{"id":142869,"date":"2021-01-26T11:30:58","date_gmt":"2021-01-26T11:30:58","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142869"},"modified":"2021-01-25T18:04:36","modified_gmt":"2021-01-25T18:04:36","slug":"pinterest-seo-guide-eight-tips-for-search-friendly-pins","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/01\/26\/pinterest-seo-guide-eight-tips-for-search-friendly-pins\/","title":{"rendered":"Pinterest SEO guide: Eight tips for search-friendly pins"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Linking your Pinterest account and website together is an important step towards better SEO performance.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Using the Pinterest Analytics dashboard will help you understand your performance.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Research your niche keywords to optimize pins and boards for the relevant key phrases.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Follow other related accounts and optimize your publication time to improve engagement.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Pinterest has recently become <\/span><span style=\"font-weight: 400;\">the <a href=\"https:\/\/www.businessofapps.com\/news\/pinterest-surpasses-snapchat-as-third-most-popular-social-platform-in-us\/#:~:text=Pinterest%20surpasses%20Snapchat%20as%20third%20most%20popular%20social%20platform%20in%20US,-Anne%20Freer%20%7C%20January&amp;text=Pinterest%20is%20now%20the%20third,as%20a%20favourite%20among%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">third-largest<\/a> social network in the U.S.<\/span><span style=\"font-weight: 400;\"> With its popularity on the rise, it now has over <\/span><a href=\"https:\/\/business.pinterest.com\/audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">440 million monthly active users<\/span><\/a><span style=\"font-weight: 400;\">, who have pinned more than <\/span><a href=\"https:\/\/newsroom.pinterest.com\/en\/company\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">240 billion posts<\/span><\/a><span style=\"font-weight: 400;\"> to date. Keeping that in mind, one can\u2019t help but wonder what the reason for its success is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes it stand out from the rest of the photo-sharing sites is the focus on the discovery and curation of not just yours, but also someone else\u2019s content. Each Pin has the potential to be re-pinned by other users and then discovered by their followers, creating a chain reaction of activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, lots of businesses use Pinterest as their product catalog. About <\/span><a href=\"https:\/\/business.pinterest.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">90% of weekly Pinners make purchase decisions on Pinterest<\/span><\/a><span style=\"font-weight: 400;\">, turning it into a great platform for businesses to market their products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, Pinterest has tons of users and they have money to spend. How do you take advantage of that? Well, one way to make sure your Pins are popular with other users is to treat Pinterest as a search engine, which it kind of is. Optimize your Pins for discovery, follow <\/span><a href=\"https:\/\/www.link-assistant.com\/news\/seo-trends-2021.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">best SEO practices<\/span><\/a><span style=\"font-weight: 400;\">, and your visibility is guaranteed to go up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The icing on the cake here is Google\u2019s preferential treatment of Pinterest. Unlike Facebook or Instagram posts, your Pins have a chance of appearing in traditional search results. Usually, Google directs users to Pinterest in the early stages of the buyer\u2019s journey, when they are just <\/span><a href=\"https:\/\/www.link-assistant.com\/news\/search-intent-seo.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">searching for ideas<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142872\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_1.png\" alt=\"Pinterest SEO guide \" width=\"923\" height=\"452\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_1.png 923w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_1-300x147.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_1-768x376.png 768w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see in the screenshot above, the first page of search results is practically littered with Pinterest pages. And if you switch to image search, then Google is even more likely to include Pinterest content:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142873\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_2-1024x620.jpg\" alt=\"Content listed from Pinterest\" width=\"640\" height=\"388\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_2-1024x620.jpg 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_2-300x182.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_2-768x465.jpg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_2-scaled.jpg 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But first, let\u2019s focus on Pinterest itself and see how you can improve your chances of being discovered by other Pinners:<\/span><\/p>\n<h2>Tip #1: Create a business account<\/h2>\n<p><span style=\"font-weight: 400;\">Start with getting <\/span><span style=\"font-weight: 400;\">a free business account<\/span><span style=\"font-weight: 400;\">. If you don\u2019t already use Pinterest, you need to create it from scratch. If you already have a personal account, you can either create a linked business account or convert your personal account into a business one.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conveniently, having a business account implies having a number of useful features that cannot be accessed with a regular account:\u00a0<\/span><\/p>\n<h3>Header<\/h3>\n<p><span style=\"font-weight: 400;\">For starters, you have a header that can be full of either your latest Pins or the ones that have been recently saved by other users. Alternatively, you can pick any board that you like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of interface visually displays what your account is for. It is a quick way to draw people\u2019s attention and help them understand what kind of products or services you provide.