{"id":143436,"date":"2021-07-28T12:54:13","date_gmt":"2021-07-28T12:54:13","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=143436"},"modified":"2021-07-30T11:39:25","modified_gmt":"2021-07-30T11:39:25","slug":"six-content-ideas-to-supercharge-your-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2021\/07\/28\/six-content-ideas-to-supercharge-your-marketing-in-2021\/","title":{"rendered":"Six content ideas to supercharge your marketing in 2021"},"content":{"rendered":"<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Keyword research is at the heart of understanding where your business stands and what your end-users expect<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Collaborate and meet real people &#8211; use every opportunity (events, meetups, live sessions) to talk to people and listen to what they\u2019d be interested in consuming<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use &#8220;question research&#8221; to understand the existing information gaps in the market<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Re-package your old, better-performing content into new (updated) assets<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you feel like everything has already been written and you have no idea what else you can write about, here are six content ideas for you that help you come up with valuable and engaging content this year:<\/span><\/p>\n<h2>1. Use new keyword research tools<\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research is not just for SEO! They can give you in-depth insight into your audience\u2019s interests, questions, and struggles. Research and address them in your content.<\/span><\/p>\n<p>The key is to try a new tool from time to time<span style=\"font-weight: 400;\">. Why? Each tool uses a different data source or a different output or a different way to organize those keywords. Any of these will be enough to give you lots of content ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, we have quite a few tools to choose from.<\/span><\/p>\n<h3><b>Kparser<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This tool will give you pretty much everything you need to create a good topic list. Or at least point you in the right direction. Look at the left-hand channel to find popular concepts around your main topic and build your content around those!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143443\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/kparser-1024x985.png\" alt=\"Content ideas - keyword research tools\" width=\"640\" height=\"616\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/kparser-1024x985.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/kparser-300x289.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/kparser-768x739.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/kparser.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: Screenshot by the author<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Kparser offers a <\/span><a href=\"https:\/\/kparser.com\/account\/checkout\/?level=3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">premium<\/span><\/a><span style=\"font-weight: 400;\"> version for $69 a month but I\u2019ve always been using its free version which is great!<\/span><\/p>\n<h3><b>KeywordTool.io<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">KeywordTool.io allows access to lots of data sources, including Google, Youtube, Amazon, Instagram, and Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143438\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/amazon-keywords-1024x839.png\" alt=\"Amazon keywords - content ideas for marketing\" width=\"640\" height=\"524\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/amazon-keywords-1024x839.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/amazon-keywords-300x246.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/amazon-keywords-768x629.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/amazon-keywords-1536x1259.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/amazon-keywords.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">(Content ideas sourced from Amazon) <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Source: Screenshot made by the author<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The tool will give you lots of ideas for free but to see each keyword analysis, you need to upgrade to one of the<\/span> listed <a href=\"https:\/\/keywordtool.io\/pro\" target=\"_blank\" rel=\"noopener\">plans<\/a>.<\/p>\n<h3><b>Answer the Public<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This one you may not have heard of. It features a man called &#8216;The Seeker&#8217;, who impatiently awaits your questions. You put in keywords or phrases, he suggests some interesting topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from being a great keyword research tool, this one is also great for question research (see my #5 tip on the list!) Using different ways to group and organize your keyword lists will likely uncover more ideas. These grouping techniques include <a href=\"https:\/\/seranking.com\/blog\/keyword-clustering\/\" target=\"_blank\" rel=\"noopener\">keyword clustering<\/a> and <a href=\"https:\/\/searchenginewatch.com\/2019\/12\/16\/the-beginners-guide-to-semantic-search\/\" target=\"_blank\" rel=\"noopener\">semantic research<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143439\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/answerthepublic-987x1024.png\" alt=\"Answer the Public\" width=\"640\" height=\"664\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/answerthepublic-987x1024.png 987w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/answerthepublic-289x300.png 289w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/answerthepublic-768x797.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/answerthepublic.png 702w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: Screenshot by the author<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Answer the Public is <\/span><a href=\"https:\/\/answerthepublic.com\/pages\/pro\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">freemium<\/span><\/a><span style=\"font-weight: 400;\"> and comes at $79\/month minimum if you pay for a year, but frankly I\u2019ve never had to upgrade as the free version is simply awesome!<\/span><\/p>\n<h2>2. Turn to your actual customers for ideas<\/h2>\n<p><span style=\"font-weight: 400;\">You know who you really need to listen to. Correct, your current and future customers. You want your content to make a difference for your bottom line, not just bring your word out there, no matter if anyone is there listening or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t just want to be heard, you want to be heard by your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even gamify that process by building up your surveys with visualization tools, here are some <a href=\"https:\/\/viralcontentbee.com\/index.php\/how-to-generate-leads-with-questionnaires-assessments-surveys-quizzes-with-stefan-debois-sde77-of-surveyanyplace-vcbuzz\/\" target=\"_blank\" rel=\"noopener\">extra tips on that<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer a good mix of generic questions (like, ask about their lifestyle) which would help you build up your customers\u2019 personas and target them better. Then come your brand-specific questions:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">&#8220;What questions did you have when browsing our services?&#8221; <\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8220;Were they sufficiently covered on the site?