{"id":143184,"date":"2021-03-18T13:26:50","date_gmt":"2021-03-18T13:26:50","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=143184"},"modified":"2021-03-18T13:26:50","modified_gmt":"2021-03-18T13:26:50","slug":"get-more-subscribers-with-these-seven-podcast-seo-tips","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/03\/18\/get-more-subscribers-with-these-seven-podcast-seo-tips\/","title":{"rendered":"Get more subscribers with these seven podcast SEO tips"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Did you know that, as of 2020, upwards of 68 million people <\/span><span style=\"font-weight: 400;\">listen to a weekly podcast<\/span><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li>\u00a0Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way<\/li>\n<li><span style=\"font-weight: 400;\">Check out these seven podcast SEO tips to help you get in front of more people and get more subscribers<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you have a podcast for your business, something you\u2019ve probably thought about is how to get more subscribers to tune in to future episodes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, unlike with traditional blogging where you have a dedicated space for your content, your listeners are accessing your podcast episodes through a third-party streaming service or podcast directory. And these services often carry hundreds of thousands of other podcasts in their network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you get your podcast discovered by more of the right leads and future customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is simple: <\/span><span style=\"font-weight: 400;\">podcast <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/03\/podcast-seo-tips-101\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a><\/span><span style=\"font-weight: 400;\">. Blog posts aren\u2019t the only thing that stands to benefit from search engine optimization techniques. Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering how to get started and get that podcast out there? Check out these seven podcast SEO tips to help you get in front of more people and get more subscribers.<\/span><\/p>\n<h2>Seven ways to get more podcast subscribers using SEO<\/h2>\n<h3>1. Have a clear persona for your podcast<\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that, as of 2020, upwards of 68 million people <\/span><a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2020\/03\/The-Infinite-Dial-2020-from-Edison-Research-and-Triton-Digital.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">listen to a weekly podcast<\/span><\/a><span style=\"font-weight: 400;\">? Given the year-on-year growth of podcasts, you\u2019re bound to have a dedicated audience in that huge market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the growing number of podcast listeners is also a sign of the <\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/07\/30\/podcasts-and-internet-marketing-are-you-missing-the-boat\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">growing number of podcasts available<\/span><\/a><span style=\"font-weight: 400;\"> online. In order to stand out, you\u2019ll have to speak to a specific set of podcast listeners instead of trying to reach just anyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where having an audience persona is helpful. The persona not only tells you what kind of podcast content your ideal subscribers want to see \u2014 but it also shows you their lifestyle, beliefs, and goals.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-143188\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-audience-persona.png\" alt=\"podcast seo - audience persona\" width=\"620\" height=\"479\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-audience-persona.png 620w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-audience-persona-300x232.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><em>Source: <a href=\"https:\/\/optinmonster.com\/how-to-create-a-concrete-buyer-persona-with-templates-examples\/\" target=\"_blank\" rel=\"noopener\">Optinmonster<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Your audience persona doesn\u2019t have to be complex.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have a clear picture of what these things are, you can then optimize not only your podcast as a whole but each episode according to <a href=\"https:\/\/searchenginewatch.com\/2015\/10\/26\/how-to-deal-with-content-that-competes-for-the-same-search-terms\/\" target=\"_blank\" rel=\"noopener\">search terms<\/a> your subscribers might be looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your podcast listeners are interested in sales, for instance, then use keywords that reflect actual searches they may make. Example episode titles that practice proper podcast SEO for this niche include, \u201cHow to train your sales team\u201d or \u201cHow to master video sales calls\u201d.<\/span><\/p>\n<h3>2. Choose the right platform<\/h3>\n<p><span style=\"font-weight: 400;\">In technical SEO, uptime and loading speeds are important ranking factors. <\/span><a href=\"https:\/\/searchenginewatch.com\/2020\/03\/17\/10-silent-killers-that-affect-your-website-speed\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">If your website loads slowly too<\/span><\/a><span style=\"font-weight: 400;\">, your page is less likely to rank higher on search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same applies to your podcast. Podcast ranking may be influenced by how quickly your platform loads. The less optimally it performs, the less likely people are going to subscribe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many podcasters choose to host their podcast episodes on their own website then create dedicated episode pages to increase their chances of getting in front of their ideal subscribers using typical on-page SEO. When going this route, you need to make sure your platform is up to speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Educate yourself on <\/span><a href=\"https:\/\/bluetree.ai\/best-podcast-hosting-platforms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">different podcast hosting platforms<\/span><\/a><span style=\"font-weight: 400;\"> that prioritize site performance for podcast hosting. Not every web host may be well-optimized for podcasts and cause your site to perform slower or have issues with loading audio files. Fortunately, as the podcasting industry grows, more and more web hosts are making a point to add seamless support for podcast episodes and files.