{"id":144028,"date":"2022-08-11T15:19:16","date_gmt":"2022-08-11T15:19:16","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=144028"},"modified":"2022-08-25T12:20:44","modified_gmt":"2022-08-25T12:20:44","slug":"how-do-videos-help-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2022\/08\/11\/how-do-videos-help-your-seo-strategy\/","title":{"rendered":"How do videos help your SEO strategy?"},"content":{"rendered":"

Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention in our world of information overload.<\/span><\/p>\n

But can videos also enhance your SEO strategy?\u00a0<\/span><\/p>\n

Well, we don\u2019t know everything about Google’s ranking signals, so we cannot be sure if there’s a direct factor there. Whether Google \u201clikes\u201d pages with videos on them more than pages without videos remains a secret.<\/span><\/p>\n

But there are more indirect SEO benefits that are contributing here:<\/span><\/p>\n

1. SERP real estate<\/h2>\n

Videos are taking a lot of real estate within Google\u2019s search result pages, both on mobile and desktop. Google uses so-called \u201c<\/span>video carousels<\/span><\/a>\u201d to display related videos for many search queries.<\/span><\/p>\n

In fact, on a mobile device, a video carousel takes the whole screen, and for many search queries it takes quite some time to scroll past:<\/span><\/p>\n

\"videos<\/span>Image source: Screenshot by the author<\/span><\/i><\/p>\n

According to <\/span>Mozcast<\/span><\/a>, video carousels appear for the third of search queries. That\u2019s a lot of SEO opportunities to dominate your target SERPs!<\/span><\/p>\n

If you brand your video well and <\/span>optimize your video Youtube page<\/span><\/a>, one of these videos in a carousel will remind your target customer of your brand and increase your chances of conversion.<\/span><\/p>\n

2. Rich snippets<\/h2>\n

A video-rich snippet is an enhanced search snippet that displays a video thumbnail next to your link. It is a good way to make your search snippet stand out.<\/span><\/p>\n

\"video<\/span>Image source: Screenshot by the author<\/span><\/i><\/p>\n

Video rich snippets are also surprisingly easy to get.<\/span><\/p>\n

Unlike video carousels, video rich snippets send traffic to your site, versus the YouTube video page. To make this easier:<\/span><\/p>\n\n\n\n\n\n\n
<\/td>\nVideo rich snippet<\/b><\/td>\nVideo Carousel<\/b><\/td>\n<\/tr>\n
Does it need a video?<\/b><\/td>\nYes<\/span><\/td>\nYes<\/span><\/td>\n<\/tr>\n
Is it part of organic results?<\/b><\/td>\nYes<\/span><\/td>\nNo<\/span><\/td>\n<\/tr>\n
What does it generate?<\/b><\/td>\nClicks to your site<\/span><\/td>\nVideo views <\/span>
\n<\/span>(clicks to the video page)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The best-case scenario is when you manage to grab both: A rich video snippet on page one of organic results and your video inside the video carousel on the same page:<\/span><\/p>\n


\n<\/span>Image source: Screenshot by the author<\/span><\/i><\/p>\n

This will help you generate more brand awareness through a video thumbnail and generate both video views and clicks.<\/span><\/p>\n

To increase your odds of getting a video rich snippet, you need to:<\/span><\/p>\n