{"id":142952,"date":"2021-02-08T10:45:00","date_gmt":"2021-02-08T10:45:00","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=142952"},"modified":"2021-02-08T13:58:42","modified_gmt":"2021-02-08T13:58:42","slug":"seven-enterprise-seo-strategies-and-tactics-that-really-work","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/02\/08\/seven-enterprise-seo-strategies-and-tactics-that-really-work\/","title":{"rendered":"Seven enterprise SEO strategies and tactics that really work"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li>A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search.<\/li>\n<li>Voice search optimization is critical to your SEO success.<\/li>\n<li>Striking keyword targeting helpful to get more results in a short time.<\/li>\n<li>Internal linking can boost time-on-site as well as boost your website&#8217;s visibility and rankings.<\/li>\n<li>Scalability is the key to implement a large scale link-building campaign.<\/li>\n<li>Structured data is helpful to decorate your content on SERP and boost CTR.<\/li>\n<li>To add content to capture early to mid-stage, even transactional content, a blog is a great way<\/li>\n<li>Improving your website EAT is one of the important things to future proof SEO.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Enterprise sites often belong to large corporations, even mid-sized companies that offer a wide range of products and services.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">A well planned enterprise SEO includes on-page optimization and high-quality content creation. It also helps to penetrate the local market by focusing on local SEO. Enterprise sites have to face cutthroat competition at every stage, particularly from brands with sophisticated SEO strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Let&#8217;s take a leading example, Airtel has a good position in the telecom sector but was not in the top three search results. It formulated a comprehensive enterprise SEO strategy by<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/loudgrowth.com\/enterprise-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">\u00a0listing over 2000 keywords<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0and by doing complete local optimization. The methodology paid off, and Airtel managed to be in the top three positions with 2100 keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0Given below are some beneficial tools to help you in making successful Enterprise SEO strategies:\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">1. Adopt voice SEO<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">As the world of search<\/span><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">continues to evolve by using voice technology, enterprises must revolutionize their SEO strategy to keep up with these changes. Voice technology has drastically improved and has become a major digital trend with a vast range of voice-activated technology like Siri, Alexa, Echo, Cortana, and Google Assistant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Google reports that<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/voice-search-mobile-use-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">27% of the online global population<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0is using voice search on mobile. Moreover, with voice searches, users are provided with the top result rather than a full search engine result page. Hence, enterprises need to stay on the top of their game to attract the highest inbound traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">The number of enterprises\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/awesomewebb.com\/voice-search-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">successfully integrating voice SEO<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0in their marketing strategy is increasing by leaps and bounds. Nestle, the largest food and beverage company, has created a custom-skill for Alexa, supporting voice cooking instructions while the user cooks.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">2. Target striking distance keywords<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">A striking distance keyword is a phrase used to describe a keyword that is not quite at the top of a <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/28\/google-serp-average-position\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google SERPs<\/a> but, with a little time and planning, could rise to the top of Page 1. In short, we can say it is the keyword that is within striking distance of the top of the <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/seolas.vegas\/google-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">first page of Google search<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">. By targeting striking distance keywords, you can easily find the best opportunities by providing better visibility, increasing traffic, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">If you want a quick way to get keyword wins, identifying Striking Distance keywords, and refreshing your content with them is hands down the way to go.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">It gives you a golden opportunity to revisit older content, and optimize the meta, adding new internal\/external links, etc. The best thing about this strategy is that it takes little time while giving impressive results.<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">3. Internal and external linking<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Internal links help a viewer stay engaged with your website longer and encourage them to become a customer or follower. These links are easily accessible to viewers and increase the authority of your web pages and website. They are often used as a call-to-action as they might prompt a viewer to read or learn more about a topic by clicking on the internal link, or else ask a viewer to contact you or schedule a visit. Internal links also improve your website&#8217;s visibility and rank.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Backlinks (external links) are still\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/userp.io\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">one of the top-ranking factors<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">. External links are outbound links from other websites that link to your site. These links improve your site\u2019s credibility by proving that your content is valuable. Moreover, these links are a great way to reach out, make connections, and get your content in the desired limelight. An external link is a source of free traffic for your website and is a crucial element of Google\u2019s search engine algorithm.<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">4. Featured snippet optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">The short snippets of text that appear at the top of Google\u2019s search result are called featured snippets. They can be a paragraph, tables, steps, or list. Its matter is automatically taken from web pages in Google\u2019s index. The featured snippet box is referred to as Position 0 as it comes before the no.1 spot on the search page.<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142951\" style=\"position: relative; display: inline-block; float: none; vertical-align: bottom; margin-left: 5px; margin-right: 5px;\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/asg_YiQ1TcCkHlicoPa82Fart_EhFOFkKcL4XrE88R2F1611764473686-1611764473686.png\" alt=\"Enterprise SEO strategies and tactics that really work - Featured snippet optimization\" width=\"624\" height=\"292\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/asg_YiQ1TcCkHlicoPa82Fart_EhFOFkKcL4XrE88R2F1611764473686-1611764473686.png 883w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/asg_YiQ1TcCkHlicoPa82Fart_EhFOFkKcL4XrE88R2F1611764473686-1611764473686-300x140.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/asg_YiQ1TcCkHlicoPa82Fart_EhFOFkKcL4XrE88R2F1611764473686-1611764473686-768x359.png 768w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">The easiest way to earn this spot is by making your substance worthy by bringing forth relevance and quality. Keep your section concise, use headers to break up content sections, and ensure that each section is between 40 to 50 words.