<\/span><\/p>\n<h3>Pinterest analytics<\/h3>\n<p><span style=\"font-weight: 400;\">On top of that, you can check <\/span><i><span style=\"font-weight: 400;\">Pinterest analytics <\/span><\/i><span style=\"font-weight: 400;\">by clicking the <\/span><i><span style=\"font-weight: 400;\">Analytics <\/span><\/i><span style=\"font-weight: 400;\">button:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142875\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_4-1024x557.jpg\" alt=\"Pinterest analytics set up\" width=\"640\" height=\"348\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_4-1024x557.jpg 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_4-300x163.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_4-768x417.jpg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_4-scaled.jpg 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/pinterest-analytics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pinterest <\/span><i><span style=\"font-weight: 400;\">Analytics <\/span><\/i><span style=\"font-weight: 400;\">shows<\/span><\/a><span style=\"font-weight: 400;\"> who sees your Pins, the number of views you get, what content your followers or other users click on and save the most, and lots of other important data. All of these features are essential to help you understand your performance on Pinterest.<\/span><\/p>\n<h3>Pinterest ads<\/h3>\n<p><span style=\"font-weight: 400;\">You also have the option of using paid ads. In fact, there are different types of them. For instance, <\/span><i><span style=\"font-weight: 400;\">Promoted Pins<\/span><\/i><span style=\"font-weight: 400;\"> that can be found in the home feed and the search results of your target audience. Or<\/span><i><span style=\"font-weight: 400;\"> One-tap Pins<\/span><\/i><span style=\"font-weight: 400;\"> that, when tapped, instead of taking users to your profile first, take them directly to your website.\u00a0<\/span><\/p>\n<h3>Website claim<\/h3>\n<p><span style=\"font-weight: 400;\">You can <\/span><span style=\"font-weight: 400;\">claim your website<\/span><span style=\"font-weight: 400;\"> and social accounts. Thanks to this perk, all of your Pins are shown with your name and profile picture. Even the ones shared by other people. It\u2019s a great way to increase your discoverability and ranking in general.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is what a claimed business account looks like:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142876\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_5-1024x440.png\" alt=\"Claim your website on Pinterest to being optimization\" width=\"640\" height=\"275\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_5-1024x440.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_5-300x129.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_5-768x330.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_5.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And here is what a regular account looks like:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142877\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_6-1024x447.png\" alt=\"Regular Pinterest account example\" width=\"640\" height=\"279\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_6-1024x447.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_6-300x131.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_6-768x335.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_6.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>Tip #2: Optimize your profile<\/h2>\n<p><span style=\"font-weight: 400;\">Pay attention to your profile as well. Both your name and bio are of high importance when it comes to looking trustworthy and reliable. You can edit it in the <\/span><i><span style=\"font-weight: 400;\">Settings <\/span><\/i><span style=\"font-weight: 400;\">section:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142878\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_7-1024x689.png\" alt=\"Edit your business profile in Pinterest for SEO\" width=\"640\" height=\"431\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_7-1024x689.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_7-300x202.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_7-768x517.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_7.png 1089w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Name<\/h3>\n<p><span style=\"font-weight: 400;\">There are two names that you need to create on Pinterest: your display name and your username. Your display name is what other users see on Pinterest, while your username is more like a unique ID used mainly for your URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your display name, the main goal is to represent your brand and be easily found in search results. Add some keywords to provide a clear\u00a0<\/span><span style=\"font-weight: 400;\">understanding of your content:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142879\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_8.png\" alt=\"Add keywords for a better understanding of your account name\" width=\"728\" height=\"589\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_8.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_8-300x243.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_8-768x622.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<h3>Bio<\/h3>\n<p><span style=\"font-weight: 400;\">This is where you state the purpose of your account loud and clear. Make sure to feature relevant keywords in the first part of your bio. Add some personality or a call-to-action in the second. That can contribute to your profile\u2019s searchability and users\u2019 engagement.\u00a0<\/span><\/p>\n<h2>Tip #3: Prepare your website<\/h2>\n<p><span style=\"font-weight: 400;\">Linking your Pinterest account and website together is another important step towards better SEO performance.<\/span><\/p>\n<h3>Pinterest tags<\/h3>\n<p><span style=\"font-weight: 400;\">Basically, <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/track-conversions-with-pinterest-tag\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pinterest tags<\/span><\/a><span style=\"font-weight: 400;\"> are pieces of code you put on the pages of your website. They allow you to check what type of Pinterest content delivers the most traffic. This data is collected and sent back to your Pinterest account, where you can examine it and adjust your strategy accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Pinterest tags to see what people do on your site after interacting with your Pins. What type of content attracts more viewers, makes them interested in your services, or urges them to purchase your products. At the same time, you can find out what type of content needs optimization or is of no use at all.