{"id":142801,"date":"2021-01-18T14:03:12","date_gmt":"2021-01-18T14:03:12","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142801"},"modified":"2021-01-18T18:55:32","modified_gmt":"2021-01-18T18:55:32","slug":"eight-great-ways-to-audit-your-ecommerce-sites-seo","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/01\/18\/eight-great-ways-to-audit-your-ecommerce-sites-seo\/","title":{"rendered":"Eight great ways to audit your ecommerce site\u2019s SEO"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Optimizing your ecommerce site\u2019s SEO is essential to maximizing your ecommerce site\u2019s traffic and revenue potential.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Improve your SEO by structuring your website and page in a way that is easy for Google to understand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pagespeed optimization<\/span><span style=\"font-weight: 400;\"> is a necessity, not an option, with the upcoming algorithm change.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Writing a relevant, informative blog on your ecommerce site will help increase organic traffic.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">A recent statistic shows that <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/statistics\/820293\/online-traffic-source-and-medium-e-commerce-sessions\/\" target=\"_blank\" rel=\"noopener noreferrer\">33%<\/a> of global ecommerce traffic<\/span><span style=\"font-weight: 400;\"> comes from organic searches. <\/span><span style=\"font-weight: 400;\">In other words, you will be missing out on a significant portion of potential traffic if your ecommerce site is not optimized for SEO. <\/span><span style=\"font-weight: 400;\">Although some SEO components are not entirely within your control, you can still do many things to improve ecommerce site&#8217;s SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll go over eight ways you can audit and improve on your ecommerce site&#8217;s SEO health.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, we will discuss why it\u2019s now more important than ever to optimize your page speed for the algorithm update in the coming months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<h2>1. Canonical tags for filtered pageviews<\/h2>\n<p><span style=\"font-weight: 400;\">In most ecommerce sites, you can filter product types based on different categories, such as color, fit, and size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your ecommerce site has many filtered pages, you want to use canonical tags in your filtered pages to avoid duplicate content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having duplicate content on your site can make it difficult for Google to rank your page since your duplicate page will compete for the top spots in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The image below shows filters on the Underarmour website. You can also see that the URL comes with the \u201c\/shoes\u201d text at the end when you filter based on shoes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142809 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/filters-on-underarmour-site-1024x603.png\" alt=\"Ecommerce site's SEO tips - filters-on-underarmour-site\" width=\"640\" height=\"377\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/filters-on-underarmour-site-1024x603.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/filters-on-underarmour-site-300x177.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/filters-on-underarmour-site-768x452.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/filters-on-underarmour-site.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By placing the canonical tags on your filtered pages, you tell a Google crawler which page is the main page you want to rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, the canonical tag on \u201cunderarmour.ca\/en-ca\/d\/mens\/shoes\u201d points to the \u201cunderarmour.ca\/en-ca\/d\/mens\u201d URL.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142808 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/canonical-tags-on-underarmour-site-1024x166.png\" alt=\"Ecommerce site's SEO tips - Use canonical tags\" width=\"640\" height=\"104\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/canonical-tags-on-underarmour-site-1024x166.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/canonical-tags-on-underarmour-site-300x49.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/canonical-tags-on-underarmour-site-768x125.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/canonical-tags-on-underarmour-site.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This lets Google know that the latter URL is the primary URL you want to rank. You will also prevent your site from potentially receiving a duplicate penalty from Google.<\/span><\/p>\n<h2>2. Optimize a meta description for each page<\/h2>\n<p><span style=\"font-weight: 400;\">Does each one of your pages have a unique meta description?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142804\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/adidas-meta-description-1024x215.png\" alt=\"Ecommerce site SEO tips - Optimize your meta descriptions based on your keywords\" width=\"640\" height=\"134\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/adidas-meta-description-1024x215.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/adidas-meta-description-300x63.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/adidas-meta-description-768x161.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/adidas-meta-description.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Writing a relevant and unique meta description for each page increases the likelihood of people clicking your link.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since click-through-rate (CTR) is an important ranking factor in Google search results, you will be jeopardizing your search ranking if you fail to optimize a meta description for your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you may find it difficult to implement this in practice if you have hundreds and thousands of pages on your ecommerce site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such a case, I recommend you start optimizing meta descriptions for pages currently making you the most revenue and moving down in the order.<\/span><\/p>\n<h2>3. Keyword placement<\/h2>\n<p><span style=\"font-weight: 400;\">While you certainly want to avoid stuffing your page with your target keywords, it\u2019s a good idea to strategically include them throughout your page to let Google know what keywords you are targeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will want to include a few keywords in your URL, title, description, and alt image text to ensure your page is relevant for your target keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142812 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-keywords-example-1024x430.png\" alt=\"Ecommerce site's SEO tips - Place your keywords\" width=\"640\" height=\"269\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-keywords-example-1024x430.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-keywords-example-300x126.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-keywords-example-768x322.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-keywords-example-1536x644.