{"id":144407,"date":"2023-01-05T09:18:21","date_gmt":"2023-01-05T09:18:21","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/?p=144407"},"modified":"2024-07-12T09:26:07","modified_gmt":"2024-07-12T09:26:07","slug":"is-your-seo-performance-a-dumpster-fire-heres-how-to-salvage-it","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2023\/01\/05\/is-your-seo-performance-a-dumpster-fire-heres-how-to-salvage-it\/","title":{"rendered":"Is your SEO performance a dumpster fire? Here\u2019s how to salvage it"},"content":{"rendered":"<div class=\"well\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144409\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Is-your-SEO-performance-a-dumpster-fire-Heres-how-to-salvage-it-1024x273.png\" alt=\"Is your SEO performance a dumpster fire Here\u2019s how to salvage it\" width=\"640\" height=\"171\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Is-your-SEO-performance-a-dumpster-fire-Heres-how-to-salvage-it-1024x273.png 1024w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Is-your-SEO-performance-a-dumpster-fire-Heres-how-to-salvage-it-300x80.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Is-your-SEO-performance-a-dumpster-fire-Heres-how-to-salvage-it-768x205.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Is-your-SEO-performance-a-dumpster-fire-Heres-how-to-salvage-it.png 728w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<h3>30-second summary:<\/h3>\n<ul>\n<li>A failing SEO strategy can happen to the best of us<\/li>\n<li>No doubt it\u2019s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads<\/li>\n<li>Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Dumpster fires: surely they can\u2019t happen to you. <\/span><span style=\"font-weight: 400;\">Right? <\/span><span style=\"font-weight: 400;\">But before you know it, your website\u2019s traffic has tanked, your competitors are getting all the organic love, and you couldn\u2019t get a conversion if your life depended on it. <\/span><span style=\"font-weight: 400;\">Folks, if your SEO performance sounds like that, you might just have a dumpster fire on your hands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A failing SEO strategy can happen to the best of us. There\u2019s no doubt it\u2019s disheartening when your competitors are all miles ahead of you and your business isn\u2019t bringing in new leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that it\u2019s never too late to turn things around.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When is the best time to plant a tree? <\/span><span style=\"font-weight: 400;\">20 years ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When\u2019s the second-best time? <\/span><span style=\"font-weight: 400;\">Right now, so let\u2019s get to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to salvage your dumpster fire of an SEO strategy.<\/span><\/p>\n<h2>1. Review and optimize all your current content<\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019m going to talk about content a few times in this post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because content has long been and remains the most important element to focus on in your overall SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites are nothing without content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see a website getting by with no meta descriptions, you can see them getting by without optimized images, but without content, what do you have?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not a website!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re focusing on content first to turn around your SEO strategy, where do you start?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you <\/span><a href=\"https:\/\/searchenginewatch.com\/2022\/09\/21\/how-to-effectively-optimize-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">optimize everything you already have<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want to get ahead of yourself by constantly creating new content when you have a whole slew of old pages and posts that may have fallen into SEO disrepair.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google treats optimized content the same as new content, so to start out, you\u2019ll want to audit your existing content to see what\u2019s good, what\u2019s bad, and what you can fix up to be good again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use a content audit tool like that found in Semrush, or, if you have a more manageable load of content to work with, checking things out manually would work well, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is about more than just deciding what content you like or do not like, although you should be able to tell at a glance which topics are still relevant to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to check out the SEO performance of each page and post, you can use Semrush as I said, or go manual with <a href=\"https:\/\/searchenginewatch.com\/2019\/04\/05\/google-search-console-guide\/\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I like to do is to put each URL into Search Console and check out how it\u2019s doing as far as impressions versus clicks, click-through rate, and the average positions of its ranking keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That gives me a decent snapshot of which pages need attention. <\/span><\/p>\n<h4>For example<\/h4>\n<p><span style=\"font-weight: 400;\">A page with 10,000 impressions in a 30-day period but only 100 clicks will have a CTR of only one percent (not too great).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would then go to that page to figure out what is causing the low CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The page is obviously being ranked for the keyword, given its high impressions, but if few people are clicking, then maybe the page isn\u2019t as relevant for the term as it once was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that\u2019s the case, then optimizing the page for SEO could be a matter of creating new sections of content around that keyword, and certainly retooling what\u2019s there already.