{"id":1428,"date":"2016-10-04T13:25:34","date_gmt":"2016-10-04T13:25:34","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/10\/04\/three-fascinating-talks-from-clickz-live-san-francisco-video\/"},"modified":"2019-12-17T17:37:17","modified_gmt":"2019-12-17T17:37:17","slug":"three-fascinating-talks-from-clickz-live-san-francisco-video","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/10\/04\/three-fascinating-talks-from-clickz-live-san-francisco-video\/","title":{"rendered":"Three fascinating talks from ClickZ Live: San Francisco [Video]"},"content":{"rendered":"<p><strong>Presenting three of the most popular and interesting talks from our <a href=\"https:\/\/www.clickzlive.com\/sanfrancisco\">ClickZ Live event<\/a> in San Francisco earlier this summer.\u00a0<\/strong><\/p>\n<p>Here we grant you exclusive access in the form of three videos, showcasing the latest insight and practical learning from three leading figures in digital marketing.<\/p>\n<p>Sit back, relax and give a warm armchair welcome to Alex Niehenke from Scale VP, Andrew Sherrard from T-Mobile and Simon Sproule from Aston Martin.<\/p>\n<h2>Unicorn Hunters: Uncovering the Secrets of the Unicorn Culture from their Birthplace<\/h2>\n<p>Unicorns are still a relatively rare and increasingly sought after breed, but what is the secret to these $1billion+ beasts? What can you learn from Silicon Valley to drive innovation and build a start-up culture in your business without being Google?<\/p>\n<p>Here\u2019s Alex Niehenke, Principal at Scale VP with the answer\u2026<\/p>\n<p><iframe loading=\"lazy\" title=\"Scale VP - Unicorn Hunters: Uncovering the Secrets of the Unicorn Culture from their Birthplace\" src=\"https:\/\/player.vimeo.com\/video\/184988891?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h2>Redefining Wireless and Marketing in the Age of the Empowered Consumer<\/h2>\n<p>T-Mobile has single-handedly disrupted wireless with its Un-carrier strategy. By defying &#8216;carrier&#8217; rules and putting customers first, the company is striking a chord with consumers and igniting a revolution.<\/p>\n<p>Today, T-Mobile is the fastest growing wireless company in the United States. T-Mobile Chief Marketing Officer Andrew Sherrard will share his <a href=\"https:\/\/sewprod.wpenginepowered.com\/2019\/07\/02\/competitive-research-insight-tools\/\">insights<\/a> on how the brand is redefining a category by listening to customers and changing wireless for good\u2026<\/p>\n<p>https:\/\/vimeo.com\/184988886<\/p>\n<h2>Aston Martin&#8217;s World Class Content Experience<\/h2>\n<p>Content creation and experience for a luxury brand like Aston Martin is fascinating and challenging at the same time. Aston Martin has a substantial following from brand enthusiasts which needs to be nurtured and respected, but at the same time, the reality of the luxury market is selling to a very narrow audience of high-net-worth individuals.<\/p>\n<p>During this session, Aston Martin&#8217;s CMO will uncover how to serve both audiences and target the right content at the right time to the right people\u2026<\/p>\n<p><iframe loading=\"lazy\" title=\"Aston Martin&#039;s World Class Content Experience\" src=\"https:\/\/player.vimeo.com\/video\/184988890?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer. <\/p>\n","protected":false},"author":136,"featured_media":1429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[1204,1205,1206,1207],"content_type":[27095],"class_list":["post-1428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-industry","tag-aston-martin","tag-clickz-live","tag-scale-vp","tag-t-mobile","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Christopher Ratcliff","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2016-10-04-at-14.27.21-120x90.png","category":"Events","timeago":"9y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/1429"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=1428"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}