{"id":143014,"date":"2021-02-17T12:56:35","date_gmt":"2021-02-17T12:56:35","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=143014"},"modified":"2021-02-17T12:56:35","modified_gmt":"2021-02-17T12:56:35","slug":"eight-platforms-helping-small-businesses-in-digital-transformation","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/02\/17\/eight-platforms-helping-small-businesses-in-digital-transformation\/","title":{"rendered":"Eight platforms helping small businesses in digital transformation"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creating this \u201cdigital transformation\u201d marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy small business owners struggling to keep their businesses afloat<\/span><\/li>\n<li><span style=\"font-weight: 400;\">All the tools on this list meet the following criteria: They are easy enough to master without training and they are affordable enough to meet even most modest monthly budgets<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">While going digital has been a hot trend for lots of businesses worldwide for a while now, many small businesses hadn\u2019t really felt an urgent need to. <\/span><span style=\"font-weight: 400;\">Until the pandemic happened. <\/span><span style=\"font-weight: 400;\">Global lockdowns and \u201cshelter in place\u201d programs have transformed the way consumers shopped, got educated, and worked. <\/span><span style=\"font-weight: 400;\">For millions of businesses out there, this trend meant one important need: To go through urgent digital transformation, that is, start offering their products and services online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, most of those businesses lack both money and knowledge for digital transportation. <\/span><a href=\"https:\/\/www.mckinsey.com\/about-us\/covid-response-center\/leadership-mindsets\/webinars\/protecting-us-small-businesses-from-the-impact-of-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">McKinsey reports<\/span><\/a><span style=\"font-weight: 400;\"> that small businesses are the most vulnerable to the economic impact of the coronavirus crisis. Adopting new technologies is the major struggle small businesses are facing right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, technology is finally catching up. Lots of platforms are coming up with affordable solutions helping businesses go digital without the need to hire or get trained.<\/span><\/p>\n<h2>1. Wix: Set up your ecommerce store<\/h2>\n<p><a href=\"https:\/\/www.wix.com\/blog\/ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Wix offers a powerful ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> solution to those businesses struggling to set up a digital entity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wix handles everything walking you through the whole process step by step:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your template, customize it and add your products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create your logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect to a payment processor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your custom domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go live<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143022\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-1024x991.png\" alt=\"List of digital transformation platforms - Wix\" width=\"640\" height=\"619\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-1024x991.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-300x290.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-768x743.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><span style=\"font-weight: 400;\">Wix<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">No changing name servers out figuring out where to host your site. No hiring a designer to create your brand identity. The platform will even automate your taxes and manage your subscription payments.<\/span><\/p>\n<h3><b>Why Wix?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It may be the most intuitive solution out there which makes it perfect for small business owners who are overwhelmed enough.<\/span><\/p>\n<h3><b>Wix pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Wix plans start at $23 a month. This tier comes with all the basic site building features and includes the ability to add unlimited products, manage cart abandonment, social selling, and more.<\/span><\/p>\n<h2>2. PayKickstart: Move your courses online<\/h2>\n<p><span style=\"font-weight: 400;\">For those businesses selling on-site training and certifications, digital transformation is the only way to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many online training solutions these days to choose from, including those <\/span><a href=\"https:\/\/colorlib.com\/wp\/lms-wordpress-themes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">that are self-hosted<\/span><\/a><span style=\"font-weight: 400;\">, but not many of those are easy to integrate with your existing website.<\/span><\/p>\n<p><a href=\"https:\/\/paykickstart.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PayKickstart offers an easy SaaS shopping cart<\/span><\/a><span style=\"font-weight: 400;\"> solution that is quite easy to integrate with your existing set-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143020\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/paykickstart-1024x251.png\" alt=\"List of digital transformation platforms - Paykickstart\" width=\"640\" height=\"157\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/paykickstart-1024x251.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/paykickstart-300x73.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/paykickstart-768x188.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/paykickstart.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/support.paykickstart.com\/knowledge-base\/integrating-thinkific\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PayKickstart<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">PayKickstart may need some time to figure out but they have detailed tutorials enabling non-technical people to set things up.<\/span><\/p>\n<h3><b>Why PayKickstart?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With its pricing and feature set, PayKickstart is targeting young entrepreneurs and small businesses, so it is a perfect match for our context here.<\/span><\/p>\n<h3><b>PayKickstart pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">PayKickstart starts at $99 a month and that includes subscription payments, dunning management, multiple payment integrations, and more.<\/span><\/p>\n<h2>3. Botsify: Empower your customer service<\/h2>\n<p><span style=\"font-weight: 400;\">When you move or expand your business online, you will likely struggle with your customer support. Online buyers are used to interacting with businesses on a continuous basis, whenever they have questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you expand their buying options to shipping goods to their doorstep, there will be more sales and also more questions on how long delivery is going to take and why it takes so long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiring and training a customer support team is likely what you will end up having to do but it takes time and investment. You can scale your customer service and make it much more efficient by creating a smart chatbot to handle most of the common questions.