\u00a0<\/span><\/p>\n<h3>Save button<\/h3>\n<p><span style=\"font-weight: 400;\">With the help of <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/save-button\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the <\/span><i><span style=\"font-weight: 400;\">Save <\/span><\/i><span style=\"font-weight: 400;\">button<\/span><\/a><span style=\"font-weight: 400;\"> on your site pages, your customers can save things from your website to Pinterest. This way your content can be spotted by a far greater number of people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of a website offering the Pinterest <\/span><i><span style=\"font-weight: 400;\">Save<\/span><\/i><span style=\"font-weight: 400;\"> button:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142880\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_9.png\" alt=\"Pinterest Save button\" width=\"728\" height=\"599\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_9.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_9-300x247.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_9-768x632.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<h2>Tip #4: Find relevant keywords<\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest itself can help you find the right keywords. Similar to Google, it has an advanced suggestion system, always offering similar posts and ways to improve your search queries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you search for <\/span><i><span style=\"font-weight: 400;\">evergreen plants<\/span><\/i><span style=\"font-weight: 400;\">, Pinterest will offer you a whole range of popular query modifiers. Adding them to your Pin\u2019s description can increase their relevance:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142881\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_10-1024x414.png\" alt=\"Add descriptions to improve search relevance\" width=\"640\" height=\"259\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_10-1024x414.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_10-300x121.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_10-768x311.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_10-1536x621.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_10.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you are into a more advanced quest for keywords, you can use SEO tools that can help you build a high-potential keyword list.\u00a0<\/span><\/p>\n<h2>Tip #5: Optimize your boards<\/h2>\n<p><span style=\"font-weight: 400;\">Keywords are also essential when you create boards for your profile. Make them SEO-friendly and add some searchable terms when naming them. In the screenshot below, you can see a perfect example of boards with strategic keywords:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142882\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_11-1024x310.png\" alt=\"Optimize your boards\" width=\"640\" height=\"194\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_11-1024x310.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_11-300x91.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_11-768x233.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_11-1536x465.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_11.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Give some consideration to your board\u2019s description as well. Try to make it detailed, coherent, and entertaining. Including keywords here is also to your advantage:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-142883\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_12.png\" alt=\"Add a cover photo to your Pinterest account\" width=\"673\" height=\"333\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_12.png 673w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_12-300x148.png 300w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another thing that can improve the discoverability of your profile is adding an eye-catching and memorable cover photo. It can take the visibility of your board to a whole other level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, make sure to categorize all of your Pins appropriately. They need to reflect the name and aim of the board. This way Pinterest can spread them most effectively.\u00a0<\/span><\/p>\n<h2>Tip #6: Optimize your pins<\/h2>\n<p><span style=\"font-weight: 400;\">Obviously, your pins have to be awesome and trendy and all that. But there are also some technical opportunities that may push your pins even further and make them a bit more search-friendly.<\/span><\/p>\n<h3>Perfect aspect ratio<\/h3>\n<p><span style=\"font-weight: 400;\">Since not all types of Pins display fully in search results, pay attention to their ratio. Pinterest diminishes the role of super-long images, so they don\u2019t perform well in search results. And when uploading videos, avoid horizontal dimensions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ratio of 2:3 \u2014 or 600:900 pixels \u2014 is your best option for images, while 1:1, 9:16, 4:5, 2:3 ratios are optimal for videos. Square ones are especially handy when you post videos from your Facebook or Instagram.<\/span><\/p>\n<h3>Rich Pins<\/h3>\n<p><span style=\"font-weight: 400;\">One more tool in your collection is a unique opportunity to use <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Rich Pins<\/span><\/a><span style=\"font-weight: 400;\">. They automatically sync information from your website to Pinterest. In other words, they simply update each time something changes on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest offers three types of Rich Pins: <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/product-pins\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">product<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/recipe-pins\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">recipe<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/article-pins\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\">. There is a slight difference between them, but the main thing is that Rich Pins allow for extra bits of information to be added to your post, like in this example of a recipe pin:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-142884\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_13-1024x544.png\" alt=\"Use rich pins to specify your content type\" width=\"640\" height=\"340\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_13-1024x544.