{"id":144400,"date":"2023-01-03T14:59:02","date_gmt":"2023-01-03T14:59:02","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=144400"},"modified":"2023-01-04T08:43:42","modified_gmt":"2023-01-04T08:43:42","slug":"how-to-harness-rankbrain-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2023\/01\/03\/how-to-harness-rankbrain-for-ecommerce-websites\/","title":{"rendered":"How to harness RankBrain for ecommerce websites"},"content":{"rendered":"<div class=\"well\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144404\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/How-to-harness-RankBrain-for-ecommerce-websites-1024x273.png\" alt=\"How to harness RankBrain for ecommerce websites\" width=\"640\" height=\"171\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/How-to-harness-RankBrain-for-ecommerce-websites-1024x273.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/How-to-harness-RankBrain-for-ecommerce-websites-300x80.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/How-to-harness-RankBrain-for-ecommerce-websites-768x205.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/How-to-harness-RankBrain-for-ecommerce-websites.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<h3>30-second summary:<\/h3>\n<ul>\n<li>Let&#8217;s make this clear, RankBrain is not a Google algorithm, it is a component of Google\u2019s Hummingbird algorithm<\/li>\n<li>RankBrain is a powerful AI-based system that helps Google understand search queries better and generate more accurate results<\/li>\n<li>If you want to break through the clutter of 12+ million ecommerce websites, marketers need to understand and align with Google\u2019s RankBrain-driven search algorithm<\/li>\n<li>This step-by-step guide will help you make RankBrain work in favor of your ecommerce website&#8217;s search visibility<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Lack of search engine visibility is one of the top reasons ecommerce businesses fail. And it is understandable why.<\/span><\/p>\n<p>Data shows that <a href=\"https:\/\/www.semrush.com\/blog\/how-leading-e-commerce-companies-drive-traffic-to-their-websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">38 percent<\/span><\/a><span style=\"font-weight: 400;\"> of an ecommerce store&#8217;s traffic comes through organic sources. When an ecommerce website fails to rise in the search results, it loses touch with a massive chunk of its prospects. And with around <\/span><a href=\"https:\/\/wpforms.com\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">12 to 24 million<\/span><\/a><span style=\"font-weight: 400;\"> ecommerce websites out there, disappearing in the search results and failing to interact with the audience means losing to vicious competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attempting to rank higher, on the other hand, means understanding and aligning with Google\u2019s RankBrain-driven search algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For relevance between search queries and results, Google uses RankBrain to rank websites. Any seller who wishes to rank high and gain exposure must optimize their ecommerce store for RankBrain. But how do you get about harnessing RankBrain for ecommerce?<\/span><\/p>\n<h2>What is RankBrain?<\/h2>\n<p><span style=\"font-weight: 400;\">Google is very secretive about how its algorithms work, so we have little information about what RankBrain is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But from what we do know, RankBrain is a powerful AI-based system that helps Google understand search queries better and generate more accurate results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankBrain helps Google understand the pattern in user search and browsing behavior. With this understanding, Google uncovers the intent behind a search and generates results that are conceptually and contextually relevant to the search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the example below, we searched for &#8220;Edison&#8221; in Google. Now, it could have been the city of Edison in New Jersey. But Google must have known most people who search &#8220;Edison&#8221; are looking for information on Thomas Edison, and hence generated results accordingly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144402\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Example-of-the-search-term-Edison-in-Google-and-how-RankBrain-works-1024x451.png\" alt=\"Example of the search term Edison in Google and how RankBrain works\" width=\"640\" height=\"282\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Example-of-the-search-term-Edison-in-Google-and-how-RankBrain-works-1024x451.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Example-of-the-search-term-Edison-in-Google-and-how-RankBrain-works-300x132.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Example-of-the-search-term-Edison-in-Google-and-how-RankBrain-works-768x338.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Example-of-the-search-term-Edison-in-Google-and-how-RankBrain-works.