{"id":144361,"date":"2022-12-15T13:57:00","date_gmt":"2022-12-15T13:57:00","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=144361"},"modified":"2022-12-16T09:01:40","modified_gmt":"2022-12-16T09:01:40","slug":"how-much-impact-can-visual-identity-have-on-your-organic-visibility","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2022\/12\/15\/how-much-impact-can-visual-identity-have-on-your-organic-visibility\/","title":{"rendered":"How much impact can visual identity have on your organic visibility?"},"content":{"rendered":"<div class=\"well\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144363\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/How-much-impact-can-visual-identity-have-on-your-organic-visibility-1024x273.png\" alt=\"How much impact can visual identity have on your organic visibility\" width=\"640\" height=\"171\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/How-much-impact-can-visual-identity-have-on-your-organic-visibility-1024x273.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/How-much-impact-can-visual-identity-have-on-your-organic-visibility-300x80.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/How-much-impact-can-visual-identity-have-on-your-organic-visibility-768x205.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/How-much-impact-can-visual-identity-have-on-your-organic-visibility.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<h3>30-second summary:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">A visual identity is all the graphic elements that represent your brand making it unique and recognizable<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When visual identity is build consistently across several channels, it builds brand recognizability which in turn improves conversions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Visual branding elements often show up for brand-driven search results allowing users to remember them well<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Commercial and informational queries often contain visual results as well, so they can reinforce brand presence if you brand all your visual assets consistently<\/span><\/li>\n<li><span style=\"font-weight: 400;\">To build a strong visual identity in organic SERPs, create lots of original images, cross-publish them on multiple channels and use best SEO practices when using them on your site<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">What is visual identity?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A visual identity is a collection of graphic elements that represent and differentiate a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be a logo, a tiny element of a logo, a color palette, a unique font &#8211; or any combination of all of these <\/span><a href=\"https:\/\/graphically.io\/blog\/how-to-build-a-brand-with-designs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visual branding elements<\/span><\/a><span style=\"font-weight: 400;\"> that make a brand recognizable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a recognizable visual identity used to be a prerogative of big brands with huge budgets. Thanks to digital channels (social media, video, etc.), a visual identity is something every brand can and should have because it helps your past customers recognize you and become your returning customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a consistent and cohesive visual identity is key to cross-channel marketing. People traveling from channel to channel and seeing your brand everywhere will finally start recognizing you and with recognition comes more trust and engagement.<\/span><\/p>\n<h2>How is visual identity reflected in organic search?<\/h2>\n<p><span style=\"font-weight: 400;\">Historically, Google has loved brands because they are easy to understand and map together (hence the <\/span><a href=\"https:\/\/searchenginewatch.com\/2012\/10\/05\/googles-knowledge-graph-implications-for-search-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Knowledge Graph<\/span><\/a><span style=\"font-weight: 400;\"> is based on entities, i.e. brands).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few years ago, Google started featuring brands visually in SERPs too. So now brands can actually build recognizability through organic search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at just one example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s search for a brand name first: Notice how many images show up in different search sections across SERPs, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The knowledge panel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter carousel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image thumbnails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image carousels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video thumbnails, etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144368\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/visual-identity-and-its-visibility-in-Google-SERPs-Home-Depot-example-1024x595.png\" alt=\"visual identity and its visibility in Google SERPs - Home Depot example\" width=\"640\" height=\"372\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/visual-identity-and-its-visibility-in-Google-SERPs-Home-Depot-example-1024x595.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/visual-identity-and-its-visibility-in-Google-SERPs-Home-Depot-example-300x174.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/visual-identity-and-its-visibility-in-Google-SERPs-Home-Depot-example-768x446.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/visual-identity-and-its-visibility-in-Google-SERPs-Home-Depot-example-1536x893.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/visual-identity-and-its-visibility-in-Google-SERPs-Home-Depot-example.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Visual elements are all over branded search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, searching for something informational, like [room soundproofing] brings up a well-written guide on how to do it from Hubspot, and the best part is that its search snippet includes a well-branded image:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144369\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/images-in-search-result-snippets-1024x640.png\" alt=\"images in search result snippets\" width=\"640\" height=\"400\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/images-in-search-result-snippets-1024x640.