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your website\u2019s content is a major part of improving your SEO strategy because it involves so many things that are going to help you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this first point, I focused only on the writing and editing part of the content optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s now move on to some other parts of an <a href=\"https:\/\/searchenginewatch.com\/2022\/09\/15\/an-seo-strategy-flywheel-to-win-leadership-buy-in-and-drive-results\/\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a> where you could update things (things that could nonetheless still be involved in content optimization).<\/span><\/p>\n<h2>2. Assess and update all meta tags<\/h2>\n<p><span style=\"font-weight: 400;\">Your pages\u2019 meta tags play an important role in your website\u2019s overall SEO health.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta tags are also one of the easiest things to let slip by as you work on your website, because they\u2019re so brief and simple, and there are so many of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing is, meta tags can go out of date as the landscape shifts around your industry and the keywords for which you were optimizing are no longer relevant.<\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2018\/04\/04\/a-quick-and-easy-guide-to-meta-tags-in-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Meta tags<\/span><\/a><span style=\"font-weight: 400;\"> are a classic example of why you can\u2019t set it and forget it with SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta tags are another element to look at as you go through your content pages to <a href=\"https:\/\/searchenginewatch.com\/2021\/01\/27\/five-hacks-to-enhance-your-organic-ctr-and-rankings-in-serps\/\" target=\"_blank\" rel=\"noopener\">improve their CTR<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, a lot of your content itself could use updates, but retool the meta titles and descriptions, as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the meta information is what organic users see as they scroll a SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your title and description aren\u2019t interesting or urgent enough to draw in audiences that are in the <a href=\"https:\/\/searchenginewatch.com\/2022\/05\/05\/understanding-the-three-awareness-stages-of-your-online-audience\/\" target=\"_blank\" rel=\"noopener\">awareness stage<\/a>, then those people will keep on scrolling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redoing meta tags could include using a new target keyword, rewriting the call to action, or making everything more concise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe start with a handful of pages only, say 20 or 30, and <a href=\"https:\/\/searchenginewatch.com\/2021\/01\/20\/how-to-perform-seo-a-b-testing-in-google-search-console\/\" target=\"_blank\" rel=\"noopener\">A\/B test<\/a> the old and new titles and descriptions to see how traffic and CTR change after your edits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing that will confirm for you whether the updating you\u2019re doing is worth it, and whether you should continue down this road with the rest of your pages.<\/span><\/p>\n<h2>3. Work on your technical performance<\/h2>\n<p><span style=\"font-weight: 400;\">When you have to turn around your entire SEO strategy, you have to think about your website holistically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means focusing not just on your keywords and content, but also on how your pages perform technically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m grouping issues such as image compression, site speed, mobile responsiveness, and <\/span><a href=\"https:\/\/searchenginewatch.com\/2021\/01\/13\/core-web-vitals-report-28-ways-to-supercharge-your-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/a><span style=\"font-weight: 400;\"> all together under the umbrella of \u201ctechnical performance.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although these factors are less \u201ccreative\u201d and open-ended as compared to performing new keyword research or optimizing content, they matter just as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people get to your website and are greeted with slow pages, a messy mobile appearance, and content elements that jump around as they load, their trust in you drops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a world as competitive as ours, you can\u2019t afford to give people cause for distrust, because you can bet that there are a hundred competitors waiting in line to market to those customers if you can\u2019t do so successfully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If development work isn\u2019t your forte, look into contracting out to someone who can clean up your website\u2019s coding and otherwise speed things up while also <a href=\"https:\/\/searchenginewatch.com\/2020\/04\/08\/gain-visibility-with-googles-unified-mobile-search\/\" target=\"_blank\" rel=\"noopener\">optimizing for mobile<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images should be compressed so they take up less space but don\u2019t lose any of their quality, and each image should have optimized alt text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compressing and optimizing images is something you can definitely do yourself, either through a plugin (on WordPress) or manually if it\u2019s feasible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though page speed and load times aren\u2019t always the most accessible kind of work to business owners and website owners, those are important issues to keep in mind as you labor toward turning around your dumpster fire of an SEO strategy.