>2. Improve page speeds<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to<\/span> <a href=\"https:\/\/unbounce.com\/landing-pages\/7-page-speed-stats-for-marketers\/#:~:text=On%20average%2C%20it%20takes%2015.3,load%20in%20just%203.21%20seconds.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">recent research<\/span><\/a><span style=\"font-weight: 400;\"> that confirms Google\u2019s findings, a delay of one full second in loading can decrease conversion rates by 70%. Just one second &#8212; shorter than the time it\u2019s taken to read this sentence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to not lose out because of frustrating delays. As per Google, the best practice is just three seconds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is to minimize HTTP requests. That\u2019s because the components on the page, the longer it takes for it to render. You can combine files to overcome this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, asynchronous loading files can speed up pages. When a browser loads a page, it moves from top to bottom, and you can use this to your advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other aspects include examining the operation of JavaScript loading and server response times. Don\u2019t forget to also check on compression, caching, and, importantly, image file sizes.\u00a0<\/span><\/p>\n<h3><b>3. Separate CTAs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing for mobile and improving page speeds are the first steps to take, as they have a huge impact on user experience. However, there are other factors that can further improve interaction, not to mention the conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of these is the Call to Action or CTA. Virtually every site has these in some form or another. Consumers are requested to take specific actions, from subscribing to updates, signing up, asking for an appointment, and, of course, making purchases. (Let\u2019s not forget that.)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142701\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-5.jpg\" alt=\"Google's Page Experience update - How to continue to rank - Use separate CTAs\" width=\"700\" height=\"300\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-5.jpg 700w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Image-5-300x129.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/www.keepitusable.com\/blog\/call-action-buttons-5-psychology-tips-to-increase-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Source<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The trick is to realize that consumers have different frames of mind at different points so as to be able to customize your CTAs, accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They should be short, specific, and clear about the action needed. Ideally, they should include a benefit. Think of what the consumer will get out of the interaction. Is it to be enlightened, to succeed, or to solve a problem?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design of CTA buttons is important, too. Naturally, they should be bright, correctly-shaped, and properly positioned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of that as your own call to action.<\/span><\/p>\n<h3><b>4. Use Alt Text for images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve already touched upon image compression as a way of providing an optimal loading experience. But there\u2019s another factor involved when it comes to experience as well as page ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is called an alt text. It\u2019s used in an HTML code, and it describes the appearance and function of an image on a page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such alt tags will be displayed in case the image file isn\u2019t loaded so that users understand the context. Such descriptions are also used by search engine crawlers for indexing, and this helps in rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These alt text descriptions should be short, specific, and ideally with a keyword. This will go a long way in helping your site\u2019s organic search results.<\/span><\/p>\n<h2><b>Finally, this can\u2019t be repeated enough: Focus on the content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is something we\u2019ve touched upon earlier, but it\u2019s so important that we want to remind you once again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It sometimes happens that people get so caught up in the metrics and technical issues of SEO that the most important element gets pushed to second place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quite simply, good content will always play a critical role in determining page rankings. It should be simple, it should answer a need, and it should be unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s when you have such content, and then optimize it for Google\u2019s algorithm updates, that you\u2019re going to see your ranking zoom to the top.<\/span><\/p>\n<p><i>Aayush Gupta is Sr. Manager, Brand &amp; Marketing at <a href=\"https:\/\/www.uplers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\">Uplers<\/a>. He likes\u00a0<span class=\"markc6d2g1661\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">to<\/span>\u00a0stay on his\u00a0<span class=\"markc6d2g1661\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">to<\/span>es when it comes\u00a0<span class=\"markc6d2g1661\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">to<\/span> marketing and doing things worth risk-taking. He loves traveling and exploring local cuisines. In his free time reading books with coffee is all he wants.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how Google\u2019s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.<\/p>\n","protected":false},"author":1092,"featured_media":142703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12,5],"tags":[75,27762,27952,369,37,341,342,27994,19174,756,1372,391,27234,28024,33,22,386,217],"content_type":[],"class_list":["post-142697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-mobile","category-seo","tag-content-2","tag-content-optimization","tag-core-web-vitals","tag-evergreen-content","tag-google","tag-google-algorithm","tag-google-algorithm-updates","tag-google-page-experience","tag-google-page-speed","tag-image-optimization","tag-mobile-friendliness","tag-mobile-optimization","tag-page-load-speed","tag-page-speed-insights","tag-search","tag-seo","tag-seo-tips","tag-technical-seo"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Google-Page-Experience-update-is-all-set-to-launch-in-May-2021-Webmasters-hang-in-there-scaled.jpg","category":"Industry","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142697"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142703"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142697"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}