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/images-in-search-result-snippets-300x188.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/images-in-search-result-snippets-768x480.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/images-in-search-result-snippets.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s when a searcher can immediately recognize the brand\u2019s results and click through just because it looks familiar.<\/span><\/p>\n<h2>How to create a consistent visual identity<\/h2>\n<p><span style=\"font-weight: 400;\">The key to building a visual identity online is being active and consistent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t mean living on social media sites. It means using social media strategically and regularly to publicize well-branded visual messages that keep reminding your target audience of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blog.namify.tech\/eye-opening-branding-statistics-2022-edition\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Namify<\/span><\/a><span style=\"font-weight: 400;\">, it takes five to seven impressions for people to remember your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means serving your visual message to the same person at least 5 times before you start looking familiar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can this be achieved?<\/span><\/p>\n<h3><b>Reuse the same image across several channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apps like <\/span><a href=\"https:\/\/apps.apple.com\/US\/app\/id1191337894?mt=8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Photoleap<\/span><\/a><span style=\"font-weight: 400;\"> make it extremely easy to create effective visual assets that can be used across multiple social media channels. You can use it to apply advanced effects or minor touch-ups to existing images, or use the built-in text-to-image AI engine to describe whatever visual you want to see, and then edit from there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find inspiration at the brand\u2019s Instagram <\/span><a href=\"https:\/\/www.instagram.com\/photoleap_by_lightricks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">account<\/span><\/a><span style=\"font-weight: 400;\">, which is filled with creative images you can create using the app:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144370\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/Photoleap-example-1024x681.png\" alt=\"Photoleap example\" width=\"640\" height=\"426\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/Photoleap-example-1024x681.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/Photoleap-example-300x200.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/Photoleap-example-768x511.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/Photoleap-example-1536x1021.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/Photoleap-example.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your concept created, you can easily fit it to multiple social media <\/span><a href=\"https:\/\/smartphotostock.com\/blog\/effective-visual-marketing-channels\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">channels<\/span><\/a><span style=\"font-weight: 400;\">, and even animate it, which extends your possibilities even further allowing you to use it as Reels, shorts, and even stories.<\/span><\/p>\n<h3><b>Curate your own (and your customers\u2019) images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Monitoring your customers\u2019 <\/span><a href=\"https:\/\/seranking.com\/blog\/great-customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reviews<\/span><\/a><span style=\"font-weight: 400;\"> and turning them into visual assets (images and videos) is a great way to control your brand sentiment under control and promote your brand\u2019s visual identity through user-generated content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to approach that, and you don\u2019t have to choose once. Try several of them before your create your own UGC-driven visual identity strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a <\/span><a href=\"https:\/\/archive.com\/blog\/hashtag-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unique hashtag<\/span><\/a><span style=\"font-weight: 400;\"> and encourage your customers to publicize their feedback using it (then re-share to updates and stories from your own account)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Highlights to keep those brand-driven stories permanent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embed <\/span><a href=\"https:\/\/www.nextiva.com\/blog\/how-a-20-second-video-led-to-10-more-conversions.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">20-second videos on your landing pages<\/span><\/a><span style=\"font-weight: 400;\"> to increase conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up a contest to reward weekly\/monthly photo submissions from customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn text reviews (from Google or Yelp) into <\/span><a href=\"https:\/\/www.seosmarty.com\/how-to-quote-using-text-to-image-tools-and-go-viral\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visual quotes<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curate multiple images and <\/span><a href=\"https:\/\/www.ispringsolutions.com\/blog\/how-to-create-a-video-presentation-with-ispring-presenter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">turn them into a video presentation<\/span><\/a><span style=\"font-weight: 400;\"> (to publish on Youtube and Facebook)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/visualping.io\/blog\/the-best-tools-for-monitoring-online-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Monitor your competitors\u2019 (or peers\u2019) reviews<\/span><\/a><span style=\"font-weight: 400;\"> to better understand what kind of feedback they generate and how they re-package and re-market it for better results.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144371\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/using-user-generated-content-UGC-to-build-a-visual-identity-strategy-for-your-brand-1024x787.png\" alt=\"using user generated content (UGC) to build a visual identity strategy for your brand\" width=\"640\" height=\"492\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/using-user-generated-content-UGC-to-build-a-visual-identity-strategy-for-your-brand-1024x787.