&#8221;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The latter will help you improve your site performance too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cool thing is that you will also be able to use your survey results in site content and articles, making your site intent-rich, trustworthy, and linkable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also a wise idea to set up a well-defined routine to help you record your customers\u2019 questions as they come. This will help you in both content planning and social media goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slack is a nice tool to help your in-team communication and idea-sharing. Simply set up a separate Slack channel and encourage your customer and support team to send your customers\u2019 questions there as soon as they come across any.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using your web analytics is another way to listen to your customers and readers. Finteza is a great solution to better understand which content and on-page elements your site users respond to best. It supports a variety of events including mouse-overs, clicks, and downloads allowing you to measure which content does a better job engaging your readers:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143440\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/conversions-funnels-1024x470.png\" alt=\"Conversion funnels and content's role in it\" width=\"640\" height=\"294\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/conversions-funnels-1024x470.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/conversions-funnels-300x138.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/conversions-funnels-768x353.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/conversions-funnels-1536x705.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/conversions-funnels-2048x940.png 2048w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/conversions-funnels.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: <a href=\"https:\/\/www.finteza.com\/en\/website-analytics\/conversions-funnels\" target=\"_blank\" rel=\"noopener\">Finteza<\/a><\/span><\/em><\/p>\n<h2>3. Take seasonal trends into account<\/h2>\n<p><span style=\"font-weight: 400;\">There are <\/span><span style=\"font-weight: 400;\">holidays and seasonal trends to include in your content editorial plans<\/span><span style=\"font-weight: 400;\">. When you catch a trend, there\u2019s always a huge boost of interactions, new followers, and clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143442\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-trends-1024x545.png\" alt=\"Using seasonal trends to create content ideas \" width=\"640\" height=\"341\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-trends-1024x545.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-trends-300x160.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-trends-768x409.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-trends.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: Screenshot by the author<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The great thing about seasonal trends is that you can plan your editorial calendar months in advance because they are easy to predict and repeat yearly. This means you\u2019ll be able to re-use your calendar as a reference point to structure your seasonal content strategy and improvise for maximum success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply sit down and plan your content assets for upcoming big holidays, seasonal events like spring cleaning season, summer holidays, Amazon Prime Day, and other noteworthy days that are relevant to your target customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-143445\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/roadmap.png\" alt=\"Editorial calendar for roadmap\" width=\"728\" height=\"430\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/roadmap.png 728w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/roadmap-300x177.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/roadmap-768x454.png 768w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/span><span style=\"font-weight: 400;\">S<em>ource: Screenshot by the author<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Google Spreadsheets to create your content roadmap. To better focus on ideation and get more inspired, I usually start with planning my seasonal content using a printable calendar which you can easily <\/span><a href=\"https:\/\/howtonow.com\/download-fee-printable-daily-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">find using these steps.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are handy <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/colorlib.com\/wp\/event-calendar-plugins\/\" target=\"_blank\" rel=\"noopener\">calendar apps<\/a> that can even integrate into WordPress<\/span><span style=\"font-weight: 400;\"> to keep track of those holidays you may want to include in your social media editorial plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can schedule social media updates as far as one year ahead to make sure there\u2019s always something going on your brand channels no matter how busy you get.<\/span><\/p>\n<h2>4. Get out into the world<\/h2>\n<p><span style=\"font-weight: 400;\">We have a tendency to look for our inspiration online because we are targeting an internet-based audience, which is totally understandable: you can discover so many wonderful topics on the web. It just isn\u2019t the only place we can look and purely searching online actually limits our scope, and so our returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular piece of content is one that comes from the real world. People love personal stories!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go out into the real world. Seek out events in your industry, or things that are tangentially related. Discover how everyday experiences connect to your niche and use your <a href=\"https:\/\/searchenginewatch.com\/2020\/12\/30\/need-to-step-up-your-social-media-marketing-follow-this-recipe\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> channels as a platform to explain and share with others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get out of cyberspace and into meet-space!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good way is to engage with your local community (now in a safe and socially distanced way!) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This serves as a great way to understand the pulse of your audience\/target customers, their intent, and personal experiences that impact their decisions. Plus, you also earn a chance to introduce new people to your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also connect with other local brands, businesses, and business owners and potentially work out some topic ideas that way.<\/span><\/p>\n<h2>5. Find out what people are asking online<\/h2>\n<p><span style=\"font-weight: 400;\">Question research offers a few important marketing opportunities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Questions give you lots of insight into what your target audience is struggling with and how to best help them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Questions are your best content ideation source<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Covering niche questions online opens up more organic search visibility opportunities including <\/span><span style=\"font-weight: 400;\">getting featured and ranking in <a href=\"https:\/\/searchenginewatch.com\/2020\/10\/14\/people-also-ask-paa-feature-uncovering-googles-hidden-gem\/\" target=\"_blank\" rel=\"noopener\">&#8220;People Also Ask&#8221;<\/a> results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking a question on social media is one of the most important ways to increase your social media engagement because whenever they see a question mark, people have that natural reflex to stop and find an answer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So ask questions on social media often and engage with answers you receive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are open to trying tools to bolster this exercise, Text Optimizer is a smart option. All you Just type your keyword into its &#8220;Topic Ideas&#8221; <\/span><span style=\"font-weight: 400;\">section<\/span><span style=\"font-weight: 400;\"> and it will generate a list of topic ideas for you:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143444\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/questions-1024x933.png\" alt=\"Questions for research and content creation\" width=\"640\" height=\"583\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/questions-1024x933.