{"id":142835,"date":"2021-01-22T10:18:28","date_gmt":"2021-01-22T10:18:28","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142835"},"modified":"2021-01-22T10:18:28","modified_gmt":"2021-01-22T10:18:28","slug":"b2b-lead-generation-using-instagram-stories-six-tips-with-examples","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/01\/22\/b2b-lead-generation-using-instagram-stories-six-tips-with-examples\/","title":{"rendered":"B2B lead generation using Instagram Stories: Six tips with examples"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li>For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one.<\/li>\n<li>B2B brands are able to generate 20x more engagement\u00a0on Instagram compared to LinkedIn.<\/li>\n<li>Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram Stories for lead generation with examples from Salesforce, Oracle, Hubspot, Slack, and more.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Instagram is the hottest new social media channel for B2B marketing. In fact, a study found that B2B brands are able to generate <\/span><a href=\"https:\/\/komarketing.com\/industry-news\/b2b-marketing-news\/linkedin-audience-lacks-engagement-b2b-brands-2966\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">20x more engagement<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram compared to LinkedIn. <\/span><span style=\"font-weight: 400;\">Sounds great, right? <\/span><span style=\"font-weight: 400;\">One of the best parts about Instagram is it gives you the ability to publish Stories along with posts. Over <\/span><a href=\"https:\/\/business.instagram.com\/?locale=en_GB\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">500 million<\/span><\/a><span style=\"font-weight: 400;\"> Instagram users view and post Instagram Stories on the app every day. With such popularity, it\u2019s evident that users like this feature to view content. What\u2019s more, is that <\/span><a href=\"https:\/\/business.instagram.com\/getting-started?locale=en_GB\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">one in three<\/span><\/a><span style=\"font-weight: 400;\"> of the most viewed Instagram Stories is from businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2B marketers, it may not seem the most obvious medium for content creation, but it can be a very effective one.\u00a0<\/span><span style=\"font-weight: 400;\">For the uninitiated, Instagram Stories disappear in 24 hours. Think of it as a dashboard where you can add GIFs, photos, and videos that add brand and business value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While your content doesn\u2019t stay on the platform for long, it gets displayed prominently at the top of the users&#8217; feed amplifying the chances of viewing and engaging with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Stories are very versatile. You can use them to promote your latest products or simply share an inspirational quote. <\/span><span style=\"font-weight: 400;\">That\u2019s one of the biggest &#8220;whys?&#8221; Instagram Stories can be a great tool for marketing. If you are not using them to promote your brand, it\u2019s time to get started now.<\/span><\/p>\n<h2>How to use Instagram Stories to generate more B2B leads<\/h2>\n<p><span style=\"font-weight: 400;\">In this section, let\u2019s discuss different ways in which you can leverage Instagram Stories for <\/span><a href=\"https:\/\/www.unboundb2b.com\/blog\/marketing\/how-to-market-on-instagram-to-generate-leads\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">B2B lead generation<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give you a better understanding of its practical usage, we\u2019ve also included real-life examples from B2B companies.<\/span><\/p>\n<h3>1. Publish share-worthy content<\/h3>\n<p><span style=\"font-weight: 400;\">The first part of the B2B marketing funnel is about creating brand awareness. You don\u2019t directly try to sell your services or products to a cold lead. The first step to get them interested is to initiate a conversation about your niche or industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Instagram Stories come into the picture. You can publish share-worthy content that educates your audience or is interesting. If you have your own blog, you can also promote your latest posts in your Instagram Stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce uses this strategy to promote their posts and engage prospective leads. As you can see in the screenshot below, Instagram users can swipe to get redirected to their blog.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142851\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Salesforce-story.png\" alt=\"B2B lead generation tips through Instagram Stories - Salesforce story\" width=\"288\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Salesforce-story.png 288w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Salesforce-story-169x300.png 169w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.instagram.com\/stories\/salesforce\/2480249812528956183\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Instagram<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s all about getting more website traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what about lead generation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the website, there is a prominent CTA at the end of the blog post. So, Salesforce uses Instagram Stories to <\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/07\/07\/how-to-get-more-leads-on-instagram-10-highly-effective-tactics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">get more leads<\/span><\/a><span style=\"font-weight: 400;\"> indirectly. It\u2019s a quick entry into the sales funnel.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142844\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Salesforce-example.png\" alt=\"B2B lead generation tips through Instagram Stories - Salesforce example\" width=\"512\" height=\"442\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Salesforce-example.png 512w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Salesforce-example-300x259.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.salesforce.com\/blog\/remote-virtual-assistance-service\/?utm_source=instagram&amp;utm_medium=organic_social&amp;utm_campaign=amer_cbaw&amp;utm_content=English%2CAMER%2CService+\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Salesforce<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The actual process of lead generation and conversion happens on the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, Instagram Stories provides a great window of opportunity for you to boost your traffic and get more leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t miss out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not just blog posts, you can also share other resources like case studies, podcast episodes, and webinars via Instagram Stories. Since Stories stay on your profile for only 24 hours, they are great for such short-term promotional activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram provides different Stickers that you can use to make the promotion more exciting. For instance, Vancouver-based software company, Unbounce used the countdown Sticker to create buzz about their new report.