<\/span><\/p>\n<h3>3. Interview industry leaders<\/h3>\n<p><span style=\"font-weight: 400;\">One great way to get in front of your audience and get more podcast subscribers is by <\/span><a href=\"https:\/\/searchenginewatch.com\/2016\/07\/11\/14-influencer-marketing-essentials-for-seo-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">inviting well-known thought leaders and influencers<\/span><\/a><span style=\"font-weight: 400;\"> in your niche onto your show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their supporters and followers are more likely to listen to your podcast if they know that somebody they trust is sharing valuable information on your platform. Having those important guests just gets your ideal subscriber\u2019s foot in the door \u2014 they may discover your podcast for the first time and decide to subscribe for more related content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a relatively small podcast, build your way up the ladder before reaching out to huge leaders in your industry. Don\u2019t be afraid to reach for low-hanging fruit and asking industry experts with a slightly smaller following on to your podcast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this as an opportunity to showcase your interviewing skills and grow your existing listenership before getting in front of bigger names in your niche.<\/span><\/p>\n<h3>4. Incorporate your podcast into your blog posts<\/h3>\n<p><span style=\"font-weight: 400;\">We mentioned briefly that some podcasters choose to host their episodes as dedicated pages on a website. Why not really level up your podcast SEO by attaching podcast episodes into SEO-friendly blog posts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Google has been making the effort to include multimedia results on search \u2014 <\/span><a href=\"https:\/\/www.theverge.com\/2019\/8\/8\/20759394\/google-podcast-episodes-search-results-transcriber\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">including, yes, even podcasts<\/span><\/a><span style=\"font-weight: 400;\"> and YouTube videos \u2014 the reality is that most of the search query results still pull up blog posts and pages the majority of the time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay ahead of the competition by combining your blog and podcast efforts. There are a couple of options to go about this. First, you can create a blog post around a podcast episode. So after recording your episode, <\/span><a href=\"https:\/\/searchenginewatch.com\/2013\/05\/03\/repurposing-content-top-benefits-techniques-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">repurpose it into a high-value blog post<\/span><\/a><span style=\"font-weight: 400;\"> that you can then optimize with the best SEO practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to do this is doing an audit of your existing blog posts and inserting podcast episodes into them. This allows you to make the most of your blogs\u2019 on-page SEO and get your podcast in front of more visitors and potential subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this example on the <\/span><a href=\"https:\/\/www.freshbooks.com\/blog\/podcasts-for-lawyers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FreshBooks<\/span><\/a><span style=\"font-weight: 400;\"> blog that inserts a podcast episode inside a blog post. They went with the first route, where they created a dedicated blog post around the main topics that emerged in this specific podcast episode.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To encourage people to actually listen to the episode, you can tease the content in the form of questions or simply highlight what to expect. Mention key phrases and SEO-friendly search terms to make the most of on-page SEO.<\/span><\/p>\n<h3>5. Submit your podcast to reputable directories<\/h3>\n<p><span style=\"font-weight: 400;\">Another way to get more podcast subscribers? Getting yourself listed in the top podcast directories online. Getting on these podcast directories is often straightforward enough, especially if your podcast is already up and running on one platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose to submit your podcast to directories like Apple Podcasts or Spotify one at a time, while another option is using services like Anchor.fm to submit your podcast to multiple directories all at once.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143186\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-and-stats-on-podcasts-1024x557.png\" alt=\"podcast seo and stats on podcasts\" width=\"640\" height=\"348\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-and-stats-on-podcasts-1024x557.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-and-stats-on-podcasts-300x163.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-and-stats-on-podcasts-768x418.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/podcast-seo-and-stats-on-podcasts.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Source: <a href=\"https:\/\/www.statista.com\/statistics\/943537\/podcast-listening-apps-us\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">A comparison of the top podcast directories and apps among US listeners between 2019 to 2020, according to Statista.