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/questions-300x273.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/questions-768x700.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/questions-1536x1400.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/questions.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: Screenshot by the author<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Every question is rated based on how many people are searching for it and how many sites are covering it &#8211; giving you a clear analysis of demand vs competition which informs your decision making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool is paid and I am not aware of any alternatives. But the good thing is, question research will be mostly free. You will get some content ideas without the need to pay or register an account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quick tip: If you install their <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/textoptimizer\/fdbbkmpdjmpnebmdgbhcodhlafiicnkd?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Chrome extension<\/span><\/a><span style=\"font-weight: 400;\">, most of that analysis will come for free as long as you use Google Chrome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143441\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-chrome-1024x592.png\" alt=\"\" width=\"640\" height=\"370\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-chrome-1024x592.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-chrome-300x173.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-chrome-768x444.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-chrome-1536x887.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-chrome-2048x1183.png 2048w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/google-chrome.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><em><span style=\"font-weight: 400;\">Source: Screenshot by the author<\/span><\/em><\/p>\n<h2>6. Learn the art of content re-packaging<\/h2>\n<p><span style=\"font-weight: 400;\">Right off the bat, re-packaging content is going to be the best weapon in your arsenal. It takes what you already have and makes it stretch, getting more out of every piece you write. A lot of those prolific writers are using this tactic, albeit at its extreme. That is how they manage to get so much out without others writing for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what does re-packaging content entail? It is creating new content directly from the old. Some ways to do that are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collecting articles into an ebook to give away on your site (As a bonus, this would also make a great <\/span><a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lead magnet<\/span><\/a><span style=\"font-weight: 400;\">!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a webinar with the information you have written<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turning your content series into a (mini) email course<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recording a podcast with the old post content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shooting a video with the old post content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Converting info from posts into infographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making a Slideshare presentation with condensed slides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing new posts based on small details mentioned in old posts that have been expanded<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are only a few examples, but you get a general idea. A piece of <a href=\"https:\/\/searchenginewatch.com\/2020\/01\/13\/pillars-behind-successful-content-strategy\/\" target=\"_blank\" rel=\"noopener\">content should never remain on its own<\/a> without some form of recycled item coming out of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at that list of ideas for re-packaging old content, did any of them stand out as forms of media you have never tried before? It may be time to start expanding what you create and produce something brand new.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will attract a new kind of audience, one that is drawn to the media in question. Do you usually write blog posts? Start making infographics or videos. Never done a Slideshare slideshow? Consider it now, and see if it gets any bites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will be able to recycle your content better this way, and it will keep you from being burnt out. That will inevitably have an impact on the speed and quality of your content creation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content ideation isn\u2019t easy and moreover, it is a continuous struggle. Let\u2019s hope these ideas will get you out of that writer\u2019s block!<\/span><\/p>\n<p><em>Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter\u00a0<a href=\"https:\/\/twitter.com\/seosmarty\" target=\"_blank\" rel=\"noopener noreferrer\">@seosmarty<\/a>.<\/em><\/p>\n<p><strong>Subscribe to the\u00a0<a href=\"https:\/\/searchenginewatch.com\/#newsletter-modal\" target=\"_blank\" rel=\"noopener\">Search Engine Watch newsletter<\/a> for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.<\/strong><\/p>\n<p><strong>Join the conversation with us on\u00a0<a href=\"https:\/\/www.linkedin.com\/groups\/61126\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/sewatch\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the era of content overload, here&#8217;s how you can brew fresh ideas to bolster your marketing strategy and stand out<\/p>\n","protected":false},"author":1092,"featured_media":143446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,27893],"tags":[27942,19858,75,1677,27761,53,28065,291,28116],"content_type":[],"class_list":["post-143436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-digital-marketing","tag-audience-engagement","tag-audience-research","tag-content-2","tag-content-ideas","tag-content-marketing-tips","tag-digital-marketing","tag-influencer-commentary","tag-keyword-research","tag-seasonal-marketing"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2021\/07\/Six-content-ideas-to-supercharge-your-marketing-in-2021.png","category":"Content","timeago":"5y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/143436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=143436"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/143436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/143446"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=143436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=143436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=143436"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=143436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}