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142849\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Publish-sharable-content-example.png\" alt=\"Publish sharable content - example\" width=\"289\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Publish-sharable-content-example.png 289w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Publish-sharable-content-example-169x300.png 169w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17848036676107311\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">To get users interested, they also provide a sneak peek into the findings in the next series of Stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a screenshot:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142850\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Publish-share-worthy-content.png\" alt=\"Publish share worthy content\" width=\"295\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Publish-share-worthy-content.png 295w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Publish-share-worthy-content-173x300.png 173w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17848036676107311\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You can use a specialized <\/span><a href=\"https:\/\/blog.bannersnack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram Story maker<\/span><\/a><span style=\"font-weight: 400;\"> tool with templates to make visually appealing designs without spending too much time or effort.<\/span><\/p>\n<h3>2. Conduct an Ask-Me-Anything (AMA) session<\/h3>\n<p><span style=\"font-weight: 400;\">B2B buyers value brands that are transparent with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are willing to share knowledge and provide them guidance, you can expect them to tune in. In an effort to build an authentic relationship with your prospects, you can host an Ask-Me-Anything (AMA) session.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can help you <\/span><a href=\"https:\/\/searchenginewatch.com\/2009\/03\/18\/the-decision-making-funnel-stage-1-awareness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">build brand awareness<\/span><\/a><span style=\"font-weight: 400;\"> and boost your lead generation efforts. In addition to this, it can also establish your brand as a leader in your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the maximum leads, you can invite an influencer or an expert. When they host an AMA on your Instagram Stories, you can attract their followers as well.This way, you can boost your reach and get more leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t have the budget for it? There is still a way around it. Take inspiration from HubSpot\u2019s Instagram Stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They conducted AMA sessions with their employees, including social media video editor, blogging manager, email and growth manager, and others. Each of them shared what they do and shared tips for others.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142839\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-AMA-sessions.png\" alt=\"B2B lead generation tips through Instagram Stories - AMA sessions\" width=\"288\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-AMA-sessions.png 288w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-AMA-sessions-169x300.png 169w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17953645720192681\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This is also a great strategy to get more engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And anyone who has an understanding of the B2B marketing funnel knows that it paves the way for conversion.<\/span><\/p>\n<h3>3. Showcase your latest products<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re launching a new product or are adding new features to your product, announce it via an Instagram Story. It can help you create some buzz and inform your audience about what\u2019s on offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can actually demonstrate what users can do with the new product or feature. Such content can be educational as well as entertaining.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media management tool, Buffer used this strategy to promote their new app, Remix. Here is a screenshot from their Instagram profile:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142847\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-products.png\" alt=\"B2B lead generation tips through Instagram Stories - Showcase products\" width=\"288\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-products.png 288w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-products-169x300.png 169w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/18130714897072926\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, they have introduced the app casually. In a series of Stories that follow it, they have explained via images and videos how users it works.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They demonstrate how users can share content posted on one social media platform to another one seamlessly with the app. Through such engaging Stories, they provide a quick step-by-step tutorial on how to use the app.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142846\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-latest-products.png\" alt=\"B2B lead generation tips through Instagram Stories - Showcase latest products\" width=\"286\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-latest-products.png 286w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-latest-products-168x300.png 168w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/18130714897072926\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Wondering how it is a great strategy to drive leads?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, they aren\u2019t driving any website traffic. For that matter, they don\u2019t even have a <\/span><a href=\"https:\/\/sixads.net\/blog\/powerful-call-to-action-phrases\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">powerful call-to-action phrase<\/span><\/a><span style=\"font-weight: 400;\"> on these Instagram Stories. There isn\u2019t a special offer included either.