<\/span><\/p>\n<h2>4. Resume creating new content<\/h2>\n<p><span style=\"font-weight: 400;\">You can turn around even the worst SEO strategy in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google isn\u2019t going to hold you to the fire forever just because your SEO has been in the dumps even for the last few years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google crawls your site every so often whether you\u2019re doing something with it or not, and as it sees that your SEO is improving, it can start to rank some of those pages higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here is where we get into creating all-new, high-quality content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content in 2023 can mean a whole range of things, from blog posts to infographics to videos and podcasts and webinars and slide decks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever makes sense for your business and your industry is what you should do. Whatever types of media you know your audiences like to consume, give that to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2023, however, you have to be incredibly mindful of being comprehensive and useful for people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s anything that we\u2019ve learned from <\/span><a href=\"https:\/\/searchenginewatch.com\/2022\/12\/21\/the-ultimate-2022-google-updates-round-up\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2022\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> helpful content update, it\u2019s that you just cannot skimp on content creation (not that you ever could, but Google is smarter than it was 10 years ago).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days of skirting by on SEO-centric content, created just to score some ranking for this or that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is paying much more attention now to <a href=\"https:\/\/searchenginewatch.com\/2020\/10\/07\/align-your-content-with-customer-intent-via-zero-click-search\/\" target=\"_blank\" rel=\"noopener\">the intent<\/a> and usefulness of a piece, and rewarding those web pages featuring actually helpful content (get it?) with higher rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A perfect example of how Google is thinking these days is the <a href=\"https:\/\/searchenginewatch.com\/2022\/12\/21\/the-ultimate-2022-google-updates-round-up\/\" target=\"_blank\" rel=\"noopener\">product review update<\/a>, also from 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is now deprioritizing the ranking of low-quality product reviews in favor of more expert-level reviews where the reviewer has actually used the product or service and can speak to its pros and cons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? <\/span><span style=\"font-weight: 400;\">Because Google wants to direct users to content they can actually trust to help them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you take the product reviews update and helpful content update together, you can see why content marketing has gotten so much harder over the years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t just rank after spending an hour on a 400-word blog post anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to be a real expert, or at least put in the time and effort to create deep content if you work for a client portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all things you must keep in mind as you create new content for your website in the name of putting out your dumpster fire of an SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, of course, there are the nuts and bolts you have to remember, as well, when it comes to new content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to mine the SERPs, develop the proper keyword strategy, and understand the correct intent behind those keywords to be sure you\u2019re creating what people expect to see when they search that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That stuff you can all learn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I want you to take from this section is the idea that you have to work to create that new content. You have to put in that time and dedication to do it well.<\/span><\/p>\n<h2>5. If you\u2019re local, focus on reviews<\/h2>\n<p><span style=\"font-weight: 400;\">I don\u2019t want to leave out the local businesses here: if you\u2019re a local business, do you know that one of the single largest factors in helping your SEO is getting positive Google reviews?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, <a href=\"https:\/\/searchenginewatch.com\/2022\/11\/23\/six-local-link-building-tactics-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">local businesses<\/a> need to perform all the on-page SEO work that anyone else does, but what do you do as an ongoing SEO strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The play here isn\u2019t keyword-driven SEO content so much, because your local audience isn\u2019t really going to find you that way.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Local<\/span><\/i><span style=\"font-weight: 400;\"> audiences find <\/span><i><span style=\"font-weight: 400;\">local<\/span><\/i><span style=\"font-weight: 400;\"> businesses by performing <\/span><i><span style=\"font-weight: 400;\">local<\/span><\/i><span style=\"font-weight: 400;\"> searches and checking out the reviews in the map pack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/#:~:text=98%25%20of%20people%20at%20least,from%2060%25%20in%202020).