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is courtesy of RankBrain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankBrain is exceptionally accurate at matching search queries with results. In fact, it outperformed Google&#8217;s experts by <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2015-10-26\/google-turning-its-lucrative-web-search-over-to-ai-machines?leadSource=uverify%20wall\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10 percent<\/span><\/a><span style=\"font-weight: 400;\"> in doing that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google now uses RankBrain in all of its search queries. Therefore, it is critical for any ecommerce store looking for search visibility to optimize for RankBrain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before moving forward, it is essential to note that RankBrain is not a Google algorithm. It is a component of Google&#8217;s Hummingbird algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now since that&#8217;s out of the way, let&#8217;s go ahead and talk about how you can optimize your ecommerce store for RankBrain.<\/span><\/p>\n<h2>How to optimize and make the most of RankBrain for ecommerce stores<\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing for RankBrain involves no rocket science. Here&#8217;s how you can do it:<\/span><\/p>\n<h3>1. Rethink your keyword research<\/h3>\n<p><span style=\"font-weight: 400;\">If you are still optimizing your ecommerce store around one primary keyword, please stop. The search engine world has evolved far beyond that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, keywords are still relevant. But Google no longer uses exact-match keywords to find relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see how the search query and keywords in the top search results differ:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144403\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/use-keyword-clusters-to-optimize-and-harness-rankbrain-for-ecommerce-websites-1024x452.png\" alt=\"use keyword clusters to optimize and harness rankbrain for ecommerce websites\" width=\"640\" height=\"283\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/use-keyword-clusters-to-optimize-and-harness-rankbrain-for-ecommerce-websites-1024x452.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/use-keyword-clusters-to-optimize-and-harness-rankbrain-for-ecommerce-websites-300x132.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/use-keyword-clusters-to-optimize-and-harness-rankbrain-for-ecommerce-websites-768x339.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/use-keyword-clusters-to-optimize-and-harness-rankbrain-for-ecommerce-websites.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, identify a core keyword and brainstorm other similar keyword ideas around it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when optimizing your crockery ecommerce store, your main keyword may be imported china crockery, but Google may also associate words like &#8220;imported plates&#8221; and &#8220;China sweet bowls&#8221; with your primary keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, consider including medium-tail keywords. According to digital marketing maestro <\/span><a href=\"https:\/\/shanebarker.com\/blog\/optimize-google-rankbrain\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shane Barker<\/span><\/a><span style=\"font-weight: 400;\">, medium-tail keywords are the perfect choice when optimizing for RankBrain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don&#8217;t forget question-based keywords. According to research, almost 8 percent of all search queries are questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given that Google processes billions of search queries daily, <\/span><a href=\"https:\/\/neilpatel.com\/blog\/users-queries\/\"><span style=\"font-weight: 400;\">8 percent<\/span><\/a><span style=\"font-weight: 400;\"> would form an appreciable number of questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, search for and include question-based keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, remember it&#8217;s no longer about keyword density. Optimization is all about user experience. Therefore, include keywords in a way that doesn&#8217;t disrupt the flow of the content.\u00a0<\/span><\/p>\n<h3>2. Create in-depth and quality content<\/h3>\n<p><span style=\"font-weight: 400;\">RankBrain is big on user experience. This is why it gives extra weight to well-written content that offers value to the users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, first, identify your target audience&#8217;s struggles, and figure out their unasked questions and unsolved problems. And then create detailed content around it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you have realized your prospects are keen on learning about laptops. You have a topic on hand. Now, you can create a long-form blog or an ebook explaining all the types of laptops, what makes them good and bad, and how they can choose the right laptop for themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep your readers in mind when creating this content and ensure that the style and language align with their preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your tone conversational. Write like you talk so the readers can feel a human-to-human connection and stay longer on the page, demonstrating satisfaction \u2013 something the RankBrain rewards.