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_13-300x159.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_13-768x408.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Screenshot_13.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can add a title, cook time, serving size, ratings, and a list of ingredients. Recipe Rich Pins also let you specify that, for example, your recipe is vegan and gluten-free.\u00a0<\/span><\/p>\n<h2>Tip #7: Encourage engagement<\/h2>\n<p><span style=\"font-weight: 400;\">Try to get more engagement on Pinterest. The more engagement you get the more likely your Pins are to be recommended to other users.<\/span><\/p>\n<h3>Follow other profiles<\/h3>\n<p><span style=\"font-weight: 400;\">Follow profiles similar to yours. This way you can get into their followers\u2019 recommendations. Alternatively, there is a point in following influencers and celebrities that fit in well with your brand or business. High-traffic accounts like theirs can also contribute to your visibility.<\/span><\/p>\n<h3>Choose the best time to post<\/h3>\n<p><span style=\"font-weight: 400;\">The faster users see your post and react to it, the bigger chances are for your posts to be noticed by Pinterest and boosted in search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a study by CoSchedule<\/span><\/a><span style=\"font-weight: 400;\">, Pinterest users are more likely to scroll their feed during their free time or in the evening. But, of course, it depends on the type of your content and your followers\u2019 goals. Whether they use Pinterest for work tasks, to unwind, or for shopping.\u00a0<\/span><\/p>\n<h3>Connect your social accounts to Pinterest<\/h3>\n<p><span style=\"font-weight: 400;\">Instead of building your follower base from scratch, connect all of your social accounts to your Pinterest profile. This way you are likely to get new followers faster and distribute your content across other platforms as well.<\/span><\/p>\n<h3>Communicate with your followers<\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to reply to comments and answer your followers\u2019 questions. It\u2019s one more way to create a solid customer base.<\/span><\/p>\n<h2>Tip #8: Check Pinterest analytics<\/h2>\n<p><span style=\"font-weight: 400;\">If you need to make your account and its content better, Pinterest is always there for you. It has <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/pinterest-analytics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a great number of metrics<\/span><\/a><span style=\"font-weight: 400;\">, which you can use to improve your Pin performance, reach the right audience, increase your sales, and much more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><i><span style=\"font-weight: 400;\">Saves <\/span><\/i><span style=\"font-weight: 400;\">can show the number of times people saved your Pin to their boards. As well as <\/span><i><span style=\"font-weight: 400;\">Clicks<\/span><\/i><span style=\"font-weight: 400;\"> that point out which of your linked Pins are clicked more often. These metrics can help you understand what kind of content gets more attention and, consequently, might be more profitable.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Impressions <\/span><\/i><span style=\"font-weight: 400;\">are also essential for your SEO campaign. They give you the total number of times your Pins were shown in search results, someone\u2019s feed, and through boards. With their assistance, you are able to spot popular and engaging content and concentrate on adapting your <a href=\"https:\/\/searchenginewatch.com\/2020\/08\/06\/guide-how-to-structure-a-local-seo-strategy-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO strategy<\/a> based on this data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping a close eye on such metrics is the best way to find new optimization opportunities not only on Pinterest. They come in handy when you want to improve your SEO performance where you need it most. <\/span><a href=\"https:\/\/www.link-assistant.com\/news\/seo-metrics-guide.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">In this article<\/span><\/a><span style=\"font-weight: 400;\">, you can find more useful tips about essential metrics to watch when doing SEO.<\/span><\/p>\n<h2>Final thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">With Pinterest being on the rise, you should make full use of it. Not only is it a great assistant with lots of helpful features and a prominent number of monthly active users, but it\u2019s also a way to look at your online performance from another angle &#8211; to make it more efficient, adjust your SEO campaign, attract new customers, and boost your popularity. You can do all of this while creating thumb-stopping and eye-catching content through Pinterest SEO.<\/span><\/p>\n<p><em><span class=\"TextRun Highlight SCXW103713417 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103713417 BCX0\">Aleh Barysevich is Founder and CMO at SEO PowerSuite and\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW103713417 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"SpellingError SCXW103713417 BCX0\">Awario<\/span><\/span><span class=\"TextRun Highlight SCXW103713417 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103713417 BCX0\">.<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO. <\/p>\n","protected":false},"author":1092,"featured_media":142887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[53,369,37,162,28062,22,27949,32,96,27884],"content_type":[],"class_list":["post-142869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-social","tag-digital-marketing","tag-evergreen-content","tag-google","tag-pinterest","tag-pinterest-seo","tag-seo","tag-seo-guide","tag-serps","tag-social-media","tag-social-media-optimization-smo"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/01\/Pinterest-SEO-guide-Eight-tips-for-search-friendly-pins.png","category":"SEO","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142869"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142887"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142869"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}