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/botsify.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Botsify<\/span><\/a><span style=\"font-weight: 400;\"> makes it easy by giving you a visual control panel where you can create your customer support bot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143017 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/chatbot.png\" alt=\"Botsify\" width=\"729\" height=\"613\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/chatbot.png 729w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/chatbot-300x252.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/span><span style=\"font-weight: 400;\">S<em>ource: <\/em><\/span><em><span style=\"font-weight: 400;\">Botsify<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">There are many more ways to empower your customer support team, many of which <\/span><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/the-ultimate-coronavirus-small-business-guide-wordpress-tools-for-remote-work\/#livechatsoftware\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">are listed here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Why Botsify?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Botsify dashboard is truly user-friendly which makes it perfect for small business owners who are figuring things out.<\/span><\/p>\n<h3><b>Botsify pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Botsify\u2019s personal package costs $40 a month and it allows you to create two chatbots which should be enough for a small business website.<\/span><\/p>\n<h2>4. vcita: Align your marketing with your service fulfillment<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/searchenginewatch.com\/2021\/01\/18\/2021-digital-marketing-predictions-for-small-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital marketing<\/a> can be pretty overwhelming and hard to manage. You need to analyze, follow-up, reach out, and do a lot more on a daily basis. No wonder few small business owners are willing to go through this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, now that digital transformation is unavoidable, it seems like there\u2019s no way around it. When there\u2019s no relying on local foot traffic, discovering new ways to find and engage customers is a must.<\/span><\/p>\n<p><a href=\"https:\/\/www.vcita.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">vcita<\/span><\/a><span style=\"font-weight: 400;\"> has built a great marketing suite that aims at making small business owners&#8217; lives easier. The platform handles email and SMS marketing, offers personalized marketing features and lets you segment your customers, and sets up automatic emails to reach out to your customers to revive inactive customers or engage new customers better:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143021\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/vcita-marketing-1024x922.png\" alt=\"List of digital transformation platforms - vcita\" width=\"640\" height=\"576\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/vcita-marketing-1024x922.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/vcita-marketing-300x270.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/vcita-marketing-768x692.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/vcita-marketing.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.vcita.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>vcita<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These messaging capabilities are especially powerful because vcita makes it easy to create custom audience segments based on your contacts\u2019 business transaction histories. That\u2019s because the platform comes with many more features helping small businesses to adjust to the new normal. These include customer communication portals, a powerful CRM, contactless mobile payments, and Zoom-integrated appointment booking tools.<\/span><\/p>\n<h3><b>Why vcita?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While there is no shortage of marketing platforms out there, vcita matches our list criteria perfectly: It targets small business owners that don\u2019t have time to go through training to figure out what to do and allows them to quickly launch a marketing campaign right away.<\/span><\/p>\n<h3><b>vcita pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">vcita starts at $19 a month, allowing one team member to use the platform. Again, it is a perfect start if you are looking to save while remaining productive and efficient.<\/span><\/p>\n<h2>5. WordStream: Keep your ad management in-house<\/h2>\n<p><span style=\"font-weight: 400;\">Brick-and-mortar businesses often rely on local traffic but the pandemic eliminated that traffic source. Once a business moves online, businesses need to start building more sources. Of course, <\/span><a href=\"https:\/\/searchenginewatch.com\/2016\/01\/21\/seo-basics-22-essentials-you-need-for-optimizing-your-site\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">search traffic comes to mind<\/span><\/a><span style=\"font-weight: 400;\"> but this source needs a lot of time to build up. Paid advertising is a fast way to quickly acquire customers until you build up SEO traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, PPC advertising can be pretty overwhelming.<\/span><\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/20-minute-ppc-work-week\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">WordStream<\/span><\/a><span style=\"font-weight: 400;\"> offers a standalone tool for busy small business owners who have no time to figure out ad management or budget to invest in a third-party ad management solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform supports major PPC platforms including Google, Facebook, Twitter, Linkedin, and <a href=\"https:\/\/searchenginewatch.com\/2020\/10\/16\/five-excellent-tips-to-optimize-seo-for-bing-not-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bing<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-143023\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wordstream.png\" alt=\"List of digital transformation platforms - Wordstream\" width=\"728\" height=\"600\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wordstream.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wordstream-300x247.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/wordstream-768x633.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.wordstream.com\/20-minute-ppc-work-week\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>WordStream<\/em><\/span><\/a><\/p>\n<h3><b>Why WordStream?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WordStream has developed this tool specifically for small businesses, so it has a perfect (and unique) combination of price and amount of time you will have to spend there (~20 minutes a week!)<\/span><\/p>\n<h3><b>WordStream pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The cheapest plan costs $49 a month and it comes with the dashboard, cross-platform reporting, and free ad creation tools.