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how is this strategy relevant for B2B lead generation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As it turns out, providing exposure to your products and services is a top-of-the-marketing funnel. When people know more about your services and products, they are likely to check out your site. This, in turn, can get them to opt-in, and finally make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point being, it can help you with <\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/04\/08\/how-lead-nurturing-can-help-maximize-your-digital-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">lead nurturing<\/span><\/a><span style=\"font-weight: 400;\">. In a nutshell, it is a baby step in the right direction.<\/span><\/p>\n<h3>4. Conduct quizzes<\/h3>\n<p><span style=\"font-weight: 400;\">Another cool way to engage your audience and get them interested is to host quizzes and polls in Instagram Stories. Using the Quiz and Polls Sticker in Stories, you can find out what your audience is looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those who are in the brand awareness stage of the marketing funnel, it can be a great way to lead them onto the next stage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can get them to engage with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this, it is a good idea to ask questions that are broadly related to your niche or target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, US-based computer technology company, Oracle offers cloud applications. They also have special products related to Java. To spread awareness about them, they created the following quiz:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142841\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes-Oracle.png\" alt=\"B2B lead generation tips through Instagram Stories - Conduct quizzes Oracle\" width=\"272\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes-Oracle.png 272w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes-Oracle-159x300.png 159w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/miro.medium.com\/max\/314\/1*US1FviBMRTKLSQHBUS9Cuw.png\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Medium<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, they are trying to define the scope of their target audience in a very organic manner. Since it is provided in the form of a question, there is some participation required from the reader. This, in turn, makes it more engaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, you can also use the \u201cQuestion\u201d sticker in Instagram Stories to ask for feedback. Video marketing software company, Wistia, asked their followers what would make it easy for them to create videos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142842\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes.png\" alt=\"B2B lead generation tips through Instagram Stories - Conduct quizzes\" width=\"290\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes.png 290w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes-170x300.png 170w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17869410469876229\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">They even received multiple replies from their audience which they showcased on their Stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a screenshot:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142840\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes-example.png\" alt=\"B2B lead generation tips through Instagram Stories - Conduct quizzes example\" width=\"289\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes-example.png 289w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Conduct-quizzes-example-169x300.png 169w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17869410469876229\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">All in all, it shows how they are willing to lend a listening ear. At the same time, they get engagement and can also attract more leads.<\/span><\/p>\n<h3>5. Showcase customer feedback<\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest concerns for B2B buyers is whether their purchase will be worth the money they are investing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a valid concern.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since they are investing a lot of money, it\u2019s understandable that they want to be sure about it. As a B2B marketer, it is your job to win their trust and showcase the value that you can provide them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In all of this, where do Instagram Stories come into the picture?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s simple \u2014 They provide you a great platform to provide social proof to your audience. You can showcase testimonials on Instagram Stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positive reviews or words of affirmation from past customers can go a long way in getting more leads and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing software program GetResponse showcased testimonials on their Stories. To make sure that it stays on their profile, they saved it as a \u201cHighlight.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a screenshot of one such testimonial:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142845\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-customer-feedback.png\" alt=\"B2B lead generation tips through Instagram Stories - Showcase customer feedback\" width=\"289\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-customer-feedback.png 289w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Showcase-customer-feedback-169x300.png 169w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17861386103173712\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">In the long-term, this strategy can help you build your credibility and win more customers. The best part is you don\u2019t need to put in a lot of effort to share testimonials via Stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the above example from getResponse, they have used text. But you can experiment and share audio and video testimonials as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to experiment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business communication platform, Slack takes this a step further. In the Highlight, \u201cSlack Stories\u201d on their profile, they share testimonials as well as links to case studies to showcase how their platform is making a difference to businesses.