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These top directories are most likely where listeners themselves go to search for new podcasts, so you stand the chance to get more subscribers using this method. With dozens of available options, choose the top-performing apps and services first then slowly trickle your way down the rest of the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, be aware of any new players that might emerge in the podcast app industry to be at the forefront of their growth. Or if there are niche podcast directories that your specific audience might be on, that can be a fantastic way to reach the right audience without the steep competition.<\/span><\/p>\n<h3>6. Incorporate this as part of your customer support<\/h3>\n<p><span style=\"font-weight: 400;\">If your business has a podcast that creates short, high-value episodes that walk people through your product or service or answer their commonly asked questions, why not incorporate said episodes into your customer support knowledge base?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users might have frequently asked questions about your product or app, for example. In your FAQs pages and knowledge bases, embed your episodes in relevant pages that will help answer your customers\u2019 queries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can also be a way to humanize and personalize your <\/span><a href=\"https:\/\/www.jitbit.com\/helpdesk\/email-ticketing-system\/\"><span style=\"font-weight: 400;\">email ticketing system<\/span><\/a><span style=\"font-weight: 400;\">. Because many email ticket support software allow your team to upload files to send to customers, why not send these helpful podcast episodes in response to their questions or concerns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, make sure that the links you send to your customers through support channels are always relevant to their concerns.<\/span><\/p>\n<h3>7. Cut it up into micro-content<\/h3>\n<p><span style=\"font-weight: 400;\">To really drum up your podcast SEO, <\/span><a href=\"https:\/\/searchenginewatch.com\/2017\/01\/30\/content-repurposing-is-your-hidden-online-marketing-gem\/\"><span style=\"font-weight: 400;\">repurpose your episodes<\/span><\/a><span style=\"font-weight: 400;\"> and turn them into micro-content you can share across other platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, choose a segment with a big takeaway or story in under one minute that you can then post on your Instagram feed. Or cut an engaging exchange between guests then post the excerpt on Facebook or YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beauty of this tactic is that you can create multiple pieces of micro content from just a single podcast episode, so you\u2019ll be able to make endless content for social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use soundbites as excerpts, create graphics based on quotes from the episode, turn your main topics into viral-worthy infographics \u2014 either way, it\u2019s a great way to not only create content for other platforms but to especially grab attention and bring awareness to your podcast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The podcast Happier in Hollywood creates micro-content by taking excerpts from their recorded episodes and turning them into videos with subtitles for Instagram.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143187\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/repurpose-your-content-for-podcast-seo-1024x652.png\" alt=\"micro-content for podcast seo\" width=\"640\" height=\"408\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/repurpose-your-content-for-podcast-seo-1024x652.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/repurpose-your-content-for-podcast-seo-300x191.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/repurpose-your-content-for-podcast-seo-768x489.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/repurpose-your-content-for-podcast-seo-1536x978.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/repurpose-your-content-for-podcast-seo.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>Source: <a href=\"https:\/\/www.instagram.com\/happierinhollywood\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Happier in Hollywood<\/span><\/a><\/em><\/p>\n<h2>Key takeaways<\/h2>\n<p><span style=\"font-weight: 400;\">Getting more podcast subscribers can seem like an uphill climb, but remember that your content creation efforts have to be punctuated by a solid promotion strategy too. Podcast SEO makes sure that your podcast is seen by the people who\u2019d love to follow your podcast the most. Aside from basic podcast SEO, use the tips in this blog post to help you boost those search results and get your podcast heard.<\/span><\/p>\n<p><em>Kevin Payne is a\u00a0<a href=\"https:\/\/leadhackrs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\">content marketing consultant<\/a>\u00a0that helps software companies build marketing funnels and implement content\u00a0marketing campaigns to increase their inbound leads.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to get started and get that podcast out there? Check out these podcast SEO tips to get in front of more people and get more subscribers<\/p>\n","protected":false},"author":1092,"featured_media":143189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,27279],"tags":[28086,331,27776,28023,27501,27553,22],"content_type":[],"class_list":["post-143184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-voice","tag-micro-content","tag-on-page-seo","tag-podcast-content","tag-podcast-marketing","tag-podcast-seo","tag-search-terms","tag-seo"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/03\/Get-more-subscribers-with-these-seven-podcast-SEO-tips.png","category":"SEO","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/143184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=143184"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/143184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/143189"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=143184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=143184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=143184"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=143184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}