<\/span><\/p>\n<h2>6. InVideo: Create your ads in-house<\/h2>\n<p><span style=\"font-weight: 400;\">If you are going to invest in the ads, you will need professional creatives for the ads to work. And when it comes to effective ads, nothing works better than a well-done video, especially when you are advertising on Facebook and Instagram.<\/span><\/p>\n<p><a href=\"https:\/\/invideo.io\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">InVideo<\/span><\/a><span style=\"font-weight: 400;\"> is an easy-to-use video creation platform that will help you create those ads in-house. It is the most affordable solution I am aware of, and it does have a free trial, so you can test it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143019\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/invideo-1024x665.png\" alt=\"List of digital transformation platforms - InVideo\" width=\"640\" height=\"416\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/invideo-1024x665.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/invideo-300x195.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/invideo-768x499.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/invideo-1536x998.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/invideo.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><span style=\"font-weight: 400;\">InVideo<\/span><\/em><\/p>\n<h3><b>Why InVideo?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">InVideo is the most affordable video creation solution I am aware of which is why I picked this tool for this article.<\/span><\/p>\n<h3><b>InVideo Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">InVideo allows you to create 60 videos a month for only $10. It also offers a free plan, so you can try creating those videos prior to deciding if you need to upgrade.<\/span><\/p>\n<h2>7. Finteza: Combine web analytics with finances<\/h2>\n<p><span style=\"font-weight: 400;\">One of the most common struggles small businesses are facing when setting up an online presence is understanding their cash flows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have been handling a small brick-and-mortar business for your lifetime, it is tough to grasp your finances when everything goes virtual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finteza helps with that by creating a clear report visualizing your online marketing channels, online payment effectiveness, popular products, and order amounts:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143018\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/finteza-ecommerce-1024x579.png\" alt=\"Finteza\" width=\"640\" height=\"362\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/finteza-ecommerce-1024x579.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/finteza-ecommerce-300x170.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/finteza-ecommerce-768x434.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/finteza-ecommerce-1536x868.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/finteza-ecommerce-2048x1157.png 2048w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/finteza-ecommerce.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><\/em><a href=\"https:\/\/www.finteza.com\/en\/marketing-resources\/24-ecommerce-analytics-for-better-conversions\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em>Finteza<\/em><\/span><\/a><\/p>\n<h3><b>Why Finteza?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finteza has a unique feature set that makes web analytics very easy to understand. No need to figure out advanced event tagging or click through endless reports: Finteza is extremely user-friendly.<\/span><\/p>\n<h3><b>Finteza pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finteza\u2019s analytics features cost $25 a month, and there\u2019s also a 30-day trial for you to test the platform before committing.<\/span><\/p>\n<h2>8. Appointfix: Manage clients\u2019 appointments<\/h2>\n<p><span style=\"font-weight: 400;\">Most local businesses that still offer on-site services (barbers, nail salons, and others) have to comply with local occupancy regulations, so it is now required to have all appointments booked in advance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Appointfix<\/span><span style=\"font-weight: 400;\"> makes appointment scheduling easy for both businesses and their customers. The platform manages reminders, makes sure your business is not overbooked, and comes with a nice reporting feature allowing you to see how effective your business is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143016\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/appointfix-1024x810.png\" alt=\"Appointfix\" width=\"640\" height=\"506\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/appointfix-1024x810.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/appointfix-300x237.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/appointfix-768x608.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/appointfix.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <\/span><span style=\"font-weight: 400;\">Appointfix<\/span><\/em><\/p>\n<h3><b>Why Appointfix?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike other calendar management platforms, Appointfix keeps a detailed record of your customers which makes it easier for you to keep an eye on those who may be reached out to. It also supports recurring appointment scheduling which is one of the handiest features out there.<\/span><\/p>\n<h3><b>Appointfix pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Appointfix offers a free plan which comes with unlimited appointment schedules. If you need access to reports and email templates, it\u2019s $12 a month.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Digital transformation is totally overwhelming and you may feel desperate. Yet, when done right, it may also turn your small business into a global one. By taking your business online, you will uncover new growth opportunities you didn\u2019t even imagine. Good luck!<\/span><\/p>\n<p><em>Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com. She can be found on Twitter\u00a0<a href=\"https:\/\/twitter.com\/seosmarty\" target=\"_blank\" rel=\"noopener noreferrer\">@seosmarty<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards digital transformation.<\/p>\n","protected":false},"author":1092,"featured_media":143024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27893,7],"tags":[53,369,28065,1128,2479],"content_type":[],"class_list":["post-143014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-industry","tag-digital-marketing","tag-evergreen-content","tag-influencer-commentary","tag-online-tools","tag-smes"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/02\/Eight-platforms-helping-small-businesses-in-digital-transformation.png","category":"Digital Marketing","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/143014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=143014"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/143014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/143024"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=143014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=143014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=143014"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=143014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}