\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">77 percent of local buyers<\/span><\/a> <span style=\"font-weight: 400;\">always read online reviews while checking out local businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your reviews affect the level of trust the public has in you. More people are likely to visit your website and use your business when they see that others have had a positive experience with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cycle goes on when you encourage your customers to leave <a href=\"https:\/\/searchenginewatch.com\/2019\/07\/04\/get-more-google-reviews-2\/\" target=\"_blank\" rel=\"noopener\">positive Google reviews<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more reviews you have, and the more positive they are, the better off your chances will be of rising to the top of your local map pack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being at the top should translate into more traffic and better SEO overall.<\/span><\/p>\n<h2>6. Build natural backlinks<\/h2>\n<p><span style=\"font-weight: 400;\">Finally, I want to mention another pillar of Google\u2019s list of known ranking factors: natural backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Links are what unite everything on the internet together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re also vital in keeping the ranking juices flowing to your web pages when it comes to your SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks to your website from other websites show Google that you\u2019re an authority in your market niche since people want to reference what you have to say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link building, then, is really about building relationships to get your name out there as a trustworthy resource for others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Google sees your links coming from relevant, authoritative websites, it will assign more trust to your own site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember to keep the links coming from websites that make sense to your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The quality matters much more than the quantity here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do it, create content that people would want to link to, something with a lot of useful stats and other data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also scout other websites in your niche to see where they may have content gaps, and then create content to fill that gap and ask for a link back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes time and effort, and you\u2019re not guaranteed anything, but it\u2019s the natural way to earn backlinks that will actually help your SEO.<\/span><\/p>\n<h2>Give your SEO time to turn around<\/h2>\n<p><span style=\"font-weight: 400;\">You can put out even the biggest dumpster fire when you know what to do and how to do it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll say again that SEO dumpster fires can happen to the best of us. Sometimes we go all-in on things we think will work, and they don\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes we get lazy and let our SEO go for years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s never too late to correct things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will definitely take time to see things start to shift for you, though; SEO isn\u2019t an overnight solution. It needs anywhere from three to six months or longer to start showing a difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you keep in mind both the broad strokes and the specifics of everything I\u2019ve described here, you truly can reinvent your SEO strategy and be on your way to business growth.<\/span><\/p>\n<hr \/>\n<p><em>Kris Jones is the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprises in 2009. Most recently Kris founded SEO services and software company\u00a0<a href=\"https:\/\/lseo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">LSEO.com<\/a>\u00a0and has previously invested in numerous successful technology companies. Kris is an experienced public speaker and is the author of one of the best-selling SEO books of all time called, \u2018Search-Engine Optimization \u2013 Your Visual Blueprint to Effective Internet Marketing\u2019, which has sold nearly 100,000 copies.<\/em><\/p>\n<p><strong>Subscribe to the\u00a0<a href=\"https:\/\/searchenginewatch.com\/#newsletter-modal\" target=\"_blank\" rel=\"noopener\">Search Engine Watch newsletter<\/a><\/strong><strong>\u00a0for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.<\/strong><\/p>\n<p><strong>Join the conversation with us on\u00a0<a href=\"https:\/\/www.linkedin.com\/groups\/61126\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/sewatch\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive advice on how you can salvage your SEO strategy<\/p>\n","protected":false},"author":1092,"featured_media":144409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5],"tags":[75,22,28190,536],"content_type":[],"class_list":["post-144407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-seo","tag-content-2","tag-seo","tag-seo-in-2023","tag-seo-strategy"],"acf":{"tad_independentcommercial":"Independent","tad_content_format":"Infuencer commentary"},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2023\/01\/Is-your-SEO-performance-a-dumpster-fire-Heres-how-to-salvage-it.png","category":"Content","timeago":"3y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/144407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=144407"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/144407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/144409"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=144407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=144407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=144407"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=144407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}