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/using-user-generated-content-UGC-to-build-a-visual-identity-strategy-for-your-brand-300x231.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/using-user-generated-content-UGC-to-build-a-visual-identity-strategy-for-your-brand-768x590.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/using-user-generated-content-UGC-to-build-a-visual-identity-strategy-for-your-brand-1536x1181.png 1536w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/using-user-generated-content-UGC-to-build-a-visual-identity-strategy-for-your-brand.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><b>Visualize all you can<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You need your brand-own assets to rank for a wide variety of brand-driven and generic queries to build recognizability, one search session at a time. This includes posting visual content on Twitter (which has its own carousel section in SERPs) and Facebook (that is usually granted visually rich snippets).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you stick to your brand-driven color palette for every asset you create (see the orange SERP example above), play with your logo elements, and add watermarks inside your videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider (but not limit yourself to) a few ideas below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create original images<\/b><span style=\"font-weight: 400;\"> for every article you publish (and then re-use those images on social media when sharing your link)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/searchenginewatch.com\/2019\/05\/31\/image-optimization-for-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">image optimization tactics<\/span><\/a><span style=\"font-weight: 400;\"> to ensure your images rank in organic search results. <\/span><a href=\"https:\/\/pakwired.com\/best-seo-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">There are SEO plugins<\/span><\/a><span style=\"font-weight: 400;\"> that make this step easier.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Embed videos<\/b><span style=\"font-weight: 400;\"> on your landing pages to generate video-rich snippets in organic SERPs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create infographics<\/b><span style=\"font-weight: 400;\"> to visualize how-to guides or make steps easier to follow. There are quite a few <\/span><a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-data-visualization-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data visualization plugins<\/span><\/a><span style=\"font-weight: 400;\"> to make this easier.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use illustrations<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.toptal.com\/designers\/brand\/brand-illustration-system\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A brand illustration system<\/span><\/a><span style=\"font-weight: 400;\"> is a collection of images with a cohesive mood and style that visualizes a brand\u2019s promise<\/span><\/li>\n<\/ul>\n<h3><b>Use retargeting<\/b><\/h3>\n<p><a href=\"https:\/\/searchenginewatch.com\/2012\/08\/20\/6-types-of-retargeting-every-marketer-should-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Retargeting<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to reach people who are already familiar with your visual identity, and so they will respond better to your ads. Google <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/resources\/retargeting-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">offers<\/span><\/a> <span style=\"font-weight: 400;\">dynamic remarketing<\/span><span style=\"font-weight: 400;\"> ads within its display network. Facebook is another great retargeting platform that makes it easy to reach your past site visitors and let them continue their buying journey from where they left it.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Building a recognizable visual identity takes time and effort but it is well worth it because a recognizable brand brings higher conversions and more sales. Keep your visual identity in mind when planning your content and visual marketing strategy and you&#8217;re halfway there! All you need now is time and consistency. Good luck!<\/span><\/p>\n<hr \/>\n<p><em>Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter\u00a0<a href=\"https:\/\/twitter.com\/seosmarty\" target=\"_blank\" rel=\"noopener noreferrer\">@seosmarty<\/a>.<\/em><\/p>\n<p><strong>Subscribe to the\u00a0<a href=\"https:\/\/searchenginewatch.com\/#newsletter-modal\" target=\"_blank\" rel=\"noopener\">Search Engine Watch newsletter<\/a>\u00a0for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.<\/strong><\/p>\n<p><strong>Join the conversation with us on\u00a0<a href=\"https:\/\/www.linkedin.com\/groups\/61126\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/sewatch\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to optimizing your site for organic clicks, just how much time do you need to create a visual identity and align your content strategy?<\/p>\n","protected":false},"author":1092,"featured_media":144363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[756,22,28186],"content_type":[],"class_list":["post-144361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-image-optimization","tag-seo","tag-visual-identity"],"acf":{"tad_independentcommercial":"Independent","tad_content_format":"Infuencer commentary"},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2022\/12\/How-much-impact-can-visual-identity-have-on-your-organic-visibility.png","category":"SEO","timeago":"3y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/144361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=144361"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/144361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/144363"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=144361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=144361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=144361"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=144361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}