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142843\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Customer-feedback.png\" alt=\"B2B lead generation tips through Instagram Stories - Customer feedback\" width=\"305\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Customer-feedback.png 305w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Customer-feedback-179x300.png 179w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17875900220002252\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/em><\/p>\n<h3>6. Show your support for a social cause<\/h3>\n<p><span style=\"font-weight: 400;\">Marketing doesn\u2019t have to solely be about showcasing your products. It\u2019s also about showcasing your brand values. Don\u2019t shy away from taking a stand on a social issue that aligns with what your brand and audience believe in. In fact, during the 2020 holiday season, Mastercard shared that <a href=\"https:\/\/www.clickz.com\/key-insights-2021-strategic-pearls-on-email-and-content-marketing\/264583\/\" target=\"_blank\" rel=\"noopener noreferrer\">75% of consumers intend to prefer<\/a> shopping from businesses that share their personal values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two benefits to this. It showcases that your brand has a human side to it, has personality, and cares about social causes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media management solution, Sprout Social published a series of Instagram Stories on their platform supporting the \u201cBlack Lives Matter\u201d movement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They even shared resources for anyone who wanted to reach out for help.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142848\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Support-a-social-cause.png\" alt=\"B2B lead generation tips through Instagram Stories - Support a social cause\" width=\"290\" height=\"512\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Support-a-social-cause.png 290w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-through-Instagram-Stories-Support-a-social-cause-170x300.png 170w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17845235600188232\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SproutSocial<\/span><\/a><\/em><\/p>\n<h2>Bonus tip: Track insights from your Instagram Stories<\/h2>\n<p><span style=\"font-weight: 400;\">For lead generation, it is recommended that you experiment with different types of Instagram Stories. Quizzes, AMA sessions, polls, and more \u2014 give it all a try! To find out what resonates with your audience, make it a point to regularly check insights for your Instagram Stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To view the stats for a Story that is live on your Instagram profile, you can follow these steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the published Story<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Swipe up to see insights for your Instagram Story<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap on the icon that looks like a chart.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142837\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-Instagram-Stories-insights-tab.png\" alt=\"Instagram Stories - Insights\" width=\"328\" height=\"420\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-Instagram-Stories-insights-tab.png 328w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-Instagram-Stories-insights-tab-234x300.png 234w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/embedsocial.com\/wp-content\/uploads\/2018\/12\/instagram-active-story-insights-768x520.jpg.webp\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Embedsocial<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Instagram also allows you to view insights for your previously published Stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this, you can follow the steps mentioned below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your Instagram profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the menu icon given in the top right corner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap on the icon for the Insights menu<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142838\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-Instagram-Stories-insights.png\" alt=\"Insights from Instagram Stories\" width=\"471\" height=\"451\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-Instagram-Stories-insights.png 471w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-tips-Instagram-Stories-insights-300x287.png 300w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: Instagram<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Checking the insights for Instagram Stories can help you determine the kind of content that is doing well on your profile. Based on that, you can come up with more Instagram Stories and refine your marketing efforts.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Stories offer a lot of opportunities for B2B marketers to build brand awareness and generate leads. Not all of the above-mentioned strategies may help you get leads directly, but they can help you move prospective leads along the funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the best results, you should use a mix of these strategies. Also, keep in mind that social media marketing requires patience. So, do not expect immediate results! It\u2019s one of the B2B trends to watch out for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any questions about generating B2B leads using Instagram Stories? Please feel free to ask questions in the comments section.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Sumeet Anand is a Digital Marketing Expert, who specializes in SEO, social media marketing, and content marketing. You can find him on Twitter<\/span><\/i><a href=\"https:\/\/twitter.com\/Sumeetanand143\"><i><span style=\"font-weight: 400;\"> @Sumeetanand143<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> or connect with him on <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/in\/sumeet-anand\/\"><i><span style=\"font-weight: 400;\">LinkedIn<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.<\/p>\n","protected":false},"author":1092,"featured_media":142852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27893,9],"tags":[27871,28059,465,75,1379,27900,369,993,27422,994,505,96,27842],"content_type":[],"class_list":["post-142835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social","tag-b2b-digital-marketing","tag-b2b-lead-generation","tag-b2b-sales","tag-content-2","tag-customer-engagement","tag-data-insights","tag-evergreen-content","tag-instagram","tag-instagram-marketing","tag-instagram-stories","tag-lead-generation","tag-social-media","tag-social-media-marketing-smm"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/B2B-lead-generation-using-Instagram-Stories-Six-tips-with-examples.png","category":"Digital Marketing","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142835"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142852"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142835"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}