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-keywords-example.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And an example of keywords in the description.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142811\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-description-example-1024x447.png\" alt=\"Ecommerce site SEO tips - Place your keywords in the product title and description\" width=\"640\" height=\"279\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-description-example-1024x447.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-description-example-300x131.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-description-example-768x336.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/gymshark-description-example.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>4. Breadcrumb trails<\/h2>\n<p><span style=\"font-weight: 400;\">Breadcrumb trails help website visitors navigate through your website and help organize your site in a well-structured manner.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142807 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-on-chewy-1024x387.png\" alt=\"Tips to audit and improve your ecommerce site's SEO - Use breadcrumbs to improve site navigation and improve CTR\" width=\"640\" height=\"242\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-on-chewy-1024x387.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-on-chewy-300x113.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-on-chewy-768x290.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-on-chewy-1536x581.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-on-chewy.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, breadcrumbs make it easy for Google crawlers to understand your page better, which, in turn, may help your page rank better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, search results will show breadcrumbs instead of your page\u2019s permalink, which is another clue that Google emphasizes breadcrumbs for SEO.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142806\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-in-search-results-1024x378.png\" alt=\"Breadcrumbs in search results\" width=\"640\" height=\"236\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-in-search-results-1024x378.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-in-search-results-300x111.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-in-search-results-768x284.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/breadcrumbs-in-search-results.png 1034w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to overcomplicate things when implementing breadcrumb navigation. Just make sure to follow the standards of <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/navigation-breadcrumbs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">good practice<\/span><\/a><span style=\"font-weight: 400;\">, such as using breadcrumbs only when it makes sense and progressing from highest to lowest level.<\/span><\/p>\n<h2>5. Optimize your ecommerce site for sitelinks<\/h2>\n<p><span style=\"font-weight: 400;\">Here is an example of sitelinks that appear in search results for a well-optimized site.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142814 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/sitelinks-for-wix-1024x586.png\" alt=\"Tips to audit and improve your ecommerce site's SEO- Use sitelinks wisely\" width=\"640\" height=\"366\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/sitelinks-for-wix-1024x586.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/sitelinks-for-wix-300x172.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/sitelinks-for-wix-768x440.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/sitelinks-for-wix.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/47334?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">states<\/span><\/a><span style=\"font-weight: 400;\"> that they only show sitelinks for structured websites that allow their algorithms to find good sitelinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sitelinks improve click-through-rates and help searchers quickly see pages that are relevant to their interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, they add credibility to your sites. Google doesn\u2019t show sitelinks for websites that aren\u2019t well optimized and not trustworthy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Google trusts your website enough to give a <a href=\"https:\/\/searchenginewatch.com\/2020\/09\/03\/how-to-become-a-master-of-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\">large space on search results<\/a>, you can sort of view that as a seal of approval from Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the very least, you can assume Google doesn\u2019t see your website as untrustworthy and scammy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you can\u2019t fully control whether your ecommerce site shows sitelinks in search results, there are a few things you can do to increase your chance.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable breadcrumbs and a sitelink search box<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structure your website <\/span><a href=\"https:\/\/kinsta.com\/blog\/google-sitelinks\/#3-use-structured-data:~:text=4.%20Use%20a%20Clear%20Website%20Structure%20and%20Navigation\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">clearly<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use anchor text for your <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/47334?hl=en#gbwa:~:text=For%20example%2C%20for%20your%20site's%20internal,that's%20informative%2C%20compact%2C%20and%20avoids%20repetition.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">internal links<\/span><\/a><\/li>\n<\/ul>\n<h2>6. Do you have reviews on your product page?<\/h2>\n<p><a href=\"https:\/\/searchenginewatch.com\/2019\/06\/10\/online-reviews-powerful-seo-weapons\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Reviews<\/span><\/a><span style=\"font-weight: 400;\"> on your product page serve several purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, they give useful information to people who visit your website and help them make better purchasing decisions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142813 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/review-snippet-for-adidas-1024x232.png\" alt=\"Add review snippets and ratings to improve your ecommerce site's SEO\" width=\"640\" height=\"145\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/review-snippet-for-adidas-1024x232.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/review-snippet-for-adidas-300x68.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/review-snippet-for-adidas-768x174.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/review-snippet-for-adidas.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, your page can show a star rating in search results, which will help your search result stand out and improve your CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a matter of fact, a study done by CXL found that review stars can improve <a href=\"https:\/\/www.locallogy.com\/star-ratings-in-search-results-can-increase-clicks#:~:text=In%20fact%2C%20a%202017%20study,is%20clearly%20worth%20looking%20into.