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">It is mostly questions that bring up featured snippets. Hence, make sure that your sections answer how, when, where, who, what, and why. Include photos and videos as people love to learn visually.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/neilpatel.com\/blog\/rank-google-featured-snippets\/\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">\u00a0<\/span><\/a><\/p>\n<p><a style=\"text-decoration: none;\" href=\"https:\/\/seoconsultation.co\/google-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">99% of all featured snippets<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0are from pages already ranked in the top ten SERPs in Google search. Hence, if you are already on the first page, you just need to format your matter the right way for featured snippets. If you have missed that slot, then no need to be disheartened as, by the end of this article, you will earn the best ways to get there.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">5. Structure data<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">If you are looking forward to<\/span><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">making Google understand your site better, start using structured data. It is a standardized method to provide information about a web page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Just like any other programming languages, structured data needs to be in the correct syntax to provide immediate and easy to follow facts and figures. There are different sets of vocabularies like Schema.org and Microformats.org, and different syntaxes, like JSON-LD and Microdata, used for <a href=\"https:\/\/searchenginewatch.com\/2019\/10\/18\/why-businesses-should-implement-structured-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">structured data<\/a>. Google has laid down quality guidelines for using schema markup. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">One-third of Google search results include a rich snippet with Schema.org markup. The rich snippets help your web page appear eminently on the search engine result page (SERP).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">One of its benefits is enhanced search results by making your data visually appealing and providing relevant information that accelerates traffic and improves CTR (click-through rate). In case your enterprise site uses AMP (Accelerated Mobile Pages), then include structured data markup on both AMP and regular pages.<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">6. The E-A-T approach<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">If you are planning to take the spotlight in an online search, then you have to strengthen your E-A-T strategy, meaning expertise, authority, and trustworthiness. As per Google\u2019s<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">Search Quality Evaluator Guidelines<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">, EAT is used to assess content creators, web pages, and web sites.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Google wants to make sure that the information it suggests is authentic and comes from the experts in that niche. So, how do you make your content and website more authoritative and trustworthy? Links, mentions, shares, and reviews can help you build your authority and enhance your online reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Google looks for the highest level of standardization for the Your Money, Your Life (YMYL) sites that have a crucial impact on your safety, security, and stability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">There are no shortcuts to\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/seo.boston\/eat-seo\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">gain expertise, authority, and trustworthiness<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">. With proper E-A-T strategies, your business can have a positive online presence and undoubtedly the top spot in Google search.<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">7. Become a content machine (blogging)<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">Around 20 years ago, Bill Gates said, &#8220;<\/span><span style=\"font-weight: 400; text-decoration: none; vertical-align: baseline;\">Content is king&#8221;. <\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">This phrase is pretty relevant even today. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.dotcomonly.com\/how-to-start-a-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">Having a blog<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0for your company website is still important and useful.<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\"> Blogs bring forth the multimedia representation of your business, they keep the audience interested, generate trust, and creatively present your services.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">By utilizing various\u00a0<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/loudgrowth.com\/seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\">SEO techniques<\/span><\/a><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0like titles, keywords, internal and external links, the blog post can attain high visibility, thus helping your brand to get in front of hundreds of people. Every new blog adds a new page to your website, giving search engines more reason to re-crawl your website to find new subject matter. It also helps in keeping your website updated and fresh. Blogging works well to generate more diverse search results that your website is not able to attract otherwise.\u00a0<\/span><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">As the search engines&#8217; algorithms are getting smarter day by day, the competition to rank on Page 1 is getting more difficult. Enterprise SEO can boost rankings, drive more organic traffic, and increase conversions. Right now, you may not be at the top of the search page, but with the right tactics and strategies, you can be a master of your game. Moreover, this is not an exhaustive list. You can try Page Speed Optimization, multi-channel marketing, and more. But the mentioned SEO strategies are the most fundamental ones that every enterprise must follow.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline;\">In the end, remember, a successful Enterprise SEO campaign attunes the short-term and long-term goals and contributes to the overall marketing plan.<\/span><\/p>\n<p><a style=\"text-decoration: none;\" href=\"https:\/\/harpreetmunjal.com\/seo-expert\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-style: normal; text-decoration: underline; vertical-align: baseline;\"><em>Harpreet Munjal <\/em><\/span><\/a><em><span style=\"font-weight: 400; text-decoration: none; vertical-align: baseline;\">is the Founder of SEO services company,<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/loudgrowth.in\/seo-services\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; text-decoration: underline; vertical-align: baseline;\">\u00a0LoudGrowth<\/span><\/a><span style=\"font-weight: 400; text-decoration: none; vertical-align: baseline;\">.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LoudGrowth&#8217;s Founder shares the top enterprise SEO strategies that boost your website rankings and drive results.<\/p>\n","protected":false},"author":1092,"featured_media":142962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27398,27850,359,28066,716,271,22,1119,277,63,27139],"content_type":[],"class_list":["post-142952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlink-building","tag-e-a-t","tag-enterprise-seo","tag-featured-snippet-optimization","tag-featured-snippets","tag-keyword-strategy","tag-seo","tag-strategy","tag-structured-data","tag-voice-search","tag-voice-seo"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/Seven-enterprise-SEO-strategies-and-tactics-that-really-work.png","category":"SEO","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=142952"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/142952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/142962"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=142952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=142952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=142952"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=142952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}