<\/span><\/p>\n<h3>3. Work on increasing your CTR<\/h3>\n<p><span style=\"font-weight: 400;\">CTR is another indicator of user satisfaction. Google uses a quality-score algorithm. And CTR is an integral part of the quality score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Activating featured snippets may help since listings containing featured snippets are reported to have <\/span><a href=\"https:\/\/www.thehoth.com\/blog\/optimize-for-featured-snippets\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2x higher<\/span><\/a><span style=\"font-weight: 400;\"> CTR than those without <a href=\"https:\/\/searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noopener\">featured snippets<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When running an ecommerce store, you can use rich snippets to display your product&#8217;s reviews or your catalog and price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branding may also help increase CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">88 percent of customers say authenticity is critical when deciding what brands they want to support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, invest in building your brand authority. Generating clicks will become much easier when prospects recognize and trust your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine searching for &#8220;running shoes&#8221; and coming across two listings, one of Nike and another of an unknown seller. Which one would you click? Nike, most likely because it is a trusted and recognized brand.<\/span><\/p>\n<h3>4. Focus on user intent and search intent<\/h3>\n<p><span style=\"font-weight: 400;\">User intent is defined as the goal or intention of a user behind entering a search term into a search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you have driven traffic to your ecommerce store. How are you confident that the traffic is here for shopping and not simply browsing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where user or search intent comes into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get more leads and generate more revenue, you have to focus more on the commercial and transactional intent of the user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website ranks higher if you are using intent-specific words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These transactional intent keywords often include the words discount, buy, deal, promo codes, coupons, cheapest, and purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, you are directed to the right customers using these transactional keywords.<\/span><\/p>\n<h3>5. Increase dwell time. Decrease bounce rate.<\/h3>\n<p><span style=\"font-weight: 400;\">RankBrain collects information about user satisfaction and assigns ranks based on that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a user enters your website and leaves quickly, RankBrain thinks your website isn&#8217;t satisfactory enough for the user. And hence, your website may suffer in ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As opposed to that, if a user visits your website and stays back for a long time, this tells RankBrain how users are satisfied with what you have on your website. Consequently, you may be rewarded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why you must work on increasing your website&#8217;s dwell time and decreasing bounce rate. Here are some ways you can do that:<\/span><\/p>\n<h4>Work on site navigation<\/h4>\n<p><span style=\"font-weight: 400;\">Site navigation is the process of clicking and looking through the pages of a website. It is a collection of user interface components and it helps customers to flow from one page of a website to another easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple site navigation allows the user to complete the task in less time. This increases the user experience as the user encounters fewer confusions related to the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple site navigation also allows search engines to crawl your website more easily and effectively.<\/span><\/p>\n<h4>Content<\/h4>\n<p><span style=\"font-weight: 400;\">Effective content designing and formatting increases users&#8217; engagement on a website and positively impacts the experience. According to a survey, <\/span><a href=\"https:\/\/slidelegend.com\/the-state-of-content-expectations-on-the-rise-adobe_59da7ea41723dddbab1f124c.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">66 percent users<\/span><\/a><span style=\"font-weight: 400;\"> prefer to interact with &#8220;beautifully designed&#8221; content.<\/span><\/p>\n<h4>User-friendly layout<\/h4>\n<p><span style=\"font-weight: 400;\">Layout design and text size on a website can improve or disrupt the user experience. <\/span><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/why-user-experience-is-vital-for-quality-seo\/366864\"><span style=\"font-weight: 400;\">User-friendly layout<\/span><\/a><span style=\"font-weight: 400;\"> of a website can be attained by using images and videos, organizing and formatting content interactively, and adding links to other related content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User-friendly layout can also be achieved by adding related graphics, CTAs throughout the site and using clear headers.