\" target=\"_blank\" rel=\"noopener noreferrer\">CTR by as much as 35%<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check out <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/review-snippet\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">documentation<\/span><\/a><span style=\"font-weight: 400;\"> from Google to learn how best to structure your page so you can maximize your site\u2019s chance to display review snippets in search results.<\/span><\/p>\n<h2>7. Optimize your site speed<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard about the importance of <a href=\"https:\/\/searchenginewatch.com\/2019\/11\/07\/page-speed-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">website speed optimization<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with Google <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/11\/timing-for-page-experience\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">confirming<\/span><\/a><span style=\"font-weight: 400;\"> that page loading speed will become a ranking signal in the coming months, it\u2019s now more important than ever to optimize page speed on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Moovweb, <\/span><a href=\"https:\/\/www.moovweb.com\/post\/ecommerce-websites-fail-google-core-web-vitals\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">87% of ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> sites do not meet the page experience standards set out by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also see this as an opportunity for your site to gain a competitive edge over others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many things you can do to improve your page speed, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Get a <a href=\"https:\/\/moneynam.com\/best-web-hosting-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">better hosting service<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use lazy loading, so your image only loads as users scroll down<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove large elements on your page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> from Google to determine what elements on your page are slowing down speed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142810 size-large\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/google-pagespeed-insights-1024x590.png\" alt=\"Google Page Speed Insights\" width=\"640\" height=\"369\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/google-pagespeed-insights-1024x590.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/google-pagespeed-insights-300x173.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/google-pagespeed-insights-768x442.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/google-pagespeed-insights.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is an article with <\/span><a href=\"https:\/\/searchenginewatch.com\/2021\/01\/04\/google-page-experience-update-is-all-set-to-launch-in-may-2021-webmasters-hang-in-there\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">more good advice<\/span><\/a><span style=\"font-weight: 400;\"> on optimizing your page speed for the upcoming algorithm changes.\u00a0<\/span><\/p>\n<h2>8. Does your website have informational content?<\/h2>\n<p><span style=\"font-weight: 400;\">Finally, it\u2019s always a good idea to write blog posts around keywords that your target audience is searching for.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142805\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/blog-post-for-ecommerce-sites-1024x338.png\" alt=\"Add informational content that can answer your consumers' key concerns to optimize your ecommerce site\" width=\"640\" height=\"211\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/blog-post-for-ecommerce-sites-1024x338.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/blog-post-for-ecommerce-sites-300x99.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/blog-post-for-ecommerce-sites-768x253.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/blog-post-for-ecommerce-sites-1536x507.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/blog-post-for-ecommerce-sites.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A study shows that <\/span><a href=\"https:\/\/blog.3dcart.com\/do-you-need-to-blog-for-ecommerce-websites\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">61% of online shoppers in the US<\/span><\/a><span style=\"font-weight: 400;\"> are more confident about purchasing from recommendations that they read in blogs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blogging for your ecommerce site can help your business in several different ways.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build trust with your audience by providing helpful content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish your brand as an expert in the field<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved search engine ranking with relevant, high-quality content on your blog<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A blog post you publish today isn\u2019t going to bring an impressive result by tomorrow. But it\u2019s a long-term investment that will help your ecommerce site generate more traffic and build trust and authority with the audience in your niche in the long haul.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Improving SEO for your ecommerce site is rarely ever a quick, easy process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially true if your site has hundreds of pages that need to be optimized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such a case, it would be wise to start with pages that are generating the most amount of traffic and revenues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start optimizing from the best-performing pages and move down in the order as your time and effort allows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your results with SEO won\u2019t be instantaneous, but you will be glad you put extra effort into optimizing your site\u2019s SEO down the road.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Jin Choi is a writer at the <\/span><a href=\"https:\/\/moneynam.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">MoneyNam<\/span><\/a> <span style=\"font-weight: 400;\">blog.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are unsure about what&#8217;s the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store&#8217;s SEO.<\/p>\n","protected":false},"author":1092,"featured_media":142815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27441,75,30,245,37,19174,271,27518,27442,28024,1083,22,239,386,596,27413],"content_type":[],"class_list":["post-142801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-canonical-tags","tag-content-2","tag-ecommerce","tag-ecommerce-seo","tag-google","tag-google-page-speed","tag-keyword-strategy","tag-keyword-targeting","tag-meta-content","tag-page-speed-insights","tag-product-reviews","tag-seo","tag-seo-audit","tag-seo-tips","tag-sitelinks","tag-website-optimization"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Eight-great-ways-to-audit-your-ecommerce-sites-SEO.png","category":"SEO","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142801"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142815"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142801"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}