<\/span><\/p>\n<h4>Website structure<\/h4>\n<p><span style=\"font-weight: 400;\">Website structure defines the arrangement of your site\u2019s content, its design, and the way the pages are related to one another. A good website structure has various elements including taxonomies, internal links, breadcrumbs, navigation, and schema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular type of website structure is the hierarchical structure. This type of structure is useful for websites having a large amount of data. As ecommerce websites have a <a href=\"https:\/\/searchenginewatch.com\/2022\/02\/22\/six-data-driven-seo-strategies-that-optimize-conversion-rates\/\" target=\"_blank\" rel=\"noopener\">large amount of data<\/a>, the hierarchical structure makes it easy for search engines to crawl your website. Thus it becomes easier for your website to be indexed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-144401\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/website-structure-example-to-harness-rankbrain-for-ecommerce-websites.png\" alt=\"website structure example to harness rankbrain for ecommerce websites\" width=\"622\" height=\"523\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/website-structure-example-to-harness-rankbrain-for-ecommerce-websites.png 622w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/website-structure-example-to-harness-rankbrain-for-ecommerce-websites-300x252.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/p>\n<h4>Website load speed<\/h4>\n<p><span style=\"font-weight: 400;\">Website load speed is the time it takes for your website to load as well as the time it takes for search engines to crawl your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers prefer fast-loading websites. This is why improving your website load speed enhances your user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, website load speed is a search engine ranking factor. Google uses it to judge a website\u2019s UX while determining its rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, optimizing your website\u2019s load speed is critical when enhancing your ecommerce store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the methods to <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/page-speed\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reduce website load speed<\/span><\/a><span style=\"font-weight: 400;\"> are improving server response time, reducing redirects, and enabling compression for CSS, HTML, and JavaScript files.<\/span><\/p>\n<h4>Internal links<\/h4>\n<p><span style=\"font-weight: 400;\">Internal links help users navigate from one page on your website to the other, keeping them on the site for longer and prolonging dwell time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, build a solid internal linking structure and make sure to link only relevant pages with one another.\u00a0<\/span><\/p>\n<h4>High-quality product images and include product details<\/h4>\n<p><span style=\"font-weight: 400;\">Since you are optimizing an ecommerce site, use clear product photos and include as many details as you can about your products to keep the customers on your website for longer.\u00a0<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">With the advent of Machine Learning and advanced SEO techniques, avoiding new marketing technologies can drastically harm your ecommerce business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankBrain is a <a href=\"https:\/\/searchenginewatch.com\/2021\/02\/12\/five-ways-to-use-machine-learning-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">machine learning<\/a> (AI) algorithm that Google uses to sort search results. It also helps Google process and understands search queries. RankBrain understands the user intent and provides relevant search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RankBrain will only increase in popularity with time and become even more crucial for ecommerce store optimization. Working to get yourself acquainted with RankBrain today will help you run your ecommerce store more successfully in the future. So, start now to foster your long-term success.<\/span><\/p>\n<hr \/>\n<p><em>Atul Jindal is a web design and marketing specialist. He has worked on website\/app optimization for SEO with a core focus on conversion optimization. He creates web experiences that bring conversations and transform web traffic into paying customers or leads.<\/em><\/p>\n<p><strong>Subscribe to the\u00a0<a href=\"https:\/\/searchenginewatch.com\/#newsletter-modal\" target=\"_blank\" rel=\"noopener\">Search Engine Watch newsletter<\/a>\u00a0for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.<\/strong><\/p>\n<p><strong>Join the conversation with us on\u00a0<a href=\"https:\/\/www.linkedin.com\/groups\/61126\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/sewatch\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A step-by-step action plan to uncover user intent, deliver relevant results, and breakthrough the 12+ million ecommerce websites<\/p>\n","protected":false},"author":1092,"featured_media":144404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27855,30,245,101],"content_type":[],"class_list":["post-144400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-advanced-seo","tag-ecommerce","tag-ecommerce-seo","tag-rankbrain"],"acf":{"tad_independentcommercial":"Independent","tad_content_format":"Expert commentary"},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/How-to-harness-RankBrain-for-ecommerce-websites.png","category":"SEO","timeago":"3y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/144400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=144400"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/144400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/144404"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=144400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=144400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=144400"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=144400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}